Ways to Create Killer Landing Pages

In the field of online marketing, a landing page is the page that appears when a potential customer clicks on an advertisement or a search engine result link.

It is sometimes known as a lead capture page and usually displays content that reinforces the message contained in the ads.

From my opinion, the landing page, you can place your logo on the top left or display your branding products images; and try not to place too many external links on the landing page that do not relate to your website contents.

There are two main types of landing page:

1) Reference Landing Page
Reference landing pages deliver information relevant to the visitors. This could include text, images, links or other elements not requiring interaction.

2) Transactional Landing Page
Transactional landing pages ask visitors to complete a transaction such as clicking on an advertisement, filling out a form or downloading a file with the aim being immediate or eventual conversion of that prospect to a sale. To aid the capturing of new leads, transactional pages generally seek visitor contact details such as a name, email address and/or a telephone number.

Landing page quality can be measured by the percentage of visitors who complete the desired action. Since the Return on Investment (ROI) of pay per click (PPC) campaigns is often determined by the conversion rate, advertisers should be constantly testing, tweaking and improving their landing pages.


Why Are Landing Pages Important?
The landing page is usually customized very closely to the advertisement which triggered it. Landing pages are vital in order to "close the sale" and encourage visitors to take the action you want them to take. By adding a parameter to the landing page URL, advertisers can measure the ROI on their PPC ads based on relative click-through rates.

Landing pages on your site also means that some visitors will not ever see your home page. First impressions have not ever been so important, so you need your landing pages to represent your business, product or service in order to increase your sales volume.

Partial Source from SitePro Newsletter.