Index your site on other engines than Google or YouTube. They can spread your video to other search engines you may not have thought of. For instance, indexing your site on Blinkx will cause it to show up on Ask and MSN, among others.
One important part of your strategy should be a series of related videos. When a viewer sees a video online that he or she likes, there is a good likelihood that this viewer will look for others like them. While a single great video will be popular and welcomed, you will do even better if it is part of a series.
Use an embedded video player, too. Many viewers will be more inclined to view your submission if it is part of your site or blog than if they had to go to your video hosting service to see it. However, you should avoid players that use only Flash. Do not use pop-up players, which annoy more people than they amuse, and will actually cause you to lose views.
The more views you get, the more likely you are to be picked up by other sites, linked to, and rank well on video searches. You can even customize embedded video players to display play lists related to your company, and adjust the layout, and other information.
Create traffic by placing a video search box on your site. This adds unique content and boosts ad revenue. Make sure that you create a video of the appropriate length for your audience, and that you are looking for the right response.
You can use analytics to find out how long a customer stays on your video page, which will tell you if your video is too long. You can also use analytics to tell you which of your videos get the best response. Once you know this, you will be able to decide which content should be linked first on your home page.
To be continued..
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