Step 6 - Analytics
It is not ever too early to start thinking about your stats. Before your site goes live you must have some form of accurate analytics in place so you can measure your site's traffic and progress.
There is an endless supply of analytics options out there to choose from. You can simply use the stats software that comes free with your web hosting, however, more often than not, they tend to be very basic with no flexibility. Advanced choices such as ClickTracks can give you rather in-depth statistics, but for a very small mom and pop operation it may be too expensive. Google Analytics, is a free option that can give you most, if not all the data you will need and does not require access to your raw log files.
If you do opt for an option such as ClickTracks, check with your host to ensure that you will have the raw log files you require. StepForth can also help you with your statistical analysis.
Step 7 - Content Creation
Now is the time to get that new, fresh content posted to your site with the SEO in mind. Make sure that the content you write reflects your industry and target keywords. You do not need to flood the content with your target keywords, but make sure they are in there a few times. When it makes sense to do so, also include some acronyms to help Google establish the overall relevance.
If you perform a search in Google for "~keyword", any words that Google bolds in the search results will be acronyms that Google deems relevant. Include some of these where possible.
Step 8 - Basic SEO
<title> and Meta Description tags. This is one of the core fundamental aspects of an optimized size and it does play a significant role in your search rankings. Make sure that these tags are not only unique but are accurate representations of each page. Also be sure to place your target phrase in heading as well as image alt tags where applicable.Ensure that ALL pages of your site include unique
Step 9 - Initial Promotion / Launch
Now that you have your new site all up and ready to go, you want to give it that kick start to help drive some traffic. It will be a while before the search engines fully index your site and even longer before you start to see organic rankings for your target search phrases. It is important to start off right away to get the ball rolling.
Start off by issuing a press release to announce the launch of your new business website. Press releases are a great way to get some traffic and a rather valuable first link into your site. Submitting your press release using a company such as PRWeb will get your link in the engine's path and should help your site to be initially indexed by Google right away.
Next submit your site to some relevant directories starting with DMOZ. It can take months, even years, to have your site listed in DMOZ, so it is important to get it submitted right away. Consider submitting to other industry relevant directories. For some information on how to select the right directories take a look at Building Links with Directory Submissions.
Work on getting as many links from relevant industry websites as possible. The more links you can get from reputable sources, the better the overall performance of your site.
Step 10 - Ongoing Promotion
Once you have completed the site, the content looks great, and all appears finished, you are still got work to do. For long term success, especially for a brand new site, you need to continually promote your site. You should always be looking at ways to build your inbound links and your relevant content.
Consider creating accounts with various social media platforms to help promote your site. These can not only give you a link back to your site, but they can help you drive traffic and raise awareness about your business and product. A site that is always growing, and always getting new links, has the best chance of getting a stable top 10 listing in Google.
Source From SitePro News
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