Index your site on other engines than Google or YouTube. They can spread your video to other search engines you may not have thought of. For instance, indexing your site on Blinkx will cause it to show up on Ask and MSN, among others.
One important part of your strategy should be a series of related videos. When a viewer sees a video online that he or she likes, there is a good likelihood that this viewer will look for others like them. While a single great video will be popular and welcomed, you will do even better if it is part of a series.
Use an embedded video player, too. Many viewers will be more inclined to view your submission if it is part of your site or blog than if they had to go to your video hosting service to see it. However, you should avoid players that use only Flash. Do not use pop-up players, which annoy more people than they amuse, and will actually cause you to lose views.
The more views you get, the more likely you are to be picked up by other sites, linked to, and rank well on video searches. You can even customize embedded video players to display play lists related to your company, and adjust the layout, and other information.
Create traffic by placing a video search box on your site. This adds unique content and boosts ad revenue. Make sure that you create a video of the appropriate length for your audience, and that you are looking for the right response.
You can use analytics to find out how long a customer stays on your video page, which will tell you if your video is too long. You can also use analytics to tell you which of your videos get the best response. Once you know this, you will be able to decide which content should be linked first on your home page.
To be continued..
Friday, November 14, 2008
Wednesday, November 12, 2008
Video Search Engine Optimization
Most of us know that a site that is well configured for search engine access is a major part of getting high traffic levels. However, you might not have thought about optimizing your video as well as the rest of your site. Since multimedia content is becoming a much more popular way of distributing information, correct video search engine optimization is important.
For instance, on YouTube alone (which accounts for more than ninety-eight percent of the videos viewed via Google), more than eighty-two million people watched over four billion videos last year. That makes YouTube both the top video sharing site and the top video search engine.
YouTube receives as much as thirteen hours of new user-submitted video every minute, and more than fifty percent of the people watching videos online share links with other people. So, getting a good YouTube ranking could be an important way to bring people to your site.
For owners of video content, video search engine optimization is a good way to get exposure, ad income, and free traffic. Being discovered by the viewers has to happen before you can get lots of views. That means making sure that your data is rich in meta information, and that you use quality RSS or MRSS feeds that you update on a regular basis.
Make sure that your meta data is well placed and relevant to the topic. A cleaner can help you remove distracting or irrelevant meta information from the file.
Only after you produce well optimized content should you contact the search engines and submit your video. This places you in the queue of web crawlers, and means you will be indexed more quickly and more often than if you had not bothered to submit. The more regularly your content is crawled, the better your chance of rating well on search results.
To be continued..
For instance, on YouTube alone (which accounts for more than ninety-eight percent of the videos viewed via Google), more than eighty-two million people watched over four billion videos last year. That makes YouTube both the top video sharing site and the top video search engine.
YouTube receives as much as thirteen hours of new user-submitted video every minute, and more than fifty percent of the people watching videos online share links with other people. So, getting a good YouTube ranking could be an important way to bring people to your site.
For owners of video content, video search engine optimization is a good way to get exposure, ad income, and free traffic. Being discovered by the viewers has to happen before you can get lots of views. That means making sure that your data is rich in meta information, and that you use quality RSS or MRSS feeds that you update on a regular basis.
Make sure that your meta data is well placed and relevant to the topic. A cleaner can help you remove distracting or irrelevant meta information from the file.
Only after you produce well optimized content should you contact the search engines and submit your video. This places you in the queue of web crawlers, and means you will be indexed more quickly and more often than if you had not bothered to submit. The more regularly your content is crawled, the better your chance of rating well on search results.
To be continued..
Monday, November 10, 2008
The Mysteries of SEO (2)
The fact that onsite links like that have such a perceived relevance to the visitor makes them a valuable marketing tool, but that perception of quality is also why Google works so hard to be sure they are real quality links. You will get higher ranking on a search engine for a number of truly appropriate back linking partnerships however if the sites linking to you do not share any common information or products Google will penalize you for the link. There are new programs in the works with Google where your site could even be devalued if the site that links to you is determined to be bad quality so it is important who you choose to link to, and also who links to you.
In the past many web site owners would open up multiple websites with the sole purpose of promoting one principle site. They would use the extra websites as a means of placing back links to the main site. Google now watches for sites that are created with the same IP address. Creating a large number of websites on the same IP address and putting back links on them to quickly develop a number of links is known as link bombing. That is not to say that you cannot ever link to your own website from a site you own. If there is a reason to show your visitors some additional information a few well placed back links are fine. It is when there are many links from each site all pointing to a single 'main' site that the search engines look at them suspiciously.
The system Google is working hard to put in place to discount a link from a bad site is why it is very important to know who is linking to you and if their site stacks up to your standards. It is no longer true that all inbound links to your site are good links. There are very good tools available online for free that can show you who is linking to you. If you find a site that is linking to you that you feel is questionable in terms of how they relate to your website either in information or product you should contact the web master of the site and demand that they remove the link to your website to avoid being penalized by the search engines.
Probably the best way to obtain a back link to your site is through anchor text. That is when you have another website with content that is relevant to your own (relevancy is ALWAYS important) including your site in the actual content of their site with a hyper link inside the text. These back links are valued much higher than a simple sidebar link as long as they appear in the text in a way that has a fluid and meaningful association with the content of the article. There are several ways to get such back links.
Providing articles to content sites with your link built into the article is one method. If you write very compelling information on your website is another as someone else with a similar site may wish to point it out on their own. You may not even realize they are doing it unless they tell you about it. This is one of the main reasons it is important to keep an eye on who is back linking to you. While the majority of those types of links are wonderful and you should thank the site owner for their inclusion, if you feel the site that is linking to you does not meet your standards, have similar information, or the content is not relevant to your site you should definitely ask them to remove your link.
Back linking is an extremely important aspect of SEO development and it is something you need to understand well in order to implement and control it properly. There are many secrets and mysteries in the SEO world that diligent study can clear up. Keeping your website in good standing with the search engines and popular with your visitors is the best way to ensure a vital and profitable future for your business online.
Source From Entireweb Newsletter
In the past many web site owners would open up multiple websites with the sole purpose of promoting one principle site. They would use the extra websites as a means of placing back links to the main site. Google now watches for sites that are created with the same IP address. Creating a large number of websites on the same IP address and putting back links on them to quickly develop a number of links is known as link bombing. That is not to say that you cannot ever link to your own website from a site you own. If there is a reason to show your visitors some additional information a few well placed back links are fine. It is when there are many links from each site all pointing to a single 'main' site that the search engines look at them suspiciously.
The system Google is working hard to put in place to discount a link from a bad site is why it is very important to know who is linking to you and if their site stacks up to your standards. It is no longer true that all inbound links to your site are good links. There are very good tools available online for free that can show you who is linking to you. If you find a site that is linking to you that you feel is questionable in terms of how they relate to your website either in information or product you should contact the web master of the site and demand that they remove the link to your website to avoid being penalized by the search engines.
Probably the best way to obtain a back link to your site is through anchor text. That is when you have another website with content that is relevant to your own (relevancy is ALWAYS important) including your site in the actual content of their site with a hyper link inside the text. These back links are valued much higher than a simple sidebar link as long as they appear in the text in a way that has a fluid and meaningful association with the content of the article. There are several ways to get such back links.
Providing articles to content sites with your link built into the article is one method. If you write very compelling information on your website is another as someone else with a similar site may wish to point it out on their own. You may not even realize they are doing it unless they tell you about it. This is one of the main reasons it is important to keep an eye on who is back linking to you. While the majority of those types of links are wonderful and you should thank the site owner for their inclusion, if you feel the site that is linking to you does not meet your standards, have similar information, or the content is not relevant to your site you should definitely ask them to remove your link.
Back linking is an extremely important aspect of SEO development and it is something you need to understand well in order to implement and control it properly. There are many secrets and mysteries in the SEO world that diligent study can clear up. Keeping your website in good standing with the search engines and popular with your visitors is the best way to ensure a vital and profitable future for your business online.
Source From Entireweb Newsletter
Saturday, November 8, 2008
The Mysteries of SEO
SEO, or search engine optimization, is the most important element in building a successful website. Most people online have heard the term SEO and have some idea of what is involved yet it remains a mysterious process to many. One of the reasons SEO is so mysterious is that it can be a complicated endeavor and search engines are constantly changing the way they rank sites and the way the recognize the many tools of SEO.
At the forefront of the SEO check and balance system is the leading search engine Google. They have pretty much set the standard for technology in search engine algorithms that can track the relevancy of a website to its content and SEO efforts. Their ranking system remains one of the most popular methods of determining a web site's quality because of their diligent efforts of weeding out the bad apples that have little to offer a consumer other than skilled manipulation and the ability to 'play the system' to their advantage.
Of course taking advantage of the system makes perfect sense from a business standpoint but from the search engine outlook of wanting to provide the best quality sites on their results for the viewer it can become difficult to differentiate the site that is good quality wise from the site that is good because it has a very manipulative operator at the helm.
Because the rules for SEO evolve and change rapidly the mystique of search engine optimization continues to confuse website owners. Many people build their websites thinking the only SEO tool they need is key word density. While key words are an important aspect in SEO they are not the only means to an end, they are simply a part of the puzzle. There is another tried and true method of SEO that is as relevant today as it was at the start of the concept of web 2.0 marketing and that is back linking. While back linking remains one of the most successful ways to get your site to rank high on the search engines it also has undergone some changes making the types of links important so that search engines do not penalize a site for bad incoming links.
The term "back link" refers to an outside link on another site that points to yours. In the past any link from another site would have a positive impact on your site by the search engines. Because there were so many gimmicks developed in the last few years to garner massive back links to websites such as link farms, and irrelevant reciprocal linking Google began to develop a way to weed out links that were purchased, or had little meaning or relevancy.
Even though back linking is used to manipulate search engine popularity there are many very legitimate reasons for using the system of back linking. Finding web sites that have a common interest to your own who are willing to place your link on their site can get you extra exposure. When their visitors come to their site they will see your link and likely visit your site as well.
To be continued..
At the forefront of the SEO check and balance system is the leading search engine Google. They have pretty much set the standard for technology in search engine algorithms that can track the relevancy of a website to its content and SEO efforts. Their ranking system remains one of the most popular methods of determining a web site's quality because of their diligent efforts of weeding out the bad apples that have little to offer a consumer other than skilled manipulation and the ability to 'play the system' to their advantage.
Of course taking advantage of the system makes perfect sense from a business standpoint but from the search engine outlook of wanting to provide the best quality sites on their results for the viewer it can become difficult to differentiate the site that is good quality wise from the site that is good because it has a very manipulative operator at the helm.
Because the rules for SEO evolve and change rapidly the mystique of search engine optimization continues to confuse website owners. Many people build their websites thinking the only SEO tool they need is key word density. While key words are an important aspect in SEO they are not the only means to an end, they are simply a part of the puzzle. There is another tried and true method of SEO that is as relevant today as it was at the start of the concept of web 2.0 marketing and that is back linking. While back linking remains one of the most successful ways to get your site to rank high on the search engines it also has undergone some changes making the types of links important so that search engines do not penalize a site for bad incoming links.
The term "back link" refers to an outside link on another site that points to yours. In the past any link from another site would have a positive impact on your site by the search engines. Because there were so many gimmicks developed in the last few years to garner massive back links to websites such as link farms, and irrelevant reciprocal linking Google began to develop a way to weed out links that were purchased, or had little meaning or relevancy.
Even though back linking is used to manipulate search engine popularity there are many very legitimate reasons for using the system of back linking. Finding web sites that have a common interest to your own who are willing to place your link on their site can get you extra exposure. When their visitors come to their site they will see your link and likely visit your site as well.
To be continued..
Wednesday, November 5, 2008
Should You Handle Your Own SEO? (2)
Now let us take a look at your answers and what they mean:
1: Can you work within simple HTML?
On-page optimization requires that you work within the HTML on your website. If you are not able to work with an HTML document and feel confident that you will not cause any errors or malfunctions, then you simply can not handle your SEO at this time.
You would need to learn HTML before you could consider handling SEO. Please note, if your site is more complex than simple HTML, you would need to be comfortable working within the code used on your site.
2, 3 and 4: Do you have enough time to make your site search engine friendly? Can your business afford to "lend" this time to SEO, and therefore experience no significant negative impact? If the time is not truly extra time you have, then you would be "borrowing" the time from another area of your business.
You will also later need to write content, alter content and handle various optimization techniques, but to get started - before you can do anything else - you need to make the time to get the foundation ready for SEO. If you do not have time to do this, your project simply will not get off the ground.
Do you truly have the time, or are you just taking it from somewhere else. If you are taking it from somewhere else, that may be fine - you just need to be sure that you are not harming your business in other ways. Getting rankings, and ultimately traffic to your site will not benefit you if your business falls apart while you work on the optimization.
The remainders of the questions are details for you to consider. Basically, the more No's there are, the more likely it is that you should NOT handle your SEO in-house.
If your results determined you can handle your SEO, here are the final details you need you consider?
1. What is your time worth per hour? Which option is more cost effective for you - hiring someone or spending your time?
2. Can you recognize when your choice is not working for you and are you willing to try the other option at that time?
3. You must commit to educating yourself and learning all that you need to know to truly run a successful SEO campaign. Inadvertently spamming, or using a questionable technique can result in a temporary loss of results or a permanent ban from the engines. Be 100% sure you are not endangering your business.
No one but you can decide - we just wanted to arm you with some things to consider. It is all in the details, and you should consider them carefully before making a decision.
Source From SEO News
1: Can you work within simple HTML?
On-page optimization requires that you work within the HTML on your website. If you are not able to work with an HTML document and feel confident that you will not cause any errors or malfunctions, then you simply can not handle your SEO at this time.
You would need to learn HTML before you could consider handling SEO. Please note, if your site is more complex than simple HTML, you would need to be comfortable working within the code used on your site.
2, 3 and 4: Do you have enough time to make your site search engine friendly? Can your business afford to "lend" this time to SEO, and therefore experience no significant negative impact? If the time is not truly extra time you have, then you would be "borrowing" the time from another area of your business.
You will also later need to write content, alter content and handle various optimization techniques, but to get started - before you can do anything else - you need to make the time to get the foundation ready for SEO. If you do not have time to do this, your project simply will not get off the ground.
Do you truly have the time, or are you just taking it from somewhere else. If you are taking it from somewhere else, that may be fine - you just need to be sure that you are not harming your business in other ways. Getting rankings, and ultimately traffic to your site will not benefit you if your business falls apart while you work on the optimization.
The remainders of the questions are details for you to consider. Basically, the more No's there are, the more likely it is that you should NOT handle your SEO in-house.
If your results determined you can handle your SEO, here are the final details you need you consider?
1. What is your time worth per hour? Which option is more cost effective for you - hiring someone or spending your time?
2. Can you recognize when your choice is not working for you and are you willing to try the other option at that time?
3. You must commit to educating yourself and learning all that you need to know to truly run a successful SEO campaign. Inadvertently spamming, or using a questionable technique can result in a temporary loss of results or a permanent ban from the engines. Be 100% sure you are not endangering your business.
No one but you can decide - we just wanted to arm you with some things to consider. It is all in the details, and you should consider them carefully before making a decision.
Source From SEO News
Monday, November 3, 2008
Should You Handle Your Own SEO?
Everyone is trying to save money in today's economy - but sometimes when you think you are saving money you are actually losing so much more than you save. If you are considering handling your SEO, that is only a good decision if;
a) you have the time to do the work and actually get it done and
b) you can get the results you need so you actually improve your traffic from top rankings.
To determine if you should handle your SEO - check out these questions.
1. Can you work within simple HTML? At a bare minimum, you need to be able to add Meta tags to an HTML document. Ideally, you can also bold text, set up links, change formatting, rename images, move Javascript into a .js file etc.
2. Do you have enough time to make your site search engine friendly? Plan on a minimum of 3 hours for sites that are in great shape and up to 24 hours (or more) for sites that may need a complete overhaul. In our experience, 3 - 6 hours seems to be the norm for time spent on updating SEO friendliness issues.
3. Will you have this time for SEO friendliness work within the next week? Typically, if people do not take action in the immediate future (within the next 5 business days), the project ends up being delayed indefinitely. You need a clear scheduled start date for your SEO work - especially when the holidays are approaching! You need to get things going!
4. Can your business afford to "lend" this time to SEO without experiencing some other negative impact? If the time is not truly extra time you have, then you would be "borrowing" the time from another area of your business. Can you do that without harming another area of your business?
5. If your SEO project becomes bigger than you initially anticipated, will you have the time and attention to continue dedicating to it until completion?
6. Are you an experienced and competent copywriter? If you said no, do you feel you can quickly master writing compelling copy that is also keyword rich?
7. Is the content already on your site something you feel comfortable altering? Often people that have paid for high-end marketing copy on their websites do not want to make any SEO alterations themselves, for fear of altering the effectiveness of their current copy - and therefore affecting their conversion rates.
8. Do you have any prior SEO experience?
9. Do you have the tools or know where to purchase the tools that will help you in keyword selection, site analysis, and reporting and current industry information?
10. Would you rather spend your time working ON your business (i.e., growing it) than IN your business (i.e., taking care of the nitty gritty details rather than the big picture)?
11. Do you have a plan in place to make sure you stay current on all SEO trends and changes so you can maintain your rankings on-going?
To be continued..
a) you have the time to do the work and actually get it done and
b) you can get the results you need so you actually improve your traffic from top rankings.
To determine if you should handle your SEO - check out these questions.
1. Can you work within simple HTML? At a bare minimum, you need to be able to add Meta tags to an HTML document. Ideally, you can also bold text, set up links, change formatting, rename images, move Javascript into a .js file etc.
2. Do you have enough time to make your site search engine friendly? Plan on a minimum of 3 hours for sites that are in great shape and up to 24 hours (or more) for sites that may need a complete overhaul. In our experience, 3 - 6 hours seems to be the norm for time spent on updating SEO friendliness issues.
3. Will you have this time for SEO friendliness work within the next week? Typically, if people do not take action in the immediate future (within the next 5 business days), the project ends up being delayed indefinitely. You need a clear scheduled start date for your SEO work - especially when the holidays are approaching! You need to get things going!
4. Can your business afford to "lend" this time to SEO without experiencing some other negative impact? If the time is not truly extra time you have, then you would be "borrowing" the time from another area of your business. Can you do that without harming another area of your business?
5. If your SEO project becomes bigger than you initially anticipated, will you have the time and attention to continue dedicating to it until completion?
6. Are you an experienced and competent copywriter? If you said no, do you feel you can quickly master writing compelling copy that is also keyword rich?
7. Is the content already on your site something you feel comfortable altering? Often people that have paid for high-end marketing copy on their websites do not want to make any SEO alterations themselves, for fear of altering the effectiveness of their current copy - and therefore affecting their conversion rates.
8. Do you have any prior SEO experience?
9. Do you have the tools or know where to purchase the tools that will help you in keyword selection, site analysis, and reporting and current industry information?
10. Would you rather spend your time working ON your business (i.e., growing it) than IN your business (i.e., taking care of the nitty gritty details rather than the big picture)?
11. Do you have a plan in place to make sure you stay current on all SEO trends and changes so you can maintain your rankings on-going?
To be continued..
Saturday, November 1, 2008
Quality and affordable prescription eyeglasses
At Zenni Optical, you can find a lot of high quality eyeglasses, they are the online store that selling prescription eyeglasses word widely. This well known online prescription eyeglasses is growth rapidly because their eyeglasses are high quality, UV protection, special design that probably suit for the wearers, and the most important thing is they can start selling the eyeglasses at the low price of $8 for the basic prescription glasses.
This amazing deals is very attractive and I believe this will the only online eyeglasses store that really offer this great price. There is an Incredible Stylish New Frames From Zenni, all are uniquely and stylish such like half rim frames; full rim frames; aluminum alloy and so on.
20th of February 2008, Zenni Optical was on FOX news!, with the news of
An online prescription eyeglasses Web site claims it can have you seeing 20-20 for about $20. Zenni Optical offers a wide range of frame styles, using a prescription filled by an optometrist or ophthalmologist.
Zenni introduces the Zenni Optical $ 8 Rx Eyeglasses, which means that the orders including the $8.00 eyeglasses have the following benefit and the full accessories given.
1. High quality and stylish frame.
2. Thin and light, it is about 1.57 index len, convenient to carry everywhere.
3. It is anti scratch coating.
4. Full UV protection for your eyes.
5. Lens edge polishing and beveling.
6. Quality hard eyeglass case.
7. Microfiber lens cleaning cloth.
8. Full guarantee of your eyeglasses order through their website.
As a smart consumer, I believe he/ she will prefer Zenni Optical for the eyeglasses purchase because the quality; safety; durable yet affordable, which hard to find from other place. For more information, please visit to their website.
This amazing deals is very attractive and I believe this will the only online eyeglasses store that really offer this great price. There is an Incredible Stylish New Frames From Zenni, all are uniquely and stylish such like half rim frames; full rim frames; aluminum alloy and so on.
20th of February 2008, Zenni Optical was on FOX news!, with the news of
An online prescription eyeglasses Web site claims it can have you seeing 20-20 for about $20. Zenni Optical offers a wide range of frame styles, using a prescription filled by an optometrist or ophthalmologist.
Zenni introduces the Zenni Optical $ 8 Rx Eyeglasses, which means that the orders including the $8.00 eyeglasses have the following benefit and the full accessories given.
1. High quality and stylish frame.
2. Thin and light, it is about 1.57 index len, convenient to carry everywhere.
3. It is anti scratch coating.
4. Full UV protection for your eyes.
5. Lens edge polishing and beveling.
6. Quality hard eyeglass case.
7. Microfiber lens cleaning cloth.
8. Full guarantee of your eyeglasses order through their website.
As a smart consumer, I believe he/ she will prefer Zenni Optical for the eyeglasses purchase because the quality; safety; durable yet affordable, which hard to find from other place. For more information, please visit to their website.
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