How Many Keywords Are Enough? (2)

Does Frequency Not Count At All?
Does that mean that engines do not give any consideration to how often key phrases are used within the copy? No. In fact, The Official Google Blog recently did a series entitled Technologies Behind Google Ranking.

Other Google documents make mention of the need to include key terms in your copy, so it is established that keywords in copy can play an important role.

"How many key phrases are enough?" That is a judgment call that comes with experience. Here are a few guidelines - not carved-in-stone rules - but guidelines you can consider. And no, do not do them all every time.

Keyword Inclusion Guidelines
1) I make an effort to include key phrase(s) in the headlines and sub-heads if at all possible.

2) Adding key phrases about once or twice per paragraph is a good goal. I never count words or run keyword density percentages.

3) Focus on writing in natural language. Yes, you want to incorporate keywords, but not to the point that you ruin your copy. It should sound natural.

4) Read your copy out loud. If it sounds stupid or redundant to you, it will sound stupid and redundant to your site visitor.

5) If it makes sense to do so, try to include key phrase(s) in bold, italic, bulleted lists, or in other text that is specially formatted. If you not bold or italicize the words or phrases to emphasize them to your visitors, however, do not make a special exception for the engines. The impact will not be significant, but every little bit helps.

Do not sacrifice the quality and conversion power of your copy to chase search engine rabbits. In the end, it will not be worth it.

Source From SEO News