Tips when hiring SEO experts:
- Whenever using a company in order to improve your SEO, always check out the Google Rank of their website. Since SEO is not that well known in management circles, there is a lot of companies that will try to sell SEO skills while there own SEO are terrible.
- Also try to get some form of guarantee. It is very rare that marketing companies ever give guarantees about the effects of their efforts, but if they actually do, you know they are serious about their skills.
- Try to get clear benchmarks to calculate the results of the SEO campaign. For example monitor the number of visitors that your website receives that came from natural search engine queries during and after the time of your campaign. (If your marketing team do not know how to get these figures, do not use them.)
- Make sure your SEO team have a clean record. Sometimes SEO companies may get desperate in order to get results and might step over the moral line by trying to fool search engines with unnatural 'black hat' methods. When caught out, these websites are usually banned from search engines and will not show in any search result. To look into any company's track record simply Google them. Disgruntles clients tend to write their bad experience in public forums that will normally be listed in Google's search results just below the company's own website.
Good luck with your marketing campaign!
Source From Entireweb Newsletter
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