Increasing online visibility is the goal of most online business owners. After all, without visibility, you have no traffic and thus no business. However, when you start to research how to improve your online visibility, you discover many options, but find that there is little time for research and implementation. Where does an online entrepreneur turn first to get the visibility (and traffic) to promote an online venture?
New tricks and gimmicks come out every day, but unfortunately, most of them are like so many recording artists and become one-hit wonders. In my business, I have discovered that there are a handful that are able to stand the test of time. Some have been around for as long as websites have been around, while others are newer kids on the block. Here are my 10 most effective strategies to massively boost your visibility online:
1. Press releases. Press releases are a well-known marketing strategy that have worked for years with print and broadcast media. In recent years they have found new life as an online visibility tool. Just like in the old days, your release should carry some newsworthy angle that has been optimized with a select few keywords by which you want your business to be found. do not waste your time submitting your release to the free press release sites the release simply sits on the site and goes no where else. Instead, invest in a fee-based service (I prefer PRWeb.com), which will ensure your release gets the recognition it deserves.
2. Social Networking. A "johnny come lately" to the online visibility scene, social networking now ranks near the top in terms of attracting visibility to your business for a very low cost. If you do not yet have accounts on the two most popular social networking platforms, Facebook and Twitter, today is the day to hop on board and begin to network. Choose 1-2 social networking platforms where your target market hangs out, and then begin to work it by making connections, joining groups or networks, sharing resources, and asking questions. Dedicate 15-30 minutes each day to your effort to begin to see results.
3. Article Marketing. Writing and submitting articles to major article directories has definitely stood the test of time for online visibility. Article marketing will drive traffic to your site, establish you as an expert in your target market's eyes, and give you valuable content to repurpose into information products. For maximum effectiveness, your article needs to contain a strong resource box (author's bio) that drives traffic back to your site, needs to contain useful content that solves a problem of your target market, and be written in a tips-based fashion, like this one, since it is the easiest format for a website visitor to read and digest.
4. Blogging. Business blogs (a web log or journal), have gained popularity over the last few years as an online visibility tool. Blogs use RSS feed technology to immediately get new posts and updates out to your blog subscribers through a feed reader. Unlike ezines or traditional websites, search engines index blog posts almost immediately, which help you generate traffic to your website. To use effectively as an online visibility tool, you need to post 2-3 times per week to keep your readers interested and coming back.
5. Search Engine Optimization (SEO). Optimizing your site or your blog for organic (naturally-occurring) searches has been around from the beginning of Internet marketing. Use a keyword research tool and create a listing of keywords applicable to your business. Do not forget to add things like "how to", "tips", or short descriptions of your target market's problems to your research. Then, take a look at your page titles, page descriptions, page headlines, and formatted text on a page (bolding, italicizing, underlining) and include your keywords in those areas, as well as sprinkling 1-2 keywords throughout the content of your page. Make the SEO appear to be natural, not forced, and the search engines as well as your visitors will love you.
6. Email Newsletter (Ezine). Regular publication of an email newsletter (weekly is most effective) will enable your prospects to get to know, like and trust you and have you be top of mind when they are ready to solve the pressing problems that fall within your line of expertise. If you make opting into your ezine the primary call to action on your website, you continually build your list with prospective customers. Best of all, if they like what you write, they are more likely to pass along the issue to their contacts, thus increasing your visibility yet again.
7. Signature Teleseminar/Speech. Have you created your signature speech or teleseminar that you can present whenever you are asked to speak to any type of group (face-to-face or virtual)? If not, design a signature speech or teleseminar that demonstrates your knowledge and expertise without giving away the store (focus on the what and the why but not the how) that compels your listeners to visit your website or request your client attraction device and get on your list.
Then, begin to research groups that contain your target market both in your geographic area and online. Once you have landed a speaking gig, strategize your best call to action for the group, do you want participants to sign up for your ezine, purchase a product, or book a consultation? Add that call to action to your presentation.
8. Videos. With the popularity of broadband Internet connections, it is much easier for almost anyone to view online video these days. And, with high-quality yet low-cost web cams, video cameras, and screen capture software readily available, anyone can make a video today. You might record a live Q&A session on UStream.com and post it on your site. Or, perhaps you want to record a "how to" tutorial using screenshots from your computer and upload that to your YouTube.com channel. Remember to include your call to action in your video so that you drive traffic back to your site. Just think your video may cause you to become the next YouTube star!
9. Expert question sites. Most people conduct online searches to find free information that answers their questions. Many online entrepreneurs are registering as experts on an expert or answers site, like Yahoo Answers or AllExperts.com, in an effort to get visibility online. To be an effective expert on these sites, you need to seek out questions that you can knowledgeably answer as an expert. Your answer needs to be very detailed and as specific as possible. The more thorough your answer, the better chance you will have of getting chosen as the "favorite" answer, which is the one rated highest on the site and in the search engines.
10. Viral marketing. Viral marketing involves creating a marketing piece (ebook, video, software) that gets passed along free of charge from person to person. Publicity Hound Joan Stewart does this quite effectively each year when she compiles the best tips she is written about in the previous year in a "best of" ebook compilation that she gives away free of charge on her site. She also encourages her list and website visitors to "regift" it.
you have got two options when you try to get online visibility: the "steady and effective over time" method or the "quick and short and probably get banned" method. I prefer to use methods that have stood the test of time and will not result in my site being removed from the search engines. Use one or more of these time-honored strategies to get you the visibility you deserve online.
Source From SitePro News
Wednesday, September 30, 2009
Saturday, September 26, 2009
Four Simple SEO Tips for Good Search Engine Rankings
Making simple changes to a website to improve search engine rankings and drive traffic is not as complicated as it sounds. This article details the factors that can be simply manipulated yet produce big improvements if implemented correctly. They are worth bookmarking or printing so they can be used in the future as a checklist when creating new pages or reviewing your website.
1) Key phrase Research
Before you can begin implementing any of the optimization techniques mentioned in the rest of this article, you will need to know which key phrases you are going to optimize your site for. Once this is decided, everything becomes a lot clearer. You should be able to get a rough idea of target key phrases from the content on the pages within your site. At the end of the day, if there is not any content at which to target optimization, achieving good search engine rankings will be very difficult and ultimately pointless! Visitors will leave immediately if they are not provided with the content they are searching for.
A frequent mistake is to target the key phrases that drive the largest search volumes. It is important to target key phrases that directly relate to your websites content, and the more defined the key phrases are the better. Using key phrases that may drive 120 high convertible visitors to your site each month is likely to be much better than targeting a highly competitive broad key phrase that is only vaguely related to your business, even if it does attract 30,000 searches each month.
2) Page Titles
This is one of the key on-page elements that can be optimized. Each title should be different, and full of key phrases related to the content of its page. Search engines often only display the first 65 or so characters of the page title, so it is important to get the most important key phrases at the beginning of the page title. Also, the characters near the front of the page title are given more significance in algorithms.
The page title is displayed in the search engine results, so must make sense and encourage browsers to action the link. Finding a balance between readability and key phrases density is a challenge but something that will improve with time and practice.
3) Meta Description
The meta description is not actually included in search engine algorithms, although as it is displayed in search engine results pages, it is vital it is optimized. Like page titles, the meta description should be specific to every page and contain text that is relevant to the key phrases that page is aimed at.
The meta description is limited to around 160 characters, so it can often be challenging to fit all the required info into such a small space. However, if no meta description is entered, search engines tend to grab a random chunk of text from the page, regardless if it makes sense or is useful to the searcher. You can avoid this from happening, by ensuring every page has a meta description of some variety.
4) Page Content
Page content is viewed as the best method of attracting visitors and incoming links to a website, so it is important that it is given sufficient time and resource. Search engines thrive on content, so the more content on your site the better for search engine rankings.
Content is less important now in search engine algorithms than it has been however, I suggest ensuring every keyphrase that is being targeted is mentioned about every 100 words or so.
Beware that do not fall into the trap of key phrase stuffing! Search engines employ advanced techniques to track this and will more than likely pick up on it immediately and you could end up with a blacklisted site that is impossible to rank.
Source From Entireweb Newsletter
1) Key phrase Research
Before you can begin implementing any of the optimization techniques mentioned in the rest of this article, you will need to know which key phrases you are going to optimize your site for. Once this is decided, everything becomes a lot clearer. You should be able to get a rough idea of target key phrases from the content on the pages within your site. At the end of the day, if there is not any content at which to target optimization, achieving good search engine rankings will be very difficult and ultimately pointless! Visitors will leave immediately if they are not provided with the content they are searching for.
A frequent mistake is to target the key phrases that drive the largest search volumes. It is important to target key phrases that directly relate to your websites content, and the more defined the key phrases are the better. Using key phrases that may drive 120 high convertible visitors to your site each month is likely to be much better than targeting a highly competitive broad key phrase that is only vaguely related to your business, even if it does attract 30,000 searches each month.
2) Page Titles
This is one of the key on-page elements that can be optimized. Each title should be different, and full of key phrases related to the content of its page. Search engines often only display the first 65 or so characters of the page title, so it is important to get the most important key phrases at the beginning of the page title. Also, the characters near the front of the page title are given more significance in algorithms.
The page title is displayed in the search engine results, so must make sense and encourage browsers to action the link. Finding a balance between readability and key phrases density is a challenge but something that will improve with time and practice.
3) Meta Description
The meta description is not actually included in search engine algorithms, although as it is displayed in search engine results pages, it is vital it is optimized. Like page titles, the meta description should be specific to every page and contain text that is relevant to the key phrases that page is aimed at.
The meta description is limited to around 160 characters, so it can often be challenging to fit all the required info into such a small space. However, if no meta description is entered, search engines tend to grab a random chunk of text from the page, regardless if it makes sense or is useful to the searcher. You can avoid this from happening, by ensuring every page has a meta description of some variety.
4) Page Content
Page content is viewed as the best method of attracting visitors and incoming links to a website, so it is important that it is given sufficient time and resource. Search engines thrive on content, so the more content on your site the better for search engine rankings.
Content is less important now in search engine algorithms than it has been however, I suggest ensuring every keyphrase that is being targeted is mentioned about every 100 words or so.
Beware that do not fall into the trap of key phrase stuffing! Search engines employ advanced techniques to track this and will more than likely pick up on it immediately and you could end up with a blacklisted site that is impossible to rank.
Source From Entireweb Newsletter
Thursday, September 24, 2009
4 Quick Ways to Build Quality One-Way Links
Obtaining one-way quality links is often cited as the "Holy Grail" of online success. Especially if you take the SEO route for getting high rankings for all your profitable keywords in the search engines. it is no wonder then, achieving top spots for valuable and popular keywords should be the ultimate goal of any webmaster or online marketer.
How well you do in this "link quest" will largely determine the success or failure of your site or online business. Assuming of course, you are going after free organic traffic from the search engines and not using Pay Per Click or other means of succeeding online.
Link building and achieving top placements in the search engines (especially Google) has been my main objective for over ten years of online marketíng. Over the years, I have tried hundreds, if not thousands of link building methods in order to get those links. I would like to discuss briefly some of those methods and then explain in full detail my four favorite and most effective proven ways to get quality one-way links.
First, some general tips on how you should approach your link building from the get-go. You must realize the web is based on content; web surfers/users are looking for quality content. If you can supply valuable content that surfers want, you will build your links naturally. People will see your content and want to link to it. This process is often referred to as link baiting - you make your content/offer so irresistible, they will not only want it but they will go out of their way to tell others about your fantastic content.
Be careful not to link to "spammy" link farms and it is probably a good idea to always check the Gooogle PageRank (PR) of any site or page you link to on the web. Many cautious webmasters/ marketers will not link to anything less than a PR3 page but use your best judgment here.
There are numerous ways of getting quality links:
Now, I have used all of the above link building methods and many more over the years but I would like to explain to you my most effective link building techniques, these are the proven methods that have worked for me. No doubt you may have heard of many of these link building methods before but here goes:
Article Marketing
This is still one of the most effective ways to build good one-way links to your site. I know this is "old school" but it still works. There are rumors Google is cracking down on article links but for now links in your article resource boxes are still very effective.
Article marketing is my most effective technique at building links. My sites and my online marketing were going nowhere until I started writing articles. Now I do aggressive article marketing using all the major online article directories. The Top 5 I Use Are: EzineArticles, GoArticles, Isnare, Ideamarketers, and Buzzle.
Now just look at my stats from EzineArticles alone and you will know why I use them.
Account Statistics
Articles Views: 421,327
Profile Views: 2,573
Articles Published: 4,787
URL Clicks: 49,480
Emailed: 115
Live Articles: 203
I have roughly 200 articles which have been viewed over 400,000 times which has sent around 50,000 visitors to my sites. Plus, I have around 5,000 places where my articles are published. And this is only for one online article directory - I have my articles in hundreds of them.
Whether you are just a webmaster or into marketing online you must realize all this stuff is a "numbers" game. The more content you have out there, the more links you have on the web the more traffíc and visitors you get coming to your site. It is not rocket science, it is simple math. The more links you have, the higher probability someone will click them and come to your site.
The same goes for high rankings in the search engines, the more good quality links you have, the higher your rankings. Article marketing will give you highly targeted keyword links to your web pages. I also use SubmitYourArticle which will automatically submít my articles for me to many dífferent article directories. I use this service to save time, but you can hand-submit your articles.
One last point about article marketing, you are not just using articles to build links, you are also using articles to "pre-sell" yourself, your site and/or your product. it is a very effective way of funneling interested visitors/buyers to your site. Many of my sales are already made before visitors reach my site.
AddThis Bookmark
Now I am not really into the "social media" sites but that has not stopped me from using them to my advantage. And it would be a BIG mistake not to use these social media sites for your link building.
Sites like MySpace, FaceBook, YouTube, Twitter, Digg, Linkedin and thousands of others are very important for link building. They are becoming even more important as Google moves away from articles and focuses on the "real interactions" taking place on these sites.
Couple of years ago, I added the free AddThis Bookmark to all my sites. This is a simple code which lets your visitors bookmark your site or content in any or all of the major social media sites.
What actually happens is that your visitors are building your links for you. I have gotten hundreds of links from these sites just by placing this simple bookmark on my sites. Truth be told, I nearly laughed at this idea at first sure visitors to my sites would automatically bookmark and build links for me? No way that would happen?
Wrong again!
This really works, so if you want this simple way of building links, just use the Addthis.com bookmark to your site or pages.
Google Alerts Link Building
This method of building good quality one-way links does take a little more work, but it is extremely effective, especially for getting high rankings in Google.
Here is how it works:
You sign-up for Google Alerts for your major keywords that you are promoting. Google will send you email alerts whenever a new page/site/link is created containing your keywords. You then go to those newly created pages to make a comment and add your link.
Many of these new pages will be on blogs so you can easily add your comment and link. The trick is to add valuable comments/content which the site moderator will approve because it adds to his/her site's value. Many will also approve your link because your link is related to their site and this is just good SEO practice.
The key here is to put yourself and your site in the whole discussion of related blogs, sites and forums relevant to your content. You want your site in the whole mix of things so that relevant links will flow naturally from the discussion. Now all your links will not be accepted, but you can easily add 2 or 3 links each day with very little time spent on this. Great way to build links, hope you can give it a try.
Press Releases
I am just starting this method of link building, but what I have seen so far tells me this is a very effective way to build links. it is not cheap, I use PRWeb and I believe it is $200 for a release. You can get a cheaper price at around $80 but you do not get the full benefits at this lower price.
Press releases are very effective because you can embed your links with your "anchor text" into the body of your press release. Other sites pick up your release and place it on their site with your keywords/ links embedded. This seems more like natural link-building which the search engines love, especially Google.
Again, depending on your marketing budget, press releases can be a very effective way of building links. I have noticed sites going from a PR0 to PR4 in less than 6 months using this method and also getting top 5 rankings in Google in the process. Keep in mind, sites displaying press releases are usually already highly ranked in Google so some of their PR juice is passed on to your site.
I hope this article has given you some fresh ways of building your one-way links. Consistently build these links to your site over an extended period of months or even years and you will succeed online.
Source From SitePro News
How well you do in this "link quest" will largely determine the success or failure of your site or online business. Assuming of course, you are going after free organic traffic from the search engines and not using Pay Per Click or other means of succeeding online.
Link building and achieving top placements in the search engines (especially Google) has been my main objective for over ten years of online marketíng. Over the years, I have tried hundreds, if not thousands of link building methods in order to get those links. I would like to discuss briefly some of those methods and then explain in full detail my four favorite and most effective proven ways to get quality one-way links.
First, some general tips on how you should approach your link building from the get-go. You must realize the web is based on content; web surfers/users are looking for quality content. If you can supply valuable content that surfers want, you will build your links naturally. People will see your content and want to link to it. This process is often referred to as link baiting - you make your content/offer so irresistible, they will not only want it but they will go out of their way to tell others about your fantastic content.
Be careful not to link to "spammy" link farms and it is probably a good idea to always check the Gooogle PageRank (PR) of any site or page you link to on the web. Many cautious webmasters/ marketers will not link to anything less than a PR3 page but use your best judgment here.
There are numerous ways of getting quality links:
- place your links in directories - free and paid.
- join online forums and place your links.
- do recommendations and testimonials.
- viral videos with your embedded links.
- join social media sites like MySpace, Facebook, etc.
- use hub traffic sites like Squidoo and Hubpages.
- use Google sites like Google News, Google Docs, Google Knol.
- use Wikipedia to build links.
- use Yahoo Answers and those types of sites.
- use eBay and sites like Craigslist.
- use viral ebooks and software programs.
Now, I have used all of the above link building methods and many more over the years but I would like to explain to you my most effective link building techniques, these are the proven methods that have worked for me. No doubt you may have heard of many of these link building methods before but here goes:
Article Marketing
This is still one of the most effective ways to build good one-way links to your site. I know this is "old school" but it still works. There are rumors Google is cracking down on article links but for now links in your article resource boxes are still very effective.
Article marketing is my most effective technique at building links. My sites and my online marketing were going nowhere until I started writing articles. Now I do aggressive article marketing using all the major online article directories. The Top 5 I Use Are: EzineArticles, GoArticles, Isnare, Ideamarketers, and Buzzle.
Now just look at my stats from EzineArticles alone and you will know why I use them.
Account Statistics
Articles Views: 421,327
Profile Views: 2,573
Articles Published: 4,787
URL Clicks: 49,480
Emailed: 115
Live Articles: 203
I have roughly 200 articles which have been viewed over 400,000 times which has sent around 50,000 visitors to my sites. Plus, I have around 5,000 places where my articles are published. And this is only for one online article directory - I have my articles in hundreds of them.
Whether you are just a webmaster or into marketing online you must realize all this stuff is a "numbers" game. The more content you have out there, the more links you have on the web the more traffíc and visitors you get coming to your site. It is not rocket science, it is simple math. The more links you have, the higher probability someone will click them and come to your site.
The same goes for high rankings in the search engines, the more good quality links you have, the higher your rankings. Article marketing will give you highly targeted keyword links to your web pages. I also use SubmitYourArticle which will automatically submít my articles for me to many dífferent article directories. I use this service to save time, but you can hand-submit your articles.
One last point about article marketing, you are not just using articles to build links, you are also using articles to "pre-sell" yourself, your site and/or your product. it is a very effective way of funneling interested visitors/buyers to your site. Many of my sales are already made before visitors reach my site.
AddThis Bookmark
Now I am not really into the "social media" sites but that has not stopped me from using them to my advantage. And it would be a BIG mistake not to use these social media sites for your link building.
Sites like MySpace, FaceBook, YouTube, Twitter, Digg, Linkedin and thousands of others are very important for link building. They are becoming even more important as Google moves away from articles and focuses on the "real interactions" taking place on these sites.
Couple of years ago, I added the free AddThis Bookmark to all my sites. This is a simple code which lets your visitors bookmark your site or content in any or all of the major social media sites.
What actually happens is that your visitors are building your links for you. I have gotten hundreds of links from these sites just by placing this simple bookmark on my sites. Truth be told, I nearly laughed at this idea at first sure visitors to my sites would automatically bookmark and build links for me? No way that would happen?
Wrong again!
This really works, so if you want this simple way of building links, just use the Addthis.com bookmark to your site or pages.
Google Alerts Link Building
This method of building good quality one-way links does take a little more work, but it is extremely effective, especially for getting high rankings in Google.
Here is how it works:
You sign-up for Google Alerts for your major keywords that you are promoting. Google will send you email alerts whenever a new page/site/link is created containing your keywords. You then go to those newly created pages to make a comment and add your link.
Many of these new pages will be on blogs so you can easily add your comment and link. The trick is to add valuable comments/content which the site moderator will approve because it adds to his/her site's value. Many will also approve your link because your link is related to their site and this is just good SEO practice.
The key here is to put yourself and your site in the whole discussion of related blogs, sites and forums relevant to your content. You want your site in the whole mix of things so that relevant links will flow naturally from the discussion. Now all your links will not be accepted, but you can easily add 2 or 3 links each day with very little time spent on this. Great way to build links, hope you can give it a try.
Press Releases
I am just starting this method of link building, but what I have seen so far tells me this is a very effective way to build links. it is not cheap, I use PRWeb and I believe it is $200 for a release. You can get a cheaper price at around $80 but you do not get the full benefits at this lower price.
Press releases are very effective because you can embed your links with your "anchor text" into the body of your press release. Other sites pick up your release and place it on their site with your keywords/ links embedded. This seems more like natural link-building which the search engines love, especially Google.
Again, depending on your marketing budget, press releases can be a very effective way of building links. I have noticed sites going from a PR0 to PR4 in less than 6 months using this method and also getting top 5 rankings in Google in the process. Keep in mind, sites displaying press releases are usually already highly ranked in Google so some of their PR juice is passed on to your site.
I hope this article has given you some fresh ways of building your one-way links. Consistently build these links to your site over an extended period of months or even years and you will succeed online.
Source From SitePro News
Sunday, September 20, 2009
Thoughts On The Search Engine Industry
Article 1: Googles Rendition of the Hawthorn Effect
For those that are not familiar with the term "Hawthorn Effect" here is a brief definition and explanation.
The term Hawthorn Effect refers to the tendency of some people to work harder and perform better when they are participants in an experiment. Individuals may change their behavior due to the attention they are receiving from researchers rather than because of any manipulation of independent variables.
This effect was first discovered in 1924 and named by researchers at Harvard University who were studying the relationship between productivity and work environment. Researchers conducted these experiments at the Hawthorn Plant of Western Electric in Chicago Il. and found that productivity increased due to attention from the research team and not because of changes to the experimental variable.
So, how does this relate to Google in this century?
Google is watching you. Before you get excited and run to grab your bathrobe, I do not mean in a clandestine or illicit way but in a user behavioral and beneficial manner. Google is working on several products and projects that will eventually reshape how the search engine will respond to your interaction. Google captures your request for information and measures the response to the data it provides to you. By measuring your response, Google obtains key data that helps them understand how to better manipulate the results that are being returned to you. There are several tools currently in place or that are in various stages of beta testing to help them determine their course of action and refine their process in their effort to produce a better user experience for you - their customer.
One such tool is the "Web History" utility that is now available to all users of Google Search. Using this tool, Google will collect information about the sites you visit and use it to generate a better response to your queries. Some of the key points of the utility are:
1) The ability to view and manage your web activity search across the full text of the pages you have visited, including Google Searches, web pages, images and news stories.
2) Get search results that are more personalized and based on the things you have searched for on Google and the sites you have visited.
3) Get reports on your trends and web activity, how many searches did you conduct and at what time of the day. Which sites do you frequent the most?
How will Web History affect the Search Engine industry?
It will help Google provide you with results that you want to see the most, and, when combined with another tool in the beta process, will help remove items that you are not interested in seeing in your search results.
Want to try an experiment?
Break out your google goggles and let us get started! Begin by creating a user account with Google. Then turn Web History on for a week or so, and chase your tail looking at keywords that are specific to the ranking of your website or a site you are maintaining. Check several times a day, closing and relaunching your browser each time you check. Eventually you are going to see a message near the top of the window that the results of your search are being influenced by Web History. Pay attention to where your site is ranking with Web History turned on.
Now, after a week of allowing "Web History" to collect some information, go to your google account and turn it off, and check your page positions on Google for the same Keywords? Did you see any difference? Google is watching you and capturing your behavior and they are manipulating your search results to match your expectations and what they perceive is your preference based on the "experiences" they have collected from you. If Web History perceives that Blue Donuts by a particular manufacturer are important to you in the majority of your searches, they will bubble to the top of the page while other Blue Donuts by different manufactures will sink lower and lower.
Is it the end of the Search Engine Optimizing Industry?
Probably not, factors that will account for the appearance of one sites links above another may not be completely limited to the users interaction and preference in the future, other traditional factors such as content and page ranking may continue to play a part in winning the position on the page ahead of some of the clients perceived preferences, in addition to other new developments currently underway.
Does it end here?
I for one do not think so. There is at least two more prominent areas where Google can capture user preferences and then modify the result set to meet their expectations, and they are actively testing or running programs to do exactly that right now.
Source From Entireweb Newsletter
For those that are not familiar with the term "Hawthorn Effect" here is a brief definition and explanation.
The term Hawthorn Effect refers to the tendency of some people to work harder and perform better when they are participants in an experiment. Individuals may change their behavior due to the attention they are receiving from researchers rather than because of any manipulation of independent variables.
This effect was first discovered in 1924 and named by researchers at Harvard University who were studying the relationship between productivity and work environment. Researchers conducted these experiments at the Hawthorn Plant of Western Electric in Chicago Il. and found that productivity increased due to attention from the research team and not because of changes to the experimental variable.
So, how does this relate to Google in this century?
Google is watching you. Before you get excited and run to grab your bathrobe, I do not mean in a clandestine or illicit way but in a user behavioral and beneficial manner. Google is working on several products and projects that will eventually reshape how the search engine will respond to your interaction. Google captures your request for information and measures the response to the data it provides to you. By measuring your response, Google obtains key data that helps them understand how to better manipulate the results that are being returned to you. There are several tools currently in place or that are in various stages of beta testing to help them determine their course of action and refine their process in their effort to produce a better user experience for you - their customer.
One such tool is the "Web History" utility that is now available to all users of Google Search. Using this tool, Google will collect information about the sites you visit and use it to generate a better response to your queries. Some of the key points of the utility are:
1) The ability to view and manage your web activity search across the full text of the pages you have visited, including Google Searches, web pages, images and news stories.
2) Get search results that are more personalized and based on the things you have searched for on Google and the sites you have visited.
3) Get reports on your trends and web activity, how many searches did you conduct and at what time of the day. Which sites do you frequent the most?
How will Web History affect the Search Engine industry?
It will help Google provide you with results that you want to see the most, and, when combined with another tool in the beta process, will help remove items that you are not interested in seeing in your search results.
Want to try an experiment?
Break out your google goggles and let us get started! Begin by creating a user account with Google. Then turn Web History on for a week or so, and chase your tail looking at keywords that are specific to the ranking of your website or a site you are maintaining. Check several times a day, closing and relaunching your browser each time you check. Eventually you are going to see a message near the top of the window that the results of your search are being influenced by Web History. Pay attention to where your site is ranking with Web History turned on.
Now, after a week of allowing "Web History" to collect some information, go to your google account and turn it off, and check your page positions on Google for the same Keywords? Did you see any difference? Google is watching you and capturing your behavior and they are manipulating your search results to match your expectations and what they perceive is your preference based on the "experiences" they have collected from you. If Web History perceives that Blue Donuts by a particular manufacturer are important to you in the majority of your searches, they will bubble to the top of the page while other Blue Donuts by different manufactures will sink lower and lower.
Is it the end of the Search Engine Optimizing Industry?
Probably not, factors that will account for the appearance of one sites links above another may not be completely limited to the users interaction and preference in the future, other traditional factors such as content and page ranking may continue to play a part in winning the position on the page ahead of some of the clients perceived preferences, in addition to other new developments currently underway.
Does it end here?
I for one do not think so. There is at least two more prominent areas where Google can capture user preferences and then modify the result set to meet their expectations, and they are actively testing or running programs to do exactly that right now.
Source From Entireweb Newsletter
Friday, September 18, 2009
Ten Website Design Rules For High Search Engine Rankings
While millions of people run some sort of website, only a few, it is estimated at only 1 to 2%, are really successful in accomplishing what they want on the Net. The main reason for this is the lack of well defined goals and the necessary focus to achieve them. A great plan goes a long way. Part of a good plan is web design.
Successful website design lets your visitors focus on the most important part of your website: the content. Whatever the content is, sales pages or valuable information, great website design makes your visitors feel comfortable taking notice of your content. Because it is your content that has to do the job, whether selling, generating leads, picking up subscribers or whatever it is that you want your visitors to do. Therefore, the first and most important factor of website design is to get your content indexed and listed in the search engines. No listings means no free traffic. You can still buy it, but at what cost? Better to use search engine optimized website design.
So, how do you do that? Below are 10 rules for successful website design.
1. Use a search engine optimized template. Using a great template makes your life easier because all your pages will have the same lay-out which makes adding and updating websites a breeze. Templates will save you tons of time maintaining your websites.
2. Use Meta Tags. The keyword meta tag is not that important any more. But the Title tag is. In fact, it is the most important meta tag and so many websites do not use it. Search engines use the title tag to see what your page is all about and list it in their result pages. Also, they use your description tag as added information. it is a great way to entice searchers to click on your webpage when they find it.
3. Use CSS. With CSS, abbreviation for Cascading Style Sheets, you can control the style and layout of multiple web pages all at once. In other words, your website layout and style design is defined in one place and one place only. Change your css file and your complete website will be updated.
4. Delete all the crap and focus on your content. Flash and JavaScript are funny, but very often they do not serve a purpose. Instead, they fill up your visitors' computer memory and make them run slow. Dump it. Using as little code as possible is the best way to guarantee good search engine positioning.
5. Have simple and clear navigation. You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered drop down menus. If your visitors do not know how to navigate, they will leave your site.
6. Reduce the number of images on your website. Yes, I know a picture can say more than a thousand words, but many pictures do not. They make your site load very slowly and more often than not they are very unnecessary. And, if you have an image that says more than a thousand words, make sure you optimize it to a minimum file size and offer a larger version as an option.
7. Use a sitemap. Site maps are a great way to take search engine robots by the hand and show them all the pages of your site and also help them understand what each page is about, which means it makes your site more search engine friendly and helps get a higher ranking.
8. Write crisp HTML that will validate. When they arrive at your site search engine robots only see a bunch of HTML codes. No fancy images, no colored text, nothing of that kind. So to make search engines understand what your website is about and show them that it deserves to have a high ranking, you need to speak to them in their own language: crisp HTML coding that will validate! Do not use deprecated HTML coding, make sure your website complies to w3 org web standards and make sure it is cross-browser compatible.
9. Write one page for one keyphrase and use the keyphrase as the page name. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. Without doubt you have researched the keywords and keyphrases you want to get listed for. Now, use them as the name of these blocks and individual pages at your website. Use synonyms inside the pages, so the search engines will get a good idea what your website is all about.
10. Keep your content limited to 500 pixels. For optimal reading convenience, a width of 500 pixels is recommended with a font size of 11 or 12 pixels. it is the easiest way for our eyes to read the text. Use dark text on a light background.
Source From SEO News
Successful website design lets your visitors focus on the most important part of your website: the content. Whatever the content is, sales pages or valuable information, great website design makes your visitors feel comfortable taking notice of your content. Because it is your content that has to do the job, whether selling, generating leads, picking up subscribers or whatever it is that you want your visitors to do. Therefore, the first and most important factor of website design is to get your content indexed and listed in the search engines. No listings means no free traffic. You can still buy it, but at what cost? Better to use search engine optimized website design.
So, how do you do that? Below are 10 rules for successful website design.
1. Use a search engine optimized template. Using a great template makes your life easier because all your pages will have the same lay-out which makes adding and updating websites a breeze. Templates will save you tons of time maintaining your websites.
2. Use Meta Tags. The keyword meta tag is not that important any more. But the Title tag is. In fact, it is the most important meta tag and so many websites do not use it. Search engines use the title tag to see what your page is all about and list it in their result pages. Also, they use your description tag as added information. it is a great way to entice searchers to click on your webpage when they find it.
3. Use CSS. With CSS, abbreviation for Cascading Style Sheets, you can control the style and layout of multiple web pages all at once. In other words, your website layout and style design is defined in one place and one place only. Change your css file and your complete website will be updated.
4. Delete all the crap and focus on your content. Flash and JavaScript are funny, but very often they do not serve a purpose. Instead, they fill up your visitors' computer memory and make them run slow. Dump it. Using as little code as possible is the best way to guarantee good search engine positioning.
5. Have simple and clear navigation. You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered drop down menus. If your visitors do not know how to navigate, they will leave your site.
6. Reduce the number of images on your website. Yes, I know a picture can say more than a thousand words, but many pictures do not. They make your site load very slowly and more often than not they are very unnecessary. And, if you have an image that says more than a thousand words, make sure you optimize it to a minimum file size and offer a larger version as an option.
7. Use a sitemap. Site maps are a great way to take search engine robots by the hand and show them all the pages of your site and also help them understand what each page is about, which means it makes your site more search engine friendly and helps get a higher ranking.
8. Write crisp HTML that will validate. When they arrive at your site search engine robots only see a bunch of HTML codes. No fancy images, no colored text, nothing of that kind. So to make search engines understand what your website is about and show them that it deserves to have a high ranking, you need to speak to them in their own language: crisp HTML coding that will validate! Do not use deprecated HTML coding, make sure your website complies to w3 org web standards and make sure it is cross-browser compatible.
9. Write one page for one keyphrase and use the keyphrase as the page name. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. Without doubt you have researched the keywords and keyphrases you want to get listed for. Now, use them as the name of these blocks and individual pages at your website. Use synonyms inside the pages, so the search engines will get a good idea what your website is all about.
10. Keep your content limited to 500 pixels. For optimal reading convenience, a width of 500 pixels is recommended with a font size of 11 or 12 pixels. it is the easiest way for our eyes to read the text. Use dark text on a light background.
Source From SEO News
Saturday, September 12, 2009
Do You Need A Dedicated Server?
If you currently run or are planning to start up a website that deals in e-commerce, or runs any kind of service, you may want to think about your hosting requirements. You will probably be expecting a great deal of traffic and you will want to make sure that your customers have a great online experience of your business, so perhaps you should consider using a dedicated server.
What is a dedicated server?
Normally when you buy hosting from a company, you use a shared server, which you share with other webmasters. You will each have a certain amount of bandwidth and disk space, as specified when you sign up for hosting. The problem with this is that if you are expecting a lot of traffic, your visitors may experience delays and your site may have difficulty loading with extreme traffic. In these cases it is wise to invest in a dedicated server. This means that you do not have to share the server with anyone else. It is just for your website.
This has a number of advantages:
1. Security
Since no one else is sharing your web space, a dedicated server is far more secure. If you are trading in large amounts each day this kind of extreme security can be vital to protect you and your customers.
2. Storage
Of course you will have much more space. You can have far more images, videos and all sorts of other features.
3. Bandwidth
The bandwidth is all yours, so traffic coming to your site will have no problems accessing your site at full speed.
4. Control
Your own server means more control. There are no other webmasters to worry about, so you have many more control options.
5. Software
The possibilities for using various scripts and software are endless with your own dedicated server.
6. Speed
You will find that a large site with many features will load very quickly, as the server is all yours, so no other websites are loading from it.
Are there any disadvantages of using a dedicated server?
A dedicated server is a lot more expensive than regular hosting options. I suppose you just need to think of the large difference it will make to your site. After all one security slip up and your ecommerce site could suffer far bigger losses than the cost of a dedicated server.
Is it time for me to upgrade to a dedicated server?
You will know when it is time for you to think about this option, when you begin to approach the limit of your current hosting option. If you only have a basic hosting plan it may be possible for you to simply upgrade to deluxe and meet your needs, but if you already have the top package a dedicated server may be what you need. It is also an important consideration if your company deals with secure information, such as credit card details.
Source From Entireweb Newsletter
What is a dedicated server?
Normally when you buy hosting from a company, you use a shared server, which you share with other webmasters. You will each have a certain amount of bandwidth and disk space, as specified when you sign up for hosting. The problem with this is that if you are expecting a lot of traffic, your visitors may experience delays and your site may have difficulty loading with extreme traffic. In these cases it is wise to invest in a dedicated server. This means that you do not have to share the server with anyone else. It is just for your website.
This has a number of advantages:
1. Security
Since no one else is sharing your web space, a dedicated server is far more secure. If you are trading in large amounts each day this kind of extreme security can be vital to protect you and your customers.
2. Storage
Of course you will have much more space. You can have far more images, videos and all sorts of other features.
3. Bandwidth
The bandwidth is all yours, so traffic coming to your site will have no problems accessing your site at full speed.
4. Control
Your own server means more control. There are no other webmasters to worry about, so you have many more control options.
5. Software
The possibilities for using various scripts and software are endless with your own dedicated server.
6. Speed
You will find that a large site with many features will load very quickly, as the server is all yours, so no other websites are loading from it.
Are there any disadvantages of using a dedicated server?
A dedicated server is a lot more expensive than regular hosting options. I suppose you just need to think of the large difference it will make to your site. After all one security slip up and your ecommerce site could suffer far bigger losses than the cost of a dedicated server.
Is it time for me to upgrade to a dedicated server?
You will know when it is time for you to think about this option, when you begin to approach the limit of your current hosting option. If you only have a basic hosting plan it may be possible for you to simply upgrade to deluxe and meet your needs, but if you already have the top package a dedicated server may be what you need. It is also an important consideration if your company deals with secure information, such as credit card details.
Source From Entireweb Newsletter
Thursday, September 10, 2009
The Best Online Marketing Strategy
Tips for Starting a New Online Business
One of the biggest mistakes that many businesses online and offline make is that they do not have a plan for success. Even though it is an online business, you should still have a business plan and you should have a search marketing strategy and know that you are targeting a large enough market. You should do searches online on Google, and Yahoo, and MSN, and see which of your competitors come up for that search term.
You should also do some market research analysis so that you know which search terms people are searching for the most. Some search terms might only produce a couple, 10 or 20 searches a day, and other search terms might have several thousand a day. You will need a big enough market to target because you will be sharing that market with your competitors.
What it all comes down to in the end is that you have about 10 or 20 competitors on the front page of Google, Yahoo
The goal of all of these marketing techniques is to get a higher search engine ranking for the search terms you are targeting. All of the methods above include backlinks to your website. Backlinks to your website is the number one criteria used by search engines to rank your website.
Online Market Penetration
After you have done your market research, the next thing you will want to do is to determine if it is a growing market. One of the ways you can discover if you are in a growing market is by using Google Trends. When using Google Trends, enter a search term which describes your business or industry into the search box and view the trend line in the results. If the trend line is moving up then you are in a growing market. If the trend line is moving down, then you are in a declining market. This will give you a good indication if it would be worthwhile for you to launch your business.
Another way to tell if there is room for you in a particular market is to look at your online competitors. Often times if their websites have not been updated in a while, it can indicate they are doing a good business. Also, if you have to scroll down to the second or third page of the search results before you find a decent looking web page, that can indicate a large market.
and MSN. You need to do the following well, to compete with these competitors.
1. Your website needs to have a better presentation than your competitors. This means a more engaging demonstration of the products and services you sell.
2. You need to come up as high as possible in the search engines either through search engine marketing or paid sponsored ads also known as pay-per-click.
3. Optimize your website so that search engines can find you organically. This is also known as search engine optimization.
Common Mistakes Beginners Make
1. They start targeting and promoting keywords before they know the value of the keywords they are promoting.
2. When using pay-per-click advertising, they direct everyone to the front page of their website. As much as possible, direct your ads to a detailed web page which matches up to your prospective customers search term.
Tips for a Successful Online Advertising Campaign
1. Have a customized landing page, which takes the prospective customer to the exact product, or service page for which they are searching.
2. To have a cost effective online marketing strategy there needs to be enough people searching for your product or service.
For example, if someone is searching for a particular type of guitar, your ad should feature that particular type of guitar. The more specific you are and the less searching the perspective customer has to do once they get to your web page, the more likely they are to contact you, buy your product, or take the action you want them to take.
You will need to research which search terms or keywords are searched on more frequently than other search terms so that you can make sure that you have the largest audience possible. You can do this using Google's keyword tool. Doing just this small amount of market research can make the difference between success or failure of your online business venture. For example, if you are selling Widget A and there is only ten people a day in your area searching for Widget A, you are not going to be very successful. If however, there are 100,000 people a day searching for a Widget A and you only have two competitors who also sell Widget A, then there is room for you in that market.
Google's Keyword Tool and How to Use it
The first place to start with researching your keywords is the Google keyword tool, found here: https://adwords.google.com/select/KeywordToolExternal
Below are some useful features of Google's keyword tool:
1. You can enter various phrases describing your businesses products or services into the search box. The tool will give you results on different phrases and synonyms matching your description. It will also tell you which search terms produce the largest amount of traffic on a monthly basis.
2. If you are targeting the entire United States then the monthly traffic column per keyword is very accurate. If you are targeting a particular state within the United States then you would need to divide that number by the percentage of population in that state.
3. Google's keyword tool also has a column that indicates the average cost per click for each search term. This can be helpful for forecasting how much to price your product or service. For example, if you are selling something for $10.00 and it costs you $10.00 to get enough people to your website before anyone buys your product then you need to rethink your pricing model. If however, your product sells for $20.00 and it only costs you $5.00 in advertising before someone buys your product, then you have a cost effective marketing campaign.
Other Search Engine Marketing Strategies
In addition to pay-per-click, you can pursue search engine marketing techniques such as:
1. Article Marketing.
2. Directory Marketing.
3. Community Forum Marketing.
4. Channel Partner Marketing.
The goal of all of these marketing techniques is to get a higher search engine ranking for the search terms you are targeting. All of the methods above include backlinks to your website. Backlinks to your website is the number one criteria used by search engines to rank your website.
Online Market Penetration
After you have done your market research, the next thing you will want to do is to determine if it is a growing market. One of the ways you can discover if you are in a growing market is by using Google Trends. When using Google Trends, enter a search term which describes your business or industry into the search box and view the trend line in the results. If the trend line is moving up then you are in a growing market. If the trend line is moving down, then you are in a declining market. This will give you a good indication if it would be worthwhile for you to launch your business.
Another way to tell if there is room for you in a particular market is to look at your online competitors. Often times if their websites have not been updated in a while, it can indicate they are doing a good business. Also, if you have to scroll down to the second or third page of the search results before you find a decent looking web page, that can indicate a large market.
If you want a successful online business, follow these steps:
Do the market research, do a competitive analysis and research the market trends for your industry, then you will be successful in your new online business.
Source From Entireweb Newsletter
One of the biggest mistakes that many businesses online and offline make is that they do not have a plan for success. Even though it is an online business, you should still have a business plan and you should have a search marketing strategy and know that you are targeting a large enough market. You should do searches online on Google, and Yahoo, and MSN, and see which of your competitors come up for that search term.
You should also do some market research analysis so that you know which search terms people are searching for the most. Some search terms might only produce a couple, 10 or 20 searches a day, and other search terms might have several thousand a day. You will need a big enough market to target because you will be sharing that market with your competitors.
What it all comes down to in the end is that you have about 10 or 20 competitors on the front page of Google, Yahoo
The goal of all of these marketing techniques is to get a higher search engine ranking for the search terms you are targeting. All of the methods above include backlinks to your website. Backlinks to your website is the number one criteria used by search engines to rank your website.
Online Market Penetration
After you have done your market research, the next thing you will want to do is to determine if it is a growing market. One of the ways you can discover if you are in a growing market is by using Google Trends. When using Google Trends, enter a search term which describes your business or industry into the search box and view the trend line in the results. If the trend line is moving up then you are in a growing market. If the trend line is moving down, then you are in a declining market. This will give you a good indication if it would be worthwhile for you to launch your business.
Another way to tell if there is room for you in a particular market is to look at your online competitors. Often times if their websites have not been updated in a while, it can indicate they are doing a good business. Also, if you have to scroll down to the second or third page of the search results before you find a decent looking web page, that can indicate a large market.
and MSN. You need to do the following well, to compete with these competitors.
1. Your website needs to have a better presentation than your competitors. This means a more engaging demonstration of the products and services you sell.
2. You need to come up as high as possible in the search engines either through search engine marketing or paid sponsored ads also known as pay-per-click.
3. Optimize your website so that search engines can find you organically. This is also known as search engine optimization.
Common Mistakes Beginners Make
1. They start targeting and promoting keywords before they know the value of the keywords they are promoting.
2. When using pay-per-click advertising, they direct everyone to the front page of their website. As much as possible, direct your ads to a detailed web page which matches up to your prospective customers search term.
Tips for a Successful Online Advertising Campaign
1. Have a customized landing page, which takes the prospective customer to the exact product, or service page for which they are searching.
2. To have a cost effective online marketing strategy there needs to be enough people searching for your product or service.
For example, if someone is searching for a particular type of guitar, your ad should feature that particular type of guitar. The more specific you are and the less searching the perspective customer has to do once they get to your web page, the more likely they are to contact you, buy your product, or take the action you want them to take.
You will need to research which search terms or keywords are searched on more frequently than other search terms so that you can make sure that you have the largest audience possible. You can do this using Google's keyword tool. Doing just this small amount of market research can make the difference between success or failure of your online business venture. For example, if you are selling Widget A and there is only ten people a day in your area searching for Widget A, you are not going to be very successful. If however, there are 100,000 people a day searching for a Widget A and you only have two competitors who also sell Widget A, then there is room for you in that market.
Google's Keyword Tool and How to Use it
The first place to start with researching your keywords is the Google keyword tool, found here: https://adwords.google.com/select/KeywordToolExternal
Below are some useful features of Google's keyword tool:
1. You can enter various phrases describing your businesses products or services into the search box. The tool will give you results on different phrases and synonyms matching your description. It will also tell you which search terms produce the largest amount of traffic on a monthly basis.
2. If you are targeting the entire United States then the monthly traffic column per keyword is very accurate. If you are targeting a particular state within the United States then you would need to divide that number by the percentage of population in that state.
3. Google's keyword tool also has a column that indicates the average cost per click for each search term. This can be helpful for forecasting how much to price your product or service. For example, if you are selling something for $10.00 and it costs you $10.00 to get enough people to your website before anyone buys your product then you need to rethink your pricing model. If however, your product sells for $20.00 and it only costs you $5.00 in advertising before someone buys your product, then you have a cost effective marketing campaign.
Other Search Engine Marketing Strategies
In addition to pay-per-click, you can pursue search engine marketing techniques such as:
1. Article Marketing.
2. Directory Marketing.
3. Community Forum Marketing.
4. Channel Partner Marketing.
The goal of all of these marketing techniques is to get a higher search engine ranking for the search terms you are targeting. All of the methods above include backlinks to your website. Backlinks to your website is the number one criteria used by search engines to rank your website.
Online Market Penetration
After you have done your market research, the next thing you will want to do is to determine if it is a growing market. One of the ways you can discover if you are in a growing market is by using Google Trends. When using Google Trends, enter a search term which describes your business or industry into the search box and view the trend line in the results. If the trend line is moving up then you are in a growing market. If the trend line is moving down, then you are in a declining market. This will give you a good indication if it would be worthwhile for you to launch your business.
Another way to tell if there is room for you in a particular market is to look at your online competitors. Often times if their websites have not been updated in a while, it can indicate they are doing a good business. Also, if you have to scroll down to the second or third page of the search results before you find a decent looking web page, that can indicate a large market.
If you want a successful online business, follow these steps:
Do the market research, do a competitive analysis and research the market trends for your industry, then you will be successful in your new online business.
Source From Entireweb Newsletter
Monday, September 7, 2009
7 Basics of Good Web Design
Whether you are just starting a web design project, looking at revamping an existing site, or just wanting to double check the usability of your current web site you should consider these 7 Basics of Good Web Design.
These basics are aimed at new visitors/customers; your repeat customers will be judging your web site on different values. Just like wearing the appropriate clothes for a job interview, these basics will help you pick out the "look" of your web site so that you make a good first impression.
1. Fast Loading Web Site - Any way you look at it, a fast loading page should be your number 1 concern. The web is all about speed, fast searches, fast purchases, fast information. You can not have any of that with a slow loading page. Ask yourself this question, have you ever been on Google doing a search for something important and a link you clicked on did not open up immediately? What did you do? Patiently wait for the page to open or move onto the next link on the page? My favorite sites open almost immediately.
So, a few suggestions: Make sure that your images are properly optimized. do not use very many large images, save those for a different page. Keep any auto-running multimedia to a minimum, provide links to run media instead. Check your code for anything else that could affect your page loading times. Since text loads almost instantly go ahead and use all the text you want, just keep everything else under control.
2. No Meaningless Splash Page - Do you appreciate a fancy animation page that does not tell you anything and you have to wait for before the web site will open? Neither do I. The last thing I want once I find an interesting site is to wait through some animation before getting to the first page. This does not mean that I do not want multimedia on a site, I do. I just do not want an animation before the first page that forces me to wait for it to finish before getting onto the site. it is like having to wait for a salesperson to finish their memorized speech before you can ask them a question. I like animation, just in the right place and at the right time. Plus, if I am a returning customer, I will have already seen that animation and do not need to see it again.
My suggestion is to use a smaller animation contained in your main landing page which also includes your main message and links to the rest of your site. It will make for a faster loading page (smaller file) and your visitors can go ahead with accessing your site without having to wait for the animation to finish.
One final note, do not ever put your logo as the only content on your landing page with a link that says "Enter Site". This just screams Unprofessional and will drive away potential visitors in droves. The last thing I want to do is to click on another link just to get into the site. This is a total waste of my time. I usually will skip a site if I see this.
3. No Annoying Web Gimmicks - Now that you have your visitor on your site quickly the one thing you do not want to do is to drive them away just as quickly. So, do not put anything annoying on that first page. No loud background music that makes them quickly hit the volume control or the back button on their browser. No flashing animations while they are trying to read your content. No popup, flyout, expanding ads that cover your home page. Basically, leave the gimmicks alone until you are sure that your visitor will stay on your site. Most casual visitors will leave your site in just a few seconds, no sense on driving them away more quickly. Multimedia is great on a web site, just do not bombard your visitor with it first thing. If you want audio, then put in a nice picture with a link, like a picture of yourself with text saying something like "Let me tell you how to make fifty thousand this month!" If they are interested, they will click on the link and listen to your message; if they are not interested in audio, then you should be using a different pitch anyway.
Also, monitor what advertisers are putting on your site if you sell ad space. I am sure you have seen those ads with the animated dancing figure, cute the first time you see it. But after seeing it 10,000 times with every imaginable character I have added the company to a list I keep of companies I will not do business with. So their animation has gone from "look at me" to "you annoy me" in my mind. Ads like these will impact your visitor's experience. So even if your site is perfectly designed, one misplaced ad can ruin all of your hard work.
4. Have a Clear Message - Too many web sites are a mish-mash of content. This is especially true of blog pages. Certain types of sites lend themselves to stream of consciousness content, but most do not. Make it easy for your viewer to understand what your web site is about, do not make them guess. Have a clear topic headline, followed by clear and concise text. This is also where a picture is worth a thousand words, but only if the picture directly pertains to your message.
You want your visitor to quickly understand what your message is. If they like your message, they will take the time to read the rest of your page and look around your web site. If they do not like your page, then it will not do you any good having them stay on your site anyway. So, do not make your visitors guess, let them know what you are about quickly and cleanly and you will have happy visitors. And when thinking about a sales page, a happy customer is a buying customer.
5. Coordinated Design - This one should be self evident, but it is surprising how many sites change their design for every page. You want your visitor to be comfortable in your site and one way to achieve that is by having a coordinated web design. Having a consistent logo, using a consistent color scheme, keeping your navigation in the same place. All of these help to create a coordinated design. This does not mean that you can not change colors or the "Look" on different segments of your site, but if you do, the changes should not be so drastic that it feels like you have moved on to a different site.
If you select one place for your logo, one place for your navigation, one look for your buttons or other common graphic elements and stick with those then you will be well on your way to a coordinated design. If you change colors for a different section, but keep the same logo location, the same navigation location, the same button shape, then your visitors will not become lost as they move from page to page.
6. Easy Navigation - Once you have grabbed your visitors attention you want them to be able to easily move around the different areas of your web site. This is done with easy to use navigation. There are three standard, accepted locations for navigation elements on a web page: along the top, on the left side, and at the bottom. I will usually put my main navigation either along the top or along the left side. I will then put text based navigation at the bottom of the page, this text based navigation is more for the search engines than anything else, but it also makes it easy for your visitors to move to the next page when they have reached the bottom of the current page.
Most people start reading a page from the top left and then read towards the bottom right. So navigation at the left or top will be seen as soon as someone enters your page. Also navigation at the left or top will not move or change position if the browser window is adjusted in size. The worst thing you can do is to put your main navigation on the right side of the page and have your page set for a large screen size. Let us say that your page is set for 1024 across with the navigation on the right, and someone views your page at 800 across, they will not see your navigation at all. The left side of your page will show perfectly, but the right side will be hidden outside of their viewing area. Of course by using floating or popup menus you can overcome some of these design limitations and keep your navigation visible at all times.
Unless you know that your audience will enjoy it, do not use Mystery Navigation. This is where your navigation is hidden within images, or spaced around the web page in some mysterious random order. This can be fun on gaming sites, or social networking sites, but in most cases the navigation should be easy to see and easy to use. If you do want to use Mystery Navigation, I would recommend keeping the text based navigation at the bottom of the page, just in case.
7. Have a "Complete" web site - And finally, no one wants to go to a web site only to find that the site is "Under Construction" and the content they are looking for is not there. These are words that you should not ever use. If a section of your web site is not ready for prime time yet, then simply do not show it yet. It is better to have your site look complete and professional, then to have it look like a work in progress that should not be up on the web yet.
You can easily tell your visitors that you will be having more content in the future without having your site look like it is unfinished. Just use phrases like "Content Updated Weekly" or "New Products Added Monthly". Both of these will tell your visitors that it would be worth their time to come back and visit later, but neither one will make your site look unfinished. So no matter how small your web site is, give the impression that you have taken the time to complete the site before putting it up on the Internet, this makes for a more professional presentation and a better visitor experience.
In Closing - By following these simple 7 Basics of Good Web Design you will be well on your way to having an easy to use and successful web presence. Just keep in mind what you look for when you first land on a web page after doing a web search in Google or Yahoo, or other search engine. If you want fast loading pages, make sure your pages load fast. If you want to be able to find what you are looking for quickly and easily, then make sure you have easy navigation. Just keep your first time visitor in mind, put yourself in their web shoes and make your web site an enjoyable place to visit and success should follow.
Source From SitePro News
These basics are aimed at new visitors/customers; your repeat customers will be judging your web site on different values. Just like wearing the appropriate clothes for a job interview, these basics will help you pick out the "look" of your web site so that you make a good first impression.
1. Fast Loading Web Site - Any way you look at it, a fast loading page should be your number 1 concern. The web is all about speed, fast searches, fast purchases, fast information. You can not have any of that with a slow loading page. Ask yourself this question, have you ever been on Google doing a search for something important and a link you clicked on did not open up immediately? What did you do? Patiently wait for the page to open or move onto the next link on the page? My favorite sites open almost immediately.
So, a few suggestions: Make sure that your images are properly optimized. do not use very many large images, save those for a different page. Keep any auto-running multimedia to a minimum, provide links to run media instead. Check your code for anything else that could affect your page loading times. Since text loads almost instantly go ahead and use all the text you want, just keep everything else under control.
2. No Meaningless Splash Page - Do you appreciate a fancy animation page that does not tell you anything and you have to wait for before the web site will open? Neither do I. The last thing I want once I find an interesting site is to wait through some animation before getting to the first page. This does not mean that I do not want multimedia on a site, I do. I just do not want an animation before the first page that forces me to wait for it to finish before getting onto the site. it is like having to wait for a salesperson to finish their memorized speech before you can ask them a question. I like animation, just in the right place and at the right time. Plus, if I am a returning customer, I will have already seen that animation and do not need to see it again.
My suggestion is to use a smaller animation contained in your main landing page which also includes your main message and links to the rest of your site. It will make for a faster loading page (smaller file) and your visitors can go ahead with accessing your site without having to wait for the animation to finish.
One final note, do not ever put your logo as the only content on your landing page with a link that says "Enter Site". This just screams Unprofessional and will drive away potential visitors in droves. The last thing I want to do is to click on another link just to get into the site. This is a total waste of my time. I usually will skip a site if I see this.
3. No Annoying Web Gimmicks - Now that you have your visitor on your site quickly the one thing you do not want to do is to drive them away just as quickly. So, do not put anything annoying on that first page. No loud background music that makes them quickly hit the volume control or the back button on their browser. No flashing animations while they are trying to read your content. No popup, flyout, expanding ads that cover your home page. Basically, leave the gimmicks alone until you are sure that your visitor will stay on your site. Most casual visitors will leave your site in just a few seconds, no sense on driving them away more quickly. Multimedia is great on a web site, just do not bombard your visitor with it first thing. If you want audio, then put in a nice picture with a link, like a picture of yourself with text saying something like "Let me tell you how to make fifty thousand this month!" If they are interested, they will click on the link and listen to your message; if they are not interested in audio, then you should be using a different pitch anyway.
Also, monitor what advertisers are putting on your site if you sell ad space. I am sure you have seen those ads with the animated dancing figure, cute the first time you see it. But after seeing it 10,000 times with every imaginable character I have added the company to a list I keep of companies I will not do business with. So their animation has gone from "look at me" to "you annoy me" in my mind. Ads like these will impact your visitor's experience. So even if your site is perfectly designed, one misplaced ad can ruin all of your hard work.
4. Have a Clear Message - Too many web sites are a mish-mash of content. This is especially true of blog pages. Certain types of sites lend themselves to stream of consciousness content, but most do not. Make it easy for your viewer to understand what your web site is about, do not make them guess. Have a clear topic headline, followed by clear and concise text. This is also where a picture is worth a thousand words, but only if the picture directly pertains to your message.
You want your visitor to quickly understand what your message is. If they like your message, they will take the time to read the rest of your page and look around your web site. If they do not like your page, then it will not do you any good having them stay on your site anyway. So, do not make your visitors guess, let them know what you are about quickly and cleanly and you will have happy visitors. And when thinking about a sales page, a happy customer is a buying customer.
5. Coordinated Design - This one should be self evident, but it is surprising how many sites change their design for every page. You want your visitor to be comfortable in your site and one way to achieve that is by having a coordinated web design. Having a consistent logo, using a consistent color scheme, keeping your navigation in the same place. All of these help to create a coordinated design. This does not mean that you can not change colors or the "Look" on different segments of your site, but if you do, the changes should not be so drastic that it feels like you have moved on to a different site.
If you select one place for your logo, one place for your navigation, one look for your buttons or other common graphic elements and stick with those then you will be well on your way to a coordinated design. If you change colors for a different section, but keep the same logo location, the same navigation location, the same button shape, then your visitors will not become lost as they move from page to page.
6. Easy Navigation - Once you have grabbed your visitors attention you want them to be able to easily move around the different areas of your web site. This is done with easy to use navigation. There are three standard, accepted locations for navigation elements on a web page: along the top, on the left side, and at the bottom. I will usually put my main navigation either along the top or along the left side. I will then put text based navigation at the bottom of the page, this text based navigation is more for the search engines than anything else, but it also makes it easy for your visitors to move to the next page when they have reached the bottom of the current page.
Most people start reading a page from the top left and then read towards the bottom right. So navigation at the left or top will be seen as soon as someone enters your page. Also navigation at the left or top will not move or change position if the browser window is adjusted in size. The worst thing you can do is to put your main navigation on the right side of the page and have your page set for a large screen size. Let us say that your page is set for 1024 across with the navigation on the right, and someone views your page at 800 across, they will not see your navigation at all. The left side of your page will show perfectly, but the right side will be hidden outside of their viewing area. Of course by using floating or popup menus you can overcome some of these design limitations and keep your navigation visible at all times.
Unless you know that your audience will enjoy it, do not use Mystery Navigation. This is where your navigation is hidden within images, or spaced around the web page in some mysterious random order. This can be fun on gaming sites, or social networking sites, but in most cases the navigation should be easy to see and easy to use. If you do want to use Mystery Navigation, I would recommend keeping the text based navigation at the bottom of the page, just in case.
7. Have a "Complete" web site - And finally, no one wants to go to a web site only to find that the site is "Under Construction" and the content they are looking for is not there. These are words that you should not ever use. If a section of your web site is not ready for prime time yet, then simply do not show it yet. It is better to have your site look complete and professional, then to have it look like a work in progress that should not be up on the web yet.
You can easily tell your visitors that you will be having more content in the future without having your site look like it is unfinished. Just use phrases like "Content Updated Weekly" or "New Products Added Monthly". Both of these will tell your visitors that it would be worth their time to come back and visit later, but neither one will make your site look unfinished. So no matter how small your web site is, give the impression that you have taken the time to complete the site before putting it up on the Internet, this makes for a more professional presentation and a better visitor experience.
In Closing - By following these simple 7 Basics of Good Web Design you will be well on your way to having an easy to use and successful web presence. Just keep in mind what you look for when you first land on a web page after doing a web search in Google or Yahoo, or other search engine. If you want fast loading pages, make sure your pages load fast. If you want to be able to find what you are looking for quickly and easily, then make sure you have easy navigation. Just keep your first time visitor in mind, put yourself in their web shoes and make your web site an enjoyable place to visit and success should follow.
Source From SitePro News
Saturday, September 5, 2009
The SEO Content Controversy
One of the ways search engines determine site ranking is to sort through your online content and rank the site based on repeated keywords or phrases. Content rich websites have found success in Search Engine Optimization (SEO) strategies. While I highly recommend this strategy there is another viewpoint that is less dependent on content for exposure for site rankings.
Some webmasters are strong proponents of non-content SEO strategies. These technical experts rely very heavily on meta-title and other html or code-based SEO strategies for sites that are less content oriented.
Purists on both sides of the argument will say their approach is far superior to the other. For the content sites they can judge their success through keyword strategies that are observable in long-term site rankings.
For the non-content sites they can observe keywords or phrases being used to determine site rankings from a more technical source in behind-the-scenes code.
So, which is the better approach?
Both.
This really is a matter of being able to have your cake and eat it too. You can maximize SEO strategies in the coding on your site while infusing your website with knowledge based original content. The combination of these two strategies can work with greater efficiency than either strategy alone. If you are ill equipped to manage coding then you should work tirelessly to incorporate knowledge based articles into your website. The standard negative reply to this concept is when a business is primarily selling a product or service and do not feel original content really works with their online store.
If, for instance, your business sells blocks of gourmet cheese you could incorporate original articles on the various cheese offerings, their taste and texture and the history behind each cheese type. You could incorporate articles that provide recipes that include the cheese types you provide.
Hopefully you get the idea, by adding knowledge-based articles you can assist your site ranking, help your customer and minimize the need for coded SEO strategies until you learn how best to implement the non-content SEO.
There will always be a battle as to which SEO strategy is best, but I will go so far as to say the best strategy will be the one that includes both concepts to the best of the web owner's capabilities.
While some want to make the issue an either/or decision it is really a both/and solution.
However you optimize your site, work to the best of your ability to implement strategies that work for you long-term. Too many strategies are short-term props that help you very little in the grand scheme of the life of your website.
Source From Entireweb Newsletter
Some webmasters are strong proponents of non-content SEO strategies. These technical experts rely very heavily on meta-title and other html or code-based SEO strategies for sites that are less content oriented.
Purists on both sides of the argument will say their approach is far superior to the other. For the content sites they can judge their success through keyword strategies that are observable in long-term site rankings.
For the non-content sites they can observe keywords or phrases being used to determine site rankings from a more technical source in behind-the-scenes code.
So, which is the better approach?
Both.
This really is a matter of being able to have your cake and eat it too. You can maximize SEO strategies in the coding on your site while infusing your website with knowledge based original content. The combination of these two strategies can work with greater efficiency than either strategy alone. If you are ill equipped to manage coding then you should work tirelessly to incorporate knowledge based articles into your website. The standard negative reply to this concept is when a business is primarily selling a product or service and do not feel original content really works with their online store.
If, for instance, your business sells blocks of gourmet cheese you could incorporate original articles on the various cheese offerings, their taste and texture and the history behind each cheese type. You could incorporate articles that provide recipes that include the cheese types you provide.
Hopefully you get the idea, by adding knowledge-based articles you can assist your site ranking, help your customer and minimize the need for coded SEO strategies until you learn how best to implement the non-content SEO.
There will always be a battle as to which SEO strategy is best, but I will go so far as to say the best strategy will be the one that includes both concepts to the best of the web owner's capabilities.
While some want to make the issue an either/or decision it is really a both/and solution.
However you optimize your site, work to the best of your ability to implement strategies that work for you long-term. Too many strategies are short-term props that help you very little in the grand scheme of the life of your website.
Source From Entireweb Newsletter
Thursday, September 3, 2009
10 Steps to Test the Viability of Your Online Business Idea
The economic recession is pushing more and more people to consider self-employment. Starting an online business is a very low-risk way to put your toe in the entrepreneurial pond because the start up costs are minimal, the overhead is low, and the returns can be high. Despite these benefits, however, an online business is just like any other and needs to be thoroughly researched before starting to determine if there is a need in the marketplace and how viable the business idea is.
The Internet is rife with exorbitant claims of how much money can be made as an online entrepreneur and that you can be rolling in the dough by next week. Remember, most "overnight" successes are 1, 2, or more years in the making, and online businesses are no exception to this rule. How do you determine if your online business idea will sink or swim? Here are 10 steps you can take to test your idea without breaking the bank:
1. Research. Comprehensive research is always the first step for any business idea. Brainstorm a list of keywords someone might use to find the product/service that you are offering, and then use a keyword tool finder to see how many searches have been done on these keywords. The keyword tool will also make suggestions of related keywords to try. Once you have a list of keywords, conduct searches (use quotation marks around your search term for stronger results) in Google, Yahoo, and MSN to see who else is out there. Evaluate the popularity of the sites you discover by checking out their Google Page Rank and Alexa ranking. Use the same keywords to see if articles have been written about your topic in the major article banks. You will uncover your competition in this research, as well as potential strategic alliances. Employ a powerful bookmark program to help you track your research results.
2. Monetize the idea. After completing your research, have you discovered enough competitors in the marketplace who are making money from doing something similar? If so, how are they making money, is it from the sale of info products, consulting services, subscription to their site, advertising, etc? If you do not see much competition, that usually means one of two things:
a. There is not enough demand for the product/idea or
b. you are ahead of the curve in seeing the profit potential.
Unfortunately, in most cases, that result means that There is not enough demand for your idea in the way that it is been presented.
3. The "so what" factor. From your research you should be able to clarify what it is that you are offering and what group of people need what you are offering. In order to be successful, your offering must pass the "so what" factor in light of your competition. To take this test, you must successfully be able to answer the following question after telling someone what you do, "So what? How is that different from what x, y and z are offering?" You can answer these questions best if you review the benefits of what you are offering (the What is In It For Me) rather than just a listing of the features, and if you can speak from the heart about your idea. An online business will take time to manage and develop, so you want to settle on something that you love. If you do not enjoy what you are doing, you quickly become a prisoner in a prison of your making.
4. Industry information. Set up Google Alerts for your industry keywords and track them from info posted on websites, blogs, and newsgroups. Reviewing the alerts you receive over the next few weeks should help you expand your view of the problems/issues with your subject, help you see the "movers and shakers" in the industry, and help you discover other places (blogs, discussion forums, social networks) where your target market hangs out online.
5. Test the waters. The easiest way to test your idea is by creating a blog. Buy a keyword-rich domain name for the blog and map your blog to that domain. Then begin to blog about your insights on your topic, or reprint articles others have written on your subject. The idea here is to begin to establish your online presence and your online brand.
6. Build a list. Once you have got a blog set up, you need to begin to build your marketing list. The easiest way to do this is to create a free giveaway on your site (ebook, video, report, audio recording) and a form for the visitor to input his name and email address to receive your giveaway. Your privacy policy should be readily available to them and outline how you will use their info and what they can expect to receive from you. You will also need an email marketing service or shopping cart service to manage your list.
7. Crown yourself the expert. The only way to become an expert in an area is to believe that you are one. By virtue of the research you have already conducted, you know more than a large percentage of your target market. Therefore, do not hesitate to begin to refer to yourself as an expert in your industry.
8. Drive traffic. Once you build your blog, visitors will not come without some encouragement. Create profiles on prominent social networking sites like Facebook and Twitter. Start writing articles about your topic and submitting those to article directories. Discover if your target market hangs out on niche-specific social networking sites and start networking there. Interview experts in your industry and release the interviews as a podcast. Create a weekly email newsletter to stay in touch with the prospects on your email list. Create powerful inbound links by getting your blog listed on various blog and website directories.
9. Implementation time. Rome was not built in a day, and neither is a successful online business. Allow at least three months to give your idea a test run and evaluate it after that time. Have you been able to build a list? Are you getting traffic to your site? Are you attracting the attention of others in your industry? If so, you are ready to move to the next step.
10. Move forward. If you determine that your idea is viable, what is next? Creating info products or a membership site? What are your longer term goals to develop this idea into a business? The best way to harness all the info that you have collected thus far is to create a business plan. It does not have to be complicated, it can be only one page, in fact. What you need to commit to paper is your offer, your target market, your ongoing goals for how to monetize the idea, and an outline of how you plan to grow the business over time.
it is not too late to get your start in an online business. do not be distracted by the false promises of quick wealth overnight. Success takes time and planning, so invest some planning and research time into your business idea. That is the strongest foundation you can create for yourself to become a successful online entrepreneur.
Source From SitePro News
The Internet is rife with exorbitant claims of how much money can be made as an online entrepreneur and that you can be rolling in the dough by next week. Remember, most "overnight" successes are 1, 2, or more years in the making, and online businesses are no exception to this rule. How do you determine if your online business idea will sink or swim? Here are 10 steps you can take to test your idea without breaking the bank:
1. Research. Comprehensive research is always the first step for any business idea. Brainstorm a list of keywords someone might use to find the product/service that you are offering, and then use a keyword tool finder to see how many searches have been done on these keywords. The keyword tool will also make suggestions of related keywords to try. Once you have a list of keywords, conduct searches (use quotation marks around your search term for stronger results) in Google, Yahoo, and MSN to see who else is out there. Evaluate the popularity of the sites you discover by checking out their Google Page Rank and Alexa ranking. Use the same keywords to see if articles have been written about your topic in the major article banks. You will uncover your competition in this research, as well as potential strategic alliances. Employ a powerful bookmark program to help you track your research results.
2. Monetize the idea. After completing your research, have you discovered enough competitors in the marketplace who are making money from doing something similar? If so, how are they making money, is it from the sale of info products, consulting services, subscription to their site, advertising, etc? If you do not see much competition, that usually means one of two things:
a. There is not enough demand for the product/idea or
b. you are ahead of the curve in seeing the profit potential.
Unfortunately, in most cases, that result means that There is not enough demand for your idea in the way that it is been presented.
3. The "so what" factor. From your research you should be able to clarify what it is that you are offering and what group of people need what you are offering. In order to be successful, your offering must pass the "so what" factor in light of your competition. To take this test, you must successfully be able to answer the following question after telling someone what you do, "So what? How is that different from what x, y and z are offering?" You can answer these questions best if you review the benefits of what you are offering (the What is In It For Me) rather than just a listing of the features, and if you can speak from the heart about your idea. An online business will take time to manage and develop, so you want to settle on something that you love. If you do not enjoy what you are doing, you quickly become a prisoner in a prison of your making.
4. Industry information. Set up Google Alerts for your industry keywords and track them from info posted on websites, blogs, and newsgroups. Reviewing the alerts you receive over the next few weeks should help you expand your view of the problems/issues with your subject, help you see the "movers and shakers" in the industry, and help you discover other places (blogs, discussion forums, social networks) where your target market hangs out online.
5. Test the waters. The easiest way to test your idea is by creating a blog. Buy a keyword-rich domain name for the blog and map your blog to that domain. Then begin to blog about your insights on your topic, or reprint articles others have written on your subject. The idea here is to begin to establish your online presence and your online brand.
6. Build a list. Once you have got a blog set up, you need to begin to build your marketing list. The easiest way to do this is to create a free giveaway on your site (ebook, video, report, audio recording) and a form for the visitor to input his name and email address to receive your giveaway. Your privacy policy should be readily available to them and outline how you will use their info and what they can expect to receive from you. You will also need an email marketing service or shopping cart service to manage your list.
7. Crown yourself the expert. The only way to become an expert in an area is to believe that you are one. By virtue of the research you have already conducted, you know more than a large percentage of your target market. Therefore, do not hesitate to begin to refer to yourself as an expert in your industry.
8. Drive traffic. Once you build your blog, visitors will not come without some encouragement. Create profiles on prominent social networking sites like Facebook and Twitter. Start writing articles about your topic and submitting those to article directories. Discover if your target market hangs out on niche-specific social networking sites and start networking there. Interview experts in your industry and release the interviews as a podcast. Create a weekly email newsletter to stay in touch with the prospects on your email list. Create powerful inbound links by getting your blog listed on various blog and website directories.
9. Implementation time. Rome was not built in a day, and neither is a successful online business. Allow at least three months to give your idea a test run and evaluate it after that time. Have you been able to build a list? Are you getting traffic to your site? Are you attracting the attention of others in your industry? If so, you are ready to move to the next step.
10. Move forward. If you determine that your idea is viable, what is next? Creating info products or a membership site? What are your longer term goals to develop this idea into a business? The best way to harness all the info that you have collected thus far is to create a business plan. It does not have to be complicated, it can be only one page, in fact. What you need to commit to paper is your offer, your target market, your ongoing goals for how to monetize the idea, and an outline of how you plan to grow the business over time.
it is not too late to get your start in an online business. do not be distracted by the false promises of quick wealth overnight. Success takes time and planning, so invest some planning and research time into your business idea. That is the strongest foundation you can create for yourself to become a successful online entrepreneur.
Source From SitePro News
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