Do not make the mistake of thinking that if there is a big empty space in your ad that you have to fill it with something. Just include the pieces that are necessary to effectively convey your idea or message. If you just have too much information that has to be conveyed about your product, you should save it for a brochure or catalogue instead of jumbling it all together in your advertisement.
There are no hard and fast rules dictating how much or how little space you should have in your ad, but a good rule of thumb is to leave at least one fourth of ad space empty.
The same applies to the images you use in your ad. When taking photos keep it clean and free of distracting clutter. Use a background that will accentuate your product and make it stand out. For example, using an image of your product against the back drop of your office's out of date wallpaper.
Space can make your ad design sleek and professional in appearance and that is what will make an impression on consumers. Sometimes, it is not what you do with the space you are given, it is what you do not do that counts.
Source from EntireWeb Newsletter
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