How well you do in this "link quest" will largely determine the success or failure of your site or online business. Assuming of course, you are going after free organic traffic from the search engines and not using Pay Per Click or other means of succeeding online.
Link building and achieving top placements in the search engines (especially Google) has been my main objective for over ten years of online marketíng. Over the years, I have tried hundreds, if not thousands of link building methods in order to get those links. I would like to discuss briefly some of those methods and then explain in full detail my four favorite and most effective proven ways to get quality one-way links.
First, some general tips on how you should approach your link building from the get-go. You must realize the web is based on content; web surfers/users are looking for quality content. If you can supply valuable content that surfers want, you will build your links naturally. People will see your content and want to link to it. This process is often referred to as link baiting - you make your content/offer so irresistible, they will not only want it but they will go out of their way to tell others about your fantastic content.
Be careful not to link to "spammy" link farms and it is probably a good idea to always check the Gooogle PageRank (PR) of any site or page you link to on the web. Many cautious webmasters/ marketers will not link to anything less than a PR3 page but use your best judgment here.
There are numerous ways of getting quality links:
- place your links in directories - free and paid.
- join online forums and place your links.
- do recommendations and testimonials.
- viral videos with your embedded links.
- join social media sites like MySpace, Facebook, etc.
- use hub traffic sites like Squidoo and Hubpages.
- use Google sites like Google News, Google Docs, Google Knol.
- use Wikipedia to build links.
- use Yahoo Answers and those types of sites.
- use eBay and sites like Craigslist.
- use viral ebooks and software programs.
Now, I have used all of the above link building methods and many more over the years but I would like to explain to you my most effective link building techniques, these are the proven methods that have worked for me. No doubt you may have heard of many of these link building methods before but here goes:
Article Marketing
This is still one of the most effective ways to build good one-way links to your site. I know this is "old school" but it still works. There are rumors Google is cracking down on article links but for now links in your article resource boxes are still very effective.
Article marketing is my most effective technique at building links. My sites and my online marketing were going nowhere until I started writing articles. Now I do aggressive article marketing using all the major online article directories. The Top 5 I Use Are: EzineArticles, GoArticles, Isnare, Ideamarketers, and Buzzle.
Now just look at my stats from EzineArticles alone and you will know why I use them.
Account Statistics
Articles Views: 421,327
Profile Views: 2,573
Articles Published: 4,787
URL Clicks: 49,480
Emailed: 115
Live Articles: 203
I have roughly 200 articles which have been viewed over 400,000 times which has sent around 50,000 visitors to my sites. Plus, I have around 5,000 places where my articles are published. And this is only for one online article directory - I have my articles in hundreds of them.
Whether you are just a webmaster or into marketing online you must realize all this stuff is a "numbers" game. The more content you have out there, the more links you have on the web the more traffíc and visitors you get coming to your site. It is not rocket science, it is simple math. The more links you have, the higher probability someone will click them and come to your site.
The same goes for high rankings in the search engines, the more good quality links you have, the higher your rankings. Article marketing will give you highly targeted keyword links to your web pages. I also use SubmitYourArticle which will automatically submít my articles for me to many dífferent article directories. I use this service to save time, but you can hand-submit your articles.
One last point about article marketing, you are not just using articles to build links, you are also using articles to "pre-sell" yourself, your site and/or your product. it is a very effective way of funneling interested visitors/buyers to your site. Many of my sales are already made before visitors reach my site.
AddThis Bookmark
Now I am not really into the "social media" sites but that has not stopped me from using them to my advantage. And it would be a BIG mistake not to use these social media sites for your link building.
Sites like MySpace, FaceBook, YouTube, Twitter, Digg, Linkedin and thousands of others are very important for link building. They are becoming even more important as Google moves away from articles and focuses on the "real interactions" taking place on these sites.
Couple of years ago, I added the free AddThis Bookmark to all my sites. This is a simple code which lets your visitors bookmark your site or content in any or all of the major social media sites.
What actually happens is that your visitors are building your links for you. I have gotten hundreds of links from these sites just by placing this simple bookmark on my sites. Truth be told, I nearly laughed at this idea at first sure visitors to my sites would automatically bookmark and build links for me? No way that would happen?
Wrong again!
This really works, so if you want this simple way of building links, just use the Addthis.com bookmark to your site or pages.
Google Alerts Link Building
This method of building good quality one-way links does take a little more work, but it is extremely effective, especially for getting high rankings in Google.
Here is how it works:
You sign-up for Google Alerts for your major keywords that you are promoting. Google will send you email alerts whenever a new page/site/link is created containing your keywords. You then go to those newly created pages to make a comment and add your link.
Many of these new pages will be on blogs so you can easily add your comment and link. The trick is to add valuable comments/content which the site moderator will approve because it adds to his/her site's value. Many will also approve your link because your link is related to their site and this is just good SEO practice.
The key here is to put yourself and your site in the whole discussion of related blogs, sites and forums relevant to your content. You want your site in the whole mix of things so that relevant links will flow naturally from the discussion. Now all your links will not be accepted, but you can easily add 2 or 3 links each day with very little time spent on this. Great way to build links, hope you can give it a try.
Press Releases
I am just starting this method of link building, but what I have seen so far tells me this is a very effective way to build links. it is not cheap, I use PRWeb and I believe it is $200 for a release. You can get a cheaper price at around $80 but you do not get the full benefits at this lower price.
Press releases are very effective because you can embed your links with your "anchor text" into the body of your press release. Other sites pick up your release and place it on their site with your keywords/ links embedded. This seems more like natural link-building which the search engines love, especially Google.
Again, depending on your marketing budget, press releases can be a very effective way of building links. I have noticed sites going from a PR0 to PR4 in less than 6 months using this method and also getting top 5 rankings in Google in the process. Keep in mind, sites displaying press releases are usually already highly ranked in Google so some of their PR juice is passed on to your site.
I hope this article has given you some fresh ways of building your one-way links. Consistently build these links to your site over an extended period of months or even years and you will succeed online.
Source From SitePro News
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