Overview with a New York Web Design Company (2)

Secondly, keep in mind that search engines will also be looking at your site. Making it pretty is not enough. It needs to attract the search engine as much as live visitors if you ever expect those live visitors to find it in the first place. This is known as search engine optimization, or SEO. It is more complicated today than in years past but still quite doable. Here are three "must do" tasks for you to complete if you want your site on top of Google.

1.) Use keywords as anchor text (the visible clickable words) in your links throughout your page's content. For example:

Navigate to Google and conduct a search for the term Click Here. Take note of two things right away. Number one; there are more than 1.6 billion other (competing) Web pages. Number two, the top match returned is a link to Adobe Acrobat Reader.
The term Click Here is not anywhere on the page text or META tags. The page is number one, out of 1.6 Billion pages, because thousands of web pages supplying a link to Acrobat Click Here as their anchor text of choice. Amazing, is not it?
This is great news for you. You can easily take advantage of that power by linking to and from pages within your Website. This leads us nicely into Tip number two.

2.) If you deem that SEO is a priority for your site, create a unique page for each of your main keywords. Just be sure to link the anchor text from each page to the page that has that specific keyword as its focus.

Industry Advice: If you are a blog specialist or Web designer by trade, offering SEO as part of your services is a natural fit that can double the value of your work, or more. With so many good SEO products available to help you get professional results with minimal effort, you can usually rely on reputation as a good indicator of potential success. For example, eBay, Motorola and Lexmark all stake their online success on a tool you can get for $250 at iBusinessPR0M0TER.com.

3.) Relevant anchor text should also be at the top of your mind when you are requesting inbound links from other sites. This is what Google uses as its strongest measurement to gauge the quality of your pages.

This is how you can build your brand using your words. Getting visitors there is only half the battle, keeping them is a whole different ballgame.

Now, similar to tip number 2, you want to request specific keywords be used in the anchor text leading to your pages from other sites. And be sure to request each link to the most appropriate page. Just linking to the homepage does not cut it anymore.

If you are in need of quality links but do not have time to setup link partnerships yourself, you may want to try a service that facilitates "3 way linking" like the one at 3WayLinker.

It is very simple and really pretty ingenious. Here is how it works. Site 1 links to Site 2. Site 2" links to Site 3. And Site 3 links to Site 1 forming an indirect chain of one way links.

That is all for now. Good luck!

Source From SitePro News