Now let us take a look at your answers and what they mean:
1: Can you work within simple HTML?
On-page optimization requires that you work within the HTML on your website. If you are not able to work with an HTML document and feel confident that you will not cause any errors or malfunctions, then you simply can not handle your SEO at this time.
You would need to learn HTML before you could consider handling SEO. Please note, if your site is more complex than simple HTML, you would need to be comfortable working within the code used on your site.
2, 3 and 4: Do you have enough time to make your site search engine friendly? Can your business afford to "lend" this time to SEO, and therefore experience no significant negative impact? If the time is not truly extra time you have, then you would be "borrowing" the time from another area of your business.
You will also later need to write content, alter content and handle various optimization techniques, but to get started - before you can do anything else - you need to make the time to get the foundation ready for SEO. If you do not have time to do this, your project simply will not get off the ground.
Do you truly have the time, or are you just taking it from somewhere else. If you are taking it from somewhere else, that may be fine - you just need to be sure that you are not harming your business in other ways. Getting rankings, and ultimately traffic to your site will not benefit you if your business falls apart while you work on the optimization.
The remainders of the questions are details for you to consider. Basically, the more No's there are, the more likely it is that you should NOT handle your SEO in-house.
If your results determined you can handle your SEO, here are the final details you need you consider?
1. What is your time worth per hour? Which option is more cost effective for you - hiring someone or spending your time?
2. Can you recognize when your choice is not working for you and are you willing to try the other option at that time?
3. You must commit to educating yourself and learning all that you need to know to truly run a successful SEO campaign. Inadvertently spamming, or using a questionable technique can result in a temporary loss of results or a permanent ban from the engines. Be 100% sure you are not endangering your business.
No one but you can decide - we just wanted to arm you with some things to consider. It is all in the details, and you should consider them carefully before making a decision.
Source From SEO News
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