Article 1: Googles Rendition of the Hawthorn Effect
For those that are not familiar with the term "Hawthorn Effect" here is a brief definition and explanation.
The term Hawthorn Effect refers to the tendency of some people to work harder and perform better when they are participants in an experiment. Individuals may change their behavior due to the attention they are receiving from researchers rather than because of any manipulation of independent variables.
This effect was first discovered in 1924 and named by researchers at Harvard University who were studying the relationship between productivity and work environment. Researchers conducted these experiments at the Hawthorn Plant of Western Electric in Chicago Il. and found that productivity increased due to attention from the research team and not because of changes to the experimental variable.
So, how does this relate to Google in this century?
Google is watching you. Before you get excited and run to grab your bathrobe, I do not mean in a clandestine or illicit way but in a user behavioral and beneficial manner. Google is working on several products and projects that will eventually reshape how the search engine will respond to your interaction. Google captures your request for information and measures the response to the data it provides to you. By measuring your response, Google obtains key data that helps them understand how to better manipulate the results that are being returned to you. There are several tools currently in place or that are in various stages of beta testing to help them determine their course of action and refine their process in their effort to produce a better user experience for you - their customer.
One such tool is the "Web History" utility that is now available to all users of Google Search. Using this tool, Google will collect information about the sites you visit and use it to generate a better response to your queries. Some of the key points of the utility are:
1) The ability to view and manage your web activity search across the full text of the pages you have visited, including Google Searches, web pages, images and news stories.
2) Get search results that are more personalized and based on the things you have searched for on Google and the sites you have visited.
3) Get reports on your trends and web activity, how many searches did you conduct and at what time of the day. Which sites do you frequent the most?
How will Web History affect the Search Engine industry?
It will help Google provide you with results that you want to see the most, and, when combined with another tool in the beta process, will help remove items that you are not interested in seeing in your search results.
Want to try an experiment?
Break out your google goggles and let us get started! Begin by creating a user account with Google. Then turn Web History on for a week or so, and chase your tail looking at keywords that are specific to the ranking of your website or a site you are maintaining. Check several times a day, closing and relaunching your browser each time you check. Eventually you are going to see a message near the top of the window that the results of your search are being influenced by Web History. Pay attention to where your site is ranking with Web History turned on.
Now, after a week of allowing "Web History" to collect some information, go to your google account and turn it off, and check your page positions on Google for the same Keywords? Did you see any difference? Google is watching you and capturing your behavior and they are manipulating your search results to match your expectations and what they perceive is your preference based on the "experiences" they have collected from you. If Web History perceives that Blue Donuts by a particular manufacturer are important to you in the majority of your searches, they will bubble to the top of the page while other Blue Donuts by different manufactures will sink lower and lower.
Is it the end of the Search Engine Optimizing Industry?
Probably not, factors that will account for the appearance of one sites links above another may not be completely limited to the users interaction and preference in the future, other traditional factors such as content and page ranking may continue to play a part in winning the position on the page ahead of some of the clients perceived preferences, in addition to other new developments currently underway.
Does it end here?
I for one do not think so. There is at least two more prominent areas where Google can capture user preferences and then modify the result set to meet their expectations, and they are actively testing or running programs to do exactly that right now.
Source From Entireweb Newsletter
Sunday, September 20, 2009
Friday, September 18, 2009
Ten Website Design Rules For High Search Engine Rankings
While millions of people run some sort of website, only a few, it is estimated at only 1 to 2%, are really successful in accomplishing what they want on the Net. The main reason for this is the lack of well defined goals and the necessary focus to achieve them. A great plan goes a long way. Part of a good plan is web design.
Successful website design lets your visitors focus on the most important part of your website: the content. Whatever the content is, sales pages or valuable information, great website design makes your visitors feel comfortable taking notice of your content. Because it is your content that has to do the job, whether selling, generating leads, picking up subscribers or whatever it is that you want your visitors to do. Therefore, the first and most important factor of website design is to get your content indexed and listed in the search engines. No listings means no free traffic. You can still buy it, but at what cost? Better to use search engine optimized website design.
So, how do you do that? Below are 10 rules for successful website design.
1. Use a search engine optimized template. Using a great template makes your life easier because all your pages will have the same lay-out which makes adding and updating websites a breeze. Templates will save you tons of time maintaining your websites.
2. Use Meta Tags. The keyword meta tag is not that important any more. But the Title tag is. In fact, it is the most important meta tag and so many websites do not use it. Search engines use the title tag to see what your page is all about and list it in their result pages. Also, they use your description tag as added information. it is a great way to entice searchers to click on your webpage when they find it.
3. Use CSS. With CSS, abbreviation for Cascading Style Sheets, you can control the style and layout of multiple web pages all at once. In other words, your website layout and style design is defined in one place and one place only. Change your css file and your complete website will be updated.
4. Delete all the crap and focus on your content. Flash and JavaScript are funny, but very often they do not serve a purpose. Instead, they fill up your visitors' computer memory and make them run slow. Dump it. Using as little code as possible is the best way to guarantee good search engine positioning.
5. Have simple and clear navigation. You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered drop down menus. If your visitors do not know how to navigate, they will leave your site.
6. Reduce the number of images on your website. Yes, I know a picture can say more than a thousand words, but many pictures do not. They make your site load very slowly and more often than not they are very unnecessary. And, if you have an image that says more than a thousand words, make sure you optimize it to a minimum file size and offer a larger version as an option.
7. Use a sitemap. Site maps are a great way to take search engine robots by the hand and show them all the pages of your site and also help them understand what each page is about, which means it makes your site more search engine friendly and helps get a higher ranking.
8. Write crisp HTML that will validate. When they arrive at your site search engine robots only see a bunch of HTML codes. No fancy images, no colored text, nothing of that kind. So to make search engines understand what your website is about and show them that it deserves to have a high ranking, you need to speak to them in their own language: crisp HTML coding that will validate! Do not use deprecated HTML coding, make sure your website complies to w3 org web standards and make sure it is cross-browser compatible.
9. Write one page for one keyphrase and use the keyphrase as the page name. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. Without doubt you have researched the keywords and keyphrases you want to get listed for. Now, use them as the name of these blocks and individual pages at your website. Use synonyms inside the pages, so the search engines will get a good idea what your website is all about.
10. Keep your content limited to 500 pixels. For optimal reading convenience, a width of 500 pixels is recommended with a font size of 11 or 12 pixels. it is the easiest way for our eyes to read the text. Use dark text on a light background.
Source From SEO News
Successful website design lets your visitors focus on the most important part of your website: the content. Whatever the content is, sales pages or valuable information, great website design makes your visitors feel comfortable taking notice of your content. Because it is your content that has to do the job, whether selling, generating leads, picking up subscribers or whatever it is that you want your visitors to do. Therefore, the first and most important factor of website design is to get your content indexed and listed in the search engines. No listings means no free traffic. You can still buy it, but at what cost? Better to use search engine optimized website design.
So, how do you do that? Below are 10 rules for successful website design.
1. Use a search engine optimized template. Using a great template makes your life easier because all your pages will have the same lay-out which makes adding and updating websites a breeze. Templates will save you tons of time maintaining your websites.
2. Use Meta Tags. The keyword meta tag is not that important any more. But the Title tag is. In fact, it is the most important meta tag and so many websites do not use it. Search engines use the title tag to see what your page is all about and list it in their result pages. Also, they use your description tag as added information. it is a great way to entice searchers to click on your webpage when they find it.
3. Use CSS. With CSS, abbreviation for Cascading Style Sheets, you can control the style and layout of multiple web pages all at once. In other words, your website layout and style design is defined in one place and one place only. Change your css file and your complete website will be updated.
4. Delete all the crap and focus on your content. Flash and JavaScript are funny, but very often they do not serve a purpose. Instead, they fill up your visitors' computer memory and make them run slow. Dump it. Using as little code as possible is the best way to guarantee good search engine positioning.
5. Have simple and clear navigation. You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered drop down menus. If your visitors do not know how to navigate, they will leave your site.
6. Reduce the number of images on your website. Yes, I know a picture can say more than a thousand words, but many pictures do not. They make your site load very slowly and more often than not they are very unnecessary. And, if you have an image that says more than a thousand words, make sure you optimize it to a minimum file size and offer a larger version as an option.
7. Use a sitemap. Site maps are a great way to take search engine robots by the hand and show them all the pages of your site and also help them understand what each page is about, which means it makes your site more search engine friendly and helps get a higher ranking.
8. Write crisp HTML that will validate. When they arrive at your site search engine robots only see a bunch of HTML codes. No fancy images, no colored text, nothing of that kind. So to make search engines understand what your website is about and show them that it deserves to have a high ranking, you need to speak to them in their own language: crisp HTML coding that will validate! Do not use deprecated HTML coding, make sure your website complies to w3 org web standards and make sure it is cross-browser compatible.
9. Write one page for one keyphrase and use the keyphrase as the page name. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. Without doubt you have researched the keywords and keyphrases you want to get listed for. Now, use them as the name of these blocks and individual pages at your website. Use synonyms inside the pages, so the search engines will get a good idea what your website is all about.
10. Keep your content limited to 500 pixels. For optimal reading convenience, a width of 500 pixels is recommended with a font size of 11 or 12 pixels. it is the easiest way for our eyes to read the text. Use dark text on a light background.
Source From SEO News
Saturday, September 12, 2009
Do You Need A Dedicated Server?
If you currently run or are planning to start up a website that deals in e-commerce, or runs any kind of service, you may want to think about your hosting requirements. You will probably be expecting a great deal of traffic and you will want to make sure that your customers have a great online experience of your business, so perhaps you should consider using a dedicated server.
What is a dedicated server?
Normally when you buy hosting from a company, you use a shared server, which you share with other webmasters. You will each have a certain amount of bandwidth and disk space, as specified when you sign up for hosting. The problem with this is that if you are expecting a lot of traffic, your visitors may experience delays and your site may have difficulty loading with extreme traffic. In these cases it is wise to invest in a dedicated server. This means that you do not have to share the server with anyone else. It is just for your website.
This has a number of advantages:
1. Security
Since no one else is sharing your web space, a dedicated server is far more secure. If you are trading in large amounts each day this kind of extreme security can be vital to protect you and your customers.
2. Storage
Of course you will have much more space. You can have far more images, videos and all sorts of other features.
3. Bandwidth
The bandwidth is all yours, so traffic coming to your site will have no problems accessing your site at full speed.
4. Control
Your own server means more control. There are no other webmasters to worry about, so you have many more control options.
5. Software
The possibilities for using various scripts and software are endless with your own dedicated server.
6. Speed
You will find that a large site with many features will load very quickly, as the server is all yours, so no other websites are loading from it.
Are there any disadvantages of using a dedicated server?
A dedicated server is a lot more expensive than regular hosting options. I suppose you just need to think of the large difference it will make to your site. After all one security slip up and your ecommerce site could suffer far bigger losses than the cost of a dedicated server.
Is it time for me to upgrade to a dedicated server?
You will know when it is time for you to think about this option, when you begin to approach the limit of your current hosting option. If you only have a basic hosting plan it may be possible for you to simply upgrade to deluxe and meet your needs, but if you already have the top package a dedicated server may be what you need. It is also an important consideration if your company deals with secure information, such as credit card details.
Source From Entireweb Newsletter
What is a dedicated server?
Normally when you buy hosting from a company, you use a shared server, which you share with other webmasters. You will each have a certain amount of bandwidth and disk space, as specified when you sign up for hosting. The problem with this is that if you are expecting a lot of traffic, your visitors may experience delays and your site may have difficulty loading with extreme traffic. In these cases it is wise to invest in a dedicated server. This means that you do not have to share the server with anyone else. It is just for your website.
This has a number of advantages:
1. Security
Since no one else is sharing your web space, a dedicated server is far more secure. If you are trading in large amounts each day this kind of extreme security can be vital to protect you and your customers.
2. Storage
Of course you will have much more space. You can have far more images, videos and all sorts of other features.
3. Bandwidth
The bandwidth is all yours, so traffic coming to your site will have no problems accessing your site at full speed.
4. Control
Your own server means more control. There are no other webmasters to worry about, so you have many more control options.
5. Software
The possibilities for using various scripts and software are endless with your own dedicated server.
6. Speed
You will find that a large site with many features will load very quickly, as the server is all yours, so no other websites are loading from it.
Are there any disadvantages of using a dedicated server?
A dedicated server is a lot more expensive than regular hosting options. I suppose you just need to think of the large difference it will make to your site. After all one security slip up and your ecommerce site could suffer far bigger losses than the cost of a dedicated server.
Is it time for me to upgrade to a dedicated server?
You will know when it is time for you to think about this option, when you begin to approach the limit of your current hosting option. If you only have a basic hosting plan it may be possible for you to simply upgrade to deluxe and meet your needs, but if you already have the top package a dedicated server may be what you need. It is also an important consideration if your company deals with secure information, such as credit card details.
Source From Entireweb Newsletter
Thursday, September 10, 2009
The Best Online Marketing Strategy
Tips for Starting a New Online Business
One of the biggest mistakes that many businesses online and offline make is that they do not have a plan for success. Even though it is an online business, you should still have a business plan and you should have a search marketing strategy and know that you are targeting a large enough market. You should do searches online on Google, and Yahoo, and MSN, and see which of your competitors come up for that search term.
You should also do some market research analysis so that you know which search terms people are searching for the most. Some search terms might only produce a couple, 10 or 20 searches a day, and other search terms might have several thousand a day. You will need a big enough market to target because you will be sharing that market with your competitors.
What it all comes down to in the end is that you have about 10 or 20 competitors on the front page of Google, Yahoo
The goal of all of these marketing techniques is to get a higher search engine ranking for the search terms you are targeting. All of the methods above include backlinks to your website. Backlinks to your website is the number one criteria used by search engines to rank your website.
Online Market Penetration
After you have done your market research, the next thing you will want to do is to determine if it is a growing market. One of the ways you can discover if you are in a growing market is by using Google Trends. When using Google Trends, enter a search term which describes your business or industry into the search box and view the trend line in the results. If the trend line is moving up then you are in a growing market. If the trend line is moving down, then you are in a declining market. This will give you a good indication if it would be worthwhile for you to launch your business.
Another way to tell if there is room for you in a particular market is to look at your online competitors. Often times if their websites have not been updated in a while, it can indicate they are doing a good business. Also, if you have to scroll down to the second or third page of the search results before you find a decent looking web page, that can indicate a large market.
and MSN. You need to do the following well, to compete with these competitors.
1. Your website needs to have a better presentation than your competitors. This means a more engaging demonstration of the products and services you sell.
2. You need to come up as high as possible in the search engines either through search engine marketing or paid sponsored ads also known as pay-per-click.
3. Optimize your website so that search engines can find you organically. This is also known as search engine optimization.
Common Mistakes Beginners Make
1. They start targeting and promoting keywords before they know the value of the keywords they are promoting.
2. When using pay-per-click advertising, they direct everyone to the front page of their website. As much as possible, direct your ads to a detailed web page which matches up to your prospective customers search term.
Tips for a Successful Online Advertising Campaign
1. Have a customized landing page, which takes the prospective customer to the exact product, or service page for which they are searching.
2. To have a cost effective online marketing strategy there needs to be enough people searching for your product or service.
For example, if someone is searching for a particular type of guitar, your ad should feature that particular type of guitar. The more specific you are and the less searching the perspective customer has to do once they get to your web page, the more likely they are to contact you, buy your product, or take the action you want them to take.
You will need to research which search terms or keywords are searched on more frequently than other search terms so that you can make sure that you have the largest audience possible. You can do this using Google's keyword tool. Doing just this small amount of market research can make the difference between success or failure of your online business venture. For example, if you are selling Widget A and there is only ten people a day in your area searching for Widget A, you are not going to be very successful. If however, there are 100,000 people a day searching for a Widget A and you only have two competitors who also sell Widget A, then there is room for you in that market.
Google's Keyword Tool and How to Use it
The first place to start with researching your keywords is the Google keyword tool, found here: https://adwords.google.com/select/KeywordToolExternal
Below are some useful features of Google's keyword tool:
1. You can enter various phrases describing your businesses products or services into the search box. The tool will give you results on different phrases and synonyms matching your description. It will also tell you which search terms produce the largest amount of traffic on a monthly basis.
2. If you are targeting the entire United States then the monthly traffic column per keyword is very accurate. If you are targeting a particular state within the United States then you would need to divide that number by the percentage of population in that state.
3. Google's keyword tool also has a column that indicates the average cost per click for each search term. This can be helpful for forecasting how much to price your product or service. For example, if you are selling something for $10.00 and it costs you $10.00 to get enough people to your website before anyone buys your product then you need to rethink your pricing model. If however, your product sells for $20.00 and it only costs you $5.00 in advertising before someone buys your product, then you have a cost effective marketing campaign.
Other Search Engine Marketing Strategies
In addition to pay-per-click, you can pursue search engine marketing techniques such as:
1. Article Marketing.
2. Directory Marketing.
3. Community Forum Marketing.
4. Channel Partner Marketing.
The goal of all of these marketing techniques is to get a higher search engine ranking for the search terms you are targeting. All of the methods above include backlinks to your website. Backlinks to your website is the number one criteria used by search engines to rank your website.
Online Market Penetration
After you have done your market research, the next thing you will want to do is to determine if it is a growing market. One of the ways you can discover if you are in a growing market is by using Google Trends. When using Google Trends, enter a search term which describes your business or industry into the search box and view the trend line in the results. If the trend line is moving up then you are in a growing market. If the trend line is moving down, then you are in a declining market. This will give you a good indication if it would be worthwhile for you to launch your business.
Another way to tell if there is room for you in a particular market is to look at your online competitors. Often times if their websites have not been updated in a while, it can indicate they are doing a good business. Also, if you have to scroll down to the second or third page of the search results before you find a decent looking web page, that can indicate a large market.
If you want a successful online business, follow these steps:
Do the market research, do a competitive analysis and research the market trends for your industry, then you will be successful in your new online business.
Source From Entireweb Newsletter
One of the biggest mistakes that many businesses online and offline make is that they do not have a plan for success. Even though it is an online business, you should still have a business plan and you should have a search marketing strategy and know that you are targeting a large enough market. You should do searches online on Google, and Yahoo, and MSN, and see which of your competitors come up for that search term.
You should also do some market research analysis so that you know which search terms people are searching for the most. Some search terms might only produce a couple, 10 or 20 searches a day, and other search terms might have several thousand a day. You will need a big enough market to target because you will be sharing that market with your competitors.
What it all comes down to in the end is that you have about 10 or 20 competitors on the front page of Google, Yahoo
The goal of all of these marketing techniques is to get a higher search engine ranking for the search terms you are targeting. All of the methods above include backlinks to your website. Backlinks to your website is the number one criteria used by search engines to rank your website.
Online Market Penetration
After you have done your market research, the next thing you will want to do is to determine if it is a growing market. One of the ways you can discover if you are in a growing market is by using Google Trends. When using Google Trends, enter a search term which describes your business or industry into the search box and view the trend line in the results. If the trend line is moving up then you are in a growing market. If the trend line is moving down, then you are in a declining market. This will give you a good indication if it would be worthwhile for you to launch your business.
Another way to tell if there is room for you in a particular market is to look at your online competitors. Often times if their websites have not been updated in a while, it can indicate they are doing a good business. Also, if you have to scroll down to the second or third page of the search results before you find a decent looking web page, that can indicate a large market.
and MSN. You need to do the following well, to compete with these competitors.
1. Your website needs to have a better presentation than your competitors. This means a more engaging demonstration of the products and services you sell.
2. You need to come up as high as possible in the search engines either through search engine marketing or paid sponsored ads also known as pay-per-click.
3. Optimize your website so that search engines can find you organically. This is also known as search engine optimization.
Common Mistakes Beginners Make
1. They start targeting and promoting keywords before they know the value of the keywords they are promoting.
2. When using pay-per-click advertising, they direct everyone to the front page of their website. As much as possible, direct your ads to a detailed web page which matches up to your prospective customers search term.
Tips for a Successful Online Advertising Campaign
1. Have a customized landing page, which takes the prospective customer to the exact product, or service page for which they are searching.
2. To have a cost effective online marketing strategy there needs to be enough people searching for your product or service.
For example, if someone is searching for a particular type of guitar, your ad should feature that particular type of guitar. The more specific you are and the less searching the perspective customer has to do once they get to your web page, the more likely they are to contact you, buy your product, or take the action you want them to take.
You will need to research which search terms or keywords are searched on more frequently than other search terms so that you can make sure that you have the largest audience possible. You can do this using Google's keyword tool. Doing just this small amount of market research can make the difference between success or failure of your online business venture. For example, if you are selling Widget A and there is only ten people a day in your area searching for Widget A, you are not going to be very successful. If however, there are 100,000 people a day searching for a Widget A and you only have two competitors who also sell Widget A, then there is room for you in that market.
Google's Keyword Tool and How to Use it
The first place to start with researching your keywords is the Google keyword tool, found here: https://adwords.google.com/select/KeywordToolExternal
Below are some useful features of Google's keyword tool:
1. You can enter various phrases describing your businesses products or services into the search box. The tool will give you results on different phrases and synonyms matching your description. It will also tell you which search terms produce the largest amount of traffic on a monthly basis.
2. If you are targeting the entire United States then the monthly traffic column per keyword is very accurate. If you are targeting a particular state within the United States then you would need to divide that number by the percentage of population in that state.
3. Google's keyword tool also has a column that indicates the average cost per click for each search term. This can be helpful for forecasting how much to price your product or service. For example, if you are selling something for $10.00 and it costs you $10.00 to get enough people to your website before anyone buys your product then you need to rethink your pricing model. If however, your product sells for $20.00 and it only costs you $5.00 in advertising before someone buys your product, then you have a cost effective marketing campaign.
Other Search Engine Marketing Strategies
In addition to pay-per-click, you can pursue search engine marketing techniques such as:
1. Article Marketing.
2. Directory Marketing.
3. Community Forum Marketing.
4. Channel Partner Marketing.
The goal of all of these marketing techniques is to get a higher search engine ranking for the search terms you are targeting. All of the methods above include backlinks to your website. Backlinks to your website is the number one criteria used by search engines to rank your website.
Online Market Penetration
After you have done your market research, the next thing you will want to do is to determine if it is a growing market. One of the ways you can discover if you are in a growing market is by using Google Trends. When using Google Trends, enter a search term which describes your business or industry into the search box and view the trend line in the results. If the trend line is moving up then you are in a growing market. If the trend line is moving down, then you are in a declining market. This will give you a good indication if it would be worthwhile for you to launch your business.
Another way to tell if there is room for you in a particular market is to look at your online competitors. Often times if their websites have not been updated in a while, it can indicate they are doing a good business. Also, if you have to scroll down to the second or third page of the search results before you find a decent looking web page, that can indicate a large market.
If you want a successful online business, follow these steps:
Do the market research, do a competitive analysis and research the market trends for your industry, then you will be successful in your new online business.
Source From Entireweb Newsletter
Monday, September 7, 2009
7 Basics of Good Web Design
Whether you are just starting a web design project, looking at revamping an existing site, or just wanting to double check the usability of your current web site you should consider these 7 Basics of Good Web Design.
These basics are aimed at new visitors/customers; your repeat customers will be judging your web site on different values. Just like wearing the appropriate clothes for a job interview, these basics will help you pick out the "look" of your web site so that you make a good first impression.
1. Fast Loading Web Site - Any way you look at it, a fast loading page should be your number 1 concern. The web is all about speed, fast searches, fast purchases, fast information. You can not have any of that with a slow loading page. Ask yourself this question, have you ever been on Google doing a search for something important and a link you clicked on did not open up immediately? What did you do? Patiently wait for the page to open or move onto the next link on the page? My favorite sites open almost immediately.
So, a few suggestions: Make sure that your images are properly optimized. do not use very many large images, save those for a different page. Keep any auto-running multimedia to a minimum, provide links to run media instead. Check your code for anything else that could affect your page loading times. Since text loads almost instantly go ahead and use all the text you want, just keep everything else under control.
2. No Meaningless Splash Page - Do you appreciate a fancy animation page that does not tell you anything and you have to wait for before the web site will open? Neither do I. The last thing I want once I find an interesting site is to wait through some animation before getting to the first page. This does not mean that I do not want multimedia on a site, I do. I just do not want an animation before the first page that forces me to wait for it to finish before getting onto the site. it is like having to wait for a salesperson to finish their memorized speech before you can ask them a question. I like animation, just in the right place and at the right time. Plus, if I am a returning customer, I will have already seen that animation and do not need to see it again.
My suggestion is to use a smaller animation contained in your main landing page which also includes your main message and links to the rest of your site. It will make for a faster loading page (smaller file) and your visitors can go ahead with accessing your site without having to wait for the animation to finish.
One final note, do not ever put your logo as the only content on your landing page with a link that says "Enter Site". This just screams Unprofessional and will drive away potential visitors in droves. The last thing I want to do is to click on another link just to get into the site. This is a total waste of my time. I usually will skip a site if I see this.
3. No Annoying Web Gimmicks - Now that you have your visitor on your site quickly the one thing you do not want to do is to drive them away just as quickly. So, do not put anything annoying on that first page. No loud background music that makes them quickly hit the volume control or the back button on their browser. No flashing animations while they are trying to read your content. No popup, flyout, expanding ads that cover your home page. Basically, leave the gimmicks alone until you are sure that your visitor will stay on your site. Most casual visitors will leave your site in just a few seconds, no sense on driving them away more quickly. Multimedia is great on a web site, just do not bombard your visitor with it first thing. If you want audio, then put in a nice picture with a link, like a picture of yourself with text saying something like "Let me tell you how to make fifty thousand this month!" If they are interested, they will click on the link and listen to your message; if they are not interested in audio, then you should be using a different pitch anyway.
Also, monitor what advertisers are putting on your site if you sell ad space. I am sure you have seen those ads with the animated dancing figure, cute the first time you see it. But after seeing it 10,000 times with every imaginable character I have added the company to a list I keep of companies I will not do business with. So their animation has gone from "look at me" to "you annoy me" in my mind. Ads like these will impact your visitor's experience. So even if your site is perfectly designed, one misplaced ad can ruin all of your hard work.
4. Have a Clear Message - Too many web sites are a mish-mash of content. This is especially true of blog pages. Certain types of sites lend themselves to stream of consciousness content, but most do not. Make it easy for your viewer to understand what your web site is about, do not make them guess. Have a clear topic headline, followed by clear and concise text. This is also where a picture is worth a thousand words, but only if the picture directly pertains to your message.
You want your visitor to quickly understand what your message is. If they like your message, they will take the time to read the rest of your page and look around your web site. If they do not like your page, then it will not do you any good having them stay on your site anyway. So, do not make your visitors guess, let them know what you are about quickly and cleanly and you will have happy visitors. And when thinking about a sales page, a happy customer is a buying customer.
5. Coordinated Design - This one should be self evident, but it is surprising how many sites change their design for every page. You want your visitor to be comfortable in your site and one way to achieve that is by having a coordinated web design. Having a consistent logo, using a consistent color scheme, keeping your navigation in the same place. All of these help to create a coordinated design. This does not mean that you can not change colors or the "Look" on different segments of your site, but if you do, the changes should not be so drastic that it feels like you have moved on to a different site.
If you select one place for your logo, one place for your navigation, one look for your buttons or other common graphic elements and stick with those then you will be well on your way to a coordinated design. If you change colors for a different section, but keep the same logo location, the same navigation location, the same button shape, then your visitors will not become lost as they move from page to page.
6. Easy Navigation - Once you have grabbed your visitors attention you want them to be able to easily move around the different areas of your web site. This is done with easy to use navigation. There are three standard, accepted locations for navigation elements on a web page: along the top, on the left side, and at the bottom. I will usually put my main navigation either along the top or along the left side. I will then put text based navigation at the bottom of the page, this text based navigation is more for the search engines than anything else, but it also makes it easy for your visitors to move to the next page when they have reached the bottom of the current page.
Most people start reading a page from the top left and then read towards the bottom right. So navigation at the left or top will be seen as soon as someone enters your page. Also navigation at the left or top will not move or change position if the browser window is adjusted in size. The worst thing you can do is to put your main navigation on the right side of the page and have your page set for a large screen size. Let us say that your page is set for 1024 across with the navigation on the right, and someone views your page at 800 across, they will not see your navigation at all. The left side of your page will show perfectly, but the right side will be hidden outside of their viewing area. Of course by using floating or popup menus you can overcome some of these design limitations and keep your navigation visible at all times.
Unless you know that your audience will enjoy it, do not use Mystery Navigation. This is where your navigation is hidden within images, or spaced around the web page in some mysterious random order. This can be fun on gaming sites, or social networking sites, but in most cases the navigation should be easy to see and easy to use. If you do want to use Mystery Navigation, I would recommend keeping the text based navigation at the bottom of the page, just in case.
7. Have a "Complete" web site - And finally, no one wants to go to a web site only to find that the site is "Under Construction" and the content they are looking for is not there. These are words that you should not ever use. If a section of your web site is not ready for prime time yet, then simply do not show it yet. It is better to have your site look complete and professional, then to have it look like a work in progress that should not be up on the web yet.
You can easily tell your visitors that you will be having more content in the future without having your site look like it is unfinished. Just use phrases like "Content Updated Weekly" or "New Products Added Monthly". Both of these will tell your visitors that it would be worth their time to come back and visit later, but neither one will make your site look unfinished. So no matter how small your web site is, give the impression that you have taken the time to complete the site before putting it up on the Internet, this makes for a more professional presentation and a better visitor experience.
In Closing - By following these simple 7 Basics of Good Web Design you will be well on your way to having an easy to use and successful web presence. Just keep in mind what you look for when you first land on a web page after doing a web search in Google or Yahoo, or other search engine. If you want fast loading pages, make sure your pages load fast. If you want to be able to find what you are looking for quickly and easily, then make sure you have easy navigation. Just keep your first time visitor in mind, put yourself in their web shoes and make your web site an enjoyable place to visit and success should follow.
Source From SitePro News
These basics are aimed at new visitors/customers; your repeat customers will be judging your web site on different values. Just like wearing the appropriate clothes for a job interview, these basics will help you pick out the "look" of your web site so that you make a good first impression.
1. Fast Loading Web Site - Any way you look at it, a fast loading page should be your number 1 concern. The web is all about speed, fast searches, fast purchases, fast information. You can not have any of that with a slow loading page. Ask yourself this question, have you ever been on Google doing a search for something important and a link you clicked on did not open up immediately? What did you do? Patiently wait for the page to open or move onto the next link on the page? My favorite sites open almost immediately.
So, a few suggestions: Make sure that your images are properly optimized. do not use very many large images, save those for a different page. Keep any auto-running multimedia to a minimum, provide links to run media instead. Check your code for anything else that could affect your page loading times. Since text loads almost instantly go ahead and use all the text you want, just keep everything else under control.
2. No Meaningless Splash Page - Do you appreciate a fancy animation page that does not tell you anything and you have to wait for before the web site will open? Neither do I. The last thing I want once I find an interesting site is to wait through some animation before getting to the first page. This does not mean that I do not want multimedia on a site, I do. I just do not want an animation before the first page that forces me to wait for it to finish before getting onto the site. it is like having to wait for a salesperson to finish their memorized speech before you can ask them a question. I like animation, just in the right place and at the right time. Plus, if I am a returning customer, I will have already seen that animation and do not need to see it again.
My suggestion is to use a smaller animation contained in your main landing page which also includes your main message and links to the rest of your site. It will make for a faster loading page (smaller file) and your visitors can go ahead with accessing your site without having to wait for the animation to finish.
One final note, do not ever put your logo as the only content on your landing page with a link that says "Enter Site". This just screams Unprofessional and will drive away potential visitors in droves. The last thing I want to do is to click on another link just to get into the site. This is a total waste of my time. I usually will skip a site if I see this.
3. No Annoying Web Gimmicks - Now that you have your visitor on your site quickly the one thing you do not want to do is to drive them away just as quickly. So, do not put anything annoying on that first page. No loud background music that makes them quickly hit the volume control or the back button on their browser. No flashing animations while they are trying to read your content. No popup, flyout, expanding ads that cover your home page. Basically, leave the gimmicks alone until you are sure that your visitor will stay on your site. Most casual visitors will leave your site in just a few seconds, no sense on driving them away more quickly. Multimedia is great on a web site, just do not bombard your visitor with it first thing. If you want audio, then put in a nice picture with a link, like a picture of yourself with text saying something like "Let me tell you how to make fifty thousand this month!" If they are interested, they will click on the link and listen to your message; if they are not interested in audio, then you should be using a different pitch anyway.
Also, monitor what advertisers are putting on your site if you sell ad space. I am sure you have seen those ads with the animated dancing figure, cute the first time you see it. But after seeing it 10,000 times with every imaginable character I have added the company to a list I keep of companies I will not do business with. So their animation has gone from "look at me" to "you annoy me" in my mind. Ads like these will impact your visitor's experience. So even if your site is perfectly designed, one misplaced ad can ruin all of your hard work.
4. Have a Clear Message - Too many web sites are a mish-mash of content. This is especially true of blog pages. Certain types of sites lend themselves to stream of consciousness content, but most do not. Make it easy for your viewer to understand what your web site is about, do not make them guess. Have a clear topic headline, followed by clear and concise text. This is also where a picture is worth a thousand words, but only if the picture directly pertains to your message.
You want your visitor to quickly understand what your message is. If they like your message, they will take the time to read the rest of your page and look around your web site. If they do not like your page, then it will not do you any good having them stay on your site anyway. So, do not make your visitors guess, let them know what you are about quickly and cleanly and you will have happy visitors. And when thinking about a sales page, a happy customer is a buying customer.
5. Coordinated Design - This one should be self evident, but it is surprising how many sites change their design for every page. You want your visitor to be comfortable in your site and one way to achieve that is by having a coordinated web design. Having a consistent logo, using a consistent color scheme, keeping your navigation in the same place. All of these help to create a coordinated design. This does not mean that you can not change colors or the "Look" on different segments of your site, but if you do, the changes should not be so drastic that it feels like you have moved on to a different site.
If you select one place for your logo, one place for your navigation, one look for your buttons or other common graphic elements and stick with those then you will be well on your way to a coordinated design. If you change colors for a different section, but keep the same logo location, the same navigation location, the same button shape, then your visitors will not become lost as they move from page to page.
6. Easy Navigation - Once you have grabbed your visitors attention you want them to be able to easily move around the different areas of your web site. This is done with easy to use navigation. There are three standard, accepted locations for navigation elements on a web page: along the top, on the left side, and at the bottom. I will usually put my main navigation either along the top or along the left side. I will then put text based navigation at the bottom of the page, this text based navigation is more for the search engines than anything else, but it also makes it easy for your visitors to move to the next page when they have reached the bottom of the current page.
Most people start reading a page from the top left and then read towards the bottom right. So navigation at the left or top will be seen as soon as someone enters your page. Also navigation at the left or top will not move or change position if the browser window is adjusted in size. The worst thing you can do is to put your main navigation on the right side of the page and have your page set for a large screen size. Let us say that your page is set for 1024 across with the navigation on the right, and someone views your page at 800 across, they will not see your navigation at all. The left side of your page will show perfectly, but the right side will be hidden outside of their viewing area. Of course by using floating or popup menus you can overcome some of these design limitations and keep your navigation visible at all times.
Unless you know that your audience will enjoy it, do not use Mystery Navigation. This is where your navigation is hidden within images, or spaced around the web page in some mysterious random order. This can be fun on gaming sites, or social networking sites, but in most cases the navigation should be easy to see and easy to use. If you do want to use Mystery Navigation, I would recommend keeping the text based navigation at the bottom of the page, just in case.
7. Have a "Complete" web site - And finally, no one wants to go to a web site only to find that the site is "Under Construction" and the content they are looking for is not there. These are words that you should not ever use. If a section of your web site is not ready for prime time yet, then simply do not show it yet. It is better to have your site look complete and professional, then to have it look like a work in progress that should not be up on the web yet.
You can easily tell your visitors that you will be having more content in the future without having your site look like it is unfinished. Just use phrases like "Content Updated Weekly" or "New Products Added Monthly". Both of these will tell your visitors that it would be worth their time to come back and visit later, but neither one will make your site look unfinished. So no matter how small your web site is, give the impression that you have taken the time to complete the site before putting it up on the Internet, this makes for a more professional presentation and a better visitor experience.
In Closing - By following these simple 7 Basics of Good Web Design you will be well on your way to having an easy to use and successful web presence. Just keep in mind what you look for when you first land on a web page after doing a web search in Google or Yahoo, or other search engine. If you want fast loading pages, make sure your pages load fast. If you want to be able to find what you are looking for quickly and easily, then make sure you have easy navigation. Just keep your first time visitor in mind, put yourself in their web shoes and make your web site an enjoyable place to visit and success should follow.
Source From SitePro News
Saturday, September 5, 2009
The SEO Content Controversy
One of the ways search engines determine site ranking is to sort through your online content and rank the site based on repeated keywords or phrases. Content rich websites have found success in Search Engine Optimization (SEO) strategies. While I highly recommend this strategy there is another viewpoint that is less dependent on content for exposure for site rankings.
Some webmasters are strong proponents of non-content SEO strategies. These technical experts rely very heavily on meta-title and other html or code-based SEO strategies for sites that are less content oriented.
Purists on both sides of the argument will say their approach is far superior to the other. For the content sites they can judge their success through keyword strategies that are observable in long-term site rankings.
For the non-content sites they can observe keywords or phrases being used to determine site rankings from a more technical source in behind-the-scenes code.
So, which is the better approach?
Both.
This really is a matter of being able to have your cake and eat it too. You can maximize SEO strategies in the coding on your site while infusing your website with knowledge based original content. The combination of these two strategies can work with greater efficiency than either strategy alone. If you are ill equipped to manage coding then you should work tirelessly to incorporate knowledge based articles into your website. The standard negative reply to this concept is when a business is primarily selling a product or service and do not feel original content really works with their online store.
If, for instance, your business sells blocks of gourmet cheese you could incorporate original articles on the various cheese offerings, their taste and texture and the history behind each cheese type. You could incorporate articles that provide recipes that include the cheese types you provide.
Hopefully you get the idea, by adding knowledge-based articles you can assist your site ranking, help your customer and minimize the need for coded SEO strategies until you learn how best to implement the non-content SEO.
There will always be a battle as to which SEO strategy is best, but I will go so far as to say the best strategy will be the one that includes both concepts to the best of the web owner's capabilities.
While some want to make the issue an either/or decision it is really a both/and solution.
However you optimize your site, work to the best of your ability to implement strategies that work for you long-term. Too many strategies are short-term props that help you very little in the grand scheme of the life of your website.
Source From Entireweb Newsletter
Some webmasters are strong proponents of non-content SEO strategies. These technical experts rely very heavily on meta-title and other html or code-based SEO strategies for sites that are less content oriented.
Purists on both sides of the argument will say their approach is far superior to the other. For the content sites they can judge their success through keyword strategies that are observable in long-term site rankings.
For the non-content sites they can observe keywords or phrases being used to determine site rankings from a more technical source in behind-the-scenes code.
So, which is the better approach?
Both.
This really is a matter of being able to have your cake and eat it too. You can maximize SEO strategies in the coding on your site while infusing your website with knowledge based original content. The combination of these two strategies can work with greater efficiency than either strategy alone. If you are ill equipped to manage coding then you should work tirelessly to incorporate knowledge based articles into your website. The standard negative reply to this concept is when a business is primarily selling a product or service and do not feel original content really works with their online store.
If, for instance, your business sells blocks of gourmet cheese you could incorporate original articles on the various cheese offerings, their taste and texture and the history behind each cheese type. You could incorporate articles that provide recipes that include the cheese types you provide.
Hopefully you get the idea, by adding knowledge-based articles you can assist your site ranking, help your customer and minimize the need for coded SEO strategies until you learn how best to implement the non-content SEO.
There will always be a battle as to which SEO strategy is best, but I will go so far as to say the best strategy will be the one that includes both concepts to the best of the web owner's capabilities.
While some want to make the issue an either/or decision it is really a both/and solution.
However you optimize your site, work to the best of your ability to implement strategies that work for you long-term. Too many strategies are short-term props that help you very little in the grand scheme of the life of your website.
Source From Entireweb Newsletter
Thursday, September 3, 2009
10 Steps to Test the Viability of Your Online Business Idea
The economic recession is pushing more and more people to consider self-employment. Starting an online business is a very low-risk way to put your toe in the entrepreneurial pond because the start up costs are minimal, the overhead is low, and the returns can be high. Despite these benefits, however, an online business is just like any other and needs to be thoroughly researched before starting to determine if there is a need in the marketplace and how viable the business idea is.
The Internet is rife with exorbitant claims of how much money can be made as an online entrepreneur and that you can be rolling in the dough by next week. Remember, most "overnight" successes are 1, 2, or more years in the making, and online businesses are no exception to this rule. How do you determine if your online business idea will sink or swim? Here are 10 steps you can take to test your idea without breaking the bank:
1. Research. Comprehensive research is always the first step for any business idea. Brainstorm a list of keywords someone might use to find the product/service that you are offering, and then use a keyword tool finder to see how many searches have been done on these keywords. The keyword tool will also make suggestions of related keywords to try. Once you have a list of keywords, conduct searches (use quotation marks around your search term for stronger results) in Google, Yahoo, and MSN to see who else is out there. Evaluate the popularity of the sites you discover by checking out their Google Page Rank and Alexa ranking. Use the same keywords to see if articles have been written about your topic in the major article banks. You will uncover your competition in this research, as well as potential strategic alliances. Employ a powerful bookmark program to help you track your research results.
2. Monetize the idea. After completing your research, have you discovered enough competitors in the marketplace who are making money from doing something similar? If so, how are they making money, is it from the sale of info products, consulting services, subscription to their site, advertising, etc? If you do not see much competition, that usually means one of two things:
a. There is not enough demand for the product/idea or
b. you are ahead of the curve in seeing the profit potential.
Unfortunately, in most cases, that result means that There is not enough demand for your idea in the way that it is been presented.
3. The "so what" factor. From your research you should be able to clarify what it is that you are offering and what group of people need what you are offering. In order to be successful, your offering must pass the "so what" factor in light of your competition. To take this test, you must successfully be able to answer the following question after telling someone what you do, "So what? How is that different from what x, y and z are offering?" You can answer these questions best if you review the benefits of what you are offering (the What is In It For Me) rather than just a listing of the features, and if you can speak from the heart about your idea. An online business will take time to manage and develop, so you want to settle on something that you love. If you do not enjoy what you are doing, you quickly become a prisoner in a prison of your making.
4. Industry information. Set up Google Alerts for your industry keywords and track them from info posted on websites, blogs, and newsgroups. Reviewing the alerts you receive over the next few weeks should help you expand your view of the problems/issues with your subject, help you see the "movers and shakers" in the industry, and help you discover other places (blogs, discussion forums, social networks) where your target market hangs out online.
5. Test the waters. The easiest way to test your idea is by creating a blog. Buy a keyword-rich domain name for the blog and map your blog to that domain. Then begin to blog about your insights on your topic, or reprint articles others have written on your subject. The idea here is to begin to establish your online presence and your online brand.
6. Build a list. Once you have got a blog set up, you need to begin to build your marketing list. The easiest way to do this is to create a free giveaway on your site (ebook, video, report, audio recording) and a form for the visitor to input his name and email address to receive your giveaway. Your privacy policy should be readily available to them and outline how you will use their info and what they can expect to receive from you. You will also need an email marketing service or shopping cart service to manage your list.
7. Crown yourself the expert. The only way to become an expert in an area is to believe that you are one. By virtue of the research you have already conducted, you know more than a large percentage of your target market. Therefore, do not hesitate to begin to refer to yourself as an expert in your industry.
8. Drive traffic. Once you build your blog, visitors will not come without some encouragement. Create profiles on prominent social networking sites like Facebook and Twitter. Start writing articles about your topic and submitting those to article directories. Discover if your target market hangs out on niche-specific social networking sites and start networking there. Interview experts in your industry and release the interviews as a podcast. Create a weekly email newsletter to stay in touch with the prospects on your email list. Create powerful inbound links by getting your blog listed on various blog and website directories.
9. Implementation time. Rome was not built in a day, and neither is a successful online business. Allow at least three months to give your idea a test run and evaluate it after that time. Have you been able to build a list? Are you getting traffic to your site? Are you attracting the attention of others in your industry? If so, you are ready to move to the next step.
10. Move forward. If you determine that your idea is viable, what is next? Creating info products or a membership site? What are your longer term goals to develop this idea into a business? The best way to harness all the info that you have collected thus far is to create a business plan. It does not have to be complicated, it can be only one page, in fact. What you need to commit to paper is your offer, your target market, your ongoing goals for how to monetize the idea, and an outline of how you plan to grow the business over time.
it is not too late to get your start in an online business. do not be distracted by the false promises of quick wealth overnight. Success takes time and planning, so invest some planning and research time into your business idea. That is the strongest foundation you can create for yourself to become a successful online entrepreneur.
Source From SitePro News
The Internet is rife with exorbitant claims of how much money can be made as an online entrepreneur and that you can be rolling in the dough by next week. Remember, most "overnight" successes are 1, 2, or more years in the making, and online businesses are no exception to this rule. How do you determine if your online business idea will sink or swim? Here are 10 steps you can take to test your idea without breaking the bank:
1. Research. Comprehensive research is always the first step for any business idea. Brainstorm a list of keywords someone might use to find the product/service that you are offering, and then use a keyword tool finder to see how many searches have been done on these keywords. The keyword tool will also make suggestions of related keywords to try. Once you have a list of keywords, conduct searches (use quotation marks around your search term for stronger results) in Google, Yahoo, and MSN to see who else is out there. Evaluate the popularity of the sites you discover by checking out their Google Page Rank and Alexa ranking. Use the same keywords to see if articles have been written about your topic in the major article banks. You will uncover your competition in this research, as well as potential strategic alliances. Employ a powerful bookmark program to help you track your research results.
2. Monetize the idea. After completing your research, have you discovered enough competitors in the marketplace who are making money from doing something similar? If so, how are they making money, is it from the sale of info products, consulting services, subscription to their site, advertising, etc? If you do not see much competition, that usually means one of two things:
a. There is not enough demand for the product/idea or
b. you are ahead of the curve in seeing the profit potential.
Unfortunately, in most cases, that result means that There is not enough demand for your idea in the way that it is been presented.
3. The "so what" factor. From your research you should be able to clarify what it is that you are offering and what group of people need what you are offering. In order to be successful, your offering must pass the "so what" factor in light of your competition. To take this test, you must successfully be able to answer the following question after telling someone what you do, "So what? How is that different from what x, y and z are offering?" You can answer these questions best if you review the benefits of what you are offering (the What is In It For Me) rather than just a listing of the features, and if you can speak from the heart about your idea. An online business will take time to manage and develop, so you want to settle on something that you love. If you do not enjoy what you are doing, you quickly become a prisoner in a prison of your making.
4. Industry information. Set up Google Alerts for your industry keywords and track them from info posted on websites, blogs, and newsgroups. Reviewing the alerts you receive over the next few weeks should help you expand your view of the problems/issues with your subject, help you see the "movers and shakers" in the industry, and help you discover other places (blogs, discussion forums, social networks) where your target market hangs out online.
5. Test the waters. The easiest way to test your idea is by creating a blog. Buy a keyword-rich domain name for the blog and map your blog to that domain. Then begin to blog about your insights on your topic, or reprint articles others have written on your subject. The idea here is to begin to establish your online presence and your online brand.
6. Build a list. Once you have got a blog set up, you need to begin to build your marketing list. The easiest way to do this is to create a free giveaway on your site (ebook, video, report, audio recording) and a form for the visitor to input his name and email address to receive your giveaway. Your privacy policy should be readily available to them and outline how you will use their info and what they can expect to receive from you. You will also need an email marketing service or shopping cart service to manage your list.
7. Crown yourself the expert. The only way to become an expert in an area is to believe that you are one. By virtue of the research you have already conducted, you know more than a large percentage of your target market. Therefore, do not hesitate to begin to refer to yourself as an expert in your industry.
8. Drive traffic. Once you build your blog, visitors will not come without some encouragement. Create profiles on prominent social networking sites like Facebook and Twitter. Start writing articles about your topic and submitting those to article directories. Discover if your target market hangs out on niche-specific social networking sites and start networking there. Interview experts in your industry and release the interviews as a podcast. Create a weekly email newsletter to stay in touch with the prospects on your email list. Create powerful inbound links by getting your blog listed on various blog and website directories.
9. Implementation time. Rome was not built in a day, and neither is a successful online business. Allow at least three months to give your idea a test run and evaluate it after that time. Have you been able to build a list? Are you getting traffic to your site? Are you attracting the attention of others in your industry? If so, you are ready to move to the next step.
10. Move forward. If you determine that your idea is viable, what is next? Creating info products or a membership site? What are your longer term goals to develop this idea into a business? The best way to harness all the info that you have collected thus far is to create a business plan. It does not have to be complicated, it can be only one page, in fact. What you need to commit to paper is your offer, your target market, your ongoing goals for how to monetize the idea, and an outline of how you plan to grow the business over time.
it is not too late to get your start in an online business. do not be distracted by the false promises of quick wealth overnight. Success takes time and planning, so invest some planning and research time into your business idea. That is the strongest foundation you can create for yourself to become a successful online entrepreneur.
Source From SitePro News
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