Wednesday, August 13, 2008

How to Improve your Search Engine Position (Part 2)

There are a number of changes you can make to improve your search engine position, ranging from your internal linking to the way you lead the spiders around your site.

Just ask yourself one simple question: what determines your search engine rank on Google? How does Google calculate your search engine position? That is the first thing you have to learn if you want to improve yours. You have to know your enemy to beat him.

It is not only links, as many would have you believe. I achieved that by using a silo structure in my website design, but not only that. Many people use silos without achieving high search engine ranking. Make sure that the search engine spiders moved from one section of my home page to another, exactly as I wanted them to, before leaving for the next page at exactly the point I wanted it to.

It is not difficult, and you can do it too. In fact anybody can get a top search engine ranking, or improve their search engine position, with just a little thought, and by using a couple of simple rules when designing their web pages. One of these is by using a silo structure and the other is by careful use of their html, and of their internal links.

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