7 Tactical Reasons to Use Mini Campaign Websites

How many websites should your company have?
That is a question that comes up often in discussions with clients, but perhaps the idea has not crossed your mind. Why would any company need more than one website? Not to be glib but the answer is as many as you need, but how many is that?

If you are a large corporation, it is fairly obvious that you need a separate site for each brand you offer, and a separate site for corporate background material and perhaps investor information.

But what if you are a small or medium-sized company with a limited number of products or services? Then the question becomes, do your products relate to one another? Does one item flow into the next? Is your audience for each product or service the same? And what about totally different audiences for the same product: audiences that need to be approached with totally different tactics? And then there are special circumstances like new product launches, time sensitive marketing campaigns, and limited availability offers?

Mini Campaign Websites and Alternative Marketing Websites are an effective method of enhancing your marketing efforts and targeting optional audiences you wouldn't have otherwise reached using your traditional sales marketing approach.

1. Focus Your Presentation: eliminate distraction and non relevant clutter.
It is human nature to want to get your money's worth, but when it comes to website marketing this can be counter-productive. Wanting to cram everything you provide into one website aimed, or more to the point not aimed, at every interested audience only creates clutter and confusion. Forcing visitors to sift through reams of material only creates frustration and irritation, and with a click of a mouse they're off to the next competitor listed on their favorite search engine before they even get to your relevant information.

A campaign or brand specific website allows you to get right to the point. Greet your targeted audience with a signature video Web-host supported by appropriate images and text. If a lot of text material is required, then have it turned it into an audio presentation so the material is made more accessible, understandable, and easy to absorb.

A focused brand or campaign site shortens the sales cycle by making what you provide clear and distinct; it provides visitors with the sense that you are both competent and innovative in what you do and how you do it.

To be continued..