Saturday, December 27, 2008

How to Write Articles for Improved Search Engine Rank (2)

This has three times the demand and over a fifth of the supply of the alternative with 'YOUR' in the keyword. That is the difference that one simple word can make to the success or failure of a keyword or key phrase.

In practice it will make little difference, unless the prospect uses the exact phrase, in which case 'how to cure a golf slice' is the more likely of the two terms for somebody to use. Were the term 'cure my golf slice' used, both would have the same number of results.

You then write the article, making it as interesting and as useful to the reader as possible, and try to persuade them that they have to find out more by visiting your website. However, the purpose of this article is not to show you how to write articles, but how to use them. You do that using your Resource Box. This is a section that some directories provide in which you have to persuade the reader to visit your site. The directory will not describe it as such, but that is basically what it is. In fact not all directories provide a separate data box for this, so you have to add it to the end of your article, but either way you design it the same way.

Keep in mind that the resource box should not be used as a bio. Even though the directory might ask you to provide info about yourself, you should use it to promote your website. Here are some ideas for your resource box.
1. Provide more information and a free gift "For more information on this topic and a free gift check out Pete's website at yourwebsite.com".
2. The Second Part Offer "You will find Part 2 of this article at example.com, in which you will learn how to put this information to practical use."
3. The Final Offer "If this article interests you, you will find a limited period free offer on yourwebsite.com, which will help you to cure your golf slice."
These are various uses to which you can put the resource box, and they are all effective in getting the important clicks. However the format that works best for me is something along the lines of: "For more information check out yourwebsite.com where I will show you how to make every article rock with cash generating pizzaz that makes you more in a month than your website does in a whole year."

That is how to use your articles and your resource to make money. Some people do not want the resource to look like an advert. Advertising is your life is blood and your resource is the only place in your article where you really can advertise.

Source From SitePro News

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