4. Failure to Check Your Reciprocal Link Partners' Websites.
Once you exchange links with someone, you need to follow up on a routine basis and make sure the link back to your site is still there. Some sites go down, accounts are closed, domains expire and are purchased by someone else, webmasters change website topics and some webmasters simply take your link down after you exchange links. I have seen people put the "nofollow" attribute on the links after they have made a trade.
5. Failing to Use Anchor Text in Your Link.
If someone gives you the opportunity to use Anchor text in the link back to your site, use it. Anchor text in a back link is the second biggest off page ranking factor for SEO. Only the relevancy and authority of the page where the back link originates is more important in my experience.
6. Failing to Cover Up Your Paid Link Footprints.
Look, from here to the end of time, people will sell links. And from here to the end of time, Google will be trying to find paid links. And from here to the end of time, you will see blogs, websites and blog networks (think Backlink Solutions) get de-indexed for selling links. If you are going to buy or sell links as part of your link building plan, you would better be hiding your footprint is going to find you one dark, cold and stormy night.
7. Failing to Build Links.
I see people on the forums all the time asking how they should go about link building or how to get started link building. Many say they do not know how and so they do not even try. You may be able to rank high in a low competitive keyword niche with on-page SEO, but for a competitive niche where there is money to be made, you are going to need some relevant back links.
TIP: One of the most effective link building strategies you can perform is to find out who is linking to your competition and get links from them. You simply go to Google and type in link: yourcompetitorssite.com. You will then get a list of sites that are linking to your competitor's site. Browse that site to see if there is a place to put a link to your site at. If not, simply Contact the person running the site and ask kindly for a link. Many times they will not respond, but some will. Now, out of those sites, do the same thing. See who is linking to them and get links from those sites.
This is probably the easiest way to get relevant back links but it is a technique very few Bloggers and Webmasters use. Sure it is tedious and time consuming, but in the long run, those top rankings will be worth all the time you practiced link building!
Source From SitePro News
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