Wednesday, December 10, 2008

SEO Web Design Secrets - Search Engine Optimization Tips for Beginners (2)

In addition to the Description Meta tag, the HTML tags you should use are:

1. The Keywords Meta tag. Although little used it only takes a second to put in, and does no harm. There is evidence that some search engines might use it. The rest of the Meta tags are pointless.

2. The TITLE tag. This is the title of your web page, and should contain the primary keyword for the page. Each page should be written round one primary keyword that relates to the subject of your website or niche.

Each page must have one primary keyword, and it should be included in the Title tag for that page. The Title tag does not appear in the body of the article, but in the HTML between the two HEAD tags in your html.

3. The H tag. These are heading tags, with H1 being the most important. The heading for each main section in your page should be contained within H1 tags, and many pages have only the one set of such tags. Subheadings, containing secondary keywords, should be contained within H2 tags, and so on.

4. The ALT attribute. Use 'Alt = ' within the Img tags of your images and graphics. This lets the search engines know what the graphic is about: search engines do not read graphics, and the Alt attribute offers you the chance to use your graphics meaningfully with respect to SEO web design.

Text Formatting
That is all you have to worry about regarding the HTML tags. Your text formatting can be used to emphasize to search engines what the important text on your page is. Thus, if you use bold text, underscoring or italics, they indicate the important words and phrases. Thus, use the and html tags in your heading.

Write Naturally
Do not worry too much about your keyword density (KD), other than having too much. Too high a KD could harm you if Google thinks you are making unnecessary use of them. Write naturally for human readers, and not robots. If your text reads well and makes it clear what the subject of the passage is about, then you will be fine. Use the keywords in the first and last 100 characters on the page (or at least in the last paragraph somewhere).

Good SEO web design is not keyword fixated, but contains good contextually related vocabulary that the LSI algorithm can use to target the relevance of the page to the search term being used by somebody using the search engine to find information. That is all a keyword is: a term used by somebody looking for information. If you cannot work without a target KD, then I would go for a max of 1 not 3%)

Source From SitePro News

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