1.) Use an SEO How To Book (Average Cost $20 to $40)
If you have some time before you need to see results, this is a great and inexpensive way to go. Even if you use another method, I still recommend getting hold of a good SEO book for reference. Just be sure to check the copyright! I do not buy anything that is more than a year old.
2.) Use an SEO Software Package (Average Cost $150 to $600)
If you are just starting out you might want to invest a couple hundred dollars in a good Website analysis SEO tool and if you can swing it, get a linking tool too.
A Website analysis tool will check your pages from the inside out, compare exactly what you have to your top competitors and give you detailed instructions on how to beat the competition.
At about $250 it is on the low end of the cost scale and offers a "Top 10 ranking or your money back" guarantee, so they have some incentive to get you results.
3.) Attend an SEO Seminar (Average Cost $400 to $1,500)
The cost is all over the place on this one; quality too. Your best bet here is to contact SEO specialists in your area and see if they hold seminars or if you could do a training consult.
I recommend staying local because their reputation will be important to them and it is nice to build a relationship with someone close by for when you have questions or something changes in the optimization world (which is pretty often.) One of these three options is likely to do the trick.
Tips from SitePro News.
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