Successful SEO Begins With Keyword Research and Analytics (3)

The Law of Attraction
While the traffic exchange systems mentioned above can send some traffic to your website, you are not going to get rich participating in those systems.

Once you have positioned your website to convert visitors to buyers, it is time to start attracting a larger number of visitors (potential customers) to your website.
There are a number of ways to do this, but two of the most effective are: Article Marketing and Pay-Per-Click Advertising.

Article Marketing
Mark Silver recently produced an exceptional home study course about writing articles that will help you be much more successful in your article marketing activities.
Just last week, a friend of mine told me that he has not promoted his website in over a year, yet he noticed that his website has a steady stream of traffic to it, from the three-dozen articles that he wrote and distributed in 2006 and 2007. He said that his e-book continues to produce new sales each and every month, and the only thing he can really attribute those continuing sales to is the articles that are available on the Internet that are promoting his website and e-book.

Article marketing, in and of itself, is a promotional tool that will allow a marketer to bring regular visitors to his or her website, and if the website does its job well, then the website will be able to convert those visitors to buyers. This is important, because all businesses need money coming into a website early, to ensure that the business can survive financially, until the long-term "recipe for profit" can be found and duplicated reliably.

Pay-Per-Click Advertising
Pay-Per-Click (PPC) advertising is a process where you bid on keywords in the major search engines, through Google Adwords, Yahoo Search Marketing, etc. You tell the search engine companies what words you desire to bid on and how much you are willing to pay for a visitor and the highest bidders for that keyword phrase will be shown above and to the right of the free results in the search engine results pages.
Keyword research, utilizing systems like Word Tracker, NicheBot will enable you to brainstorm keywords and get a good idea of which keywords might be more profitable for your business.

By utilizing Google Analytics or Yahoo's Panama Full Analytics (traffic analysis), an online marketer can follow a visitor from the search engine to the marketer's sales page. Where this is important is it enables an online marketer to uncover the essential business knowledge of which "keywords" will bring people into a website and help convert those visitors into customers.

To be continued..