Keyword and description meta tags optimization tutorial for better search engine rankings. You ever wondered why some web pages get higher search engine rankings than others. You may have read or heard of a hundred ways to improve your page ranking and tried them all. Only to see dismal results and wonder what the heck went wrong. So I thought I would share the information to get your webpage get high rank in the search engines.
Here are the 10 rules I use to search engine optimize a page for keywords and description meta tags.
1. First let's assume that you already know what the page is about and have already created it. This is not a tutorial on how to write web pages. Rather guidelines for search engine optimization using your meta keywords and description tags.
2. Primary meta keyword (the first one) must be an exact match with the file name of your page. This lets the search engines match up your keyword with your page and give your page higher relevancy.
3. Use only 5 keywords in your meta keywords tag. More than that and the search engines might think you are keyword spamming and won't list your page.
4. Use all of your keywords in your meta description, with the primary keyword as close to the front as possible. Definitely within the first 5 words of your description.
5. Meta description should be between 100 and 200 characters. It is important to get a solid description of your page.
6. Line up your meta keywords up too resemble a sentence. Although search engines don't read your keywords as a sentence verbatim, it should reflect well what your page is all about. See the meta keyword tag above.
7. Proof read your content twice. You should always proof read your work before you post for a lot of good reasons like spelling, grammar, placement and paragraph distribution.
8. Put your meta description all on one line in your html code. This will ensure that the search engines reads it all.
9. Never use more than 3 words for your primary keyword (and file name). People rarely search for a keyword phrase over 3 words long. Too many words in a keyword phrase and the search engines may not find enough relevancy to list your page in the results.
10. Use your primary keyword in the first and last paragraph of your page. The search engines will give more relevancy to your page if they find your keywords at the beginning and the end of your page.
Use your primary keyword as a text link in your page only once. Not twice but definitely once. If you don't want your visitors to leave your page make that link an "add to favorites" bookmark. In summary use these tips to increase your search engine rankings. Optimizing your keyword and descriptions should improve the relevancy of your page and boost your search engine rankings.
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