Tuesday, July 29, 2008

Ways to Create Killer Landing Pages

In the field of online marketing, a landing page is the page that appears when a potential customer clicks on an advertisement or a search engine result link.

It is sometimes known as a lead capture page and usually displays content that reinforces the message contained in the ads.

From my opinion, the landing page, you can place your logo on the top left or display your branding products images; and try not to place too many external links on the landing page that do not relate to your website contents.

There are two main types of landing page:

1) Reference Landing Page
Reference landing pages deliver information relevant to the visitors. This could include text, images, links or other elements not requiring interaction.

2) Transactional Landing Page
Transactional landing pages ask visitors to complete a transaction such as clicking on an advertisement, filling out a form or downloading a file with the aim being immediate or eventual conversion of that prospect to a sale. To aid the capturing of new leads, transactional pages generally seek visitor contact details such as a name, email address and/or a telephone number.

Landing page quality can be measured by the percentage of visitors who complete the desired action. Since the Return on Investment (ROI) of pay per click (PPC) campaigns is often determined by the conversion rate, advertisers should be constantly testing, tweaking and improving their landing pages.


Why Are Landing Pages Important?
The landing page is usually customized very closely to the advertisement which triggered it. Landing pages are vital in order to "close the sale" and encourage visitors to take the action you want them to take. By adding a parameter to the landing page URL, advertisers can measure the ROI on their PPC ads based on relative click-through rates.

Landing pages on your site also means that some visitors will not ever see your home page. First impressions have not ever been so important, so you need your landing pages to represent your business, product or service in order to increase your sales volume.

Partial Source from SitePro Newsletter.

Remote access to the server

Recently, I just learn how to remotely access to the server that located at Jaring data center. This could save time to go over there to do some minor thing such like restart services or apache.

I use an SSH server for Windows called something like WinSSHD, or something like that. Then I SSH in to the server using the Free software called as Putty.exe SSH client. In fact we can use Putty to set up tunnels for tunneling RDP and VNC through it. Then I SSH into the server and use the command line:

httpd -k restart

-or for previous version 2.2.x
apache -k restart

To restart the httpd service, in order to refresh the setting, i edited at php.ini
We can also kill apache with kill apache.exe or kill httpd.exe

We use sambar server for the mail server. It allows you to set up some rules that for example when an email with an exact line of text is placed in the body and/or subject line and is sent to a certain email address, it executes a script. Some .bat files need to be created to executed based on the rules in order to run the program smoothly, it is safe because someone would have to KNOW what the email address was, what the exact text was to execute these bat files. Further, you can lock these down with other rules such as the origin of the email, it must be from a certain sender.

Combine that with excellent spam and spoofing controls in sambar, it is a safe way to remotely restart my server, for example, by simply sending an email.

Beside these, you could shut the server down, bring it back online, what ever you like this way. But that being said, SSH is very secure.

Sunday, July 27, 2008

Italics - When you should use in your posting

The purpose of italic typefaces is to aid comprehension by separating off certain words and phrases from their surrounding text. The basic purpose in typesetting a story or article for a book, newspaper or periodical, for print or online, is to enhance understanding of the text and thereby make the reading an easy, pleasant experience.

Roman type is the straightforward, upright type we read everyday in our newspapers, magazines and books, and on our monitors.

Italic is the 'handwriting' equivalent of whatever roman font we are reading. It has a sloping cursive quality that reminds us of the manual writing we learned in primary school.

Bold type is roman or italic font that has been emphasized by thickening and making it darker than the surrounding text. It is obvious that for most copy the roman version of the chosen font should be used. This is because, having an upright face, it is the easiest to read and it is what readers expect.

Because the bold version of a font makes text stand out strongly, it is used for highlighting important words, phrases and sections. Thus headlines, decks and subheads set in bold will, along with pull-quotes and other tricks of the typesetter's art, provide the casual scanner with clues as to what your article or story is all about. The judicious use of bold in this way will induce him or her to read the main story.

Bold however is too strong to be used, except very occasionally, within body text. To set off words from surrounding text is the main function of italics.

Source from entireWeb Newsletter.

Monday, July 21, 2008

Improve your SEO without Pay for Click

Popularity with a search engine has always been elusive. You have to change how you market your website and even build it to make search engines rank it on their top page.

First thing is what not to do. Remember back when websites would have massive keyword lists at the bottom or top of the pages? These words were paragraphs long and did not make any sense at all. The human eye knew that it did not mean anything, but this text was designed for SEO and to trick the search engines. Sure, it worked for awhile, but now search engines are wise to our tricks. They know these paragraphs are designed only for SEO, which now will get you penalized.

Create search engine friendly content and make sure you put a good amount of text on your website talking to your audience, not the search engine. Search Engines can now detect if a sentence does not make sense. For SEO make sure you write text for your site the same way you would speak. The trick is to make sure your keywords show up in your text about 2% of the time. If you do it too much, the search engine will know what you are up to and begin to penalize you again.

Do not use Flash or text embedded images either. Search engines ignore these things. They are very bad for SEO. For images that you do have on your sites, attaching alt image tags with a brief sentence that describes the image, using some keywords, will go far to get you points. Also use heading tags and do not try to hide keywords by making them the same color as your page. While this used to work for SEO, now it is the fastest way to get sunk to the bottom of the page. Sure, it might work for a week or two, but after that your ranking will begin to decline.

You will want to make sure that your home page text is informative, but concise. Pick the keywords you want to target on your homepage wisely. If you have other keywords you want to focus on for SEO you may want to consider creating a landing page.

A landing page is in essence like another homepage that funnels traffic into your site. It will provide a fair bit of information with links to your main site. This way if people search for keywords not targeted on your homepage, they can still find you on the major search engines. Creating multiple landing pages for different sets of keywords is very hot right now with SEO, and it works. A good landing page does not take long to generate as it should be just one page long and directly link to your site right away.

You will also want to generate a site map. A site map, in case you are new to this Internet thing, is a page from your site that is strictly text links of your site. It is like a table of contents in a book that shows all the links that are presented on your site. Search Engines eat this up, especially the big ones. Each time you make a site map change, you can ping these search engines to re-index. That will keep your rankings fresh.

Speaking of keeping it fresh, that is another thing that is great for SEO. Make sure to update your website once a week. The changes do not have to be big. They could be very small like changing the homepage text or posting comments on your services page. Any change will be considered as keeping your site fresh which search engines love. One of the worst things you can do for SEO is to have a stale website. No one likes outdated information and neither do search engines.

Source from entireWeb newsletter.

Monday, July 14, 2008

Create Your Own Perpetual Traffic Machine

The Internet is such an unknown commodity anything is possible. One of the most intriguing questions concerns the idea of a perpetual traffic machine. Create a website and design a system of automatic programs (both interior and exterior) that delivers content and back links to a site that updates itself automatically and keeps growing without any help from the creator. In the process you build a flow of traffic that does not stop, even if the site is abandoned or not touched for a couple of years or never again.

Is such a perpetual traffic system really possible?
Before you conjure up pictures of HAL and creepy talking computers in distant space, realize that question may carry more weight than it would seem at first glance. But is it like its predecessor, the perpetual motion machine - just more an illusion than actual fact?

If you want to fully embrace this brave new automated perpetual Internet, here are a few tips to create your eternal traffic machine:

1. Build lists and pre-load your AR system with follow-up messages to keep visitors coming back to your site. You can rotate these messages and ask your subscribers to opt-in to different lists on related subject areas. Always ask your readers to recommend your content to others.

2. Use social bookmark software or links so that your visitors can easily bookmark your content which brings in both new links and new traffic. Simple programs like the one offered by Addthis.com will get your visitors building your back links for you, bringing in fresh visitors who in turn will also bookmark your content.

3. Write viral articles, reports and ebooks that have your back links in the resource boxes. Likewise, viral software programs can help bring a constant flow of traffic to your site. If your content is of a high quality and your themes universal. new sites will pick up your content and build your back links, creating fresh traffic. The search engines will also index these new links and your rankings will rise, bringing in more traffic.

4. Use blogging and RSS feeds to get your content out there. You can also use these RSS feeds to bring in new fresh content to your site. Creating new content will be your main obstacle to creating perpetual traffic. you can get new content from feeds but will it be unique? Comments in your blogs could bring in unique content but if you're not monitoring them, you must have solid software in place to fight against spam.

5. Have "Tell a Friend" forms on all your content. This will bring new traffic to your site, which can be self-refreshing as new people discover your content.

6. Encourage user generated content such as articles, comments, posts. you can even have a community monitoring system where your site's members monitor this new content.

7. Form JV alliances with webmasters in your related field. Do co-registration so that you help build each other's lists and traffic.

8. Likewise, if you have products to sell, create an affiliate program to get your affiliates to build your traffic for you. Affiliates are an excellent source of permanent traffic.

9. Automate all aspects of the running and managing of your website. Set up automatic payments for your AR system, hosting, domain renewal, PPC payments. through PayPal or credit card. Likewise, receive affiliate commissions through PayPal or direct deposit. Many advertising programs like Google AdSense provide direct deposit.

10. PPC Traffic - While we have mainly looked at free traffic systems, do not forget creating a PTM is relatively easy with Pay Per Click advertising if you know what you are doing. Target less competitive keywords to keep your costs down, tie this traffic into a good squeeze page for feeding your AR system with leads and have a good landing page that converts. You can create a system that delivers perpetual traffic and pays for itself from your affiliate commissions and advertising fees.

As we move to a more and more automated world, all the automated programs and hardware are in place for the creation of such perpetual traffic machines. Computers, auto responders, content management software, RSS feeds, viral marketing, direct deposit, automatic payments... and the list goes on. If we have not already created the perpetual traffic machine - we are getting tangibly close to doing just that.

Source from SiteProNews Newsletter, for education purpose.

Friday, July 11, 2008

Ways to increase link density

There are several methods, some common and some yet to be discovered, you can try out to help boost your link density and search rankings. While it would be near impossible to go into great detail on all methods below are some of the more common techniques a web site owner can use to improve their site's popularity.

1. Reciprocal Links
Reciprocal links used to be a huge asset and played a significant role. Today, fewer sites are employing this technique as it is thought by many to have no role in the eyes of Google.

2. Purchasing Links
Google has been devaluing links, and in extreme cases, even penalizing sites for selling links, but there is no denying that this technique still works as many sites have skyrocketed to the top of the SERP's through the art of buying links.

3. Industry Contacts
Get in touch with your industry contacts and ask them if they will link to your site. You just do not know, and the worst they can say is no. This is usually best requested in person or by phone if it is someone you have a good relationship with. It may include manufacturers or retailers of your products, or various business partners and companies you have a relationship with.

4. Good Old Fashion Content
Believe it or not it works. If your site is loaded with original, valuable content, you will get some people linking to your site on their own. While you can not base your entire linking strategy around this concept, as it could take forever to get enough links, rest assured knowing that if you build it, some will link.

5. Build a Blog
Everyone and their dog seem to have a blog these days, and for good reason - they work. Blogs help you create a never ending stream of content, and if updated regularly, written well, and interesting, you will find people will link to it. Not only that, others may pick up your blog through your RSS feed - this can result in a jump in both links and site traffic. Be sure to utilize your Digg and other social media accounts within your blog to help gain a little extra attention.

6. Social Media
Promote your site and your blog using various social media tools. When someone "Diggs" or "Stumbles" your article you can not only get a link back to your site from the media platform, but you can also see traffic generated by this. The more people that flag your article, the more traffic you can get, and the higher the value of the link.

7. Article Syndication
When you write worthwhile articles, submit them to any known article aggregation websites in your industry or great general portals such as ezinearticles.com. When submitted to the right places you can drive traffic and increase your links. Again, be sure to include a link or two within your article that links back to your site when possible.

8. Press Releases
Press releases are still doing wonders. When your business hits a milestone, releases a new product, or has anything worthy of a press release, issue one through the services of PRWeb. You will get a link back to your site, and you may also get some targeted traffic from those interested when reading your release.

9. Comments
I know I am going to get a hard time for this one, but if used wisely, it can help. When reading relevant blog posts, if you have something useful, constructive, and worthwhile to say, leave a comment and include your link if they provide the option.

10. Form Posts and Signatures
This is an area where you may be able to grab a few links, but it is also one you need to be careful about as it can backfire. I do NOT recommend going out and wildly posting in random forums and including your link.

11. Testimonials
You see them on many sites offering products or services, and quite often they include a link back to the submitter website. If you have used a product or service, don't be afraid to write a testimonial for the company. In many cases online businesses will post your testimonial along with a link. The testimonial helps that business instill confidence in their customers, and you get the valuable link back.

12. Directory Submissions
Yes, do still submit your site to the major directories. While DMOZ can be very difficult to get into, once you are there, it is like gold and will play a part in your top rankings. Yahoo directory has a high price $299US, but can also provide you with a valuable inbound link. Consider submitting to the major directories, as well as any industry specific directories. These links add up and will contribute to your site's well being.

13. Link Bait
We have heard this phrase thrown around for a while now, but the technique has worked long before the phrase "link bait" was coined. Why all the hype? Because it works.

Summary
Using any or all of these linking methods will help you to improve your link density. There is power in diversification. Use variations on anchor text and descriptions, use in line text links within articles, and gain links in as many different venues as possible. By being diverse your site will stand the best chance of being around well into the future.

Source from SEO-News.

Wednesday, July 9, 2008

Zenni Optical Stylish Eyeglasses

For those who are looking for the stylish and cheaper eyeglasses, then Zenni Optical will be the best online place to find your suitable eyeglasses with various selection from different category. At zennioptical.com, they offer a very cheap and affordable price yet high quality and stylish eyeglasses.

With the help of their shopping cart, users can experience the convenient of the online purchase from their website. The best of Zenni Optical is their sell their own brand and manufactured frames direct to their customers, this can cut down lot of the vendor and advertising fee, so end user can get the much cheaper yet quality eyeglasses.



This is the simple of the eyeglasses from Zenni Optical. If you are looking for eyeglasses or sun glasses, have a visit to their website for more information.

Tippy wordpress plugin, for additional tool tips for your readers

A interesting wordpress plugin that gives you a way to include highly configurable tooltips in your wordpress powered blog.

A simple format to include the tooltips such like [tippy title=”Click me”]This is tooltip from tippy.[/tippy], In the above example that the tooltip can display HTML.

Version 2.0.0 adds a number of new features to Tippy. By default it will act as Tippy has always acted: hover over a link and the tooltip will pop up, following the mouse around the link. Mouse away and the tooltip goes away. Version 2.0.0 allows you to specify whether you want the tooltip sticky rather than following the mouse, and whether to have it frozen so that it remains open even when you mouse away from the link.

You can also choose whether to have the tooltip activate when you mouse over the link, or to have it activate when you click the link. Multiple tooltips can be opened. If you have a variety of information you want to store in tooltips, users can open several tooltips at once and place them where they want around the window. Any HTML you include inside the tooltip can be accessed by the user.

This is good for your blogs to include this plugin and make your readers easy to understand the technical or internal terms you used for the articles.

Friday, July 4, 2008

LinkWorth And The Affiliate Program

Linkworth is one of the famous place to advertise for traffic, sales, SEO benefits for advertisers, whereas, bloggers can earn money in various options, such like link ads; link post; link in text; link sura, link mura; link BB and so on.

Beside these, member can participate on their affiliate program to earn some percentages of the commissions when refer other to join in their network. I am trying to help my sponsor to promote their LinkWork Affiliate Program. I seldom join for the affiliate program, until get motivated after read the news from linkworth about the benefits of join as affiliate.

LinkWorth:
LinkWorth to reward affiliates for Advertiser and Partner referrals, we have been in development to reward affiliates for both type of account referrals. Not only that, but we've decided to up the initial finder's fee. Yes, you heard it here, you can now earn by referring new partner accounts and new advertiser accounts. On top of the referral fee, we're also going to include the 5% earnings on all recurring charges for the life of the account.
What are we paying now? This is how it works; we will pay $50.00 for each new account sent to us through your affiliate link. The $50.00 will be a pending payment which is payable once the referring account has spent or earned a minimum of $100. Most accounts spend well into the thousands, so it will be very simple to meet the requirement. This will ensure accounts being referred are legitimate accounts so we're not just paying money for accounts that may not belong to the one submitting them.

We have been keeping track of every referral since June 1, 2007 and all are eligible for affiliate payment once the referring accounts meet the $100minimum.

http:BL wordpress plugin

I am the wordpress user, and i used to have lot of spam message, junk massage sent to my inbox through the contact us, comments of the posting. Deleting become part of my daily job. Until i found the WP-SpamFree to assist me in blocking the spam message. Beside this, I recently found another plugin called as http:BL wordpress plugin in that might assist us from people or bot that abuse our weblogs and websites, just for fun.

What does this plugin can do?
It actually allows user to verify IP addresses of clients connecting to your blog against the Project Honey Pot database.

With the help of the plugin's API, user can quickly check whether your visitor is an email harvester, a comment spammer or any other malicious creature. Communication with verification server is done via DNS request mechanism, which makes the query and response even quicker.

This plugin also potentially to protect any clients that are denied from accessing your blog and therefore abusing it. It is very interesting plugin, if got time, probably i will try it to install on my wordpress powered blog.

Thursday, July 3, 2008

The Best Learning Center For IT and Business

Learning is no limited even you have completed your degree; master degree certificate, because nowadays, the technology is getting advanced and sophisticated, the will be more and more challege for us to keep upgrade our IT, business skills; technique as well as pratical knowledge for the market needs.


The Cisco Learning Network is one of my best learning resources center. I used to join as the member at the website there, the purpose is to meet more skilled people, exchange knowledge as well as discuss on certain topic that related to IT and business. Beside these, you can open a question if your have any doubt or search for the useful documents which are most likely to increase your knowledge and the resources you are looking for. For example below.


In there, you can find the Cisco certification programs, training, and those information related with your career, probably, you can find the interest and useful information through or from their website. By participate to their training program, you not only can increase your experience in IT, but also bright up your future with the good training material provided to bring you success in your business as well as IT fields. If you want to have a rapid career growth, success, you shouold prefer to use some credibility builder or tool such like Cisco training/ Leaning center to assists you in your career and guide you to the success path.

Sometimes, there is a big challenges in IT and business fields, issues you need to take care of, so that is the purpose why, Cisco, provided this training program to help you overcome all the problems you face, through the training, the discussion and learning for your own good. You can achieve your goals and targets, if you willing to participate on the training program.

Visit to their website and find out the interesting of the training and discussion.

Sponsored by Cisco

The iWphone wordpress plugin

First time saw the iWphone wordpress plugin, and found it is interesting plugin. This is wordpress version 2.5 compatible plugin.


What does this plugin and theme apply for the wordpress powered blog?

Basically iWPhone WordPress Plugin and Theme automatically reformat your blog's content for optimized viewing on Apple's iPhone and iPod touch. It detects the iPhone/iPod touch's User Agent and serves up the content with the special theme only to iPhone and iPod touch visitors, all other browsers will view your WordPress blog with your current theme.


Why would you want to use this plugin?

While the iPhone and iPod touch do an amazing job of displaying web pages the way they were designed to be seen, often visitors want quick access to your website's content. The "iWPhone WordPress Plugin and Theme" displays an optimized version of your blog's content, formatted perfectly to fit the iPhone/iPod touch's screen - no zooming in to read the content is necessary.

Feature List

1. Formats your blog content for optimized viewing on the iPhone and iPod touch.
2. Automatically detects the iPhone/iPod touch's Safari browser and only displays the custom theme to iPhone and iPod touch visitors, other visitors get your standard theme.
3. Simple iPhone/iPod-like theme with common interface elements that compliments the iPhone/iPod touch's internal applications.
4. Images larger then 300 pixels wide are automatically scaled down to fit the iPhone/iPod touch optimized width.


Source from iwphone.

Wednesday, July 2, 2008

LinkXL And The Affiliate Program

Nowadays, working alone to earn a living or extra income is very time consuming and big effort you need to spend and return will small results that far from your expectation. This is the reason why many marketers and individual person, try hard to get themselves involve in the affiliate programs, earn while someone signed up through the link that attached your reference ID. This not only can help advertisers to generate profits and sales with your active networks at the same time you could also earned some commission per sales or per referral.

I come across a LinkXL and it is a rapid grow network that selling the real time links. It also introduces the affiliate program to attract more people to join the network for free. LinkXL enables web-based publishers and marketers to sell and purchase text link advertising within the existing content using a fully automated system; It allows marketers to organically grow their website's link popularity and search engine ranking through contextual text link advertising; beside these, they goal is to make purchased text links a more mainstream, relevant, targeted form of advertising.

This is screenshot about the linkXL advertise for their advertisers and bloggers earn money when links are appear on the blog posts.

Blogger who has wordpress powered blog can have a try by using the plugin to help generate extra income by advertise the link at their blogs. Also, I would encourage anyone interested to join Linkxl Affiliate Program. I had just join the affiliate, and wanna to see how this affiliate program can help me to generate more income passively. Anyway, wish you success in affiliate program, achieve your targeted goal, that you set for yourselves.

A sample of the affiliate statistic, you can see your daily earning, transaction, total visitors and so on.