Many webmasters / online marketers make a common mistake when they begin doing business online. Often times, people do the processes necessary for their success - backwards. Rather than starting at the beginning and working forwards, they start at the end and work backwards. As a result, they waste more money and resources, often breaking the back of their business, well before they start to see any real success in their business.
In my years of helping online marketers promote their businesses, I have seen business models that seemed to have all of the elements necessary to ensure great success. And unfortunately, many of these perfect business models fail miserably, because their owners failed to honor their business with a realistic promotional plan.
Putting the Cart before the Horse
Just recently, I spoke with an individual who started a business in a pretty competitive field. I do not view heavy competition as being a bad thing. In fact, I find that there are often enough customers in any niche to support the additional competitors, especially when a new competitor answers a need not served by the current players.
The individual to whom I refer made his mistake by focusing 95% of his advertising budget on Search Engine Optimization (SEO), before he even knew what keywords would help him to be profitable in his business. He has so far blown $9,500 of his $10,000 to optimize his website for the search engines, and he still does not know what keywords will drive traffic to his website, leading to sales conversions for his website.
His "backwards" approach has left him with only $500 in his budget, with little hope for his future. All I can tell is to be patient, since he has to learn how to "bootstrap" his way to success, now that he has no budget left to build strong and fast.
To be continued..
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