Does dominating Google rankings quick and easy sound too good to be true? It really is not. Following are a bunch of surefire SEO tips that have kept hundreds of clients' sites on top of Google for years, with new ones every month.
There is a lot to cover and I will keep the info short and sweet. Let us start with the domain name.
Domain Names:
Age: Make sure your domain name is at least six months old. If it is more than a year old, that is even better. Google often (but not always) likes domains to be at least six months old before indexing the site. How do they know? They use a "whois" database like the one at: http://www.allwhois.com
Go there and enter your domain if you want to see what Google can instantly know about your site.
TLD Type: TLD stands for Top Level Domain, which is to say the letters after the dot. The best ones to have are ".com, .net. .org and .edu." These get the most play in Google's top 3 rankings for just about every keyword you can imagine, with ".com" and ".edu" being the best.
Embedded Keywords: If you have your main keyword as a dotcom domain name with even just halfway decent page text and some good inbound links you can usually nail number one on Google for that keyword.
Dashes: Having a dash in your domain name might be bad for branding, but it can open whole new doors of opportunity for your search engine optimization efforts. You see Google treats a dash as a null value and can take them or leave them with equal indifference. So, if your main keyword phrase is a few words long, you can place a dash between each word. If that is taken, just try one dash separating the first and second words but leave the second and third word grouped together. You get the idea. Just keep trying combinations until you have one that works and scoop up the domain. Even if you sit on it for six months, you will have it when you want it.
Now on to the next big item; keywords. The best keyword embedded domain name in the world will mean little if nobody is searching for that keyword. That said; let us find the best keywords possible for your site. Here is how.
Keywords:
Keywords in Demand: Let us snoop into Google's keyword database and find some winners. Go to Google Keyword Tool and enter any keyword or phrase you think your target audience is looking for. Now click on the top header link to sort by desired search volume to see which words get the most searches.
Go Long: And do not be afraid to use longer keywords as long as they get plenty of searches. Not only will this narrow the tasks of your workload for actual optimization but it will open all kinds of new options for finding great (dash laden) domain names and even help cut back on your competition.
Narrow Your Field: Now take the top ten or so relevant keywords and phrases and list them in order of "Approximate Monthly Searches Performed." You might want to paste the keyword into one column of a spreadsheet and the number of searches into the next column. This next part takes a bit of math so we might as well let Excel do it.
To be continued..
No comments:
Post a Comment