The right balance in logo creation

In a business, logo creation is as crucial as setting up a business plan. It is not as easy as going to a designer and having him create a cool, modern symbol with a ripped off tag line.

It goes beyond what you think is the hype. Instead, it requires a deeper understanding of your business, how it can be best represented, the overall impression it leaves on its viewers and if it is sticky enough to be retained in the minds of your market.Your logo's every curve and color must exist for a reason. All elements should come together to contribute to an overall powerful and clear message easily conveyed to anyone who sees it.

Firstly, colors mean something. Some colors make you mad, some make you calm and some make you agitated and so on. Every color has a psychological impact on people and a good mastery of such knowledge will prove to be very useful in creating your logo.

Second, composition of Elements, Selecting the right images shapes for your logo and arranging them also requires a good amount of thought. Overdone logos with a lot of curves and circles might leave you confused and overwhelmed. At the same time, some are too simple that it leaves you unimpressed with no clear idea what the business behind that logo wants to say. Investing time and effort on trial-and-error tests on your logo might seem a tedious task, but once overcome, you will reap the rewards with more response and more results from your viewers.

Third, before we think of what color or shape, at the base of our minds is what your logo should symbolize. The "what" comes first before the "how". From the base sketch, to the colors, to the shapes, always check if every addition gives more value to your logo in association with your brand. In addition to the value of the parts of your logo, another thing you should keep a keen eye out for is the overall balance of your design. You must think about how to balance your logo design well enough that each stroke is where it should be and everything taken in its totality equates to a clear message so that people can understand:
- What your business does and what it believes in
- The products and services you provide
- The advantage of choosing your products and services over others

Going over some popular logos very familiar to us, we notice the use of small fonts, use of the color red and arches. Let us dissect these elements for a minute.
Big companies use small fonts to convey that despite the enormous size and spread of their organization, people from all walks of life, even the less prestigious, can still make business with them. A small type makes people less daunted and rather more at ease in approaching the company.

This is the article about the logo usage at your website or blog, and this source is gather from Entireweb Newsletter, About the Author: Kaye Z. Marks.