Part Two: Securing Domain Names
Securing Domain Names 1:
Now go to your favorite domain registrar and run a domain registration availability search for the keyword phrase with the highest Success Potential Ratio.
Securing Domain Names 2:
Use dashes! And do not feel like the splits need to be perfect. For example, if you have a possible domain that is three words long, first try it without any dashes. That will be gone, I can almost guarantee. Next try separating each word with a dash. Maybe it is taken, maybe not. If not, grab it. If it is taken, do not despair. Try just one dash between the first two words and let the second and third run together. If that version is taken, move the dash so it is between the second and third while the first and second run together. Chances are you will find one that works. And the best part is the search engines read it as the same keyword.
Keep in mind, this domain and resulting Website is for SEO purposes NOT branding. Who cares how long it is or how many dashes it has and certainly not you. The search engines will love it.
Securing Domain Names 3:
A word of advice. Get your domain name as quickly as possible. The older it is the better in Google's eyes. And they actually run date scans on domains using a Whois registry so they know the exact date and minute the domain was registered.
If you have not used one, check out AllWhoIs.com or BetterWhoIs.com and enter any domain name. It tells you all kinds of stuff, including the owner, registrar, date or registration and even the owner's home phone and address if that is what he or she used to register.
Securing Domain Names 4:
As for the domain type, .com is best bet and .net and .org extensions also do well. I do not bother with the others and I really strive for .com whenever possible.
To be continued..
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