In my opinion search engine ranking refer means:
Your search engine ranking depends on a number of factors: assuming you get listed in the first place. If you have managed to get that listing then you can improve your search engine position by means of links back to your website and also by improving your content.
Significant improvements, however, will likely involve radical restructuring of your website, and would have been better thought out before building your site.
Many so-called SEO experts will attempt to make sure that all your Meta tags are in place, even though they have little bearing any more on your search engine rank, be that on Google, Yahoo, MSN or Ask. They might even have a look at your internal linking, but once you have built your website it is too late for that. Your internal linking strategy should have been formulated prior to constructing your website. There are ways to design a site to be search engine friendly, and I use them all the time.
You want that success as well, and it is not difficult to achieve. However, it involves starting from the bottom up, although there is a lot that you can do with your existing website apart from just playing around with Meta tags.
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