Human Motivational Optimization for E-commerce
Let us say you have an online business that sells clothing. The best way to display clothing is on a model who twists and turns so the audience can see the item from all sides, as well as how it hangs or drapes on a real person. A garment displayed flat looks like a rag, and just does not do the product justice.
Even quality still photography does not show how a garment looks when someone moves; and high quality fashion photography is more expensive than short fifteen to twenty second Web videos.
You can also add some professional voice-over narration that explains all the fabric details, design features and options available. A Web video fashion catalog is the most effective way to sell clothes online.
Perhaps you sell cosmetics. Another product ideally suited for Web video. Teaching visitors what products look best together based on particular facial features and coloring as well as different makeup styles for work, play, and evening are ideal opportunities to up-sell and build confidence in you and your products. Customer education is one of the best Web marketing tactics you can employ in order to distinguish yourself from the competition.
Clothing and cosmetics are both high profile products, but let us say you sell something that is not quite so sexy, something like sandpaper. Sandpaper is boring but, if you need an abrasive product, you better pick the right one or you will make a mess of whatever you are trying to build.
Teaching customers what products to use turns one-time buyers into long-term customers. When customers buy the wrong thing, they invariably blame the supplier, while suppliers that provide valuable purchase advice create a significant barrier to competition.
Returns on electronics and computer equipment are too costly, and that goes double for online businesses where shipping is a factor. And that does not take into account customer that will created by the aggravation and frustration of being sold the wrong thing. Rather than being an expense, a professionally produced Web-video e-commerce catalog is actually a tactic that saves time and money, both in the sales process, and customer relations.
Web video engages audience attention; informs viewers of product advantages, details and options; and explains who should purchase, as well as who should not. It educates people on how to get the most out of what you sell, and it does it in the most compelling and memorable manner. It establishes a trust-based relationship with clients and that is something competitors cannot overcome with high pressure, price-slashing tactics.
The Geeks are Killing Your Business
Today we have a generation of entrepreneurs trained in highly specialized technical areas like search engine optimization, database development, statistical analysis, and Web-based programming. All of these disciplines view business, even marketing, advertising and public relations as if they are somehow quantifiable, scientific disciplines that can be measured and managed without consideration of that messy notion called human nature.
The biggest problem in business is dealing with people, and just because your business is Web-based, does not mean people no longer count.
We know 'if you build it, they will come' is not a viable marketing strategy, and the idea 'if they find you, they will buy' is just as wrong. Start thinking in terms of Human Motivational Optimization: start designing websites for people, not search engines.
Source From SitePro News
Wednesday, December 31, 2008
Tuesday, December 30, 2008
What is Wrong With E-Commerce Websites? (2)
The Human Touch Creates Confidence and Sales
Websites are a very efficient method of lead generation and potential sales as long as you engage your audience with a presentation delivered by a real person who explains as much as possible about the things you sell, and how you sell them. And that includes things like delivery, which is one of the major complaints and points-of-contention that online customers have. Nobody likes surprises, especially when they cost time and money.
Web sales success has little to do with features, benefits, or technical advancements, in fact a barrage of features and specifications is just as likely to confuse visitors, and paralyze their purchase decision. The one tactic that overcomes this problem, that inspires confidence in your advice, trust in your ability to deliver, and convinces people to purchase, is information presented by a real human being.
You Can not Always Handle Things Personally
Understanding you cannot always be available, the next best thing is Web video. A video provides a complete, consistent, error-free, professional presentation of the information you want customers to receive. Hiring, training, and managing staff is expensive, and their handling of customers is often unreliable, resulting in a negative impression of your company.
Lest We Forget Tricky Dick
Anybody who studies audience behavior is familiar with the classic case of the 1960 Presidential debate between Nixon and Kennedy. Most people who listened to the debate on the radio thought Nixon won, while the people who watched on television thought Kennedy won. This was a seminal example of how auditory and visual performance influences content, impression and response.
This lesson has been well learned by politicians but has somehow escaped the attention of business leaders and Web entrepreneurs.
Human Motivational Optimization
Web entrepreneurs' obsession with search optimization, and their fascination with technical solutions to human problems, has created an e-commerce environment that is decidedly remote and unfriendly. Sales are a motivational exercise in people-problem solving: people buy things that fulfill physical, emotional, and psychological needs. The answer is to adopt a Human Motivational Optimization approach to the presentation of your website material.
What is Human Motivational Optimization? It is a mindset used for designing Web experiences for human beings, not just search engine spiders.
To be continued..
Websites are a very efficient method of lead generation and potential sales as long as you engage your audience with a presentation delivered by a real person who explains as much as possible about the things you sell, and how you sell them. And that includes things like delivery, which is one of the major complaints and points-of-contention that online customers have. Nobody likes surprises, especially when they cost time and money.
Web sales success has little to do with features, benefits, or technical advancements, in fact a barrage of features and specifications is just as likely to confuse visitors, and paralyze their purchase decision. The one tactic that overcomes this problem, that inspires confidence in your advice, trust in your ability to deliver, and convinces people to purchase, is information presented by a real human being.
You Can not Always Handle Things Personally
Understanding you cannot always be available, the next best thing is Web video. A video provides a complete, consistent, error-free, professional presentation of the information you want customers to receive. Hiring, training, and managing staff is expensive, and their handling of customers is often unreliable, resulting in a negative impression of your company.
Lest We Forget Tricky Dick
Anybody who studies audience behavior is familiar with the classic case of the 1960 Presidential debate between Nixon and Kennedy. Most people who listened to the debate on the radio thought Nixon won, while the people who watched on television thought Kennedy won. This was a seminal example of how auditory and visual performance influences content, impression and response.
This lesson has been well learned by politicians but has somehow escaped the attention of business leaders and Web entrepreneurs.
Human Motivational Optimization
Web entrepreneurs' obsession with search optimization, and their fascination with technical solutions to human problems, has created an e-commerce environment that is decidedly remote and unfriendly. Sales are a motivational exercise in people-problem solving: people buy things that fulfill physical, emotional, and psychological needs. The answer is to adopt a Human Motivational Optimization approach to the presentation of your website material.
What is Human Motivational Optimization? It is a mindset used for designing Web experiences for human beings, not just search engine spiders.
To be continued..
Monday, December 29, 2008
What is Wrong With E-Commerce Websites?
It appears that online entrepreneurs spend so much time worrying about website traffic that they ignore the customers who actually want to buy something.
Recently, I tried to order a product we spotted at a trade show. It was perfect for our application so we did a Google search to find the manufacturer and a list of dealers who sold the item.
Almost all the websites that distributed the product had proper contact information and invited people to call, which we did. After six frustrating phone calls to dealers we still had not found anyone willing to answer the telephone. Since we had to leave a message almost everywhere we called, we decided to try California even though we are located in the east, and it was far too early for any reasonable person to be at work.
We finally got in touch with a friendly salesperson in Boston, who was very helpful but unfortunately the company was out of stock. Despite not being able to fill the order, we kept their information on file because they were friendly, accommodating, and dealt with all our questions. They tried their best to meet our needs but if we would have ordered using their online system and found out later that the product was back-ordered we would have been very upset since we had a deadline to meet.
Next we reached the manufacturer who told us he was too busy to check if he had any stock, and maybe he could get back to us by four o'clock. Just as we were ready to give up, the phone rang; it was the owner of the California dealer, who had the product in stock, took the order, and shipped it out the same day.
Businesses, especially website businesses cannot run on autopilot; customers are people and they expect to be treated like human beings. Now it is not always possible to answer every phone call the minute someone calls, or to have every product in stock when people need it, but the more human interaction you can build into your website the better your sales will be. To paraphrase that old saying about horses, "you can lead search traffic to your website, but you ca not make them order."
Why Should Anybody Buy From You?
Ask yourself this simple question: why should anybody buy anything from you? You probably are not the only company that sells your product or service, and even if you are, there are most likely substitutes available from competitors.
When potential customers find you on Google they are also finding all your competitors. So unless you sell a totally unique, non-fungible (non substitutable) product, service or brand that is also the lowest priced on the market, then you best give people some compelling reason to buy from you.
The product we were looking for was available from a dozen different website businesses, spread all over the United States and they all sold the same product at the same price. In the final analysis we purchased from the supplier that was the furthest distance away in a time zone three hours earlier than us; but we purchased from that supplier because we were able to talk to a someone who answered all our questions in a friendly, intelligent, and engaging manner.
It is what used to be called customer service before businesses were turned over to database programmers, number crunchers, and search savants who think of human interaction as something to be avoided.
To be continued..
Recently, I tried to order a product we spotted at a trade show. It was perfect for our application so we did a Google search to find the manufacturer and a list of dealers who sold the item.
Almost all the websites that distributed the product had proper contact information and invited people to call, which we did. After six frustrating phone calls to dealers we still had not found anyone willing to answer the telephone. Since we had to leave a message almost everywhere we called, we decided to try California even though we are located in the east, and it was far too early for any reasonable person to be at work.
We finally got in touch with a friendly salesperson in Boston, who was very helpful but unfortunately the company was out of stock. Despite not being able to fill the order, we kept their information on file because they were friendly, accommodating, and dealt with all our questions. They tried their best to meet our needs but if we would have ordered using their online system and found out later that the product was back-ordered we would have been very upset since we had a deadline to meet.
Next we reached the manufacturer who told us he was too busy to check if he had any stock, and maybe he could get back to us by four o'clock. Just as we were ready to give up, the phone rang; it was the owner of the California dealer, who had the product in stock, took the order, and shipped it out the same day.
Businesses, especially website businesses cannot run on autopilot; customers are people and they expect to be treated like human beings. Now it is not always possible to answer every phone call the minute someone calls, or to have every product in stock when people need it, but the more human interaction you can build into your website the better your sales will be. To paraphrase that old saying about horses, "you can lead search traffic to your website, but you ca not make them order."
Why Should Anybody Buy From You?
Ask yourself this simple question: why should anybody buy anything from you? You probably are not the only company that sells your product or service, and even if you are, there are most likely substitutes available from competitors.
When potential customers find you on Google they are also finding all your competitors. So unless you sell a totally unique, non-fungible (non substitutable) product, service or brand that is also the lowest priced on the market, then you best give people some compelling reason to buy from you.
The product we were looking for was available from a dozen different website businesses, spread all over the United States and they all sold the same product at the same price. In the final analysis we purchased from the supplier that was the furthest distance away in a time zone three hours earlier than us; but we purchased from that supplier because we were able to talk to a someone who answered all our questions in a friendly, intelligent, and engaging manner.
It is what used to be called customer service before businesses were turned over to database programmers, number crunchers, and search savants who think of human interaction as something to be avoided.
To be continued..
Saturday, December 27, 2008
How to Write Articles for Improved Search Engine Rank (2)
This has three times the demand and over a fifth of the supply of the alternative with 'YOUR' in the keyword. That is the difference that one simple word can make to the success or failure of a keyword or key phrase.
In practice it will make little difference, unless the prospect uses the exact phrase, in which case 'how to cure a golf slice' is the more likely of the two terms for somebody to use. Were the term 'cure my golf slice' used, both would have the same number of results.
You then write the article, making it as interesting and as useful to the reader as possible, and try to persuade them that they have to find out more by visiting your website. However, the purpose of this article is not to show you how to write articles, but how to use them. You do that using your Resource Box. This is a section that some directories provide in which you have to persuade the reader to visit your site. The directory will not describe it as such, but that is basically what it is. In fact not all directories provide a separate data box for this, so you have to add it to the end of your article, but either way you design it the same way.
Keep in mind that the resource box should not be used as a bio. Even though the directory might ask you to provide info about yourself, you should use it to promote your website. Here are some ideas for your resource box.
1. Provide more information and a free gift "For more information on this topic and a free gift check out Pete's website at yourwebsite.com".
2. The Second Part Offer "You will find Part 2 of this article at example.com, in which you will learn how to put this information to practical use."
3. The Final Offer "If this article interests you, you will find a limited period free offer on yourwebsite.com, which will help you to cure your golf slice."
These are various uses to which you can put the resource box, and they are all effective in getting the important clicks. However the format that works best for me is something along the lines of: "For more information check out yourwebsite.com where I will show you how to make every article rock with cash generating pizzaz that makes you more in a month than your website does in a whole year."
That is how to use your articles and your resource to make money. Some people do not want the resource to look like an advert. Advertising is your life is blood and your resource is the only place in your article where you really can advertise.
Source From SitePro News
In practice it will make little difference, unless the prospect uses the exact phrase, in which case 'how to cure a golf slice' is the more likely of the two terms for somebody to use. Were the term 'cure my golf slice' used, both would have the same number of results.
You then write the article, making it as interesting and as useful to the reader as possible, and try to persuade them that they have to find out more by visiting your website. However, the purpose of this article is not to show you how to write articles, but how to use them. You do that using your Resource Box. This is a section that some directories provide in which you have to persuade the reader to visit your site. The directory will not describe it as such, but that is basically what it is. In fact not all directories provide a separate data box for this, so you have to add it to the end of your article, but either way you design it the same way.
Keep in mind that the resource box should not be used as a bio. Even though the directory might ask you to provide info about yourself, you should use it to promote your website. Here are some ideas for your resource box.
1. Provide more information and a free gift "For more information on this topic and a free gift check out Pete's website at yourwebsite.com".
2. The Second Part Offer "You will find Part 2 of this article at example.com, in which you will learn how to put this information to practical use."
3. The Final Offer "If this article interests you, you will find a limited period free offer on yourwebsite.com, which will help you to cure your golf slice."
These are various uses to which you can put the resource box, and they are all effective in getting the important clicks. However the format that works best for me is something along the lines of: "For more information check out yourwebsite.com where I will show you how to make every article rock with cash generating pizzaz that makes you more in a month than your website does in a whole year."
That is how to use your articles and your resource to make money. Some people do not want the resource to look like an advert. Advertising is your life is blood and your resource is the only place in your article where you really can advertise.
Source From SitePro News
Friday, December 26, 2008
How to Write Articles for Improved Search Engine Rank
If you are looking for improved search engine rank for any page on your website, you have to learn how to write articles in order to make use of one of the major and most useful resources online: article directories.
Just as website directories can be used to promote your website online, article directories can be used to publish your articles. These articles can in turn be used to promote a specific page on your website, and in this respect are more useful than a website directory listing that promotes only your home page.
You have few opportunities to direct search engine spiders directly to a page of your choice, and when one arises it should be made good use of. In fact, other than article directories and links on your website, you are unlikely to find such an opportunity, and it should be seized whenever it arises. However, very few people actually know how to make best use of such an opportunity and to use their articles intelligently to drive masses of traffic to their site.
You can use your Author's Resource to achieve that, but in order to get the resource read; you have to get the article read. For that to happen, you have to write a good article and then make people read it. To do that your title must be good enough to persuade people to read it. To achieve that you must be able to write a good title. That is the purpose of this article: to teach you how to craft a title that will get you article read, and then to craft a resource that will compel the reader to visit your website - or the web page that you want them to see.
So, first the title: Before you can craft your title you will need a good topic or subject to write about. There are several ways to decide what that should be, but that is another article. Let us assume that you have decided to write about how to cure a slice in golf. The obvious title would be: "How to Cure Your Golf Slice".
How many web pages are there online with that title? A few thousand? A few hundred thousand? In fact if you use the term as a Google search you will find it is 387,000. You have 387,000 other websites competing for these keywords. Now, let us change it to "How to Cure a Golf Slice". You get 71,500 competing sites. Just one small word change: 'your' to 'a' reduces the competition by almost 82%.
What that means is that with fewer competing sites you have a lot better chance of having your website listed close to the top of the listings for the keyword. However, you also have to take the demand into consideration: if nobody is using these keywords in their search you will not benefit by using them. Using Word tracker I get three times as many people, searching for 'cure A golf slice' than 'cure YOUR golf slice'. So based upon keyword research the title will be: How to Cure A Golf Slice
To be continued..
Just as website directories can be used to promote your website online, article directories can be used to publish your articles. These articles can in turn be used to promote a specific page on your website, and in this respect are more useful than a website directory listing that promotes only your home page.
You have few opportunities to direct search engine spiders directly to a page of your choice, and when one arises it should be made good use of. In fact, other than article directories and links on your website, you are unlikely to find such an opportunity, and it should be seized whenever it arises. However, very few people actually know how to make best use of such an opportunity and to use their articles intelligently to drive masses of traffic to their site.
You can use your Author's Resource to achieve that, but in order to get the resource read; you have to get the article read. For that to happen, you have to write a good article and then make people read it. To do that your title must be good enough to persuade people to read it. To achieve that you must be able to write a good title. That is the purpose of this article: to teach you how to craft a title that will get you article read, and then to craft a resource that will compel the reader to visit your website - or the web page that you want them to see.
So, first the title: Before you can craft your title you will need a good topic or subject to write about. There are several ways to decide what that should be, but that is another article. Let us assume that you have decided to write about how to cure a slice in golf. The obvious title would be: "How to Cure Your Golf Slice".
How many web pages are there online with that title? A few thousand? A few hundred thousand? In fact if you use the term as a Google search you will find it is 387,000. You have 387,000 other websites competing for these keywords. Now, let us change it to "How to Cure a Golf Slice". You get 71,500 competing sites. Just one small word change: 'your' to 'a' reduces the competition by almost 82%.
What that means is that with fewer competing sites you have a lot better chance of having your website listed close to the top of the listings for the keyword. However, you also have to take the demand into consideration: if nobody is using these keywords in their search you will not benefit by using them. Using Word tracker I get three times as many people, searching for 'cure A golf slice' than 'cure YOUR golf slice'. So based upon keyword research the title will be: How to Cure A Golf Slice
To be continued..
Wednesday, December 24, 2008
Overview with a New York Web Design Company (2)
Secondly, keep in mind that search engines will also be looking at your site. Making it pretty is not enough. It needs to attract the search engine as much as live visitors if you ever expect those live visitors to find it in the first place. This is known as search engine optimization, or SEO. It is more complicated today than in years past but still quite doable. Here are three "must do" tasks for you to complete if you want your site on top of Google.
1.) Use keywords as anchor text (the visible clickable words) in your links throughout your page's content. For example:
Navigate to Google and conduct a search for the term Click Here. Take note of two things right away. Number one; there are more than 1.6 billion other (competing) Web pages. Number two, the top match returned is a link to Adobe Acrobat Reader.
The term Click Here is not anywhere on the page text or META tags. The page is number one, out of 1.6 Billion pages, because thousands of web pages supplying a link to Acrobat Click Here as their anchor text of choice. Amazing, is not it?
This is great news for you. You can easily take advantage of that power by linking to and from pages within your Website. This leads us nicely into Tip number two.
2.) If you deem that SEO is a priority for your site, create a unique page for each of your main keywords. Just be sure to link the anchor text from each page to the page that has that specific keyword as its focus.
Industry Advice: If you are a blog specialist or Web designer by trade, offering SEO as part of your services is a natural fit that can double the value of your work, or more. With so many good SEO products available to help you get professional results with minimal effort, you can usually rely on reputation as a good indicator of potential success. For example, eBay, Motorola and Lexmark all stake their online success on a tool you can get for $250 at iBusinessPR0M0TER.com.
3.) Relevant anchor text should also be at the top of your mind when you are requesting inbound links from other sites. This is what Google uses as its strongest measurement to gauge the quality of your pages.
This is how you can build your brand using your words. Getting visitors there is only half the battle, keeping them is a whole different ballgame.
Now, similar to tip number 2, you want to request specific keywords be used in the anchor text leading to your pages from other sites. And be sure to request each link to the most appropriate page. Just linking to the homepage does not cut it anymore.
If you are in need of quality links but do not have time to setup link partnerships yourself, you may want to try a service that facilitates "3 way linking" like the one at 3WayLinker.
It is very simple and really pretty ingenious. Here is how it works. Site 1 links to Site 2. Site 2" links to Site 3. And Site 3 links to Site 1 forming an indirect chain of one way links.
That is all for now. Good luck!
Source From SitePro News
1.) Use keywords as anchor text (the visible clickable words) in your links throughout your page's content. For example:
Navigate to Google and conduct a search for the term Click Here. Take note of two things right away. Number one; there are more than 1.6 billion other (competing) Web pages. Number two, the top match returned is a link to Adobe Acrobat Reader.
The term Click Here is not anywhere on the page text or META tags. The page is number one, out of 1.6 Billion pages, because thousands of web pages supplying a link to Acrobat Click Here as their anchor text of choice. Amazing, is not it?
This is great news for you. You can easily take advantage of that power by linking to and from pages within your Website. This leads us nicely into Tip number two.
2.) If you deem that SEO is a priority for your site, create a unique page for each of your main keywords. Just be sure to link the anchor text from each page to the page that has that specific keyword as its focus.
Industry Advice: If you are a blog specialist or Web designer by trade, offering SEO as part of your services is a natural fit that can double the value of your work, or more. With so many good SEO products available to help you get professional results with minimal effort, you can usually rely on reputation as a good indicator of potential success. For example, eBay, Motorola and Lexmark all stake their online success on a tool you can get for $250 at iBusinessPR0M0TER.com.
3.) Relevant anchor text should also be at the top of your mind when you are requesting inbound links from other sites. This is what Google uses as its strongest measurement to gauge the quality of your pages.
This is how you can build your brand using your words. Getting visitors there is only half the battle, keeping them is a whole different ballgame.
Now, similar to tip number 2, you want to request specific keywords be used in the anchor text leading to your pages from other sites. And be sure to request each link to the most appropriate page. Just linking to the homepage does not cut it anymore.
If you are in need of quality links but do not have time to setup link partnerships yourself, you may want to try a service that facilitates "3 way linking" like the one at 3WayLinker.
It is very simple and really pretty ingenious. Here is how it works. Site 1 links to Site 2. Site 2" links to Site 3. And Site 3 links to Site 1 forming an indirect chain of one way links.
That is all for now. Good luck!
Source From SitePro News
Monday, December 22, 2008
Overview with a New York Web Design Company
What makes a New York Web design company any different from other Web design companies? That is easy – “Competition”. Just look at how many design firms there are out there and you will see. In the city or outside, someone seeking high quality Web design in New York faces hundreds of choices in an area of just a few city blocks. Now that is competition!
web CEO for the number one position in Google!
If you are not from the area it can be difficult to envision. This might help. Imagine typing "New York web design" into Google's search box and getting hundreds of pages with thousands of links of returns. Instead of clicking on those links however, you are walking into hundreds of offices; each offering their own unique flavor of Web design.
But, with the competition comes a competitive edge that is critical in a struggling economy. Of course we all want to look good on the Internet, but when you are competing with your real live neighbors in addition to those online; you have to step it up a notch.
With that said, I provide some inside advice from a successful New York Web design firm. Let us focus our attention on Website usability. This has the unfortunate distinction of being both the most important yet generally least considered aspect of design all too often and the Website owners suffer for the oversights.
First off, most people do not really read a Web page at first glance; they scan it to see if there is something worth actually reading. You need to get their attention right away and keep it. Here is how.
1.) Jump in with your most powerful content right off the bat. Grab their attention immediately and keep it. Do not save the best for last unless you have something nearly as good to lead the reader there.
2.) Make sure your functional areas are consistent, as much as possible, throughout your site. This is especially true of the navigation links (top, left, right, etc.) search fields, logins, and anything else needing user interaction. The more at ease your visitor feels working through the site, the more likely he or she is to stay for a while and go even deeper.
3.) Embed a link to your homepage within your company logo. This is expected by just about every site visitor who has been on the Web for any length of time. It is a safety net many users rely and to deny it could result in major inconvenience to your visitors.
4.) Add a search box in an easy to find, consistent location. And be certain it searches ONLY within your Website. Having a search feature that offers to "Search The Web" gives your visitors an invitation to leave your site.
To be continued..
web CEO for the number one position in Google!
If you are not from the area it can be difficult to envision. This might help. Imagine typing "New York web design" into Google's search box and getting hundreds of pages with thousands of links of returns. Instead of clicking on those links however, you are walking into hundreds of offices; each offering their own unique flavor of Web design.
But, with the competition comes a competitive edge that is critical in a struggling economy. Of course we all want to look good on the Internet, but when you are competing with your real live neighbors in addition to those online; you have to step it up a notch.
With that said, I provide some inside advice from a successful New York Web design firm. Let us focus our attention on Website usability. This has the unfortunate distinction of being both the most important yet generally least considered aspect of design all too often and the Website owners suffer for the oversights.
First off, most people do not really read a Web page at first glance; they scan it to see if there is something worth actually reading. You need to get their attention right away and keep it. Here is how.
1.) Jump in with your most powerful content right off the bat. Grab their attention immediately and keep it. Do not save the best for last unless you have something nearly as good to lead the reader there.
2.) Make sure your functional areas are consistent, as much as possible, throughout your site. This is especially true of the navigation links (top, left, right, etc.) search fields, logins, and anything else needing user interaction. The more at ease your visitor feels working through the site, the more likely he or she is to stay for a while and go even deeper.
3.) Embed a link to your homepage within your company logo. This is expected by just about every site visitor who has been on the Web for any length of time. It is a safety net many users rely and to deny it could result in major inconvenience to your visitors.
4.) Add a search box in an easy to find, consistent location. And be certain it searches ONLY within your Website. Having a search feature that offers to "Search The Web" gives your visitors an invitation to leave your site.
To be continued..
Friday, December 19, 2008
Keep The Sale - Does this sound familiar? (2)
3. Send them additional information of value. This includes articles, magazine and newspaper clippings, or other information that is relevant to their business. You could send them an article that mentions a strategic move one of their competitors is about to make or an article on a topic that relates to your key contact's interests. You may come across a newspaper article about their company-clip this article and send it your client. It does not matter if they have already read the article because your gesture shows that you are paying attention to their business. And most sales people do not do this. Do NOT send information about your product. This is not about you. It is about giving your new customer a reason to keep the sale with you.
4. Depending on the size of the sale, you could send a book that will help them with their business. There are a multitude of books on the market today, addressing virtually every business situation. If your client enjoys reading then it makes good business sense to send them a book that will help improve their results. I have sent books to my clients that focus on communication, leadership, sales, and customer service. Attach a brief note explaining why you sent this book.
5. Lastly, reinforce their buying decision. The easiest way to do this is to send them testimonials from satisfied customers. An even more effective approach is to ask one of your existing clients to call your new customer. People want reassurances that they have made a sound buying decision so just imagine the impact if they heard a voice mail message from one of your clients stating how satisfied they were with your product, service or solution.
These may sound like simple concepts. However, very few sales people actually use them. Integrating these strategies into your routine will not only help you differentiate yourself from your competition, you will increase your odds of keeping every sale you make.
Source From Entireweb Newsletter
4. Depending on the size of the sale, you could send a book that will help them with their business. There are a multitude of books on the market today, addressing virtually every business situation. If your client enjoys reading then it makes good business sense to send them a book that will help improve their results. I have sent books to my clients that focus on communication, leadership, sales, and customer service. Attach a brief note explaining why you sent this book.
5. Lastly, reinforce their buying decision. The easiest way to do this is to send them testimonials from satisfied customers. An even more effective approach is to ask one of your existing clients to call your new customer. People want reassurances that they have made a sound buying decision so just imagine the impact if they heard a voice mail message from one of your clients stating how satisfied they were with your product, service or solution.
These may sound like simple concepts. However, very few sales people actually use them. Integrating these strategies into your routine will not only help you differentiate yourself from your competition, you will increase your odds of keeping every sale you make.
Source From Entireweb Newsletter
Wednesday, December 17, 2008
Keep The Sale - Does this sound familiar?
After dozens of phones calls and emails as well as several face-to-face meetings, you finally reach an agreement with a prospect who is intent on buying your service, product or solution.
"Whew! Another sale done," you think to yourself.
But, wait. Before you start counting your commission it is critical that you keep the sale. Just because a prospect has agreed to move forward it does not mean that the sale will move forward, especially if you sell a complex system or solution. Dozens of things can happen to derail your efforts.
Your key contact may change companies or positions. The person you are dealing with gets cold feet, loses interest, or decides to change vendors. The company may be acquired or sold. A competitor may approach your prospect with a better offer. There is no such thing as a guaranteed sale even if you are holding a signed contract. That means you need to ensure that you keep the sale. Here are several strategies you can incorporate into your business that will help you achieve this.
1. First, send some form of acknowledgement or thank-you. I know this sound like an elementary concept but most sales people think of doing this. They take the sale and move on to the next prospect. However, if you send a thank-you card immediately after you confirm the sale, you differentiate yourself in your competition. You can also use postcards. The key is to show your new customer that you value his or her business and thanking them is just one small gesture that demonstrates this.
2. The next thing to do is regularly update your new customer. Keep them informed about things like delivery or shipment status and installation dates and schedules. If you sell a highly customized product, make sure you advise them on the progress of the development of their product. Frequency of updates will depend on a few factors.
- What does your key decision-maker expect or want? If they are detail oriented person they will require more frequent updates than someone who is less detail-oriented. The easiest way to determine this is ask this question, "How often do you want me to send you updates?" A simple question but will give you tremendous insight into your customer's expectations.
- Another factor is the length of time that occurs between the time of your agreement and when your services will be rendered or your product will be delivered. The more time that elapses between these two, the more important it is for you to update your customer. For example, in my particular business, it is not uncommon for a company to book me for a keynote speech or training workshop up to a year in advance. During this time, I try to send them some form of update so they know I have not forgotten about their event.
To be continued..
"Whew! Another sale done," you think to yourself.
But, wait. Before you start counting your commission it is critical that you keep the sale. Just because a prospect has agreed to move forward it does not mean that the sale will move forward, especially if you sell a complex system or solution. Dozens of things can happen to derail your efforts.
Your key contact may change companies or positions. The person you are dealing with gets cold feet, loses interest, or decides to change vendors. The company may be acquired or sold. A competitor may approach your prospect with a better offer. There is no such thing as a guaranteed sale even if you are holding a signed contract. That means you need to ensure that you keep the sale. Here are several strategies you can incorporate into your business that will help you achieve this.
1. First, send some form of acknowledgement or thank-you. I know this sound like an elementary concept but most sales people think of doing this. They take the sale and move on to the next prospect. However, if you send a thank-you card immediately after you confirm the sale, you differentiate yourself in your competition. You can also use postcards. The key is to show your new customer that you value his or her business and thanking them is just one small gesture that demonstrates this.
2. The next thing to do is regularly update your new customer. Keep them informed about things like delivery or shipment status and installation dates and schedules. If you sell a highly customized product, make sure you advise them on the progress of the development of their product. Frequency of updates will depend on a few factors.
- What does your key decision-maker expect or want? If they are detail oriented person they will require more frequent updates than someone who is less detail-oriented. The easiest way to determine this is ask this question, "How often do you want me to send you updates?" A simple question but will give you tremendous insight into your customer's expectations.
- Another factor is the length of time that occurs between the time of your agreement and when your services will be rendered or your product will be delivered. The more time that elapses between these two, the more important it is for you to update your customer. For example, in my particular business, it is not uncommon for a company to book me for a keynote speech or training workshop up to a year in advance. During this time, I try to send them some form of update so they know I have not forgotten about their event.
To be continued..
Monday, December 15, 2008
How Many Keywords Are Enough? (2)
Does Frequency Not Count At All?
Does that mean that engines do not give any consideration to how often key phrases are used within the copy? No. In fact, The Official Google Blog recently did a series entitled Technologies Behind Google Ranking.
Other Google documents make mention of the need to include key terms in your copy, so it is established that keywords in copy can play an important role.
"How many key phrases are enough?" That is a judgment call that comes with experience. Here are a few guidelines - not carved-in-stone rules - but guidelines you can consider. And no, do not do them all every time.
Keyword Inclusion Guidelines
1) I make an effort to include key phrase(s) in the headlines and sub-heads if at all possible.
2) Adding key phrases about once or twice per paragraph is a good goal. I never count words or run keyword density percentages.
3) Focus on writing in natural language. Yes, you want to incorporate keywords, but not to the point that you ruin your copy. It should sound natural.
4) Read your copy out loud. If it sounds stupid or redundant to you, it will sound stupid and redundant to your site visitor.
5) If it makes sense to do so, try to include key phrase(s) in bold, italic, bulleted lists, or in other text that is specially formatted. If you not bold or italicize the words or phrases to emphasize them to your visitors, however, do not make a special exception for the engines. The impact will not be significant, but every little bit helps.
Do not sacrifice the quality and conversion power of your copy to chase search engine rabbits. In the end, it will not be worth it.
Source From SEO News
Does that mean that engines do not give any consideration to how often key phrases are used within the copy? No. In fact, The Official Google Blog recently did a series entitled Technologies Behind Google Ranking.
Other Google documents make mention of the need to include key terms in your copy, so it is established that keywords in copy can play an important role.
"How many key phrases are enough?" That is a judgment call that comes with experience. Here are a few guidelines - not carved-in-stone rules - but guidelines you can consider. And no, do not do them all every time.
Keyword Inclusion Guidelines
1) I make an effort to include key phrase(s) in the headlines and sub-heads if at all possible.
2) Adding key phrases about once or twice per paragraph is a good goal. I never count words or run keyword density percentages.
3) Focus on writing in natural language. Yes, you want to incorporate keywords, but not to the point that you ruin your copy. It should sound natural.
4) Read your copy out loud. If it sounds stupid or redundant to you, it will sound stupid and redundant to your site visitor.
5) If it makes sense to do so, try to include key phrase(s) in bold, italic, bulleted lists, or in other text that is specially formatted. If you not bold or italicize the words or phrases to emphasize them to your visitors, however, do not make a special exception for the engines. The impact will not be significant, but every little bit helps.
Do not sacrifice the quality and conversion power of your copy to chase search engine rabbits. In the end, it will not be worth it.
Source From SEO News
Sunday, December 14, 2008
How Many Keywords Are Enough?
Proponents of keyword density formulas will quickly spout out a percentage: 4%, 6%, 12%. If you do a search in Google for any key phrase (say [cast iron frying pan], for example), you will immediately see why keyword density formulas do not add up. Either version - cast iron or cast-iron - bring the same listings on the search engine results pages (SERPs).
Please note: I was looking at the source code for each page so as to include mentions in tags as well as on the page.
Cast Iron Frying Pan
Your results may be different than what I see, as everybody does not view results from the same database. But, when I type in [cast iron frying pan] (no brackets, of course), the first site that comes up is http://whatscookingamerica.net/Information/CastIronPans.htm. Total word count: about 1,611. Keyword density for [cast iron frying pan]: 0%. Keyword density for [cast iron]: 3%. Keyword density for [frying pan]: < 1%.
Next up, Ask Yahoo: http://ask.yahoo.com/20000419.html. Total word count: about 622. Keyword density for [cast iron frying pan]: < 1%. Keyword density for [cast iron]: < 1%. Keyword density for [frying pan]: < 1%.
In the #3 position is Amazon.com at http://www.amazon.com/Lodge-Logic-Pre-Seasoned-Cast-Iron-Skillet/dp/B00063RWUM. Total word count: about 2,405. Keyword density for [cast iron frying pan]: < 1%. Keyword density for [cast iron]: < 1%. Keyword density for [frying pan]: < 1%.
Mexico Cruise Vacation
Here is another example: [Mexico cruise vacation]. At #1 we see Cruise Web, http://www.cruiseweb.com/MEXICO.HTM. Total word count: about 488. Keyword density for [Mexico cruise vacation]: < 1%. Keyword density for [Mexico cruise]: < 1%. Keyword density for [cruise vacation]: < 1%.
eCruises.com is up next with their page found at http://www.ecruises.com/. Total word count: about 238. Keyword density for [Mexico cruise vacation]: < 1%. Keyword density for [Mexico cruise]: < 1%. Keyword density for [cruise vacation]: 0%.
It goes on and on. Yes, you do find some sites that have really high keyword densities, but it is not a given that attaining a certain across-the-board keyword density will guarantee you good success. In fact, from what we have seen, keyword density has not been a valid measure of SEO copywriting success in years. I believe it once was, but Google and other engines quickly plugged the loophole.
To be continued..
Please note: I was looking at the source code for each page so as to include mentions in tags as well as on the page.
Cast Iron Frying Pan
Your results may be different than what I see, as everybody does not view results from the same database. But, when I type in [cast iron frying pan] (no brackets, of course), the first site that comes up is http://whatscookingamerica.net/Information/CastIronPans.htm. Total word count: about 1,611. Keyword density for [cast iron frying pan]: 0%. Keyword density for [cast iron]: 3%. Keyword density for [frying pan]: < 1%.
Next up, Ask Yahoo: http://ask.yahoo.com/20000419.html. Total word count: about 622. Keyword density for [cast iron frying pan]: < 1%. Keyword density for [cast iron]: < 1%. Keyword density for [frying pan]: < 1%.
In the #3 position is Amazon.com at http://www.amazon.com/Lodge-Logic-Pre-Seasoned-Cast-Iron-Skillet/dp/B00063RWUM. Total word count: about 2,405. Keyword density for [cast iron frying pan]: < 1%. Keyword density for [cast iron]: < 1%. Keyword density for [frying pan]: < 1%.
Mexico Cruise Vacation
Here is another example: [Mexico cruise vacation]. At #1 we see Cruise Web, http://www.cruiseweb.com/MEXICO.HTM. Total word count: about 488. Keyword density for [Mexico cruise vacation]: < 1%. Keyword density for [Mexico cruise]: < 1%. Keyword density for [cruise vacation]: < 1%.
eCruises.com is up next with their page found at http://www.ecruises.com/. Total word count: about 238. Keyword density for [Mexico cruise vacation]: < 1%. Keyword density for [Mexico cruise]: < 1%. Keyword density for [cruise vacation]: 0%.
It goes on and on. Yes, you do find some sites that have really high keyword densities, but it is not a given that attaining a certain across-the-board keyword density will guarantee you good success. In fact, from what we have seen, keyword density has not been a valid measure of SEO copywriting success in years. I believe it once was, but Google and other engines quickly plugged the loophole.
To be continued..
Wednesday, December 10, 2008
SEO Web Design Secrets - Search Engine Optimization Tips for Beginners (2)
In addition to the Description Meta tag, the HTML tags you should use are:
1. The Keywords Meta tag. Although little used it only takes a second to put in, and does no harm. There is evidence that some search engines might use it. The rest of the Meta tags are pointless.
2. The TITLE tag. This is the title of your web page, and should contain the primary keyword for the page. Each page should be written round one primary keyword that relates to the subject of your website or niche.
Each page must have one primary keyword, and it should be included in the Title tag for that page. The Title tag does not appear in the body of the article, but in the HTML between the two HEAD tags in your html.
3. The H tag. These are heading tags, with H1 being the most important. The heading for each main section in your page should be contained within H1 tags, and many pages have only the one set of such tags. Subheadings, containing secondary keywords, should be contained within H2 tags, and so on.
4. The ALT attribute. Use 'Alt = ' within the Img tags of your images and graphics. This lets the search engines know what the graphic is about: search engines do not read graphics, and the Alt attribute offers you the chance to use your graphics meaningfully with respect to SEO web design.
Text Formatting
That is all you have to worry about regarding the HTML tags. Your text formatting can be used to emphasize to search engines what the important text on your page is. Thus, if you use bold text, underscoring or italics, they indicate the important words and phrases. Thus, use the and html tags in your heading.
Write Naturally
Do not worry too much about your keyword density (KD), other than having too much. Too high a KD could harm you if Google thinks you are making unnecessary use of them. Write naturally for human readers, and not robots. If your text reads well and makes it clear what the subject of the passage is about, then you will be fine. Use the keywords in the first and last 100 characters on the page (or at least in the last paragraph somewhere).
Good SEO web design is not keyword fixated, but contains good contextually related vocabulary that the LSI algorithm can use to target the relevance of the page to the search term being used by somebody using the search engine to find information. That is all a keyword is: a term used by somebody looking for information. If you cannot work without a target KD, then I would go for a max of 1 not 3%)
Source From SitePro News
1. The Keywords Meta tag. Although little used it only takes a second to put in, and does no harm. There is evidence that some search engines might use it. The rest of the Meta tags are pointless.
2. The TITLE tag. This is the title of your web page, and should contain the primary keyword for the page. Each page should be written round one primary keyword that relates to the subject of your website or niche.
Each page must have one primary keyword, and it should be included in the Title tag for that page. The Title tag does not appear in the body of the article, but in the HTML between the two HEAD tags in your html.
3. The H tag. These are heading tags, with H1 being the most important. The heading for each main section in your page should be contained within H1 tags, and many pages have only the one set of such tags. Subheadings, containing secondary keywords, should be contained within H2 tags, and so on.
4. The ALT attribute. Use 'Alt = ' within the Img tags of your images and graphics. This lets the search engines know what the graphic is about: search engines do not read graphics, and the Alt attribute offers you the chance to use your graphics meaningfully with respect to SEO web design.
Text Formatting
That is all you have to worry about regarding the HTML tags. Your text formatting can be used to emphasize to search engines what the important text on your page is. Thus, if you use bold text, underscoring or italics, they indicate the important words and phrases. Thus, use the and html tags in your heading.
Write Naturally
Do not worry too much about your keyword density (KD), other than having too much. Too high a KD could harm you if Google thinks you are making unnecessary use of them. Write naturally for human readers, and not robots. If your text reads well and makes it clear what the subject of the passage is about, then you will be fine. Use the keywords in the first and last 100 characters on the page (or at least in the last paragraph somewhere).
Good SEO web design is not keyword fixated, but contains good contextually related vocabulary that the LSI algorithm can use to target the relevance of the page to the search term being used by somebody using the search engine to find information. That is all a keyword is: a term used by somebody looking for information. If you cannot work without a target KD, then I would go for a max of 1 not 3%)
Source From SitePro News
Tuesday, December 9, 2008
SEO Web Design Secrets - Search Engine Optimization Tips for Beginners
SEO web design is a skill that can be learned, though most search engine optimization for beginners courses. There are many ways for most normal people to get an improved search engine ranking, and secure a high search engine listing, and while linking is important, good on-site SEO is also necessary.
Although it might not seem like it, getting a good listing on Google or any of the other search engines is not as difficult as many like to claim. There are rules to follow, and if you play the game properly then the outcome should be in your favor. The tips provided in this article are not really secrets as such; although many people offer to divulge marvelous secrets to you, all they are giving you is stuff that people have been using for years.
So here are some tips on getting a good listing in Google and improving your search engine ranking. You likely know a fair bit about Meta tags, and have been informed that most are not used by search engines. Well let me tell you something. If you 'Google' Article Services you will finds my website right at the top in the #1 position for that keyword. Check the description that Google provides right under the title: that is exactly as it is in the 'Description' tag that I have on the site. So do not let anybody tell you that Google does not use the Description tag, because they do. So do Ask and MSN (now Live Search), and Yahoo also uses it, but not the whole thing exactly as written.
The Keyword tag is another matter. Google is not interested in what you tell them the keywords are: they decide the relevance of the page themselves from the text and Alt tags on the page. Google no longer needs keyword repetition to understand what you are writing about: they have the LSI algorithm now that will determine the meaning of your page from the character strings it contains. The algorithm is programmed to calculate a relevance factor from the vocabulary you use in relation to the rest of the vocabulary on the page. However, back to SEO web design, and some search engine optimization tips for beginners.
To be continued..
Although it might not seem like it, getting a good listing on Google or any of the other search engines is not as difficult as many like to claim. There are rules to follow, and if you play the game properly then the outcome should be in your favor. The tips provided in this article are not really secrets as such; although many people offer to divulge marvelous secrets to you, all they are giving you is stuff that people have been using for years.
So here are some tips on getting a good listing in Google and improving your search engine ranking. You likely know a fair bit about Meta tags, and have been informed that most are not used by search engines. Well let me tell you something. If you 'Google' Article Services you will finds my website right at the top in the #1 position for that keyword. Check the description that Google provides right under the title: that is exactly as it is in the 'Description' tag that I have on the site. So do not let anybody tell you that Google does not use the Description tag, because they do. So do Ask and MSN (now Live Search), and Yahoo also uses it, but not the whole thing exactly as written.
The Keyword tag is another matter. Google is not interested in what you tell them the keywords are: they decide the relevance of the page themselves from the text and Alt tags on the page. Google no longer needs keyword repetition to understand what you are writing about: they have the LSI algorithm now that will determine the meaning of your page from the character strings it contains. The algorithm is programmed to calculate a relevance factor from the vocabulary you use in relation to the rest of the vocabulary on the page. However, back to SEO web design, and some search engine optimization tips for beginners.
To be continued..
Sunday, December 7, 2008
Advanced Link Building - Avoid These 7 Mistakes (2)
4. Failure to Check Your Reciprocal Link Partners' Websites.
Once you exchange links with someone, you need to follow up on a routine basis and make sure the link back to your site is still there. Some sites go down, accounts are closed, domains expire and are purchased by someone else, webmasters change website topics and some webmasters simply take your link down after you exchange links. I have seen people put the "nofollow" attribute on the links after they have made a trade.
5. Failing to Use Anchor Text in Your Link.
If someone gives you the opportunity to use Anchor text in the link back to your site, use it. Anchor text in a back link is the second biggest off page ranking factor for SEO. Only the relevancy and authority of the page where the back link originates is more important in my experience.
6. Failing to Cover Up Your Paid Link Footprints.
Look, from here to the end of time, people will sell links. And from here to the end of time, Google will be trying to find paid links. And from here to the end of time, you will see blogs, websites and blog networks (think Backlink Solutions) get de-indexed for selling links. If you are going to buy or sell links as part of your link building plan, you would better be hiding your footprint is going to find you one dark, cold and stormy night.
7. Failing to Build Links.
I see people on the forums all the time asking how they should go about link building or how to get started link building. Many say they do not know how and so they do not even try. You may be able to rank high in a low competitive keyword niche with on-page SEO, but for a competitive niche where there is money to be made, you are going to need some relevant back links.
TIP: One of the most effective link building strategies you can perform is to find out who is linking to your competition and get links from them. You simply go to Google and type in link: yourcompetitorssite.com. You will then get a list of sites that are linking to your competitor's site. Browse that site to see if there is a place to put a link to your site at. If not, simply Contact the person running the site and ask kindly for a link. Many times they will not respond, but some will. Now, out of those sites, do the same thing. See who is linking to them and get links from those sites.
This is probably the easiest way to get relevant back links but it is a technique very few Bloggers and Webmasters use. Sure it is tedious and time consuming, but in the long run, those top rankings will be worth all the time you practiced link building!
Source From SitePro News
Once you exchange links with someone, you need to follow up on a routine basis and make sure the link back to your site is still there. Some sites go down, accounts are closed, domains expire and are purchased by someone else, webmasters change website topics and some webmasters simply take your link down after you exchange links. I have seen people put the "nofollow" attribute on the links after they have made a trade.
5. Failing to Use Anchor Text in Your Link.
If someone gives you the opportunity to use Anchor text in the link back to your site, use it. Anchor text in a back link is the second biggest off page ranking factor for SEO. Only the relevancy and authority of the page where the back link originates is more important in my experience.
6. Failing to Cover Up Your Paid Link Footprints.
Look, from here to the end of time, people will sell links. And from here to the end of time, Google will be trying to find paid links. And from here to the end of time, you will see blogs, websites and blog networks (think Backlink Solutions) get de-indexed for selling links. If you are going to buy or sell links as part of your link building plan, you would better be hiding your footprint is going to find you one dark, cold and stormy night.
7. Failing to Build Links.
I see people on the forums all the time asking how they should go about link building or how to get started link building. Many say they do not know how and so they do not even try. You may be able to rank high in a low competitive keyword niche with on-page SEO, but for a competitive niche where there is money to be made, you are going to need some relevant back links.
TIP: One of the most effective link building strategies you can perform is to find out who is linking to your competition and get links from them. You simply go to Google and type in link: yourcompetitorssite.com. You will then get a list of sites that are linking to your competitor's site. Browse that site to see if there is a place to put a link to your site at. If not, simply Contact the person running the site and ask kindly for a link. Many times they will not respond, but some will. Now, out of those sites, do the same thing. See who is linking to them and get links from those sites.
This is probably the easiest way to get relevant back links but it is a technique very few Bloggers and Webmasters use. Sure it is tedious and time consuming, but in the long run, those top rankings will be worth all the time you practiced link building!
Source From SitePro News
Friday, December 5, 2008
Advanced Link Building - Avoid These 7 Mistakes
Recently SEOMoz did a survey among the top SEO experts. The results were surprising to say the least. None of the SEO experts could come to a 100 percent agreement on any one subject! So, if they can not come to an agreement on SEO and link building, how is the rest of the world supposed to?
Rand surveyed the Top 37 SEO experts in the World. Basically the Survey is a series of questions asked of each expert. This group of experts could not come up with an agreement rating more than 1 on many of the questions!
Mistakes can be avoided by many webmasters when link building, such like.
1. Failing to Procure Reciprocal Links.
So called SEO Guru said that reciprocal linking is dead and they will hurt your site, this was just the opposite. The important thing to remember is to make sure the links you trade are from quality sites. It does not matter if they are PR0, just make sure they are not from a spam/ adult/ pharmacy/ hate type site. Reciprocal links can be on a resource page if you run a website or a blogroll for you bloggers. Just remember to trade!
2. Failing to Acquire Low PR Links.
For some reason, many webmasters do not want PR0 sites linking to them. This is link building suicide! One day, those PR0 sites could be the next PR5 or better. Frankly, I do not care who links to my sites. I can not control it and if they are passing any amount of authority, and even PR0 sites pass some, I will take it. It also looks natural when you have many more low authority sites pointing to your site than all high PR sites.
3. Failing to Link Out.
Once again, we are talking about making your site look natural to the Search Engines, especially Google. Authority sites link out to other authority sites. Google expects to see this. I can not tell you how many times I have had a site stuck in the SERPS only to get a little boost when I linked to a higher authority site. So link out to authority sites.
To be continued..
Rand surveyed the Top 37 SEO experts in the World. Basically the Survey is a series of questions asked of each expert. This group of experts could not come up with an agreement rating more than 1 on many of the questions!
Mistakes can be avoided by many webmasters when link building, such like.
1. Failing to Procure Reciprocal Links.
So called SEO Guru said that reciprocal linking is dead and they will hurt your site, this was just the opposite. The important thing to remember is to make sure the links you trade are from quality sites. It does not matter if they are PR0, just make sure they are not from a spam/ adult/ pharmacy/ hate type site. Reciprocal links can be on a resource page if you run a website or a blogroll for you bloggers. Just remember to trade!
2. Failing to Acquire Low PR Links.
For some reason, many webmasters do not want PR0 sites linking to them. This is link building suicide! One day, those PR0 sites could be the next PR5 or better. Frankly, I do not care who links to my sites. I can not control it and if they are passing any amount of authority, and even PR0 sites pass some, I will take it. It also looks natural when you have many more low authority sites pointing to your site than all high PR sites.
3. Failing to Link Out.
Once again, we are talking about making your site look natural to the Search Engines, especially Google. Authority sites link out to other authority sites. Google expects to see this. I can not tell you how many times I have had a site stuck in the SERPS only to get a little boost when I linked to a higher authority site. So link out to authority sites.
To be continued..
Pierre Money Mart, guaranteed credit approval
There is a great news for those people who seeking for the car load. pierremoneymart.com provides the auto loan for the new or used vehicles. There is a place that can guarantee auto loans finance for people with bad credit; slow pays, marginal credit. Finance people with difficulty in finance and bad credit are the specialty from pierremoneymart.com. The guaranteed approval is only available in the State of Washington.
People can apply load for the various selection of the cars especially from car.com, because they are partnered with car.com and people can get their vehicle immediately after the load has been approved. Below are the points that why you need to choice them as your car loans finance helper.
For more information about the loans auto and their intention on helping people who are a first time car buyer and seeking for Auto lenders, please visit to their website or contact them for further information.
People can apply load for the various selection of the cars especially from car.com, because they are partnered with car.com and people can get their vehicle immediately after the load has been approved. Below are the points that why you need to choice them as your car loans finance helper.
1. One of the world's largest bad credit auto financing leaders.Besides these, you can use their credits tools such like payment calculator to determine monthly payment that based on how much you would like to spend on your vehicle; load calculator to determine how much money you can spend based on your desired monthly payments.
2. They deal with auto lenders across the state.
3. Military personnel and families are welcomed.
4. Easy with no-hassle service.
5. Quick loan approval.
6. Good credit auto loans
7. Bad credit auto loans
8. Flexible for your auto loans with bad credit.
9. Flexible for your slow pays.
10. They specialize in auto loans everyone.
For more information about the loans auto and their intention on helping people who are a first time car buyer and seeking for Auto lenders, please visit to their website or contact them for further information.
Wednesday, December 3, 2008
SEO Changes - Are Your Sales Dropping as Your SEO Rankings Soar (2)
So where does the challenge come in with SEO you ask?
The challenge is that as the popularity of personalization grows so will there likely be a diminishing effect on your ranking reports. In simple, it means that four people in the same household could all be taking turns using the very same computer and doing searches for the very same keyword phrase, and yet each person would typically see completely different results because of their personal use of the Internet and a growing history of different interests.
What this means is that you no longer can tell exactly what your ranking reports mean because where you rank for one person will not be the same as where you rank for the next person or the next. Thus ranking reports could very well become meaningless in time.
It should be understood that with personalization turned on, the search engine is not using a different algorithm. Instead, the algorithm is the same, but there is a shuffling of results based on the particular individual’s history of usage. The search engines attempt to serve up even more relevant content to that individual based on their personal interests. This in turn means that it could become very difficult to determine where your ideal buying audience is finding you because you will no longer be able to simply do a search and see who is ranking number one. Obviously if you are interested in your own products and you own industry, you site may come up in the top results when you search. With personalization growing in popularity, there is no way you can use the traditional methods to know.
Personalization of Search may bring a new dimension of satisfaction by providing the user with much more personalized results. After all, everyone wants the best search results. However, it is bound to pose a few challenges for those who have never thought out what are really happening and the far reaching impact that it will have with posing certain challenges with respect to traditional search engine marketing. As I mentioned in part one, there are solutions. But we feel that it is important to help SEO students grasp the implications of how much things could possibly be affected.
The solution to the challenges of the effect of personalization is being able to grasp the big picture. Gone are the days of counting characters in a Title tag or Description tag. Trying to measure SEO influences separately one at a time will be obsolete.
Advanced competitive intelligence is not just a new "buzz" word.
The type of solutions to these challenges will actually have a variety of excellent benefits other than just gaining genuine visibility.
Try and imagine being able to do search marketing and optimization in only the minimum of moves, making only the minimum of changes for your exact search landscape and making maximum impact.
Will these techniques really be possible in the future you ask?
No, actually they are available right now so you can begin to stabilize your results and prepare for the changes. No one can say for sure the rate at which personalization will make it is impact. The sad thing for some who are unawares is that with only slow and subtle changes over a given period, they may never even realize what is happening other than their traffic is dead and sales have stopped. So we start by making our students and readers aware.
Source From Entireweb Newsletter
The challenge is that as the popularity of personalization grows so will there likely be a diminishing effect on your ranking reports. In simple, it means that four people in the same household could all be taking turns using the very same computer and doing searches for the very same keyword phrase, and yet each person would typically see completely different results because of their personal use of the Internet and a growing history of different interests.
What this means is that you no longer can tell exactly what your ranking reports mean because where you rank for one person will not be the same as where you rank for the next person or the next. Thus ranking reports could very well become meaningless in time.
It should be understood that with personalization turned on, the search engine is not using a different algorithm. Instead, the algorithm is the same, but there is a shuffling of results based on the particular individual’s history of usage. The search engines attempt to serve up even more relevant content to that individual based on their personal interests. This in turn means that it could become very difficult to determine where your ideal buying audience is finding you because you will no longer be able to simply do a search and see who is ranking number one. Obviously if you are interested in your own products and you own industry, you site may come up in the top results when you search. With personalization growing in popularity, there is no way you can use the traditional methods to know.
Personalization of Search may bring a new dimension of satisfaction by providing the user with much more personalized results. After all, everyone wants the best search results. However, it is bound to pose a few challenges for those who have never thought out what are really happening and the far reaching impact that it will have with posing certain challenges with respect to traditional search engine marketing. As I mentioned in part one, there are solutions. But we feel that it is important to help SEO students grasp the implications of how much things could possibly be affected.
The solution to the challenges of the effect of personalization is being able to grasp the big picture. Gone are the days of counting characters in a Title tag or Description tag. Trying to measure SEO influences separately one at a time will be obsolete.
Advanced competitive intelligence is not just a new "buzz" word.
The type of solutions to these challenges will actually have a variety of excellent benefits other than just gaining genuine visibility.
Try and imagine being able to do search marketing and optimization in only the minimum of moves, making only the minimum of changes for your exact search landscape and making maximum impact.
Will these techniques really be possible in the future you ask?
No, actually they are available right now so you can begin to stabilize your results and prepare for the changes. No one can say for sure the rate at which personalization will make it is impact. The sad thing for some who are unawares is that with only slow and subtle changes over a given period, they may never even realize what is happening other than their traffic is dead and sales have stopped. So we start by making our students and readers aware.
Source From Entireweb Newsletter
Monday, December 1, 2008
SEO Changes - Are Your Sales Dropping as Your SEO Rankings Soar
Traditionally, SEO was all about gaining higher rankings for the most important keyword phrases. That was early in the game and back then, some people believed that was ALL you needed. After all if you show up number one for the best keywords then you must become a winner. But then as search engine marketing evolved, people learned that it was not enough just to have top rankings for the right key phrases, but we learned the importance of being able to provide content that compelled the visitor to take action. No one benefits if they click on your number one page and just leave again by clicking the back button.
More and more search engines began to reward webmasters who created in depth, high quality content that served a useful purpose and actually satisfied the reason why the searchers initiated the search in the first place. Google can recognize the context of a message through Artificial Intelligence. Write content that is written well for a human reader and you will be rewarded with some relevancy.
Let us not forget the advent of the Pay Per Click process which was a pretty big trend when it was first introduced at the time too. Some people saying that they would never do Pay Per Click, but it evolved into what it has become today. A well accepted form of paid advertising.
Your job as an SEO professional is to keep up to date in an ever changing environment and keep yourself apprised of current and future trends. You want to keep yourself aware of what is coming next because that way, you will always be able to assist your customers with up to date skills and advantages regardless of the changing search landscapes.
This time around, we examine a few of the challenges that SEOs will face in the future with the growing popularity of personalization of search. Personalization is the option that people can toggle on to improve their search results based on their personal interests. With personalization turned on, the search engine can gather information about the history of your searches and as the time you use it increases, it can actually become accustomed to your searching habits so as to present information that is more important or more interesting to you personally, than to someone else.
To be continued..
More and more search engines began to reward webmasters who created in depth, high quality content that served a useful purpose and actually satisfied the reason why the searchers initiated the search in the first place. Google can recognize the context of a message through Artificial Intelligence. Write content that is written well for a human reader and you will be rewarded with some relevancy.
Let us not forget the advent of the Pay Per Click process which was a pretty big trend when it was first introduced at the time too. Some people saying that they would never do Pay Per Click, but it evolved into what it has become today. A well accepted form of paid advertising.
Your job as an SEO professional is to keep up to date in an ever changing environment and keep yourself apprised of current and future trends. You want to keep yourself aware of what is coming next because that way, you will always be able to assist your customers with up to date skills and advantages regardless of the changing search landscapes.
This time around, we examine a few of the challenges that SEOs will face in the future with the growing popularity of personalization of search. Personalization is the option that people can toggle on to improve their search results based on their personal interests. With personalization turned on, the search engine can gather information about the history of your searches and as the time you use it increases, it can actually become accustomed to your searching habits so as to present information that is more important or more interesting to you personally, than to someone else.
To be continued..
Sunday, November 30, 2008
The 5.11 Tactical
5.11 is a top brand of the products for the quality and solid boots. 5.11 tactical pants with the patented tactical strap design were originally developed for rock climbing, because the quality of the boots are solid and guaranteed for any activities uses from rock climbing to construction footwear and protection; from military to firefighting professional uses.
The Boots are feature the new Talon Stabilizer from 5.11 Tactical, a first in Law Enforcement footwear. The Talon wraps around your ankle and locks your foot securely in its grasp, giving the boots an extraordinary level of support while keeping the boot lightweight and comfortable.
What does 5.11 tactical series promised?
According to their website, 5.11 Tactical Series creates superior products that ensure the safety, accuracy, speed and performance of law enforcement, military and firefighting professionals. This is what they tried to built on a foundation of durability, quality and value, 5.11 Tactical leads the industry in delivering functionally innovative gear from head to toe.
Besides the boots, they are selling lot of other products such like,
5.11 tactical shirts.
5.11 tactical series pants.
5.11 tactical series accessories.
5.11 tactical series eye wear.
5.11 tactical series gear bags.
5.11 tactical series jackets.
5.11 tactical watches.
and much more products that shown at their website.
There are selling a great products for any individual at any time and any place, sometimes shipping to active duty personnel can be difficult at times, but 5.11 makes the delivery of the products easy by ship to you via the courier service or USPS priority mail as the primary shipping option during check out of the products.
They provide extremely fast shipping, low prices, and outstanding service, for all the brands of the products from their website. If you are looking for a pair of great work boots or other products that you are interested in 5.11 tactical series, please visit to their website for more and latest information.
The Boots are feature the new Talon Stabilizer from 5.11 Tactical, a first in Law Enforcement footwear. The Talon wraps around your ankle and locks your foot securely in its grasp, giving the boots an extraordinary level of support while keeping the boot lightweight and comfortable.
What does 5.11 tactical series promised?
According to their website, 5.11 Tactical Series creates superior products that ensure the safety, accuracy, speed and performance of law enforcement, military and firefighting professionals. This is what they tried to built on a foundation of durability, quality and value, 5.11 Tactical leads the industry in delivering functionally innovative gear from head to toe.
Besides the boots, they are selling lot of other products such like,
5.11 tactical shirts.
5.11 tactical series pants.
5.11 tactical series accessories.
5.11 tactical series eye wear.
5.11 tactical series gear bags.
5.11 tactical series jackets.
5.11 tactical watches.
and much more products that shown at their website.
There are selling a great products for any individual at any time and any place, sometimes shipping to active duty personnel can be difficult at times, but 5.11 makes the delivery of the products easy by ship to you via the courier service or USPS priority mail as the primary shipping option during check out of the products.
They provide extremely fast shipping, low prices, and outstanding service, for all the brands of the products from their website. If you are looking for a pair of great work boots or other products that you are interested in 5.11 tactical series, please visit to their website for more and latest information.
Saturday, November 29, 2008
Market Research Methods for SEO Rankings
Keyword research is the first step we take towards SEO rankings but sometimes these market research methods have a poor effect on our sites because we do not fully understand the concepts. It is a complex subject and even when we think we know it well, we often trip over something simply because we do not know it is there.
What you may not know can hurt your SEO rankings and sometimes a heavy hand with what you A problem that search engines encounter often is the design of websites that purely use advanced programming such as C++, Javascript or CGI. If the navigation links within your site are powered by these advanced scripts alone, the search engine will not be able to fully browse your site. You need to provide links in basic HTML so that the engine can read your website. It is difficult to get SEO rankings for something that can not be read and indexed.
It can take months for a website with a new domain name (.com, .org or .edu) to show up on search engines. Google has imposed an aging delay on new websites so that it does not waste time on indexing websites that do not last long. If later you want to change your domain name, I suggest you rethink and use what you have instead. A cosmetic face lift of your existing web pages along with several new good quality SEO articles may serve you better in the long run for SEO rankings. When you already know all the ins and outs of your website, then it is so much easier to revise than replace because of familiarity. If you think a better domain name is called for by all means buy it and put a blog on it, linking to your existing site. Best of both worlds and extra links.
Some Internet marketers make the mistake of placing researched keyword requirements above that of article quality. It is necessary to use market research methods for keyword phrases because until you know what other people are targeting and what the competition is for some key phrases you may be mistakenly optimizing for SEO rankings on something you just can not have. Once you have eliminated these saturated phrases, you have a better idea of what you may be able to use.
At first glance, it will still seem sensible to optimize an article for researched keywords rather than be concerned with artistic considerations, true relevance or honest, from the heart writing. However, bear in mind that not everyone will want to buy your product or idea even if it is suitable to everyone. You know that what you sell is sale able only to a certain target market. If you prioritize keyword optimization in your article just for SEO rankings, rather than writing the article for the sake of the product you wants to sell and to provide information to your target audience, chances are you will attract buyers for a commodity that you do not have.
The keyword here is relevance. A person searching the Internet for something he needs will filter out the search results by using their own theory of relevance. My suggestion is, write the article for the sake of your product and for your target customers’ information. Place the priority of keywords as a secondary consideration. It is all about relevance. Sure, it would be a plus for you if you manage to pull in lots of traffic even if they do not want anything to do with your site or products. Misleading a person on the Internet is a risky business. Search engines analyze your hits and bounce rates and, if your traffic clicks away after seconds, they know your site is not satisfying them by showing them what they need.
Be specific with your keywords. Do not generalize. The biggest disadvantage of Internet shopping is that customers cannot scrutinize the product personally. What they usually do is find out from other sources what the product is all about, how it works, etc. When they decide to finally buy, they know in detail what they are looking for and will most likely use a specific name brand as part of their search strings. Your keywords need to be able to match those strings in terms of number of words matched and how the order of those words match.
For example, when looking for bras, women need to order by using their torso and cup size. So, the bra size could be a 36 B or a 36 C. Then there are colors to choose from like red, burgundy and black. A bit more specific is the bra classification. Is it a half-cup or a push-up, or is it a sport bra? With these factors in mind, you can conclude that a woman looking for a bra on the Internet can type in "black push-up bra 36-C".
If you are selling products with criteria such as this, use this specific information for your SEO rankings. Do you have key phrases to match those kinds of search strings? Are the words in your key phrases arranged in the same order? The final consideration is the article where those keywords are embedded. If the article is just a small jumble of words full of keywords, the search engine will most likely discard your website in favor of another that has a good paragraph of relevant descriptive information. This will decrease the SEO ranking of your website for each search results page.
Source From SEO News
What you may not know can hurt your SEO rankings and sometimes a heavy hand with what you A problem that search engines encounter often is the design of websites that purely use advanced programming such as C++, Javascript or CGI. If the navigation links within your site are powered by these advanced scripts alone, the search engine will not be able to fully browse your site. You need to provide links in basic HTML so that the engine can read your website. It is difficult to get SEO rankings for something that can not be read and indexed.
It can take months for a website with a new domain name (.com, .org or .edu) to show up on search engines. Google has imposed an aging delay on new websites so that it does not waste time on indexing websites that do not last long. If later you want to change your domain name, I suggest you rethink and use what you have instead. A cosmetic face lift of your existing web pages along with several new good quality SEO articles may serve you better in the long run for SEO rankings. When you already know all the ins and outs of your website, then it is so much easier to revise than replace because of familiarity. If you think a better domain name is called for by all means buy it and put a blog on it, linking to your existing site. Best of both worlds and extra links.
Some Internet marketers make the mistake of placing researched keyword requirements above that of article quality. It is necessary to use market research methods for keyword phrases because until you know what other people are targeting and what the competition is for some key phrases you may be mistakenly optimizing for SEO rankings on something you just can not have. Once you have eliminated these saturated phrases, you have a better idea of what you may be able to use.
At first glance, it will still seem sensible to optimize an article for researched keywords rather than be concerned with artistic considerations, true relevance or honest, from the heart writing. However, bear in mind that not everyone will want to buy your product or idea even if it is suitable to everyone. You know that what you sell is sale able only to a certain target market. If you prioritize keyword optimization in your article just for SEO rankings, rather than writing the article for the sake of the product you wants to sell and to provide information to your target audience, chances are you will attract buyers for a commodity that you do not have.
The keyword here is relevance. A person searching the Internet for something he needs will filter out the search results by using their own theory of relevance. My suggestion is, write the article for the sake of your product and for your target customers’ information. Place the priority of keywords as a secondary consideration. It is all about relevance. Sure, it would be a plus for you if you manage to pull in lots of traffic even if they do not want anything to do with your site or products. Misleading a person on the Internet is a risky business. Search engines analyze your hits and bounce rates and, if your traffic clicks away after seconds, they know your site is not satisfying them by showing them what they need.
Be specific with your keywords. Do not generalize. The biggest disadvantage of Internet shopping is that customers cannot scrutinize the product personally. What they usually do is find out from other sources what the product is all about, how it works, etc. When they decide to finally buy, they know in detail what they are looking for and will most likely use a specific name brand as part of their search strings. Your keywords need to be able to match those strings in terms of number of words matched and how the order of those words match.
For example, when looking for bras, women need to order by using their torso and cup size. So, the bra size could be a 36 B or a 36 C. Then there are colors to choose from like red, burgundy and black. A bit more specific is the bra classification. Is it a half-cup or a push-up, or is it a sport bra? With these factors in mind, you can conclude that a woman looking for a bra on the Internet can type in "black push-up bra 36-C".
If you are selling products with criteria such as this, use this specific information for your SEO rankings. Do you have key phrases to match those kinds of search strings? Are the words in your key phrases arranged in the same order? The final consideration is the article where those keywords are embedded. If the article is just a small jumble of words full of keywords, the search engine will most likely discard your website in favor of another that has a good paragraph of relevant descriptive information. This will decrease the SEO ranking of your website for each search results page.
Source From SEO News
Sunday, November 23, 2008
Who are you? Your customers really want to know
Do you want them to think your brand is the life of the party, or the designated driver? Is it a trusted friend, or a glamorous rock star? You may already know this. Many small businesses struggle with this. However, you need a little help in defining yourself, here are a few questions to ask yourself:
1. How am I currently perceived by my customers?
If you do not know, do a quick focus group with a target segment of your market (10 - 20 people), customers and non-customers. Have a list of questions ready to ask.
2. How do I want to be perceived by my customers?
Realize that your brand needs to reflect and resonate with your target market. If you want to be a sports car, but your customer wants you to be a sedan, you should probably reflect what your customer's value unless you are trying to attract a different set of customers.
3. How far apart is how I am currently being perceived to how I want to be perceived?
What will it take to bridge the gap? Do I really need to bridge the gap, or should I enhance my current image?
Once you have got a general idea of perception, time to make your personality more definitive. So, ask yourself these questions:
4. What are my brand's human characteristics?
Many branding experts suggest you do this in order to put your brand on a level everyone in your organization can understand. Is your brand male, female? Old, young? Rich, poor, middle class? Where does it work? What does it do for entertainment? These are just starter questions, you can think of a lot more yourself.
5. If my brand was an actual person, what would be its name?
Think about it, when you hear someone is names "Biff," an immediate picture comes to your mind. I bet you can think of a dozen such examples. Pick a name that personifies your brand. Paris, Tom, Jane, Inga, Ian, Jeff, Elsa.
6. What is my brand's "life story?"
Biff needs to know where he came from, so create a brief, fictional biography of your humanized brand.
Once you figure all this out, consider building a Personality Board. This is very helpful in giving your brand a visual personification. Cut out pictures, stories, headlines, or any other visual reference you think would work to define your personality. You may even want to find a photograph of someone who is the image of your brand personality (your Biff) and place it in the middle. Display it proudly, and make sure your employees know what it is.
Now, when you create your advertising and marketing materials - from print ads to TV and radio spots, from websites to packaging, and beyond, you know what personality they need to reflect. And you will be on your way to delivering a brand with which your customers can identify.
Source From Entireweb Newsletter
1. How am I currently perceived by my customers?
If you do not know, do a quick focus group with a target segment of your market (10 - 20 people), customers and non-customers. Have a list of questions ready to ask.
2. How do I want to be perceived by my customers?
Realize that your brand needs to reflect and resonate with your target market. If you want to be a sports car, but your customer wants you to be a sedan, you should probably reflect what your customer's value unless you are trying to attract a different set of customers.
3. How far apart is how I am currently being perceived to how I want to be perceived?
What will it take to bridge the gap? Do I really need to bridge the gap, or should I enhance my current image?
Once you have got a general idea of perception, time to make your personality more definitive. So, ask yourself these questions:
4. What are my brand's human characteristics?
Many branding experts suggest you do this in order to put your brand on a level everyone in your organization can understand. Is your brand male, female? Old, young? Rich, poor, middle class? Where does it work? What does it do for entertainment? These are just starter questions, you can think of a lot more yourself.
5. If my brand was an actual person, what would be its name?
Think about it, when you hear someone is names "Biff," an immediate picture comes to your mind. I bet you can think of a dozen such examples. Pick a name that personifies your brand. Paris, Tom, Jane, Inga, Ian, Jeff, Elsa.
6. What is my brand's "life story?"
Biff needs to know where he came from, so create a brief, fictional biography of your humanized brand.
Once you figure all this out, consider building a Personality Board. This is very helpful in giving your brand a visual personification. Cut out pictures, stories, headlines, or any other visual reference you think would work to define your personality. You may even want to find a photograph of someone who is the image of your brand personality (your Biff) and place it in the middle. Display it proudly, and make sure your employees know what it is.
Now, when you create your advertising and marketing materials - from print ads to TV and radio spots, from websites to packaging, and beyond, you know what personality they need to reflect. And you will be on your way to delivering a brand with which your customers can identify.
Source From Entireweb Newsletter
Thursday, November 20, 2008
Flat Belly Diet
Flat belly diet is a famous website that everyone is talking about the method to lose weight. Since long time ago, obesity is a serious and common problem that occur in many countries, so now is the right time to prevent your body excess the normal weight and regain back your healthy with Flat belly diet.
The purpose of Flat Belly Diet is to help people that are seek for the slim solution, because at Flat Belly Diet, they offers a science-based solution that combines a cutting-edge nutrition plan with expert tips and advice to help anyone who want to keep their body slim all the time and healthy life.
Flat belly diet, can help you to lose up to 15 pounds in 32 days without the need of exercises. This is the secret that absolutely help you to keep your body healthy.
What you can learn/ and get from their website?
Prevention magazine is looking for a select group of women who would like to try the Flat belly diet for free, currently they are having a give away program start from now until end of 15 January 2009, for the participants that eligible to receive a free book their need to be:
1. Enthusiastic about losing belly fat.
2. Interested in reading the Flat Belly Diet book and trying the diet.
3. Eager to share your diet experiences with others.
4. Blog for the duration of the program at least 2 posts per week and engage in online activities such as live chats, and on Facebook and YouTube.
5. Participants who successfully follow the program will be eligible for a free 1 year membership to the Flat Belly Diet website and may become eligible for their Success Story Club.
For more information about Flat belly diet, please visit to their website.
The purpose of Flat Belly Diet is to help people that are seek for the slim solution, because at Flat Belly Diet, they offers a science-based solution that combines a cutting-edge nutrition plan with expert tips and advice to help anyone who want to keep their body slim all the time and healthy life.
Flat belly diet, can help you to lose up to 15 pounds in 32 days without the need of exercises. This is the secret that absolutely help you to keep your body healthy.
What you can learn/ and get from their website?
Prevention magazine is looking for a select group of women who would like to try the Flat belly diet for free, currently they are having a give away program start from now until end of 15 January 2009, for the participants that eligible to receive a free book their need to be:
1. Enthusiastic about losing belly fat.
2. Interested in reading the Flat Belly Diet book and trying the diet.
3. Eager to share your diet experiences with others.
4. Blog for the duration of the program at least 2 posts per week and engage in online activities such as live chats, and on Facebook and YouTube.
5. Participants who successfully follow the program will be eligible for a free 1 year membership to the Flat Belly Diet website and may become eligible for their Success Story Club.
For more information about Flat belly diet, please visit to their website.
Sunday, November 16, 2008
Video Search Engine Optimization (3)
Remember that no Web Crawler has ever bought a product or a service. If you are a local business using video to advertise, clicks are a lot less important than calls. Include a call to action with your contact information as part of your video - thumbnails are an excellent way to do this. You can use YouTube to create thumbnails at the quarter, half, and three-quarter marks. Making sure that you have both a local listing and a video listing on Google's Search Engine Results Page also increases your likelihood of getting visits.
You may also wish to make sure that your videos are high enough quality for and in the right format for television. Google TV is very affordable, and lets you create closely targeted video.
Do not use Active X controls and export all files as swf format. Use Google Video sitemaps to help with navigation, and build a separate page for each video, rather than hosting many videos on the same page. Use a simple text title and description, and optimize that page as you would any other. Then, link to it from the index page.
Descriptions and titles need to be consistent across all your sites, and file names should descriptive and make sense to the viewer. Remember that Different communities require different approaches. Prominent keywords can help on many sites. However, while keyword rich content will help videos hosted on your site be noticed by Blinkx or Truveo, it will not help on YouTube.
You will need to get the attention of the community in general. Video responses to popular, related videos can help get others to visit your contribution. Your content will appear in close proximity to videos that are already popular. Make sure you include an active URL in the description of your video, and end the video with a mention of the link. Annotations can help you link to other YouTube videos. Be sure to allow comments!
Do not tag with irrelevant search terms, no matter how popular they might be. Remember that you need to appeal to real people, rather than just optimizing blindly. While you might turn up early in a search with good optimization, an unappealing video will cause people to pass you by. If you know what kind of content your audience prefers, you will be able to create the right video marketing plan for your business or organization.
Video search engine optimization is an important part of any video marketing strategy. If you are planning to market your business or organization using multimedia content, creating it correctly and surrounding it with the right keywords and other information can help it be noticed. Before you submit a video, make sure it is optimized.
Source From SitePro News
You may also wish to make sure that your videos are high enough quality for and in the right format for television. Google TV is very affordable, and lets you create closely targeted video.
Do not use Active X controls and export all files as swf format. Use Google Video sitemaps to help with navigation, and build a separate page for each video, rather than hosting many videos on the same page. Use a simple text title and description, and optimize that page as you would any other. Then, link to it from the index page.
Descriptions and titles need to be consistent across all your sites, and file names should descriptive and make sense to the viewer. Remember that Different communities require different approaches. Prominent keywords can help on many sites. However, while keyword rich content will help videos hosted on your site be noticed by Blinkx or Truveo, it will not help on YouTube.
You will need to get the attention of the community in general. Video responses to popular, related videos can help get others to visit your contribution. Your content will appear in close proximity to videos that are already popular. Make sure you include an active URL in the description of your video, and end the video with a mention of the link. Annotations can help you link to other YouTube videos. Be sure to allow comments!
Do not tag with irrelevant search terms, no matter how popular they might be. Remember that you need to appeal to real people, rather than just optimizing blindly. While you might turn up early in a search with good optimization, an unappealing video will cause people to pass you by. If you know what kind of content your audience prefers, you will be able to create the right video marketing plan for your business or organization.
Video search engine optimization is an important part of any video marketing strategy. If you are planning to market your business or organization using multimedia content, creating it correctly and surrounding it with the right keywords and other information can help it be noticed. Before you submit a video, make sure it is optimized.
Source From SitePro News
Friday, November 14, 2008
Video Search Engine Optimization (2)
Index your site on other engines than Google or YouTube. They can spread your video to other search engines you may not have thought of. For instance, indexing your site on Blinkx will cause it to show up on Ask and MSN, among others.
One important part of your strategy should be a series of related videos. When a viewer sees a video online that he or she likes, there is a good likelihood that this viewer will look for others like them. While a single great video will be popular and welcomed, you will do even better if it is part of a series.
Use an embedded video player, too. Many viewers will be more inclined to view your submission if it is part of your site or blog than if they had to go to your video hosting service to see it. However, you should avoid players that use only Flash. Do not use pop-up players, which annoy more people than they amuse, and will actually cause you to lose views.
The more views you get, the more likely you are to be picked up by other sites, linked to, and rank well on video searches. You can even customize embedded video players to display play lists related to your company, and adjust the layout, and other information.
Create traffic by placing a video search box on your site. This adds unique content and boosts ad revenue. Make sure that you create a video of the appropriate length for your audience, and that you are looking for the right response.
You can use analytics to find out how long a customer stays on your video page, which will tell you if your video is too long. You can also use analytics to tell you which of your videos get the best response. Once you know this, you will be able to decide which content should be linked first on your home page.
To be continued..
One important part of your strategy should be a series of related videos. When a viewer sees a video online that he or she likes, there is a good likelihood that this viewer will look for others like them. While a single great video will be popular and welcomed, you will do even better if it is part of a series.
Use an embedded video player, too. Many viewers will be more inclined to view your submission if it is part of your site or blog than if they had to go to your video hosting service to see it. However, you should avoid players that use only Flash. Do not use pop-up players, which annoy more people than they amuse, and will actually cause you to lose views.
The more views you get, the more likely you are to be picked up by other sites, linked to, and rank well on video searches. You can even customize embedded video players to display play lists related to your company, and adjust the layout, and other information.
Create traffic by placing a video search box on your site. This adds unique content and boosts ad revenue. Make sure that you create a video of the appropriate length for your audience, and that you are looking for the right response.
You can use analytics to find out how long a customer stays on your video page, which will tell you if your video is too long. You can also use analytics to tell you which of your videos get the best response. Once you know this, you will be able to decide which content should be linked first on your home page.
To be continued..
Wednesday, November 12, 2008
Video Search Engine Optimization
Most of us know that a site that is well configured for search engine access is a major part of getting high traffic levels. However, you might not have thought about optimizing your video as well as the rest of your site. Since multimedia content is becoming a much more popular way of distributing information, correct video search engine optimization is important.
For instance, on YouTube alone (which accounts for more than ninety-eight percent of the videos viewed via Google), more than eighty-two million people watched over four billion videos last year. That makes YouTube both the top video sharing site and the top video search engine.
YouTube receives as much as thirteen hours of new user-submitted video every minute, and more than fifty percent of the people watching videos online share links with other people. So, getting a good YouTube ranking could be an important way to bring people to your site.
For owners of video content, video search engine optimization is a good way to get exposure, ad income, and free traffic. Being discovered by the viewers has to happen before you can get lots of views. That means making sure that your data is rich in meta information, and that you use quality RSS or MRSS feeds that you update on a regular basis.
Make sure that your meta data is well placed and relevant to the topic. A cleaner can help you remove distracting or irrelevant meta information from the file.
Only after you produce well optimized content should you contact the search engines and submit your video. This places you in the queue of web crawlers, and means you will be indexed more quickly and more often than if you had not bothered to submit. The more regularly your content is crawled, the better your chance of rating well on search results.
To be continued..
For instance, on YouTube alone (which accounts for more than ninety-eight percent of the videos viewed via Google), more than eighty-two million people watched over four billion videos last year. That makes YouTube both the top video sharing site and the top video search engine.
YouTube receives as much as thirteen hours of new user-submitted video every minute, and more than fifty percent of the people watching videos online share links with other people. So, getting a good YouTube ranking could be an important way to bring people to your site.
For owners of video content, video search engine optimization is a good way to get exposure, ad income, and free traffic. Being discovered by the viewers has to happen before you can get lots of views. That means making sure that your data is rich in meta information, and that you use quality RSS or MRSS feeds that you update on a regular basis.
Make sure that your meta data is well placed and relevant to the topic. A cleaner can help you remove distracting or irrelevant meta information from the file.
Only after you produce well optimized content should you contact the search engines and submit your video. This places you in the queue of web crawlers, and means you will be indexed more quickly and more often than if you had not bothered to submit. The more regularly your content is crawled, the better your chance of rating well on search results.
To be continued..
Monday, November 10, 2008
The Mysteries of SEO (2)
The fact that onsite links like that have such a perceived relevance to the visitor makes them a valuable marketing tool, but that perception of quality is also why Google works so hard to be sure they are real quality links. You will get higher ranking on a search engine for a number of truly appropriate back linking partnerships however if the sites linking to you do not share any common information or products Google will penalize you for the link. There are new programs in the works with Google where your site could even be devalued if the site that links to you is determined to be bad quality so it is important who you choose to link to, and also who links to you.
In the past many web site owners would open up multiple websites with the sole purpose of promoting one principle site. They would use the extra websites as a means of placing back links to the main site. Google now watches for sites that are created with the same IP address. Creating a large number of websites on the same IP address and putting back links on them to quickly develop a number of links is known as link bombing. That is not to say that you cannot ever link to your own website from a site you own. If there is a reason to show your visitors some additional information a few well placed back links are fine. It is when there are many links from each site all pointing to a single 'main' site that the search engines look at them suspiciously.
The system Google is working hard to put in place to discount a link from a bad site is why it is very important to know who is linking to you and if their site stacks up to your standards. It is no longer true that all inbound links to your site are good links. There are very good tools available online for free that can show you who is linking to you. If you find a site that is linking to you that you feel is questionable in terms of how they relate to your website either in information or product you should contact the web master of the site and demand that they remove the link to your website to avoid being penalized by the search engines.
Probably the best way to obtain a back link to your site is through anchor text. That is when you have another website with content that is relevant to your own (relevancy is ALWAYS important) including your site in the actual content of their site with a hyper link inside the text. These back links are valued much higher than a simple sidebar link as long as they appear in the text in a way that has a fluid and meaningful association with the content of the article. There are several ways to get such back links.
Providing articles to content sites with your link built into the article is one method. If you write very compelling information on your website is another as someone else with a similar site may wish to point it out on their own. You may not even realize they are doing it unless they tell you about it. This is one of the main reasons it is important to keep an eye on who is back linking to you. While the majority of those types of links are wonderful and you should thank the site owner for their inclusion, if you feel the site that is linking to you does not meet your standards, have similar information, or the content is not relevant to your site you should definitely ask them to remove your link.
Back linking is an extremely important aspect of SEO development and it is something you need to understand well in order to implement and control it properly. There are many secrets and mysteries in the SEO world that diligent study can clear up. Keeping your website in good standing with the search engines and popular with your visitors is the best way to ensure a vital and profitable future for your business online.
Source From Entireweb Newsletter
In the past many web site owners would open up multiple websites with the sole purpose of promoting one principle site. They would use the extra websites as a means of placing back links to the main site. Google now watches for sites that are created with the same IP address. Creating a large number of websites on the same IP address and putting back links on them to quickly develop a number of links is known as link bombing. That is not to say that you cannot ever link to your own website from a site you own. If there is a reason to show your visitors some additional information a few well placed back links are fine. It is when there are many links from each site all pointing to a single 'main' site that the search engines look at them suspiciously.
The system Google is working hard to put in place to discount a link from a bad site is why it is very important to know who is linking to you and if their site stacks up to your standards. It is no longer true that all inbound links to your site are good links. There are very good tools available online for free that can show you who is linking to you. If you find a site that is linking to you that you feel is questionable in terms of how they relate to your website either in information or product you should contact the web master of the site and demand that they remove the link to your website to avoid being penalized by the search engines.
Probably the best way to obtain a back link to your site is through anchor text. That is when you have another website with content that is relevant to your own (relevancy is ALWAYS important) including your site in the actual content of their site with a hyper link inside the text. These back links are valued much higher than a simple sidebar link as long as they appear in the text in a way that has a fluid and meaningful association with the content of the article. There are several ways to get such back links.
Providing articles to content sites with your link built into the article is one method. If you write very compelling information on your website is another as someone else with a similar site may wish to point it out on their own. You may not even realize they are doing it unless they tell you about it. This is one of the main reasons it is important to keep an eye on who is back linking to you. While the majority of those types of links are wonderful and you should thank the site owner for their inclusion, if you feel the site that is linking to you does not meet your standards, have similar information, or the content is not relevant to your site you should definitely ask them to remove your link.
Back linking is an extremely important aspect of SEO development and it is something you need to understand well in order to implement and control it properly. There are many secrets and mysteries in the SEO world that diligent study can clear up. Keeping your website in good standing with the search engines and popular with your visitors is the best way to ensure a vital and profitable future for your business online.
Source From Entireweb Newsletter
Saturday, November 8, 2008
The Mysteries of SEO
SEO, or search engine optimization, is the most important element in building a successful website. Most people online have heard the term SEO and have some idea of what is involved yet it remains a mysterious process to many. One of the reasons SEO is so mysterious is that it can be a complicated endeavor and search engines are constantly changing the way they rank sites and the way the recognize the many tools of SEO.
At the forefront of the SEO check and balance system is the leading search engine Google. They have pretty much set the standard for technology in search engine algorithms that can track the relevancy of a website to its content and SEO efforts. Their ranking system remains one of the most popular methods of determining a web site's quality because of their diligent efforts of weeding out the bad apples that have little to offer a consumer other than skilled manipulation and the ability to 'play the system' to their advantage.
Of course taking advantage of the system makes perfect sense from a business standpoint but from the search engine outlook of wanting to provide the best quality sites on their results for the viewer it can become difficult to differentiate the site that is good quality wise from the site that is good because it has a very manipulative operator at the helm.
Because the rules for SEO evolve and change rapidly the mystique of search engine optimization continues to confuse website owners. Many people build their websites thinking the only SEO tool they need is key word density. While key words are an important aspect in SEO they are not the only means to an end, they are simply a part of the puzzle. There is another tried and true method of SEO that is as relevant today as it was at the start of the concept of web 2.0 marketing and that is back linking. While back linking remains one of the most successful ways to get your site to rank high on the search engines it also has undergone some changes making the types of links important so that search engines do not penalize a site for bad incoming links.
The term "back link" refers to an outside link on another site that points to yours. In the past any link from another site would have a positive impact on your site by the search engines. Because there were so many gimmicks developed in the last few years to garner massive back links to websites such as link farms, and irrelevant reciprocal linking Google began to develop a way to weed out links that were purchased, or had little meaning or relevancy.
Even though back linking is used to manipulate search engine popularity there are many very legitimate reasons for using the system of back linking. Finding web sites that have a common interest to your own who are willing to place your link on their site can get you extra exposure. When their visitors come to their site they will see your link and likely visit your site as well.
To be continued..
At the forefront of the SEO check and balance system is the leading search engine Google. They have pretty much set the standard for technology in search engine algorithms that can track the relevancy of a website to its content and SEO efforts. Their ranking system remains one of the most popular methods of determining a web site's quality because of their diligent efforts of weeding out the bad apples that have little to offer a consumer other than skilled manipulation and the ability to 'play the system' to their advantage.
Of course taking advantage of the system makes perfect sense from a business standpoint but from the search engine outlook of wanting to provide the best quality sites on their results for the viewer it can become difficult to differentiate the site that is good quality wise from the site that is good because it has a very manipulative operator at the helm.
Because the rules for SEO evolve and change rapidly the mystique of search engine optimization continues to confuse website owners. Many people build their websites thinking the only SEO tool they need is key word density. While key words are an important aspect in SEO they are not the only means to an end, they are simply a part of the puzzle. There is another tried and true method of SEO that is as relevant today as it was at the start of the concept of web 2.0 marketing and that is back linking. While back linking remains one of the most successful ways to get your site to rank high on the search engines it also has undergone some changes making the types of links important so that search engines do not penalize a site for bad incoming links.
The term "back link" refers to an outside link on another site that points to yours. In the past any link from another site would have a positive impact on your site by the search engines. Because there were so many gimmicks developed in the last few years to garner massive back links to websites such as link farms, and irrelevant reciprocal linking Google began to develop a way to weed out links that were purchased, or had little meaning or relevancy.
Even though back linking is used to manipulate search engine popularity there are many very legitimate reasons for using the system of back linking. Finding web sites that have a common interest to your own who are willing to place your link on their site can get you extra exposure. When their visitors come to their site they will see your link and likely visit your site as well.
To be continued..
Wednesday, November 5, 2008
Should You Handle Your Own SEO? (2)
Now let us take a look at your answers and what they mean:
1: Can you work within simple HTML?
On-page optimization requires that you work within the HTML on your website. If you are not able to work with an HTML document and feel confident that you will not cause any errors or malfunctions, then you simply can not handle your SEO at this time.
You would need to learn HTML before you could consider handling SEO. Please note, if your site is more complex than simple HTML, you would need to be comfortable working within the code used on your site.
2, 3 and 4: Do you have enough time to make your site search engine friendly? Can your business afford to "lend" this time to SEO, and therefore experience no significant negative impact? If the time is not truly extra time you have, then you would be "borrowing" the time from another area of your business.
You will also later need to write content, alter content and handle various optimization techniques, but to get started - before you can do anything else - you need to make the time to get the foundation ready for SEO. If you do not have time to do this, your project simply will not get off the ground.
Do you truly have the time, or are you just taking it from somewhere else. If you are taking it from somewhere else, that may be fine - you just need to be sure that you are not harming your business in other ways. Getting rankings, and ultimately traffic to your site will not benefit you if your business falls apart while you work on the optimization.
The remainders of the questions are details for you to consider. Basically, the more No's there are, the more likely it is that you should NOT handle your SEO in-house.
If your results determined you can handle your SEO, here are the final details you need you consider?
1. What is your time worth per hour? Which option is more cost effective for you - hiring someone or spending your time?
2. Can you recognize when your choice is not working for you and are you willing to try the other option at that time?
3. You must commit to educating yourself and learning all that you need to know to truly run a successful SEO campaign. Inadvertently spamming, or using a questionable technique can result in a temporary loss of results or a permanent ban from the engines. Be 100% sure you are not endangering your business.
No one but you can decide - we just wanted to arm you with some things to consider. It is all in the details, and you should consider them carefully before making a decision.
Source From SEO News
1: Can you work within simple HTML?
On-page optimization requires that you work within the HTML on your website. If you are not able to work with an HTML document and feel confident that you will not cause any errors or malfunctions, then you simply can not handle your SEO at this time.
You would need to learn HTML before you could consider handling SEO. Please note, if your site is more complex than simple HTML, you would need to be comfortable working within the code used on your site.
2, 3 and 4: Do you have enough time to make your site search engine friendly? Can your business afford to "lend" this time to SEO, and therefore experience no significant negative impact? If the time is not truly extra time you have, then you would be "borrowing" the time from another area of your business.
You will also later need to write content, alter content and handle various optimization techniques, but to get started - before you can do anything else - you need to make the time to get the foundation ready for SEO. If you do not have time to do this, your project simply will not get off the ground.
Do you truly have the time, or are you just taking it from somewhere else. If you are taking it from somewhere else, that may be fine - you just need to be sure that you are not harming your business in other ways. Getting rankings, and ultimately traffic to your site will not benefit you if your business falls apart while you work on the optimization.
The remainders of the questions are details for you to consider. Basically, the more No's there are, the more likely it is that you should NOT handle your SEO in-house.
If your results determined you can handle your SEO, here are the final details you need you consider?
1. What is your time worth per hour? Which option is more cost effective for you - hiring someone or spending your time?
2. Can you recognize when your choice is not working for you and are you willing to try the other option at that time?
3. You must commit to educating yourself and learning all that you need to know to truly run a successful SEO campaign. Inadvertently spamming, or using a questionable technique can result in a temporary loss of results or a permanent ban from the engines. Be 100% sure you are not endangering your business.
No one but you can decide - we just wanted to arm you with some things to consider. It is all in the details, and you should consider them carefully before making a decision.
Source From SEO News
Monday, November 3, 2008
Should You Handle Your Own SEO?
Everyone is trying to save money in today's economy - but sometimes when you think you are saving money you are actually losing so much more than you save. If you are considering handling your SEO, that is only a good decision if;
a) you have the time to do the work and actually get it done and
b) you can get the results you need so you actually improve your traffic from top rankings.
To determine if you should handle your SEO - check out these questions.
1. Can you work within simple HTML? At a bare minimum, you need to be able to add Meta tags to an HTML document. Ideally, you can also bold text, set up links, change formatting, rename images, move Javascript into a .js file etc.
2. Do you have enough time to make your site search engine friendly? Plan on a minimum of 3 hours for sites that are in great shape and up to 24 hours (or more) for sites that may need a complete overhaul. In our experience, 3 - 6 hours seems to be the norm for time spent on updating SEO friendliness issues.
3. Will you have this time for SEO friendliness work within the next week? Typically, if people do not take action in the immediate future (within the next 5 business days), the project ends up being delayed indefinitely. You need a clear scheduled start date for your SEO work - especially when the holidays are approaching! You need to get things going!
4. Can your business afford to "lend" this time to SEO without experiencing some other negative impact? If the time is not truly extra time you have, then you would be "borrowing" the time from another area of your business. Can you do that without harming another area of your business?
5. If your SEO project becomes bigger than you initially anticipated, will you have the time and attention to continue dedicating to it until completion?
6. Are you an experienced and competent copywriter? If you said no, do you feel you can quickly master writing compelling copy that is also keyword rich?
7. Is the content already on your site something you feel comfortable altering? Often people that have paid for high-end marketing copy on their websites do not want to make any SEO alterations themselves, for fear of altering the effectiveness of their current copy - and therefore affecting their conversion rates.
8. Do you have any prior SEO experience?
9. Do you have the tools or know where to purchase the tools that will help you in keyword selection, site analysis, and reporting and current industry information?
10. Would you rather spend your time working ON your business (i.e., growing it) than IN your business (i.e., taking care of the nitty gritty details rather than the big picture)?
11. Do you have a plan in place to make sure you stay current on all SEO trends and changes so you can maintain your rankings on-going?
To be continued..
a) you have the time to do the work and actually get it done and
b) you can get the results you need so you actually improve your traffic from top rankings.
To determine if you should handle your SEO - check out these questions.
1. Can you work within simple HTML? At a bare minimum, you need to be able to add Meta tags to an HTML document. Ideally, you can also bold text, set up links, change formatting, rename images, move Javascript into a .js file etc.
2. Do you have enough time to make your site search engine friendly? Plan on a minimum of 3 hours for sites that are in great shape and up to 24 hours (or more) for sites that may need a complete overhaul. In our experience, 3 - 6 hours seems to be the norm for time spent on updating SEO friendliness issues.
3. Will you have this time for SEO friendliness work within the next week? Typically, if people do not take action in the immediate future (within the next 5 business days), the project ends up being delayed indefinitely. You need a clear scheduled start date for your SEO work - especially when the holidays are approaching! You need to get things going!
4. Can your business afford to "lend" this time to SEO without experiencing some other negative impact? If the time is not truly extra time you have, then you would be "borrowing" the time from another area of your business. Can you do that without harming another area of your business?
5. If your SEO project becomes bigger than you initially anticipated, will you have the time and attention to continue dedicating to it until completion?
6. Are you an experienced and competent copywriter? If you said no, do you feel you can quickly master writing compelling copy that is also keyword rich?
7. Is the content already on your site something you feel comfortable altering? Often people that have paid for high-end marketing copy on their websites do not want to make any SEO alterations themselves, for fear of altering the effectiveness of their current copy - and therefore affecting their conversion rates.
8. Do you have any prior SEO experience?
9. Do you have the tools or know where to purchase the tools that will help you in keyword selection, site analysis, and reporting and current industry information?
10. Would you rather spend your time working ON your business (i.e., growing it) than IN your business (i.e., taking care of the nitty gritty details rather than the big picture)?
11. Do you have a plan in place to make sure you stay current on all SEO trends and changes so you can maintain your rankings on-going?
To be continued..
Saturday, November 1, 2008
Quality and affordable prescription eyeglasses
At Zenni Optical, you can find a lot of high quality eyeglasses, they are the online store that selling prescription eyeglasses word widely. This well known online prescription eyeglasses is growth rapidly because their eyeglasses are high quality, UV protection, special design that probably suit for the wearers, and the most important thing is they can start selling the eyeglasses at the low price of $8 for the basic prescription glasses.
This amazing deals is very attractive and I believe this will the only online eyeglasses store that really offer this great price. There is an Incredible Stylish New Frames From Zenni, all are uniquely and stylish such like half rim frames; full rim frames; aluminum alloy and so on.
20th of February 2008, Zenni Optical was on FOX news!, with the news of
An online prescription eyeglasses Web site claims it can have you seeing 20-20 for about $20. Zenni Optical offers a wide range of frame styles, using a prescription filled by an optometrist or ophthalmologist.
Zenni introduces the Zenni Optical $ 8 Rx Eyeglasses, which means that the orders including the $8.00 eyeglasses have the following benefit and the full accessories given.
1. High quality and stylish frame.
2. Thin and light, it is about 1.57 index len, convenient to carry everywhere.
3. It is anti scratch coating.
4. Full UV protection for your eyes.
5. Lens edge polishing and beveling.
6. Quality hard eyeglass case.
7. Microfiber lens cleaning cloth.
8. Full guarantee of your eyeglasses order through their website.
As a smart consumer, I believe he/ she will prefer Zenni Optical for the eyeglasses purchase because the quality; safety; durable yet affordable, which hard to find from other place. For more information, please visit to their website.
This amazing deals is very attractive and I believe this will the only online eyeglasses store that really offer this great price. There is an Incredible Stylish New Frames From Zenni, all are uniquely and stylish such like half rim frames; full rim frames; aluminum alloy and so on.
20th of February 2008, Zenni Optical was on FOX news!, with the news of
An online prescription eyeglasses Web site claims it can have you seeing 20-20 for about $20. Zenni Optical offers a wide range of frame styles, using a prescription filled by an optometrist or ophthalmologist.
Zenni introduces the Zenni Optical $ 8 Rx Eyeglasses, which means that the orders including the $8.00 eyeglasses have the following benefit and the full accessories given.
1. High quality and stylish frame.
2. Thin and light, it is about 1.57 index len, convenient to carry everywhere.
3. It is anti scratch coating.
4. Full UV protection for your eyes.
5. Lens edge polishing and beveling.
6. Quality hard eyeglass case.
7. Microfiber lens cleaning cloth.
8. Full guarantee of your eyeglasses order through their website.
As a smart consumer, I believe he/ she will prefer Zenni Optical for the eyeglasses purchase because the quality; safety; durable yet affordable, which hard to find from other place. For more information, please visit to their website.
Friday, October 31, 2008
Your Online Reputation
As an online business you need to work to establish a reputation that is used as a calling card for potential customers.
The web already has enough scam artists and fly-by-night operations so when I find a point of positively I cling to it and then point it out to others.
The establishment of a strong work ethic combined with consistently providing the best possible service can do wonders for your business in the long term.
Someone once told me, "You really should take the high road. There is a lot less traffic." At first I smiled, but it is true. We all know someone who is adept at cutting corners. Perhaps we have encountered a business that left us high and dry after they got our money. We like those 'high road' companies.
What we want as business owners are those glowing testimonials that profess the depth of our commitment to excellence. These are words that may well encourage others to buy our product or use our service. Those precious words will not come if the customer is just another dollar figure.
As a business owner you place your name and reputation on every order you ship out. You stake the trust others would like to place in you on the way you handle issues that come up.
It is a whole lot easier to lose a reputation than it is to gain it back. Reputation is an investment in your future. It is an investment that can go away if you do not protect it wisely. What that means for a business owner is you have to put your customers first. Their concerns need to be a concern for you. Their issues require you be a problem solver. Deliver more than you have to and show absolute respect to your customers. After all, they are the ones you serve.
Source From Entireweb Newsletter
The web already has enough scam artists and fly-by-night operations so when I find a point of positively I cling to it and then point it out to others.
The establishment of a strong work ethic combined with consistently providing the best possible service can do wonders for your business in the long term.
Someone once told me, "You really should take the high road. There is a lot less traffic." At first I smiled, but it is true. We all know someone who is adept at cutting corners. Perhaps we have encountered a business that left us high and dry after they got our money. We like those 'high road' companies.
What we want as business owners are those glowing testimonials that profess the depth of our commitment to excellence. These are words that may well encourage others to buy our product or use our service. Those precious words will not come if the customer is just another dollar figure.
As a business owner you place your name and reputation on every order you ship out. You stake the trust others would like to place in you on the way you handle issues that come up.
It is a whole lot easier to lose a reputation than it is to gain it back. Reputation is an investment in your future. It is an investment that can go away if you do not protect it wisely. What that means for a business owner is you have to put your customers first. Their concerns need to be a concern for you. Their issues require you be a problem solver. Deliver more than you have to and show absolute respect to your customers. After all, they are the ones you serve.
Source From Entireweb Newsletter
Thursday, October 30, 2008
The Six Levels Networking System
The "Six Levels Networking System" that offered by wikirefs.com is kind of Multi-level marketing system, so called (MLM). In the first place, people will avoid any MLM system because they believe MLM only request their down line to purchase products every month to reach the sell target in order to get rewarded with a little bonus from the MLM company.
The concept of the Networking system was not being in this direction. Whereas it is type of part time distribution jobs that help you to achieve your target, meet more friends and works for your leisure time while generate certain income. There are lot of benefit that involves in Networking system as long as you take it positively and do not expect get rich fast in the short period. Even though I not involve in any MLM or Networking system so far, I understand the concept of Networking system is the best and model business approach that help people generate certain income in the legal way.
Let us analysis the traditional and model Networking system.
A case study - we start educated since we were young, went through the University system that teaches us how to be a professional worker, then we get a job and work in 45 years plan and followed to be retired and live our golden years depending on other people, what a wonderful traditional system.
Another scenario - when we work for someone else as an employee and our employer has so called leverage on our time. They try to buy us at $3000/pa and sell us at $6000/pa. The corporation, the franchise, restaurant or whatever the entity and business is they have to make money on us. This is the time for money concept in the traditional approach as the more time we give our employer the more money we make; oppositely, the less time we give our employer, the less money we make.
Let us see the Networking system approach.
It has done in the last few years, the rapid growth of the Networking system and networking marketing business in sales of the most cutting edge technology, services and various product that never would have made it in the traditional method of business marketing. It is Networking marketing, people might said "MLM again", but try to switch into another thinking that "Am I completely satisfied with the lifestyle today and does it provide me with the opportunity to work half and then take another half year off while income still rolled in?" Networking is not that bad in many people opinions, it depends on the type of the Networking system, some request to invest huge amount, mostly not trust able; some request to buy lot of products, mostly not affordable; some request use money to buy the status in leveling system, mostly is the pyramid scheme.
So at here, I would like to introduce a Networking system that sponsored by wikirefs.com. It is part of the Networking system, could help people to generate certain amount of side income, while the life time membership fee is only $1 and not additional surcharges, also member can use their system to invite friends and explore the earning opportunity from this Networking system. Currently, they having wikirefs special contest for every 100th member that joined the system, he/ she will get rewarded with $5, how the 4x earning from the $1 investment.
Through the research, with consistent effort the Network marketing industry model can give the average person wealth in two to four years. A Networking marketing business working seven to ten hours a week and able to double or even triple the income inside two years, the major benefits of this business is you can have unlimited income potential. A complete financial independence from the 45 years traditional works and retire plan.
For more information, please visit for their website, and get know more about the contest and the Networking system. Wish you all the best.
The concept of the Networking system was not being in this direction. Whereas it is type of part time distribution jobs that help you to achieve your target, meet more friends and works for your leisure time while generate certain income. There are lot of benefit that involves in Networking system as long as you take it positively and do not expect get rich fast in the short period. Even though I not involve in any MLM or Networking system so far, I understand the concept of Networking system is the best and model business approach that help people generate certain income in the legal way.
Let us analysis the traditional and model Networking system.
A case study - we start educated since we were young, went through the University system that teaches us how to be a professional worker, then we get a job and work in 45 years plan and followed to be retired and live our golden years depending on other people, what a wonderful traditional system.
Another scenario - when we work for someone else as an employee and our employer has so called leverage on our time. They try to buy us at $3000/pa and sell us at $6000/pa. The corporation, the franchise, restaurant or whatever the entity and business is they have to make money on us. This is the time for money concept in the traditional approach as the more time we give our employer the more money we make; oppositely, the less time we give our employer, the less money we make.
Let us see the Networking system approach.
It has done in the last few years, the rapid growth of the Networking system and networking marketing business in sales of the most cutting edge technology, services and various product that never would have made it in the traditional method of business marketing. It is Networking marketing, people might said "MLM again", but try to switch into another thinking that "Am I completely satisfied with the lifestyle today and does it provide me with the opportunity to work half and then take another half year off while income still rolled in?" Networking is not that bad in many people opinions, it depends on the type of the Networking system, some request to invest huge amount, mostly not trust able; some request to buy lot of products, mostly not affordable; some request use money to buy the status in leveling system, mostly is the pyramid scheme.
So at here, I would like to introduce a Networking system that sponsored by wikirefs.com. It is part of the Networking system, could help people to generate certain amount of side income, while the life time membership fee is only $1 and not additional surcharges, also member can use their system to invite friends and explore the earning opportunity from this Networking system. Currently, they having wikirefs special contest for every 100th member that joined the system, he/ she will get rewarded with $5, how the 4x earning from the $1 investment.
Through the research, with consistent effort the Network marketing industry model can give the average person wealth in two to four years. A Networking marketing business working seven to ten hours a week and able to double or even triple the income inside two years, the major benefits of this business is you can have unlimited income potential. A complete financial independence from the 45 years traditional works and retire plan.
For more information, please visit for their website, and get know more about the contest and the Networking system. Wish you all the best.
Saturday, October 25, 2008
Build Customer Confidence with Testimonials
Every person in America has bought something that either broke or stopped working after a few days. Because of this, today's customers want to feel reassured that you are selling quality products and services. Customers do not want to lose money or feel like they have made a bad decision. The best way to do assure customers is to have good, strong testimonials.
If a business has happy customers and a lot of return clients, it should have testimonials. You will not hire a contractor to remodel your house without checking references. Therefore be proud of the work you do and get some testimonials. Customer testimonials will help increase sales as well as boost the confidence of potential customers.
The Difference between Good and Better
In order to have testimonials work for you and increase client, you must be careful how you phrase them. Testimonials are a marketing effort, which means that they need to be geared toward making your company look spectacular. For example, instead of writing "I love their vitamins", write "Taking these vitamins everyday gives me lots of energy and keeps me feeling great all day long." The latter testimonial is a lot more eye-catching and will be more effective in gaining a customer's confidence than the former. Ask customers who are willing to write testimonials to be specific.
Cherry Pick Your Testimonials
If you do not have any testimonials, check your company's email inbox for customers who sent compliments. If you can not find any ones you like, look at your client list and find out who is buying your products and at what frequency. Call or email a handful of your best customers and ask them to write a specific testimonial. Have them send a picture as well. This will give potential customers further reassurance of the validity of the testimonial.
Testimonials will not only improve your business, but will also improve your company's image as one that values customer satisfaction. So make the effort to get some strong testimonials.
Four Tips for Effective and Eye-Catching Locations
1. Once you have the testimonials, you need to figure out where to put them on your site. Placement is a key, particularly when using flash. You want your testimonials to give maximum impact. The most common place on a website is for them to have their own navigation button titled either "Testimonials" or "Rave Reviews". This way more testimonials can be viewed on their own page.
2. Another option is to use flash testimonials on a sidebar on the homepage along with the customer's name, job title and company or logo. If you are using the testimonials in the masthead, they should rotate every 7-10 seconds then stop after all testimonials are shown. You do not want a testimonial to be so distracting that it takes the emphasis off of the content and what you are selling or offering. By having the flash cycle stop, you are allowing viewers to see the testimonials and then freely look at the content without the excess flash.
3. An alternative way to present testimonials is to sprinkle them throughout the site, highlighting them within the content using graphics, such as a color block background, upper and lower bar, etc. These visual stops are equally effective in reinforcing your credibility and can act as an additional selling point for specific products or services.
4. If you have the option for audio or video testimonials, this can be very effective in boosting your company's credibility. Audio is easy to record using Audio Acrobat. Video, on the other hand, requires more thought to positioning and angles. If you are at a trade show or with a client, you may want to pre-plan these testimonials for more impact.
Remember that in order for a testimonial to be effective, it needs to be specific, believable and placed in a credible location. With these three tips in mind, your testimonials will build customer confidence and web success.
Source From Entireweb Newsletter
If a business has happy customers and a lot of return clients, it should have testimonials. You will not hire a contractor to remodel your house without checking references. Therefore be proud of the work you do and get some testimonials. Customer testimonials will help increase sales as well as boost the confidence of potential customers.
The Difference between Good and Better
In order to have testimonials work for you and increase client, you must be careful how you phrase them. Testimonials are a marketing effort, which means that they need to be geared toward making your company look spectacular. For example, instead of writing "I love their vitamins", write "Taking these vitamins everyday gives me lots of energy and keeps me feeling great all day long." The latter testimonial is a lot more eye-catching and will be more effective in gaining a customer's confidence than the former. Ask customers who are willing to write testimonials to be specific.
Cherry Pick Your Testimonials
If you do not have any testimonials, check your company's email inbox for customers who sent compliments. If you can not find any ones you like, look at your client list and find out who is buying your products and at what frequency. Call or email a handful of your best customers and ask them to write a specific testimonial. Have them send a picture as well. This will give potential customers further reassurance of the validity of the testimonial.
Testimonials will not only improve your business, but will also improve your company's image as one that values customer satisfaction. So make the effort to get some strong testimonials.
Four Tips for Effective and Eye-Catching Locations
1. Once you have the testimonials, you need to figure out where to put them on your site. Placement is a key, particularly when using flash. You want your testimonials to give maximum impact. The most common place on a website is for them to have their own navigation button titled either "Testimonials" or "Rave Reviews". This way more testimonials can be viewed on their own page.
2. Another option is to use flash testimonials on a sidebar on the homepage along with the customer's name, job title and company or logo. If you are using the testimonials in the masthead, they should rotate every 7-10 seconds then stop after all testimonials are shown. You do not want a testimonial to be so distracting that it takes the emphasis off of the content and what you are selling or offering. By having the flash cycle stop, you are allowing viewers to see the testimonials and then freely look at the content without the excess flash.
3. An alternative way to present testimonials is to sprinkle them throughout the site, highlighting them within the content using graphics, such as a color block background, upper and lower bar, etc. These visual stops are equally effective in reinforcing your credibility and can act as an additional selling point for specific products or services.
4. If you have the option for audio or video testimonials, this can be very effective in boosting your company's credibility. Audio is easy to record using Audio Acrobat. Video, on the other hand, requires more thought to positioning and angles. If you are at a trade show or with a client, you may want to pre-plan these testimonials for more impact.
Remember that in order for a testimonial to be effective, it needs to be specific, believable and placed in a credible location. With these three tips in mind, your testimonials will build customer confidence and web success.
Source From Entireweb Newsletter
Tuesday, October 21, 2008
Marketing in a Recession? YES!
Is the current tough market the right time to be slashing your advertising budget? Not if you want your business to survive the economic downturn and lay the groundwork to thrive when the economy improves. Tough times may actually provide us our best opportunity to reach out to our customers with little or no competition because so many of our competitors are doing just the opposite of that in an attempt to save money.
During good times everyone has the money (and bravery) to seek out clients, creating an atmosphere of extreme competition where reaching the consumer with your message proves to be exceedingly difficult. NOW is the time to have faith in your product or service, to reach out to your customers and to secure your success now and into the future. And there are easy and cost effective ways of doing so.
There are some simple things that you can do. Everyone knows about the Internet, but not everyone knows the free ways to get exposure on the Internet. You can write an article about your industry, or a product, and submit it to one of the many sites that accept them. At the end of your article, you mention your business and have a link to your website. Each site has it is guidelines on how the articles are to be written, so make sure to follow them. This will help establish you as a leader in your industry as long as the information you share is helpful and not self-promoting.
Guerilla marketing is great in slow time. Have some flyers or postcards made. One of your employees or friends can design it or you can find an affordable place to do it for you. During your slow time, have your employees go to a busy area and hand them out. Now you are putting your message directly into the hands of prospective customers. Make sure you have an attractive offer that will entice people to visit your business. Obviously, this is mainly for businesses with a store front, but you can do guerilla marketing online as well.
Guerilla marketing is done differently online. With blogs and social networking sites, there are opportunities to market your business in a different setting. You can create blogs and check the response you get from each entry which can help you check what the market is interested in at any given time. Or you can find blogs that have an issue that your company can help with. Respond to the blog with your company information. You can set up an account with a social networking site, giving more information about your business and connecting to other businesses to network and exchanges leads.
Cross promote with other businesses, in other ways. If you are feeling the pinch of the economy, most likely other businesses in your area/industry are feeling it as well. Find other businesses that do not compete with yours and see about exchanging some flyers or a banner promoting each other's business. Or if your business is online, do a link exchange with other businesses. Do not over due the link exchange or Google may lower your organic search results.
Press Releases can be a very effective way to bring attention to your business. If you have something that impacts the community, then you can have someone write a press release for you. If you hire someone to do it for you, make sure they know how to write and distribute it. Again, remember the topic must be something that impacts the community and not just a self-serving piece promoting your business.
These are just some of the ideas that will help your business grow in any economy. There are plenty of marketing options out there. You just need to find the ones that work for you.
Source From Entireweb Newsletter
During good times everyone has the money (and bravery) to seek out clients, creating an atmosphere of extreme competition where reaching the consumer with your message proves to be exceedingly difficult. NOW is the time to have faith in your product or service, to reach out to your customers and to secure your success now and into the future. And there are easy and cost effective ways of doing so.
There are some simple things that you can do. Everyone knows about the Internet, but not everyone knows the free ways to get exposure on the Internet. You can write an article about your industry, or a product, and submit it to one of the many sites that accept them. At the end of your article, you mention your business and have a link to your website. Each site has it is guidelines on how the articles are to be written, so make sure to follow them. This will help establish you as a leader in your industry as long as the information you share is helpful and not self-promoting.
Guerilla marketing is great in slow time. Have some flyers or postcards made. One of your employees or friends can design it or you can find an affordable place to do it for you. During your slow time, have your employees go to a busy area and hand them out. Now you are putting your message directly into the hands of prospective customers. Make sure you have an attractive offer that will entice people to visit your business. Obviously, this is mainly for businesses with a store front, but you can do guerilla marketing online as well.
Guerilla marketing is done differently online. With blogs and social networking sites, there are opportunities to market your business in a different setting. You can create blogs and check the response you get from each entry which can help you check what the market is interested in at any given time. Or you can find blogs that have an issue that your company can help with. Respond to the blog with your company information. You can set up an account with a social networking site, giving more information about your business and connecting to other businesses to network and exchanges leads.
Cross promote with other businesses, in other ways. If you are feeling the pinch of the economy, most likely other businesses in your area/industry are feeling it as well. Find other businesses that do not compete with yours and see about exchanging some flyers or a banner promoting each other's business. Or if your business is online, do a link exchange with other businesses. Do not over due the link exchange or Google may lower your organic search results.
Press Releases can be a very effective way to bring attention to your business. If you have something that impacts the community, then you can have someone write a press release for you. If you hire someone to do it for you, make sure they know how to write and distribute it. Again, remember the topic must be something that impacts the community and not just a self-serving piece promoting your business.
These are just some of the ideas that will help your business grow in any economy. There are plenty of marketing options out there. You just need to find the ones that work for you.
Source From Entireweb Newsletter
Friday, October 17, 2008
On Page SEO Tips
It requires a lot of effort in designing and building a site, but it can be all in vain if you can not attract enough traffic towards it. You put all your efforts in an attractive design of your website and the next step you do is to put it in front of the online world.
You can not get success only by uploading your website on the www; the target is to attract well-qualified visitors towards your website, which can not be done unless you put your site in the eyes of the search engines.
Today, all of the Internet users use search engines to find the site relevant to their interest. For example, if a person is interested in finding information about on-going and up-coming cricket events, he/she can easily do so by typing in the keywords in Google, Yahoo or any other search engine. The search engine, as a result, will present a list of most relevant websites on the basis of their keyword. So, in short, to get more traffic towards your website, make it more optimized and put all efforts into keeping your website in the eye of the search engine. This traffic is, without any doubt, the life of a business. No e-business can run without adequate traffic.
There are two ways of doing it.
* Off Page Search Engine Optimization
* On Page Search Engine Optimization.
Tips useful for on page search engine optimization.
All search engine optimization techniques are usually classified into on page optimization techniques and off page optimization techniques. Both help in achieving one common goal; to get higher ranks in SERPs (Search Engine Result Pages).
Useful On Page SEO Tips
Following are some of the most common tips for better On Page Search Engine Optimization:
The most important word; The Keyword: it is always suggested that before you upload your website, put all your efforts into the keywords since users will be using keywords to find websites of their interest. Each page of your website should be treated as a separate entity having its own title and targeted keywords.
Always try to name your webpage files starting with your targeted keyword like crickethome.htm etc. For instance, if your website is about Telescopes then the title of each of your webpage should always start with the word Telescope and name each webpage file starting with word Telescope like Telescopereview.htm because the search engine robots look at filenames.
Always remember that you have to make your website attractive for the human visitors as well as for search engine robots. Attractiveness for both of them can be achieved through better keyword optimization.
You should keep in mind the keyword density and never over-optimize your web page. It is not necessary that the greater the optimization level of your web page the better it will be.
Title Tags are considered to be one of the most important factors of on page optimization. You can say in other words that it is mandatory for you to include the main keyword as part of your title.
You should always use Header tags with lots of care. Most of the SEO experts recommend having a single H1 header tag that should contain the main Keyword in order to attract human visitors as well as the search engine robots. Other H2 tags can contain secondary keywords.
Putting the main keyword in the URL is always beneficial in the eyes of the search engines. Most of the users are usually not bothered with that but it will help in better SEO. If it is not possible to include the complete keywords or a phrase in the URL then try at least to include the most important keyword in the URL.
There are many more On Page SEO tips but the above mentioned tips are the most common and recommended by experts. You can add additional features on your website to make it more Search Engine Optimized, for instance, adding blog sections, feedback areas, guest books etc.
Source From Entireweb Newsletter
You can not get success only by uploading your website on the www; the target is to attract well-qualified visitors towards your website, which can not be done unless you put your site in the eyes of the search engines.
Today, all of the Internet users use search engines to find the site relevant to their interest. For example, if a person is interested in finding information about on-going and up-coming cricket events, he/she can easily do so by typing in the keywords in Google, Yahoo or any other search engine. The search engine, as a result, will present a list of most relevant websites on the basis of their keyword. So, in short, to get more traffic towards your website, make it more optimized and put all efforts into keeping your website in the eye of the search engine. This traffic is, without any doubt, the life of a business. No e-business can run without adequate traffic.
There are two ways of doing it.
* Off Page Search Engine Optimization
* On Page Search Engine Optimization.
Tips useful for on page search engine optimization.
All search engine optimization techniques are usually classified into on page optimization techniques and off page optimization techniques. Both help in achieving one common goal; to get higher ranks in SERPs (Search Engine Result Pages).
Useful On Page SEO Tips
Following are some of the most common tips for better On Page Search Engine Optimization:
The most important word; The Keyword: it is always suggested that before you upload your website, put all your efforts into the keywords since users will be using keywords to find websites of their interest. Each page of your website should be treated as a separate entity having its own title and targeted keywords.
Always try to name your webpage files starting with your targeted keyword like crickethome.htm etc. For instance, if your website is about Telescopes then the title of each of your webpage should always start with the word Telescope and name each webpage file starting with word Telescope like Telescopereview.htm because the search engine robots look at filenames.
Always remember that you have to make your website attractive for the human visitors as well as for search engine robots. Attractiveness for both of them can be achieved through better keyword optimization.
You should keep in mind the keyword density and never over-optimize your web page. It is not necessary that the greater the optimization level of your web page the better it will be.
Title Tags are considered to be one of the most important factors of on page optimization. You can say in other words that it is mandatory for you to include the main keyword as part of your title.
You should always use Header tags with lots of care. Most of the SEO experts recommend having a single H1 header tag that should contain the main Keyword in order to attract human visitors as well as the search engine robots. Other H2 tags can contain secondary keywords.
Putting the main keyword in the URL is always beneficial in the eyes of the search engines. Most of the users are usually not bothered with that but it will help in better SEO. If it is not possible to include the complete keywords or a phrase in the URL then try at least to include the most important keyword in the URL.
There are many more On Page SEO tips but the above mentioned tips are the most common and recommended by experts. You can add additional features on your website to make it more Search Engine Optimized, for instance, adding blog sections, feedback areas, guest books etc.
Source From Entireweb Newsletter
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