Anyone who runs a website should be aware of a few basic search engines linking tactics. Used properly you can interlink your website so that Google, Yahoo and the other major search engines will rate you higher in both page rank and search engine results for your keyword/key phrase niche terms. If you are unaware of what internal linking means, here is a basic overview.
Internal linking involves the links on your website that point to other pages on your website. Internal linking is very important because it allows the search engine spiders, those automated bots that scour the Internet looking for information, to find all of the pages on your website. In comparison, external linking are links that are on your website which link out to other websites, and there are specific tactics for those as well. In this article, however, we are going to cover a few simple tactics and strategies to get your internal linking up to speed.
When you are developing your website, you will tend to put a whole lot of pages of similar information tailored to a specific niche or subject that you want to convey to your visitors. You probably will have information, news, how-to articles, tips and sales pages, where visitors informed can buy your products or services. Your internal linking structure will not only benefit your visitors, but it will help you rank better with the search engines as well.
Having a good navigation system makes Google and Yahoo happy, and in turn, they will reward you because you are doing things to improve the visitors' website experience. So, for example, if you have an internal linking structure that is seamless, intuitive and allows your visitors to quickly find what they are looking for, search engines will give you more page rank, index more of your web pages and return higher search results for user queries.
You have taken the time to help your website visitors have an excellent customer experience. As a result, your tactics and strategies should be geared towards giving arriving visitors not only the information that they seek, but have it presented in a way that they, and search engine bots, will love.
There are a few basic tactics, you can use that will improve your internal linking structure right off the bat.
Number one - use the rel="nofollow" HTML tag for pages that you do not want to pass rank to Google. For example, let us say you had a three-page site. Now, we all know that most people have more than three pages for an entire website; however, this will make it easier to follow.
The first page is your home page which gets 100% of the search engine ranking and love. The second page is an information or information/sales page, with the third being a checkout page. If you do not use the nofollow tag on one of the pages, both pages will be passed half of 50% each for the link from the home page. So, they will each get 25% of the ranking and love passed through from the spiders. The search engine spiders will naturally give your home page the best page rank and index it first. Say, you want to link to the information/sales page and make sure that a lot of people find it, because the information page is what will sell your product or service. For ranking and indexing purposes, you consider the checkout page as useless, so you do not care if the search engines find it or not. In fact, you would prefer it if they did not index it all.
To be continued..
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