Wednesday, March 25, 2009

How to Use Forums to Drive Laser Targeted Traffic to Your Site in 7 Steps (2)

Step 5 - Ask for a Critical Assessment
If you are the type that is not easily hurt by honest feedback even when it hurts, you can go to a forum and ask for a honest critique. You may think this will not make people sign up for your list, but I tell you, many people will end up subscribing to it. It is a more indirect and acceptable way to ask people to check out your site without blatant advertising.

Plus, the feedback they give you may help to make your squeeze page even more compelling. Ask them if it would persuade them to give it a try, assuming they were in your target market (of course, you already know they are by the forum you selected). And, if they say no, ask them why. You can get valuable information on what they want (and do not want) this way.

There are two types of forums where you should ask for critiques: the niche forum itself and a marketing forum. You will likely get more sign-ups from the niche forum and good advice to test out from the marketing forum (although you will get some opt-ins there as well).

Step 6 - Ask Your Target Market What They Want
Unknown to most people, this is one of the best ways to develop products and services. And most times, Forum members are ready to tell you what they will buy and give you ideas for articles, auto-responder content, your blog posts, whatever you need. People guess the products their target market will want and create them only to discover no one is interested in the product, but with this approach, you have real people telling you what product they want, how they want it and how much they are prepared to pay for it.

The way you would use this technique to get them to subscribe is to post something like, "what is your biggest question about loosing weight?" Or "what is the single most important thing you would like to know about building a business?"

Do not forget to ask if they are willing to pay for solutions to their problems and have them give you an indication of how much they would be willing to pay.

Let them know you have already answered 10 questions (your 10 step mini-course loaded in your auto-responder), for example. Then they will be more likely to sign-up. Make sure you point out that you will add to your mini-course with the answers to the questions they have provided, and that they will get answers to the existing questions in your mini-course PLUS the new ones when they subscribe.

To be continued..

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