Recently SEOMoz did a survey among the top SEO experts. The results were surprising to say the least. None of the SEO experts could come to a 100 percent agreement on any one subject! So, if they can not come to an agreement on SEO and link building, how is the rest of the world supposed to?
Rand surveyed the Top 37 SEO experts in the World. Basically the Survey is a series of questions asked of each expert. This group of experts could not come up with an agreement rating more than 1 on many of the questions!
Mistakes can be avoided by many webmasters when link building, such like.
1. Failing to Procure Reciprocal Links.
So called SEO Guru said that reciprocal linking is dead and they will hurt your site, this was just the opposite. The important thing to remember is to make sure the links you trade are from quality sites. It does not matter if they are PR0, just make sure they are not from a spam/ adult/ pharmacy/ hate type site. Reciprocal links can be on a resource page if you run a website or a blogroll for you bloggers. Just remember to trade!
2. Failing to Acquire Low PR Links.
For some reason, many webmasters do not want PR0 sites linking to them. This is link building suicide! One day, those PR0 sites could be the next PR5 or better. Frankly, I do not care who links to my sites. I can not control it and if they are passing any amount of authority, and even PR0 sites pass some, I will take it. It also looks natural when you have many more low authority sites pointing to your site than all high PR sites.
3. Failing to Link Out.
Once again, we are talking about making your site look natural to the Search Engines, especially Google. Authority sites link out to other authority sites. Google expects to see this. I can not tell you how many times I have had a site stuck in the SERPS only to get a little boost when I linked to a higher authority site. So link out to authority sites.
To be continued..
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