Thursday, January 28, 2010

Monetizing Your Blog

If you want to make money from your blog and you have a reasonable amount of traffic then the methods of advertising you use will quickly become an important topic to you.

There are a lot of different ways to monetize a blog, and it would be damaging of me to try and tell you exactly what method will work without knowing at least a little about your blog.

Don't Sell Out - There is a temptation for those with more mature blogs to write a post and review an item, website, or service and get paid for doing so. You might think that you can write a genuinely informative piece and be completely open and honest without your readers ever realizing what you are doing but it is highly unlikely that this is the case.

Sponsorship - Sponsored advertising is a great way to monetize some blogs. Generally speaking (and there are exceptions), the more specific the topic of a blog, the more likely this will prove to be a viable advertising solution and it may be easier to bag sponsored ads than you think. And, because this is Wordpress, there are plugins that help you do it too (AdServe is a good one).

Affiliate Data Feeds - Most affiliate networks have some form of data feed or affiliate feed. If you intend to promote affiliate programs then make the most of these, but ensure that the feed fits with your site. Don't just slap up a bit of code and expect it to miraculously turn your hobby blog into a multi-million dollar, award winning blog because it takes careful planning, ad placement optimization, and some trial and error to get the best results. There are numerous plugins to use with the Amazon affiliate program and other programs so make the most of them.

Blog Networks. A blog network is, unsurprisingly, a network of blogs. The overall aim and the method that connects the blogs differs with each network. Some may be connected by having different subdomains on the same main domain. Others may simply use the same banner. Similarly, some networks are established to bring profit to bloggers and (understandably) to the network owner. Other networks want nothing more than to promote a near state of hippie euphoria over one particular topic.

They work out for some by providing traffic, improving search rankings, and even helping out with the general blogging process. However, other blogs would fare better on their own, especially the more popular ones. Similarly, some networks are so powerful that they can generate thousands of hits to a blog instantly before you even submit a post, while your blog may carry a smaller network if you have good traffic levels.

The reason that a lot of bloggers do join a network is so that they can network with other bloggers. It provides a sense of belonging and can help develop blogging relationships. If you get invited or accepted into a particularly large network then you should consider trying it because it really can pay dividends but be warned that the large networks have pretty stringent guidelines that you must adhere to in order to be accepted.

This source is from Entireweb newsletter.

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