As much time as business website owners put into finding a good web designer, it is amazing how little time gets spent in actually creating the website content - also known as the sales copy. This is the content that will help the customer make a decision whether to take action - or leave.
It is one of the most important keys of any successful website, and yet it is often ignored or patched together at the last minute and rushed off to the web designer to add to the site. Unfortunately, this can leave a lasting impression on that company's target audience.
Look over your website's front page copy - as this is where most of your visitors will ultimately end up. See if any of the following mistakes appear in your site. You may be surprised at what you learn.
Welcome to XYZ Company Website - This was the most common headline for sites established back in the mid 90's, when just having a website showed that you were "ahead of the technology curve". These days, customers can use the web to comparison shop and do research - much of this research is aimed at which company to do business with.
When you keep these copywriting suggestions in mind, you not only help make your website content stronger and more compelling for your reader, but you also instantly improve your product or service's credibility in their eyes. Give these tips a try and watch your conversions go up! All the best!
This source is from EntireWeb Newsletter.
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