Competition:
Competition: Less is Better: "Less is better." Well that is the understatement of the year. But how do you know how much competition you will be up against? It is easy. Simple division does the trick nicely. Here is how...
Google It: Go to Google and paste in your first keyword phrase. Look in the upper right area of the page and see how many pages you will be competing against if you try to optimize for that keyword (Results 1 - 10 of about 123,000,000 for "keyword".) Now record that number in the cell to the right of "searches performed." You can go ahead and do the same for each keyword. When you have all the info you need have Excel divide the number of "competing pages" by the number of "searches performed." The lower the resulting ratio; the better your chances. Your best bet is to take the lowest ratio number with the highest number of "searches performed." This is your optimal target. Even More: But we are not done yet. Now find the next best two runner-up keywords and write them down in order of importance. We will need them soon.
Content:
The King Lives: You are probably sick of hearing it but content really is king. Developing search engine friendly, well optimized content is key to your success. Google can read a Web page just like a person thanks to its natural text algorithm. So keyword spamming and robotic writing do not work with Google. But here is what DOES work...
Keep it real: Call a close friend and tell him or her exactly what you want to tell your web visitors. Then as quick as you can write it down, as close to "word for word" as you can remember. Just let the words flow. You can fix spelling and grammar later.
Fitting In: Now, with your list of three keywords, go back through your text and fit your most important keyword as close to the beginning of the first sentence as possible. Now go ahead and place your number two keyword someplace else toward the beginning of your first paragraph. Your third keyword should go into the beginning of the second paragraph if possible.
Now use only one of your keywords for each of the next three paragraphs. Try to make them fit naturally toward the beginning sentence or two of each paragraph.
Throw in a Curve: Now use a reverse order for the very last paragraph. Put your least important keyword at the beginning of the paragraph and your best keyword at the end. This shows consistency.
Last but not least, do not repeat any keyword more than three or four times on a page. I stick with a 3 x 3 method and it works great (3 keywords each mentioned 3 times over the course of about 9 paragraphs.)
Getting Links and Monitoring Your Site:
Inbound Links: Having high quality inbound links can account for more than 75% of your search engine ranking success. Getting these links is the crucial step that will get you over the top. At the same time you need to monitor your progress and your site's status. This will tell you not just where you are - but where you are likely to be. In the old days, we had to do all of the link work and monitoring by hand. And believe me, it took a long time (I averaged about 16 hours per week; per site). My advice is to find a good SEO tool and let it do the tough and repetitive work for you. If you get hold of the right product, it is the best money you will ever spend.
I started out with Web Position Pro and used it for a couple years but switched to another tool that has automated linking, which I find to be the most time-consuming and now most important aspect of SEO on Google. This was probably a good call since Web Position was recently banned by Google for abuse.
Now you are ready to dominate Google. Good luck!
Source From SitePro News
No comments:
Post a Comment