Everyone is trying to save money in today's economy - but sometimes when you think you are saving money you are actually losing so much more than you save. If you are considering handling your SEO, that is only a good decision if;
a) you have the time to do the work and actually get it done and
b) you can get the results you need so you actually improve your traffic from top rankings.
To determine if you should handle your SEO - check out these questions.
1. Can you work within simple HTML? At a bare minimum, you need to be able to add Meta tags to an HTML document. Ideally, you can also bold text, set up links, change formatting, rename images, move Javascript into a .js file etc.
2. Do you have enough time to make your site search engine friendly? Plan on a minimum of 3 hours for sites that are in great shape and up to 24 hours (or more) for sites that may need a complete overhaul. In our experience, 3 - 6 hours seems to be the norm for time spent on updating SEO friendliness issues.
3. Will you have this time for SEO friendliness work within the next week? Typically, if people do not take action in the immediate future (within the next 5 business days), the project ends up being delayed indefinitely. You need a clear scheduled start date for your SEO work - especially when the holidays are approaching! You need to get things going!
4. Can your business afford to "lend" this time to SEO without experiencing some other negative impact? If the time is not truly extra time you have, then you would be "borrowing" the time from another area of your business. Can you do that without harming another area of your business?
5. If your SEO project becomes bigger than you initially anticipated, will you have the time and attention to continue dedicating to it until completion?
6. Are you an experienced and competent copywriter? If you said no, do you feel you can quickly master writing compelling copy that is also keyword rich?
7. Is the content already on your site something you feel comfortable altering? Often people that have paid for high-end marketing copy on their websites do not want to make any SEO alterations themselves, for fear of altering the effectiveness of their current copy - and therefore affecting their conversion rates.
8. Do you have any prior SEO experience?
9. Do you have the tools or know where to purchase the tools that will help you in keyword selection, site analysis, and reporting and current industry information?
10. Would you rather spend your time working ON your business (i.e., growing it) than IN your business (i.e., taking care of the nitty gritty details rather than the big picture)?
11. Do you have a plan in place to make sure you stay current on all SEO trends and changes so you can maintain your rankings on-going?
To be continued..
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