As an online business you need to work to establish a reputation that is used as a calling card for potential customers.
The web already has enough scam artists and fly-by-night operations so when I find a point of positively I cling to it and then point it out to others.
The establishment of a strong work ethic combined with consistently providing the best possible service can do wonders for your business in the long term.
Someone once told me, "You really should take the high road. There is a lot less traffic." At first I smiled, but it is true. We all know someone who is adept at cutting corners. Perhaps we have encountered a business that left us high and dry after they got our money. We like those 'high road' companies.
What we want as business owners are those glowing testimonials that profess the depth of our commitment to excellence. These are words that may well encourage others to buy our product or use our service. Those precious words will not come if the customer is just another dollar figure.
As a business owner you place your name and reputation on every order you ship out. You stake the trust others would like to place in you on the way you handle issues that come up.
It is a whole lot easier to lose a reputation than it is to gain it back. Reputation is an investment in your future. It is an investment that can go away if you do not protect it wisely. What that means for a business owner is you have to put your customers first. Their concerns need to be a concern for you. Their issues require you be a problem solver. Deliver more than you have to and show absolute respect to your customers. After all, they are the ones you serve.
Source From Entireweb Newsletter
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