Remember that no Web Crawler has ever bought a product or a service. If you are a local business using video to advertise, clicks are a lot less important than calls. Include a call to action with your contact information as part of your video - thumbnails are an excellent way to do this. You can use YouTube to create thumbnails at the quarter, half, and three-quarter marks. Making sure that you have both a local listing and a video listing on Google's Search Engine Results Page also increases your likelihood of getting visits.
You may also wish to make sure that your videos are high enough quality for and in the right format for television. Google TV is very affordable, and lets you create closely targeted video.
Do not use Active X controls and export all files as swf format. Use Google Video sitemaps to help with navigation, and build a separate page for each video, rather than hosting many videos on the same page. Use a simple text title and description, and optimize that page as you would any other. Then, link to it from the index page.
Descriptions and titles need to be consistent across all your sites, and file names should descriptive and make sense to the viewer. Remember that Different communities require different approaches. Prominent keywords can help on many sites. However, while keyword rich content will help videos hosted on your site be noticed by Blinkx or Truveo, it will not help on YouTube.
You will need to get the attention of the community in general. Video responses to popular, related videos can help get others to visit your contribution. Your content will appear in close proximity to videos that are already popular. Make sure you include an active URL in the description of your video, and end the video with a mention of the link. Annotations can help you link to other YouTube videos. Be sure to allow comments!
Do not tag with irrelevant search terms, no matter how popular they might be. Remember that you need to appeal to real people, rather than just optimizing blindly. While you might turn up early in a search with good optimization, an unappealing video will cause people to pass you by. If you know what kind of content your audience prefers, you will be able to create the right video marketing plan for your business or organization.
Video search engine optimization is an important part of any video marketing strategy. If you are planning to market your business or organization using multimedia content, creating it correctly and surrounding it with the right keywords and other information can help it be noticed. Before you submit a video, make sure it is optimized.
Source From SitePro News
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