Friday, January 30, 2009

Top 5 Ways To Use Web 2.0 for Web Marketing (3)

4) Encourage visitors to bookmark and tag your content
If you have a blog, add a feature that shows up at the end of every post that allows users to bookmark or submit your post to other Web 2.0 websites. 'Share This' is just such a blog add-on (or plug-in) that can do this for you. If you have a Wordpress blog you will be able to find a plug-in that allows you to integrate this type of feature (including Share This) into your blog very easily and without the need for any technical knowledge. If you write a memorable or compelling post, people can use this to make bookmarks to the post, Stumble it, Digg it and so forth. All of this can lead to more traffic.

5) Add a Web 2.0 feature to your website
First of all; your business website needs a blog. If you do not have one, then stop reading this and go to it. A blog provides you and your employees an easy way to post new information that is relevant to your business and helpful to your customers. And it allows your customers to easily communicate with you by leaving comments.

But beyond a blog, what other Web 2.0 features can you add to your website? If you are selling products, consider adding in a feature that allows customers to rate each product. It can be something as simple as one to five stars or more elaborate where they leave reviews. Amazon does this and it one of the major driving forces in their sales. When potential customers see that your products are rated by existing customers, they will be more likely to trust you and buy.

You could add a wiki to your website. A wiki is software that allows users to freely create and edit Web page content. By encouraging your website visitors to create content for you, you are allowing your site to grow and become more informative, thus creating more chances to be found in search engines. These features can be found as third-party software packages and integrated into your existing website surprisingly easily.

The power of Web 2.0 is substantial. It is time you begin to harness its potential and by following these five suggestions, you will be well on your way. See JackHumphrey.com for a great list to start with.

Source From SitePro News

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