A lot of people can recognize good design when they see it on the web. But most people do not really know what makes that design good.
How do you define "good design?" Is it subjective, like your favorite flavor of ice cream? Although there is some subjectivity within good design, there are artistic principles that good design is built from. Here are a few that form the foundation of good design.
1. Proximity
Because items that are in close proximity to one another become one visual unit, items that are related to one another should be grouped together. Laying out related items on a website page this way helps the eye associate the information and enables the viewer to mentally categorize the information easily. The flip side of this principle is that items that are not related should not be placed in close proximity to one another.
The purpose of the principle of proximity is to organize information in a way that enables viewers to quickly and easily comprehend. When information is organized, people are more likely to read it and respond. People are also more likely to remember information that is organized.
How can you determine if items form a visual unit? Squint your eyes and look at the page on a website. Now count the number of times your eye stops as it views the page. On a page that is using the principle of proximity well, your eye will stop three to five times. In other words, there will be three to five groups of information for the eye to comprehend separately.
2. Alignment
You have seen website page layouts where the text and graphics are placed wherever there happens to be space. The effect is messy, with no impact. Nothing should be placed on a page arbitrarily. There should be a visual connection between each item and something other item on the page. When items are aligned, it creates a cohesiveness that the eye appreciates.
The purpose of alignment is to unify the website page. Imagine a well-organized kitchen. All the pots and pans are stored in the organizer, the fruit is nicely displayed in a basket on the counter, the spices are all on the rack-everything is in its place. A page layout needs the same thing.
Look at a website page that you feel is good design. Now focus on the main visual element. Where does your eye go from there? Do you see how other elements are aligned with that one main element both vertically and horizontally?
3. Repetition
Good design repeats some aspect of the website design throughout the site. It is this repetition that makes all the pages in a site look like they belong together. Color scheme, graphic elements, typefaces-all of these elements should be repeated-used consistently-throughout.
The purpose of repetition is to create consistency and to add visual interest. Repetition creates a professional, polished look that the eye is drawn to. When a website design uses repetition and is consistent, it is more likely to be viewed and read.
Here are some was you can create repetition beyond simple consistency in typefaces and colors: Use some element in your logo as a major graphic element in the design. If you are using a ruled line, make the line more interesting visually by perhaps making it with tiny dots or dashes, then repeating the line element throughout the design. Create patterns that are repeated throughout the design. Take a small element and place it somewhere on each page for a whimsical look. Just be careful not to overdo the repetition, or viewers will be annoyed rather than pleased.
4. Contrast
The principle of contrast states that if two items are not the same, then they should be different-very different. Contrast creates an organizational hierarchy of the information and graphics on a webpage. When using contrast, you can not be a wimp! The contrast must be strong to be effective.
The purpose of contrast is two-fold: to create interest on the page, and to organize information. A page that is interesting to look at is more likely to be read. And contrasting elements will help a reader understand the way the information is organized.
Contrast can be created in many ways. You can contrast large type with small type, a serif font with a sans-serif font, bold with light, smooth texture with rough texture, a small graphic with a large one, a dark color with a light one.
A design that integrates these principles will automatically gain a professionalism and polish that it would otherwise lack. Next time you stumble across a website design that makes you say "wow", cheek for these principles-you'll find them quietly working to make that design a good one!
Thursday, December 31, 2009
Monday, December 28, 2009
Simple and Successful SEO Strategies - On Page Optimization
SEO does not have to be complex and by following these simple on-page optimization techniques you can give your SEO campaign the perfect start.
SEO is often seen as being a difficult and in-depth process, but the reality is that by following some reasonably common sense guidelines it is possible to get good rankings. That's not to say that optimization is a simple or quick process; there are, unfortunately, no short cuts. Your SEO efforts should be a concerted and long term endeavor, in order for you to enjoy the best possible results, and should incorporate both on-page and off-page optimization techniques. By following the on-page SEO strategies below you can set a strong foundation for all your SEO work.
Keyword Research
Before you begin penning content and writing title and meta tags you first need to research the keywords you will use on each of your pages. Using the wrong keywords can negatively impact your entire campaign, causing you to lose untold hours and days of work and eventually forcing you to concede that you made the wrong decision and start all over again.
The most appropriate and most beneficial keywords are popular enough that they will enjoy regular searches but without being prohibitively competitive or overly generic. A number of keyword research tools exist and your competitors' websites are a good place to start your early research. Ensure keywords are targeted specifically to the type of content you will provide as well as the service or product you will be selling. More targeted keywords will result in more targeted visitors and targeted visitors mean greater conversion rates and an improved return on your efforts.
Niche And Semantically Related Keywords
A good strategy is to incorporate a reasonable list of competitive keywords with less competitive ones. The more niche keywords will serve you well during the early days of your website and over time you should be able to start competing for the more challenging of the keywords you use. Also incorporate semantically or topically related keywords into your keyword list because the search engines are placing more and more emphasis on those pages that use related keywords as well as primary keywords.
Accessibility And Standards
Site accessibility is an integral part of good website design, but it should also be considered an important factor in any SEO strategy. Using standards based code for your website will help to ensure that anybody that wishes to access and view your website will be able to do so. It will also mean that the spiders used by search engines will be able to access and index your pages effectively ensuring that you get the full credit for your site.
Navigation And Intra-Linking
Your navigation menu and internal links should be prominently placed, easy to see, and easy to follow for the spiders. It is good practice to include a text link from the home page to a compliant sitemap on your site, alleviating any potential problems that might arise from broken links or the use of graphical or flash based navigation menus. You can also consider adding links into the main body of your content, although too many will make the page difficult to read and therefore diminish the overall effectiveness so do not get too carried away.
Title And Meta Tags
While search engines do not specifically use the meta tags to help assess the value of a page like they once did, meta tags are still critical to good SEO performance. The title and description tags that you add at the top of a page are used in various ways including in the compiling and display of Search Engine Result Pages (SERPs). This is the first thing a potential site visitor will see from your site so this mini listing needs to be as effective as any paid advert or PPC ad. Poorly written titles and descriptions can put many readers off viewing your pages so a little time and effort here can have a very positive effect.
Using your keywords in the title and the description is good practice because these will be highlighted in the search results if they were used in the search query itself. This will make your result more prominent and instantly identify your page as being relevant to the user. Do not needlessly use keywords, however, and do not throw extra keywords into the description at the cost of a well written, short ad.
Other Formatting Tags
On-page content should always be written with the visitor in mind, although obviously it can still be optimized for search engines. As such, proper page structure is important to your reader as well as to the engines. H1 and H2 tags are an effective way of breaking up page content, and give readers the chance to skim through a page and determine its relevance.
A page should only contain a single H1 tag at the top of the content but can include multiple H2 and H3 tags. Alt tags on images should also be included and these as well as the actual file path to the image itself can include important keywords (but do make sure that they actually make sense and are more than just a keyword thrown in for the sake of SEO).
Page Content Optimization
Finally, we get to the heart of the page - the content itself. Use the keywords you researched for a page, including semantically related keywords. Write as naturally and appealingly as possible while keeping those keywords in mind and do not get carried away stuffing or cramming them into the body of the text. Not only is this unappealing to readers but is seriously frowned upon by the search engines.
The reader really is the most important aspect of your content. If the majority of your visitors are coming from the search engines, remember that they arrived using specific keywords. This means that they are searching for equally specific information relating to those keywords - make sure you deliver on the promise that you made in your title and description tags.
SEO is often seen as being a difficult and in-depth process, but the reality is that by following some reasonably common sense guidelines it is possible to get good rankings. That's not to say that optimization is a simple or quick process; there are, unfortunately, no short cuts. Your SEO efforts should be a concerted and long term endeavor, in order for you to enjoy the best possible results, and should incorporate both on-page and off-page optimization techniques. By following the on-page SEO strategies below you can set a strong foundation for all your SEO work.
Keyword Research
Before you begin penning content and writing title and meta tags you first need to research the keywords you will use on each of your pages. Using the wrong keywords can negatively impact your entire campaign, causing you to lose untold hours and days of work and eventually forcing you to concede that you made the wrong decision and start all over again.
The most appropriate and most beneficial keywords are popular enough that they will enjoy regular searches but without being prohibitively competitive or overly generic. A number of keyword research tools exist and your competitors' websites are a good place to start your early research. Ensure keywords are targeted specifically to the type of content you will provide as well as the service or product you will be selling. More targeted keywords will result in more targeted visitors and targeted visitors mean greater conversion rates and an improved return on your efforts.
Niche And Semantically Related Keywords
A good strategy is to incorporate a reasonable list of competitive keywords with less competitive ones. The more niche keywords will serve you well during the early days of your website and over time you should be able to start competing for the more challenging of the keywords you use. Also incorporate semantically or topically related keywords into your keyword list because the search engines are placing more and more emphasis on those pages that use related keywords as well as primary keywords.
Accessibility And Standards
Site accessibility is an integral part of good website design, but it should also be considered an important factor in any SEO strategy. Using standards based code for your website will help to ensure that anybody that wishes to access and view your website will be able to do so. It will also mean that the spiders used by search engines will be able to access and index your pages effectively ensuring that you get the full credit for your site.
Navigation And Intra-Linking
Your navigation menu and internal links should be prominently placed, easy to see, and easy to follow for the spiders. It is good practice to include a text link from the home page to a compliant sitemap on your site, alleviating any potential problems that might arise from broken links or the use of graphical or flash based navigation menus. You can also consider adding links into the main body of your content, although too many will make the page difficult to read and therefore diminish the overall effectiveness so do not get too carried away.
Title And Meta Tags
While search engines do not specifically use the meta tags to help assess the value of a page like they once did, meta tags are still critical to good SEO performance. The title and description tags that you add at the top of a page are used in various ways including in the compiling and display of Search Engine Result Pages (SERPs). This is the first thing a potential site visitor will see from your site so this mini listing needs to be as effective as any paid advert or PPC ad. Poorly written titles and descriptions can put many readers off viewing your pages so a little time and effort here can have a very positive effect.
Using your keywords in the title and the description is good practice because these will be highlighted in the search results if they were used in the search query itself. This will make your result more prominent and instantly identify your page as being relevant to the user. Do not needlessly use keywords, however, and do not throw extra keywords into the description at the cost of a well written, short ad.
Other Formatting Tags
On-page content should always be written with the visitor in mind, although obviously it can still be optimized for search engines. As such, proper page structure is important to your reader as well as to the engines. H1 and H2 tags are an effective way of breaking up page content, and give readers the chance to skim through a page and determine its relevance.
A page should only contain a single H1 tag at the top of the content but can include multiple H2 and H3 tags. Alt tags on images should also be included and these as well as the actual file path to the image itself can include important keywords (but do make sure that they actually make sense and are more than just a keyword thrown in for the sake of SEO).
Page Content Optimization
Finally, we get to the heart of the page - the content itself. Use the keywords you researched for a page, including semantically related keywords. Write as naturally and appealingly as possible while keeping those keywords in mind and do not get carried away stuffing or cramming them into the body of the text. Not only is this unappealing to readers but is seriously frowned upon by the search engines.
The reader really is the most important aspect of your content. If the majority of your visitors are coming from the search engines, remember that they arrived using specific keywords. This means that they are searching for equally specific information relating to those keywords - make sure you deliver on the promise that you made in your title and description tags.
Friday, December 25, 2009
Why Keywords Are The Cornerstones Of Internet Marketing
Keywords are ground zero. They are essential to your online success. You must get your keywords right or it is game over before you even get started. Mainly because keywords are the most important element of your online marketing.
It can not be emphasized enough, especially to beginning online webmasters or marketers, choosing the right profitable keywords will largely determine whether or not you succeed with your online endeavors. You simply must get this element right or your marketing will be in big trouble.
What are Keywords?Lets start at the very beginning, keywords are the exact words someone types into a search engine to find what they are looking for on the web. Some keywords are valuable/profitable, while others are virtually worthless.
Profitable keywords are the ones that convert into a sale, a lead or potential client/customer for your company or product. These are the words someone is searching in order to buy a product or hire a service. Someone searching for "honeymoon vacation packages" is probably in the market to book a honeymoon vacation and could turn out to be very profitable for the right website or business.
Profitable keywords are the ones where the searcher is in the right "mind-set" or frame of mind to buy what they are searching for on the web. Tailor your marketing online to target these profitable keywords and it can spell success.
Number of Keyword Searches?You need to find out how many searches are made for your chosen keywords each month. Simply use WordTracker or a site like SEOBook. These will give you a preliminary number of searches made each month for your keyword. Highly popular, well-searched keywords with hundreds of thousands of searches each month will be extremely hard to rank for because you will have stiff competition from major companies with limitless resources.
I like to pick less popular keywords that get only a couple of hundred of searches each day because my chances of getting on the first page greatly increases. But do not get fixated on the number of searches, some keyword phrases that only get four or five searches daily, can still be very profitable.
For serious keyword research in a particular niche market I like to use Brad Callen's Keyword Elite which is professionally designed software that makes all your keyword research so much easier. But there are plenty of free keyword tools you can use. One handy keyword tool is Google Adwords external suggestion tool which will help you find valuable keywords.
Commercial Intent of Keywords?But how do you know if a keyword is profitable? Well, one convenient tool is from MSN which helps you with "Detecting Online Commercial Intention" of keywords. Just type in a keyword and it will give you a percentage or probability your keyword query has commercial benefit or intent.
Conversion Rate of Keywords?Once you have your chosen keywords in place, next you want to have a landing page that converts those keywords or traffic from those keywords into buyers or leads for your online business. This is another crucial element of your online marketing - you must have a landing page or content/site that converts into a sale or you obviously will not make any revenue.
Keep in mind, if you are into affiliate marketing, you main goal is not to sell but to "pre-sell" your products or services. One effective way I have found to do this is to give potential customers/clients valuable information they can use in making their final purchasing choice. Comparison sites do well, as do review sites, top ten sites... potential customers use the Internet and keywords to not only find products but more so, to find information on those products. Your goal should be to provide this valuable information to make their task a little bit easier for them and they will reward you with a sale.
Long-Tail Keywords?Long-Tail keywords are simply that: long three or four word phrases that searchers use to find what they are looking for on the web. Because they are highly specific, long-tail keywords have proven to have better conversion rates than general keywords. This is also just common sense, someone searching for a "2005 ford mustang convertible" may just be in the right mind-set to buy such a vehicle; as compared to someone searching for a more general keyword phrase such as "sports cars."
Study your website traffic logs religiously to find long-tail keywords that turn into a sale. Target these long-tail keywords in your marketing. Even buy PPC (Pay Per Click) advertising in the three major search engines - Google Adwords, Yahoo! Marketing and MicroSoft AdCenter - for these valuable/profitable keywords.
And build higher rankings in organic search for these long-tail keyword phrases. It is really not that difficult for long phrases, especially if they are related to your site; many times you can reach the top spot in a matter of days, especially in Google.
How to Rank High for Your Chosen Profitable Keywords?
Of course, the million dollar question is: HOW do you rank in the top spot for your chosen keywords? I believe the key to ranking high in the search engines (especially Google) is to be persistent in building your rankings for your keywords. Take a long-term view or approach, sometimes it may take months, even years, to rank in the top Five for your highly competitive keywords.
The best strategy is to "stick to it" and keep building relevant links to your keyword landing page. Create related blogs with valuable content linking back to your keywords. Write keyword related articles and distribute them all over the web. Create Google Alerts for your keywords and then place comments/links in the newly formed pages on the web that Google is indexing.
Be pro-active, download the SEOQuake toolbar and find your main keyword competitors. Check out their links and then go out and get the same links. Write better, higher quality content than your main competitors because Google always rewards great content. Plus, use the free Addthis.com button and let your visitors bookmark your great content in all the social bookmark sites and build your keyword links for you.
Do key worded Press Releases with your embedded links and spread them all over the web. Get these Press Releases into Google news and other important places on the web. PRWeb.com is really a great place for your press releases since you can embed your keywords in your links.
If you can try to get your most important keywords in your domain name. Many SEO experts argue the merits of this but from my own experience and marketing - it is much easier to rank high for your keywords if you have them in the domain name. Again, it is just common sense, if you have your main keyword in the domain, this keyword is obviously telling the search engines this is what your site is all about. I have even bought domains and created sites specifically around certain keywords just to rank high.
Always remember, you have to be persistent, I have been fighting some keyword battles for over four or five years! For really profitable keywords, it can be a constant struggle to remain on the first page, but the trick is not to give up, just keep fighting away at your competitors. Persistence usually pays off in the end and those profitable keywords will have your links in the top spot. Make ranking high for those profitable keywords your number one marketing strategy. Concentrate all your marketing efforts towards getting plenty of quality traffic for those keywords and you will succeed online.
Source From SEO News
It can not be emphasized enough, especially to beginning online webmasters or marketers, choosing the right profitable keywords will largely determine whether or not you succeed with your online endeavors. You simply must get this element right or your marketing will be in big trouble.
What are Keywords?Lets start at the very beginning, keywords are the exact words someone types into a search engine to find what they are looking for on the web. Some keywords are valuable/profitable, while others are virtually worthless.
Profitable keywords are the ones that convert into a sale, a lead or potential client/customer for your company or product. These are the words someone is searching in order to buy a product or hire a service. Someone searching for "honeymoon vacation packages" is probably in the market to book a honeymoon vacation and could turn out to be very profitable for the right website or business.
Profitable keywords are the ones where the searcher is in the right "mind-set" or frame of mind to buy what they are searching for on the web. Tailor your marketing online to target these profitable keywords and it can spell success.
Number of Keyword Searches?You need to find out how many searches are made for your chosen keywords each month. Simply use WordTracker or a site like SEOBook. These will give you a preliminary number of searches made each month for your keyword. Highly popular, well-searched keywords with hundreds of thousands of searches each month will be extremely hard to rank for because you will have stiff competition from major companies with limitless resources.
I like to pick less popular keywords that get only a couple of hundred of searches each day because my chances of getting on the first page greatly increases. But do not get fixated on the number of searches, some keyword phrases that only get four or five searches daily, can still be very profitable.
For serious keyword research in a particular niche market I like to use Brad Callen's Keyword Elite which is professionally designed software that makes all your keyword research so much easier. But there are plenty of free keyword tools you can use. One handy keyword tool is Google Adwords external suggestion tool which will help you find valuable keywords.
Commercial Intent of Keywords?But how do you know if a keyword is profitable? Well, one convenient tool is from MSN which helps you with "Detecting Online Commercial Intention" of keywords. Just type in a keyword and it will give you a percentage or probability your keyword query has commercial benefit or intent.
Conversion Rate of Keywords?Once you have your chosen keywords in place, next you want to have a landing page that converts those keywords or traffic from those keywords into buyers or leads for your online business. This is another crucial element of your online marketing - you must have a landing page or content/site that converts into a sale or you obviously will not make any revenue.
Keep in mind, if you are into affiliate marketing, you main goal is not to sell but to "pre-sell" your products or services. One effective way I have found to do this is to give potential customers/clients valuable information they can use in making their final purchasing choice. Comparison sites do well, as do review sites, top ten sites... potential customers use the Internet and keywords to not only find products but more so, to find information on those products. Your goal should be to provide this valuable information to make their task a little bit easier for them and they will reward you with a sale.
Long-Tail Keywords?Long-Tail keywords are simply that: long three or four word phrases that searchers use to find what they are looking for on the web. Because they are highly specific, long-tail keywords have proven to have better conversion rates than general keywords. This is also just common sense, someone searching for a "2005 ford mustang convertible" may just be in the right mind-set to buy such a vehicle; as compared to someone searching for a more general keyword phrase such as "sports cars."
Study your website traffic logs religiously to find long-tail keywords that turn into a sale. Target these long-tail keywords in your marketing. Even buy PPC (Pay Per Click) advertising in the three major search engines - Google Adwords, Yahoo! Marketing and MicroSoft AdCenter - for these valuable/profitable keywords.
And build higher rankings in organic search for these long-tail keyword phrases. It is really not that difficult for long phrases, especially if they are related to your site; many times you can reach the top spot in a matter of days, especially in Google.
How to Rank High for Your Chosen Profitable Keywords?
Of course, the million dollar question is: HOW do you rank in the top spot for your chosen keywords? I believe the key to ranking high in the search engines (especially Google) is to be persistent in building your rankings for your keywords. Take a long-term view or approach, sometimes it may take months, even years, to rank in the top Five for your highly competitive keywords.
The best strategy is to "stick to it" and keep building relevant links to your keyword landing page. Create related blogs with valuable content linking back to your keywords. Write keyword related articles and distribute them all over the web. Create Google Alerts for your keywords and then place comments/links in the newly formed pages on the web that Google is indexing.
Be pro-active, download the SEOQuake toolbar and find your main keyword competitors. Check out their links and then go out and get the same links. Write better, higher quality content than your main competitors because Google always rewards great content. Plus, use the free Addthis.com button and let your visitors bookmark your great content in all the social bookmark sites and build your keyword links for you.
Do key worded Press Releases with your embedded links and spread them all over the web. Get these Press Releases into Google news and other important places on the web. PRWeb.com is really a great place for your press releases since you can embed your keywords in your links.
If you can try to get your most important keywords in your domain name. Many SEO experts argue the merits of this but from my own experience and marketing - it is much easier to rank high for your keywords if you have them in the domain name. Again, it is just common sense, if you have your main keyword in the domain, this keyword is obviously telling the search engines this is what your site is all about. I have even bought domains and created sites specifically around certain keywords just to rank high.
Always remember, you have to be persistent, I have been fighting some keyword battles for over four or five years! For really profitable keywords, it can be a constant struggle to remain on the first page, but the trick is not to give up, just keep fighting away at your competitors. Persistence usually pays off in the end and those profitable keywords will have your links in the top spot. Make ranking high for those profitable keywords your number one marketing strategy. Concentrate all your marketing efforts towards getting plenty of quality traffic for those keywords and you will succeed online.
Source From SEO News
Wednesday, December 23, 2009
The 10 Most Common Mistakes That Are Crippling Your Sales Letters
Sending out sales letters to prospective customers or potential clients can be one of the most effective ways to create loyalty and get your market to buy.
But so many sales letters are regarded as junk mail by today's consumer - and they are right. When was the last time you opened a sales letter in the mail and actually read it? Why not? Because the bulk of today's sales letters do not entice you, they do not speak to you, and most importantly, they do not give you any reason to bother. Here are ten mistakes that you might be making now that is costing you thousands of dollars:
#1. Your letter does not speak to anybody in particular.
Okay, you bought a mailing list and you shipped out a letter. Who is receiving it? Is it a specific gender? Do they have a particular career? How much money do they make?
Companies fail to get to know their market, and it cripples not just their sales letters, but their marketing in general. Take some time to study your target - what makes them tick? Then you can craft a sales letter that speaks directly to their wants and desires.
#2. It is missing a headline.
Sales letters need to attract the eye. Without a headline, a sales letter is just a block of words that can easily be ignored. Just look at the headline of this article: it speaks directly to YOU, does not it? It speaks in the present tense, and it implies that there is information in this article that you need to read now (and it is true, too!). That is a big reason why you are reading this, is not it? Motivate your readers to keep reading!
#3. You do not know the difference between FEATURES and BENEFITS.
This is the biggest, most common mistake that companies make in their sales letters. If somebody writes me a letter and says, "Hey! Look at what we have got! Look what we have done! Are not we great?!?", I am going to throw it away in a heartbeat.
What do people want to hear about? They want to hear about themselves. It is simple human nature. We all have egos, and they need to be stroked. So talk about them: "Hey! You know that problem you have? This is how we can help you out..."
If you are writing about your business, you are writing a FEATURE. That is not what you are supposed to be writing. If you are writing about the consumer, you are writing a BENEFIT. That is what people want to hear about - what is in it for me?
#4. Give them a reason to respond.
If your response rates are down, you may not be giving your market enough of a reason to contact you. Where is the offer? If the consumer reads your entire sales letter, but they are not motivated to take action IMMEDIATELY, you did it wrong.
Give them a discount or some form of special offer for responding to the letter. You need to motivate them.
#5. You are assuming they will take your word for it.
You need proof. That means statistics that show it works. That means testimonials from people who have enjoyed the benefits. People will not just listen to you based on what you say - show them what others are saying.
#6. Your letter is unpleasant to look at.
Beyond the headline, how have you formatted your letter? Is it just a bunch of words? Then forget it. You might as well have mailed them a 700-page Charles Dickens novel, because that is what they will relate this to. You do not have to put in pictures necessarily, but at least put in some sub-headlines or lists. They need something they can easily scan to get the gist of the letter beforehand. It will increase the odds of them reading the whole thing.
#7. You did not break down the barriers.
Barriers are things that keep the consumer from buying from you. Most of the time, this refers to risk: they worry that they are investing their time or money in something that will not work. You need to guarantee them that it will be worth it. Offer them a 30-day, money-back guarantee. Give them a reason to take the plunge, risk-free, and there is a good chance they will.
#8. You do not have a "P.S." at the end.
The "P.S." is a great way to hit the last few skimmers - people who are not reading. Sum up your biggest benefit, combine it with your offer, and throw it in as the last line in your letter. Watch those response rates grow! For example:
"P.S. Stop wasting your time resharpening those old knives! Order your complete set of 6 Revolution Steak Knives and use them for 60 days at no cost!"
#9. Nothing makes you stand out.
Who are you targeting and why? You need to position yourself as something unique. If you are just like the others, then no one will buy. Remember that when you make your offer and explain your benefits. They need to have something different about them to motivate your specific target market.
#10. They are not even opening the envelope.
If your letter comes in a plain white envelope, you are going to lose. Put a killer headline on the outside of the envelope. Consider hand-addressed envelopes. Or, as many companies do, take advantage of the "lumpy mailer", where you put something in the envelope that makes it feel bulky - so people will tear it open just to find their free gift. Your envelope needs to stand out from the rest of the mail in their mailbox. How is your sales letter standing out?
Source From Entireweb Newsletter
But so many sales letters are regarded as junk mail by today's consumer - and they are right. When was the last time you opened a sales letter in the mail and actually read it? Why not? Because the bulk of today's sales letters do not entice you, they do not speak to you, and most importantly, they do not give you any reason to bother. Here are ten mistakes that you might be making now that is costing you thousands of dollars:
#1. Your letter does not speak to anybody in particular.
Okay, you bought a mailing list and you shipped out a letter. Who is receiving it? Is it a specific gender? Do they have a particular career? How much money do they make?
Companies fail to get to know their market, and it cripples not just their sales letters, but their marketing in general. Take some time to study your target - what makes them tick? Then you can craft a sales letter that speaks directly to their wants and desires.
#2. It is missing a headline.
Sales letters need to attract the eye. Without a headline, a sales letter is just a block of words that can easily be ignored. Just look at the headline of this article: it speaks directly to YOU, does not it? It speaks in the present tense, and it implies that there is information in this article that you need to read now (and it is true, too!). That is a big reason why you are reading this, is not it? Motivate your readers to keep reading!
#3. You do not know the difference between FEATURES and BENEFITS.
This is the biggest, most common mistake that companies make in their sales letters. If somebody writes me a letter and says, "Hey! Look at what we have got! Look what we have done! Are not we great?!?", I am going to throw it away in a heartbeat.
What do people want to hear about? They want to hear about themselves. It is simple human nature. We all have egos, and they need to be stroked. So talk about them: "Hey! You know that problem you have? This is how we can help you out..."
If you are writing about your business, you are writing a FEATURE. That is not what you are supposed to be writing. If you are writing about the consumer, you are writing a BENEFIT. That is what people want to hear about - what is in it for me?
#4. Give them a reason to respond.
If your response rates are down, you may not be giving your market enough of a reason to contact you. Where is the offer? If the consumer reads your entire sales letter, but they are not motivated to take action IMMEDIATELY, you did it wrong.
Give them a discount or some form of special offer for responding to the letter. You need to motivate them.
#5. You are assuming they will take your word for it.
You need proof. That means statistics that show it works. That means testimonials from people who have enjoyed the benefits. People will not just listen to you based on what you say - show them what others are saying.
#6. Your letter is unpleasant to look at.
Beyond the headline, how have you formatted your letter? Is it just a bunch of words? Then forget it. You might as well have mailed them a 700-page Charles Dickens novel, because that is what they will relate this to. You do not have to put in pictures necessarily, but at least put in some sub-headlines or lists. They need something they can easily scan to get the gist of the letter beforehand. It will increase the odds of them reading the whole thing.
#7. You did not break down the barriers.
Barriers are things that keep the consumer from buying from you. Most of the time, this refers to risk: they worry that they are investing their time or money in something that will not work. You need to guarantee them that it will be worth it. Offer them a 30-day, money-back guarantee. Give them a reason to take the plunge, risk-free, and there is a good chance they will.
#8. You do not have a "P.S." at the end.
The "P.S." is a great way to hit the last few skimmers - people who are not reading. Sum up your biggest benefit, combine it with your offer, and throw it in as the last line in your letter. Watch those response rates grow! For example:
"P.S. Stop wasting your time resharpening those old knives! Order your complete set of 6 Revolution Steak Knives and use them for 60 days at no cost!"
#9. Nothing makes you stand out.
Who are you targeting and why? You need to position yourself as something unique. If you are just like the others, then no one will buy. Remember that when you make your offer and explain your benefits. They need to have something different about them to motivate your specific target market.
#10. They are not even opening the envelope.
If your letter comes in a plain white envelope, you are going to lose. Put a killer headline on the outside of the envelope. Consider hand-addressed envelopes. Or, as many companies do, take advantage of the "lumpy mailer", where you put something in the envelope that makes it feel bulky - so people will tear it open just to find their free gift. Your envelope needs to stand out from the rest of the mail in their mailbox. How is your sales letter standing out?
Source From Entireweb Newsletter
Sunday, December 20, 2009
Ten Ways to Get Web Traffic Fast
There are several ways to get website traffic fast and free, and I am going to share ten niche ways with you.
Article Submission
You do not need to be an award winning expert on the topic you are writing about - just pick an area that is related to the theme of your website, do a bit of research using a search engine and before you know it you will have more knowledge on that subject than most. Write in a relaxed, straightforward way. And, of course, when you add your details at the end of your article, make certain that you include your web address as well.
URL Submission
This sounds so obvious, yet so many people overlook it. Website URL submission is about getting more links to your website to help your website get ranked high on major search engines, thus getting more visitor traffic by, well, submitting your website URL to the major search engines. You can buy or subscribe to software that will do this, but it is quite possible to get a good return by submitting manually.
Social Bookmarking
Social bookmarking is a way for internet users to store, classify, share, search and discover Internet resources that they find useful. Since social bookmarks are saved online, users are able to access them from anywhere - at home, at work or while traveling.
These lists can be accessible to the public by users of a specific network or website. What you need to do first is register with a social bookmarking site which allows you to store and tag bookmarks. Most social bookmarking services allow users to search for bookmarks which are associated with given "tags", and rank the resources by the number of users which have bookmarked them. This means that other visitors and members of social bookmarking sites can search for resources by topic, category, keyword, tags, or popularity to see what others have saved. As a user, social bookmarking sites let you find useful, informative resources through pages that have been tagged because others have found them to be valuable sources. Voila - more web traffic. Free.
Forum Posting
Forum posting is a hands down alternative to paid advertising methods. For just a few hours of work every week, you can capture batches of interested leads everyday. The more forums you contribute to, the more you will gain traffic. If you are an active forum poster, you will also get a good feel about the kind of products that are hot on the market.
Please do not overlook the forum signature or commonly called resource box - it is a powerful free advertising tool for you. What you must do is edit your forum signature. Basically, a curiosity inducing one-liner and a link to your website is great. Once you have edited and saved your signature, it will appear at the bottom of all your comments in the forum discussions. That means, the more you participate in the discussions in the forums, the more people see your semi-ad written on your signature. I promise, this will encourage people to visit your website, and hopefully buy from you.
Affiliate Marketing
Affiliate Marketing is one of the best ways to get the word out about your website and can be done with very little technical expertise and therefore is easy to start up. If you have a product or service you believe in, visit a site such as Clickbank and open an account. Follow the simple instructions to gain affiliates - and traffic.
Press Releases
It is a fact that a well-written Press Release can dramatically improve your sales, expose your company to the masses, and greatly enhance the image of your business or products. Publicity is the most cost-effective web traffic building marketing tool there is, and, surprisingly, web traffic can be generated by ink and paper!
Classified Ads
Again, it is easy to associate Classified Ads with yesterday's technology, but they are extremely cheap and a one line product or service description, together with your website, will pay dividends.
Blog Comments
If you are an avid blog follower, you have to include Blog Commenting in your web traffic arsenal. You will almost always find a "comments" link at the end of each post. Good blog commenters add to the discussion and are known as knowledgeable, informative, friendly and engaged. Join them!
FaceBook
Do not forget that you can use Facebook to its full potential to attract more visitors to your website. You can get away from just interacting with your school or college friends and start interacting with people within your industry or other industries that you want to get into.
An easy way to do this is to join groups that interest you as well as make friends with people that you want to get to know. Fill out your profile (fully) - the best profile on Facebook is a complete one.
Videos
Finally, why not make a video and post to video sites too! This is not a Warner Bros. effort! Your PC or Mac may well have a webcam, or you can borrow a camcorder or Flip. Write a brief script - lights- camera - action - and upload to YouTube. (Just remember to be sure to link it back to you.)
Well - there you are. Not all of the ten suggestions I have outlined may appeal, but if you select three or four, stick with them, and implement them on a regular basis, you will see your web traffic grow significantly. My best to you.
Source From SitePro News
Article Submission
You do not need to be an award winning expert on the topic you are writing about - just pick an area that is related to the theme of your website, do a bit of research using a search engine and before you know it you will have more knowledge on that subject than most. Write in a relaxed, straightforward way. And, of course, when you add your details at the end of your article, make certain that you include your web address as well.
URL Submission
This sounds so obvious, yet so many people overlook it. Website URL submission is about getting more links to your website to help your website get ranked high on major search engines, thus getting more visitor traffic by, well, submitting your website URL to the major search engines. You can buy or subscribe to software that will do this, but it is quite possible to get a good return by submitting manually.
Social Bookmarking
Social bookmarking is a way for internet users to store, classify, share, search and discover Internet resources that they find useful. Since social bookmarks are saved online, users are able to access them from anywhere - at home, at work or while traveling.
These lists can be accessible to the public by users of a specific network or website. What you need to do first is register with a social bookmarking site which allows you to store and tag bookmarks. Most social bookmarking services allow users to search for bookmarks which are associated with given "tags", and rank the resources by the number of users which have bookmarked them. This means that other visitors and members of social bookmarking sites can search for resources by topic, category, keyword, tags, or popularity to see what others have saved. As a user, social bookmarking sites let you find useful, informative resources through pages that have been tagged because others have found them to be valuable sources. Voila - more web traffic. Free.
Forum Posting
Forum posting is a hands down alternative to paid advertising methods. For just a few hours of work every week, you can capture batches of interested leads everyday. The more forums you contribute to, the more you will gain traffic. If you are an active forum poster, you will also get a good feel about the kind of products that are hot on the market.
Please do not overlook the forum signature or commonly called resource box - it is a powerful free advertising tool for you. What you must do is edit your forum signature. Basically, a curiosity inducing one-liner and a link to your website is great. Once you have edited and saved your signature, it will appear at the bottom of all your comments in the forum discussions. That means, the more you participate in the discussions in the forums, the more people see your semi-ad written on your signature. I promise, this will encourage people to visit your website, and hopefully buy from you.
Affiliate Marketing
Affiliate Marketing is one of the best ways to get the word out about your website and can be done with very little technical expertise and therefore is easy to start up. If you have a product or service you believe in, visit a site such as Clickbank and open an account. Follow the simple instructions to gain affiliates - and traffic.
Press Releases
It is a fact that a well-written Press Release can dramatically improve your sales, expose your company to the masses, and greatly enhance the image of your business or products. Publicity is the most cost-effective web traffic building marketing tool there is, and, surprisingly, web traffic can be generated by ink and paper!
Classified Ads
Again, it is easy to associate Classified Ads with yesterday's technology, but they are extremely cheap and a one line product or service description, together with your website, will pay dividends.
Blog Comments
If you are an avid blog follower, you have to include Blog Commenting in your web traffic arsenal. You will almost always find a "comments" link at the end of each post. Good blog commenters add to the discussion and are known as knowledgeable, informative, friendly and engaged. Join them!
Do not forget that you can use Facebook to its full potential to attract more visitors to your website. You can get away from just interacting with your school or college friends and start interacting with people within your industry or other industries that you want to get into.
An easy way to do this is to join groups that interest you as well as make friends with people that you want to get to know. Fill out your profile (fully) - the best profile on Facebook is a complete one.
Videos
Finally, why not make a video and post to video sites too! This is not a Warner Bros. effort! Your PC or Mac may well have a webcam, or you can borrow a camcorder or Flip. Write a brief script - lights- camera - action - and upload to YouTube. (Just remember to be sure to link it back to you.)
Well - there you are. Not all of the ten suggestions I have outlined may appeal, but if you select three or four, stick with them, and implement them on a regular basis, you will see your web traffic grow significantly. My best to you.
Source From SitePro News
Friday, December 18, 2009
Marketing Methods That Work Online
Business owners are facing a harsh reality: A website in itself offers no assurance of business. "If you build, it they will come" is a cliche that has misled many into believing all a company needed was an online presence to succeed. However, without a strategic marketing plan and a tactical approach, you are more likely to fail than to reach your goals. Proper planning will not only improve your chances of success, but it will also keep you from throwing away money on e-commerce fiascos.
The first step of planning is to define your goals in light of the target market you aim to reach. As you classify your target, you should determine the core needs of that group and observe the buying behavior that occurs among your potential purchasers. Characterizing their purchasing habits enables you to position your business to appeal to your target market with compelling information before they buy from another resource.
Several online resources can help you place your business in the forefront of your target audience. The process, however, can be complex because a variety of online vehicles, if utilized properly, can help you yield the results you desire. Also, the key to successful marketing online is in developing a diverse marketing plan which takes advantage of several approaches to deliver your message. Components in your marketing plan should include such elements as search engine marketing, pay-per-performance, ad placement, joint ventures, targeted traffic, e-mail marketíng, media marketing, optimization and copywriting.
Search Engine Marketing
Search engine marketing has been one of the most highly visible forms of marketing online. With millions of businesses employing search engines to gather information daily, search engine placement for key terms has been a major business generator for companies who properly place themselves in the search engines under the right terms relevant to their market offering. An obstacle to being ranked at or near the top, however, is that thousands can be competing for the same position. And with the search engines changing their algorithms often, achieving placement on the first page for the terms relevant is extremely difficult without a solid working knowledge of and experience in the search engine marketing field. Consequently, one should not solely rely on ranking.
Pay-Per-Performance
Another marketing technique on the rise is pay-per-performance advertising. This is a method for which you pay per click, impression, or visit a site that refers to your site. The application works best if the placements chosen are locations that directly connect with the target market you desire to reach. Advertisement rates are based on an auction format in that the highest bidder obtains the top placement. If your bid is $1.00 for every time someone utilizes your link while your competitor bids $1.01, your competitor will gain a better placement than you. If 100 individuals click your link, you should understand that you will owe $100 whether they buy from you are not. Pay-per-performance advertising clearly requires a full understanding of your conversion ratio to determine the budget necessary to commit to such a program.
Ad Placement
Ad placement is similar to pay-per-performance in that you pay for advertisements on sites or newsletters. The difference is that you typically pay for impressions and market reach. Impressions encompass how many unique visitors view the location in which your ad is placed. The market reach refers to the number of individuals accessing that website or newsletter over a period of time. However, you have no guarantee of the number of visitors who will follow your ad to your website. The concept is similar to traditional print ad placement in that advertisers have no guarantee that people exposed to their print ads will visit their places of business.
Joint Ventures
Another method, joint ventures, can be highly effective in helping businesses obtain referral customers. Joint ventures can be as simple exchanging links with another website or as complex as assembling a tiered affiliates program.
Targeted Traffic Marketing
Targeted traffic marketing is an additional marketing online tool with two main applications. The first involves the purchase of a demographic defined list which will contain individuals that match a specified demographic to whom you have permission to send information freely either through an e-mail campaign or a sales call. The second form of targeted traffic entails the purchase a specified number of unique visitors to your site who match a demographic. This is a mass marketing or shotgun approach. Using either approach requires a skilled implementation of marketing content or your conversion ratio will be low, meaning you will be wasting money.
E-Mail Marketing
The most criticized but still effective form of online marketing is e-mail marketing. Too many marketers utilized this method improperly by imposing upon individuals who had no interest in their products or services. The answer to marketing effectively using e-mails lies in ensuring you have permission before sending to those individuals.
Media Marketing
A more effective method would be to utilize media marketing in which you write articles, white papers and other content relevant to your industry to be published. Sharing valuable insights and information rather than out-and-out selling helps to validate your company's expertise as you also acquire free brand exposure.
Relevant Content & Copywriting
Finally, marketing effectively online requires the right kind of preparation for your website. Many sites fail in that they generate traffic but they lack the kind of relevant content that retains the visitor, educates the prospect, and/or encourages the prospect to take action. Developing content that relays a clear message to your visitors is critical. Copywriting professional Sallie Boyles states, "Lead with your punch line. Be clear. Be concise. Rather than covering each page top-to-bottom with solid content, use windows and links to provide detailed explanations as needed. When people gather research online for an immediate or future purchase, they want ease and efficiency - or they will leave the site and go elsewhere."
In developing your next marketing online plan, follow these key steps to success: First, define and research your market. Second, prepare your site for action. Third, position yourself in the marketplace utilizing several marketing methods. Fourth, be prepared to follow up and close the deal. A world of e-commerce awaits!
Source From SitePro News
The first step of planning is to define your goals in light of the target market you aim to reach. As you classify your target, you should determine the core needs of that group and observe the buying behavior that occurs among your potential purchasers. Characterizing their purchasing habits enables you to position your business to appeal to your target market with compelling information before they buy from another resource.
Several online resources can help you place your business in the forefront of your target audience. The process, however, can be complex because a variety of online vehicles, if utilized properly, can help you yield the results you desire. Also, the key to successful marketing online is in developing a diverse marketing plan which takes advantage of several approaches to deliver your message. Components in your marketing plan should include such elements as search engine marketing, pay-per-performance, ad placement, joint ventures, targeted traffic, e-mail marketíng, media marketing, optimization and copywriting.
Search Engine Marketing
Search engine marketing has been one of the most highly visible forms of marketing online. With millions of businesses employing search engines to gather information daily, search engine placement for key terms has been a major business generator for companies who properly place themselves in the search engines under the right terms relevant to their market offering. An obstacle to being ranked at or near the top, however, is that thousands can be competing for the same position. And with the search engines changing their algorithms often, achieving placement on the first page for the terms relevant is extremely difficult without a solid working knowledge of and experience in the search engine marketing field. Consequently, one should not solely rely on ranking.
Pay-Per-Performance
Another marketing technique on the rise is pay-per-performance advertising. This is a method for which you pay per click, impression, or visit a site that refers to your site. The application works best if the placements chosen are locations that directly connect with the target market you desire to reach. Advertisement rates are based on an auction format in that the highest bidder obtains the top placement. If your bid is $1.00 for every time someone utilizes your link while your competitor bids $1.01, your competitor will gain a better placement than you. If 100 individuals click your link, you should understand that you will owe $100 whether they buy from you are not. Pay-per-performance advertising clearly requires a full understanding of your conversion ratio to determine the budget necessary to commit to such a program.
Ad Placement
Ad placement is similar to pay-per-performance in that you pay for advertisements on sites or newsletters. The difference is that you typically pay for impressions and market reach. Impressions encompass how many unique visitors view the location in which your ad is placed. The market reach refers to the number of individuals accessing that website or newsletter over a period of time. However, you have no guarantee of the number of visitors who will follow your ad to your website. The concept is similar to traditional print ad placement in that advertisers have no guarantee that people exposed to their print ads will visit their places of business.
Joint Ventures
Another method, joint ventures, can be highly effective in helping businesses obtain referral customers. Joint ventures can be as simple exchanging links with another website or as complex as assembling a tiered affiliates program.
Targeted Traffic Marketing
Targeted traffic marketing is an additional marketing online tool with two main applications. The first involves the purchase of a demographic defined list which will contain individuals that match a specified demographic to whom you have permission to send information freely either through an e-mail campaign or a sales call. The second form of targeted traffic entails the purchase a specified number of unique visitors to your site who match a demographic. This is a mass marketing or shotgun approach. Using either approach requires a skilled implementation of marketing content or your conversion ratio will be low, meaning you will be wasting money.
E-Mail Marketing
The most criticized but still effective form of online marketing is e-mail marketing. Too many marketers utilized this method improperly by imposing upon individuals who had no interest in their products or services. The answer to marketing effectively using e-mails lies in ensuring you have permission before sending to those individuals.
Media Marketing
A more effective method would be to utilize media marketing in which you write articles, white papers and other content relevant to your industry to be published. Sharing valuable insights and information rather than out-and-out selling helps to validate your company's expertise as you also acquire free brand exposure.
Relevant Content & Copywriting
Finally, marketing effectively online requires the right kind of preparation for your website. Many sites fail in that they generate traffic but they lack the kind of relevant content that retains the visitor, educates the prospect, and/or encourages the prospect to take action. Developing content that relays a clear message to your visitors is critical. Copywriting professional Sallie Boyles states, "Lead with your punch line. Be clear. Be concise. Rather than covering each page top-to-bottom with solid content, use windows and links to provide detailed explanations as needed. When people gather research online for an immediate or future purchase, they want ease and efficiency - or they will leave the site and go elsewhere."
In developing your next marketing online plan, follow these key steps to success: First, define and research your market. Second, prepare your site for action. Third, position yourself in the marketplace utilizing several marketing methods. Fourth, be prepared to follow up and close the deal. A world of e-commerce awaits!
Source From SitePro News
Monday, December 14, 2009
The Importance of Tracking Your Web Site Traffic
You have a web site. You have web site visitors. You even have web site sales. Everything seems to be working: why should you go through the effort to track and analyze your web site traffic?
The fact is, the importance of tracking your site traffic is not stressed nearly enough. At most, people say, "Sure, I track my site traffic. We had 5,000 hits last month!" But that, quite frankly, is not "tracking your site traffic." That is a simple datum, and it does not tell you anything about your site or your site traffic.
The importance of tracking your site traffic lies in the fact that proper web traffic analytics will help you answer these key questions:
Am I reaching my target market?
If you went about developing your web site systematically, you probably spent time researching and defining your target market. You then designed your site to reach those specific people.
But all your research was still - at its base - a hypothesis. You made assumptions about how to reach your customer base. Tracking your site traffic will verify what is actually happening on your site (who is coming and what they are doing), compared to what you expected to happen.
How are people interacting with my site?
Sure, people are coming to your web site. But what are they doing there? Do they hit the home page and leave? Do they go immediately to your free section and never browse your sale items? Do 90% of the people who click on your online payment form subsequently abandon it?
Tracking your site traffic will allow you to see how people proceed through your site, where they spend their time, what they do, and any problems they may be encountering. And that information can help you significantly improve their user experience - and your sales.
Where is my site traffic coming from?
To drive traffic to your site, you are likely engaged in multiple marketing efforts. You may have search engine optimized your content, engaged in article marketing, and developed reciprocal links from key partners. You may be involved in a pay-per-click campaign. Perhaps you also explored email marketing or print advertising.
Web traffic analytics will tell you exactly how successful each and every one of those marketing efforts is. You will then be able to cut the fat from your marketing plan and focus on the most strategic and productive campaigns.
What trends do I see?
The web is a constantly changing place. What worked last year may not work this year. You can not rely on the mantra "we have always done it this way" and expect to see consistently positive results for years on end.
By tracking your site traffic, you will be able to see trends as they unfold: trends in who is coming to your site, how they are interacting with it, what they want, how they buy, etc. You will be able to respond pro actively to changing patterns, rather than reactively scrambling to fix a situation after it has become a major problem.
If you are serious about using your web site as a tool for business, tracking your site traffic is an absolute essential. The questions above just scratch the surface of what web traffic analytics can do for you. But the bottom line is this: tracking your site traffic provides you with quantifiable data to allow you to make wise decisions for your business.
Source From Entireweb Newsletter
The fact is, the importance of tracking your site traffic is not stressed nearly enough. At most, people say, "Sure, I track my site traffic. We had 5,000 hits last month!" But that, quite frankly, is not "tracking your site traffic." That is a simple datum, and it does not tell you anything about your site or your site traffic.
The importance of tracking your site traffic lies in the fact that proper web traffic analytics will help you answer these key questions:
Am I reaching my target market?
If you went about developing your web site systematically, you probably spent time researching and defining your target market. You then designed your site to reach those specific people.
But all your research was still - at its base - a hypothesis. You made assumptions about how to reach your customer base. Tracking your site traffic will verify what is actually happening on your site (who is coming and what they are doing), compared to what you expected to happen.
How are people interacting with my site?
Sure, people are coming to your web site. But what are they doing there? Do they hit the home page and leave? Do they go immediately to your free section and never browse your sale items? Do 90% of the people who click on your online payment form subsequently abandon it?
Tracking your site traffic will allow you to see how people proceed through your site, where they spend their time, what they do, and any problems they may be encountering. And that information can help you significantly improve their user experience - and your sales.
Where is my site traffic coming from?
To drive traffic to your site, you are likely engaged in multiple marketing efforts. You may have search engine optimized your content, engaged in article marketing, and developed reciprocal links from key partners. You may be involved in a pay-per-click campaign. Perhaps you also explored email marketing or print advertising.
Web traffic analytics will tell you exactly how successful each and every one of those marketing efforts is. You will then be able to cut the fat from your marketing plan and focus on the most strategic and productive campaigns.
What trends do I see?
The web is a constantly changing place. What worked last year may not work this year. You can not rely on the mantra "we have always done it this way" and expect to see consistently positive results for years on end.
By tracking your site traffic, you will be able to see trends as they unfold: trends in who is coming to your site, how they are interacting with it, what they want, how they buy, etc. You will be able to respond pro actively to changing patterns, rather than reactively scrambling to fix a situation after it has become a major problem.
If you are serious about using your web site as a tool for business, tracking your site traffic is an absolute essential. The questions above just scratch the surface of what web traffic analytics can do for you. But the bottom line is this: tracking your site traffic provides you with quantifiable data to allow you to make wise decisions for your business.
Source From Entireweb Newsletter
Thursday, December 10, 2009
Does Your Website Need an Extreme Makeover?
1. Is Visitor Friendly
What this means is that your customers must be able to find what they are looking for easily and quickly. And that means a great navigational system. Most websites either display their navigation bar on the left or at the top. And since most people are used to this type of navigation, it is best to stick with it. It also helps to include your navigation bar at the bottom of each page to save your visitors from having to scroll back to the top.
2. Focuses on your customer's needs
Rather than trying to "sell your business", let your prospects know how your product/service is going to benefit them. Emphasize the benefits and solve problems. Make this the focus of everything you write on every page of your site. Do not try to sell visitors your products or service, help them.
3. There are no spelling mistakes
Ensure there are no spelling or grammatical errors. Check that all links are working and graphics display correctly.
4. Proves credibility
Include testimonials from your current customers to show your potential clients that you are trustworthy, reliable and that you provide great service and/or products. Make sure the testimonials are real and if possible provide contact details of the person who supplied you with the testimonial. If you do not have any right now, get them! Simply email your customers and ask for their feedback on your business and service. Most happy customers will gladly provide this.
You could also include before and after photos. Show the problem picture and beside it show the picture of resolution, with an explanation of your product's benefits.
5. Has Contact details
Place contact details in as many places as possible. Make it easy for your customers to contact you. Create a special "Contact Us" page, include your details in "About Us" page and also at the bottom of each page. Information to include: business name, physical address, mailing address, telephone, fax, email, emergency number, website address and most importantly, do not forget to include your business hours.
6. Offers a Monëy Back Guarantee
The longer the guarantee, the more effective it will be. It could be 30 days, 60 days, 1 year or lifetime. Remember you are trying to take the risk out of doing business with you.
7. Provides information that people are looking for
If you do not provide it, someone else will. Content is still the king. You should include as much information as possible - not only detailed descriptions and prices of your products and services, but also free resources, articles, reports, ebooks relating to your industry, service and products. You can easily source free information on the internet. This will ensure that customers will keep coming back to your website, even if it is just to get information. The more they visit, the more you will stick in their mind as an expert and the next time they are ready to order your products/services, you will be their first choice.
If your website features any of the following, your website definitely needs an EXTREME MAKEOVER or at least a face lift.
1. Flash intros, revolving globes, bevelled line separators, animated mail boxes.
2. Loads of pop up or pop under boxes.
3. Autoplay music. Allow your customer to play music only if they choose.
4. Hit counters of the free variety, which say "you are the 27th visitor".
5. Date and time stamps, unless your website is updated daily or weekly.
6. Busy backgrounds.
Ask yourself
- does my website portray the professional image I want my customers to see? Have I provided all the information that my customers may want or need to know? If you answered no to either of these, call your website designer today or you could lose thousands of dollars as your customers head to your competitor's door.
Source From SitePro News
What this means is that your customers must be able to find what they are looking for easily and quickly. And that means a great navigational system. Most websites either display their navigation bar on the left or at the top. And since most people are used to this type of navigation, it is best to stick with it. It also helps to include your navigation bar at the bottom of each page to save your visitors from having to scroll back to the top.
2. Focuses on your customer's needs
Rather than trying to "sell your business", let your prospects know how your product/service is going to benefit them. Emphasize the benefits and solve problems. Make this the focus of everything you write on every page of your site. Do not try to sell visitors your products or service, help them.
3. There are no spelling mistakes
Ensure there are no spelling or grammatical errors. Check that all links are working and graphics display correctly.
4. Proves credibility
Include testimonials from your current customers to show your potential clients that you are trustworthy, reliable and that you provide great service and/or products. Make sure the testimonials are real and if possible provide contact details of the person who supplied you with the testimonial. If you do not have any right now, get them! Simply email your customers and ask for their feedback on your business and service. Most happy customers will gladly provide this.
You could also include before and after photos. Show the problem picture and beside it show the picture of resolution, with an explanation of your product's benefits.
5. Has Contact details
Place contact details in as many places as possible. Make it easy for your customers to contact you. Create a special "Contact Us" page, include your details in "About Us" page and also at the bottom of each page. Information to include: business name, physical address, mailing address, telephone, fax, email, emergency number, website address and most importantly, do not forget to include your business hours.
6. Offers a Monëy Back Guarantee
The longer the guarantee, the more effective it will be. It could be 30 days, 60 days, 1 year or lifetime. Remember you are trying to take the risk out of doing business with you.
7. Provides information that people are looking for
If you do not provide it, someone else will. Content is still the king. You should include as much information as possible - not only detailed descriptions and prices of your products and services, but also free resources, articles, reports, ebooks relating to your industry, service and products. You can easily source free information on the internet. This will ensure that customers will keep coming back to your website, even if it is just to get information. The more they visit, the more you will stick in their mind as an expert and the next time they are ready to order your products/services, you will be their first choice.
If your website features any of the following, your website definitely needs an EXTREME MAKEOVER or at least a face lift.
1. Flash intros, revolving globes, bevelled line separators, animated mail boxes.
2. Loads of pop up or pop under boxes.
3. Autoplay music. Allow your customer to play music only if they choose.
4. Hit counters of the free variety, which say "you are the 27th visitor".
5. Date and time stamps, unless your website is updated daily or weekly.
6. Busy backgrounds.
Ask yourself
- does my website portray the professional image I want my customers to see? Have I provided all the information that my customers may want or need to know? If you answered no to either of these, call your website designer today or you could lose thousands of dollars as your customers head to your competitor's door.
Source From SitePro News
Tuesday, December 8, 2009
Social Media Marketing Strategies
There has been a significant jump in the popularity of social media websites over the past few years. With it has come a shift in the way that people search for information and how they share and consult opinions on the internet when making purchasing decisions.
Social media sites such as StumbleUpon and Digg, give users a voice on the internet by providing tools to connect, exchange views, share content, information, and recommend products and services using the "thumbs up or down" approach. This has caused a huge shift in the way people search for information online. More and more, Internet users rely on the opinions of others before they buy into the validity of a product or service. "Word of mouth" is no longer only from mouth to ear, but is more frequently spread on social media sites and it has never been so powerful. Any product or service deemed worthy is promoted, shared, or discouraged against in these online social communities.
Social Media Marketing (SMM) targets users by promoting content through bookmarking, blogging, online video sharing, and social networking to potentially expand audience and drive traffic. Businesses are beginning to understand the power of these influences when it comes to establishing a reputation and growing their online business. Social media marketing strategies such as a business' engagement in various social media websites can help to generate branding and a personal connection with its users.
Business Profiles
One of the most important social media marketing methods includes posting business profiles on social media websites such as Facebook and LinkedIn. Instead of waiting around for consumers to come to you, you have to reach out to your target audience. Solidifying your presence in the social media community creates a direct interaction between business and consumer that may not dramatically improve conversion rates but is definitely capable of establishing branding power and credibility. The valuable feedback consumers provide promotes insight in determining what business strategies are working and what could be re-evaluated to make a website more user-friendly.
Search Results
The influence of social media sites has changed the way search engines define placement. Images, videos and news content featured on social media sites such as Youtube, Digg, and Flickr are equally capable of sitting comfortably at the top of the search results leaving others, who have not yet jumped on the social media bandwagon, a little confused.
Effective Social Media Marketing Strategies
Take a hint from the popular social media websites by adding some type of interactive quality to your website. Engage the viewer and create an atmosphere of inclusion and direct contact that encourages a user to come back and visit again. Forums and social applications can help you compete for traffic in an evolving market.
Become an expert in your niche. Yahoo Answers is a great place to start. You can create a business or company profile and begin answering direct questions and supplying information to those in your target audience.
Join Social Networks. Social networking provides a means to promote association and the exchange of knowledge while also establishing business contacts and connections. Post your business profile in the popular social and business networks such as Facebook and LinkedIn, but also make sure to concentrate your attention on your niche audience by joining social media networks that represent and support your business or company’s ideas.
For example if you are selling organic produce and you set up a profile in a social media network such as Care2.com, an environmental portal, you are then communicating directly with those individuals who will support your product or service because of a shared interest. These types of social media communities will extend their approval by sharing in discussions about your products or services with other users and even in some cases "become a fan" of your featured webpage.
Some examples of popular niche social networks include:
TravBuddy.com for the traveller
Tipd.com for those seeking financial advice
AutoSpies.com providing money saving and insider information on cars
Publish articles to popular social media news sites such as Mixx.com, Digg.com, and Propeller.com. These sites allow you to post articles and vote on news stories.
Share videos and images by setting up accounts with Youtube.com and Flickr.com, leaders in online video and imaging to reach a broad or targeted audience.
Social bookmarking on sites such as Del.ici.ous and Ma.gnolia.com provide an opportuníty to store and share links.
Blogging enables you to provide information and updates about your business to customers.
Businesses that incorporate social media marketing into their conventional marketing plan have the advantage of reaching audiences using a whole new approach. The benefits of branding and traffic are just the tip of the iceberg. Establishing your business as a leading authority in your industry promotes good quality links and better search engine placement, which in turn increases sales.
Source From SitePro News
Social media sites such as StumbleUpon and Digg, give users a voice on the internet by providing tools to connect, exchange views, share content, information, and recommend products and services using the "thumbs up or down" approach. This has caused a huge shift in the way people search for information online. More and more, Internet users rely on the opinions of others before they buy into the validity of a product or service. "Word of mouth" is no longer only from mouth to ear, but is more frequently spread on social media sites and it has never been so powerful. Any product or service deemed worthy is promoted, shared, or discouraged against in these online social communities.
Social Media Marketing (SMM) targets users by promoting content through bookmarking, blogging, online video sharing, and social networking to potentially expand audience and drive traffic. Businesses are beginning to understand the power of these influences when it comes to establishing a reputation and growing their online business. Social media marketing strategies such as a business' engagement in various social media websites can help to generate branding and a personal connection with its users.
Business Profiles
One of the most important social media marketing methods includes posting business profiles on social media websites such as Facebook and LinkedIn. Instead of waiting around for consumers to come to you, you have to reach out to your target audience. Solidifying your presence in the social media community creates a direct interaction between business and consumer that may not dramatically improve conversion rates but is definitely capable of establishing branding power and credibility. The valuable feedback consumers provide promotes insight in determining what business strategies are working and what could be re-evaluated to make a website more user-friendly.
Search Results
The influence of social media sites has changed the way search engines define placement. Images, videos and news content featured on social media sites such as Youtube, Digg, and Flickr are equally capable of sitting comfortably at the top of the search results leaving others, who have not yet jumped on the social media bandwagon, a little confused.
Effective Social Media Marketing Strategies
Take a hint from the popular social media websites by adding some type of interactive quality to your website. Engage the viewer and create an atmosphere of inclusion and direct contact that encourages a user to come back and visit again. Forums and social applications can help you compete for traffic in an evolving market.
Become an expert in your niche. Yahoo Answers is a great place to start. You can create a business or company profile and begin answering direct questions and supplying information to those in your target audience.
Join Social Networks. Social networking provides a means to promote association and the exchange of knowledge while also establishing business contacts and connections. Post your business profile in the popular social and business networks such as Facebook and LinkedIn, but also make sure to concentrate your attention on your niche audience by joining social media networks that represent and support your business or company’s ideas.
For example if you are selling organic produce and you set up a profile in a social media network such as Care2.com, an environmental portal, you are then communicating directly with those individuals who will support your product or service because of a shared interest. These types of social media communities will extend their approval by sharing in discussions about your products or services with other users and even in some cases "become a fan" of your featured webpage.
Some examples of popular niche social networks include:
TravBuddy.com for the traveller
Tipd.com for those seeking financial advice
AutoSpies.com providing money saving and insider information on cars
Publish articles to popular social media news sites such as Mixx.com, Digg.com, and Propeller.com. These sites allow you to post articles and vote on news stories.
Share videos and images by setting up accounts with Youtube.com and Flickr.com, leaders in online video and imaging to reach a broad or targeted audience.
Social bookmarking on sites such as Del.ici.ous and Ma.gnolia.com provide an opportuníty to store and share links.
Blogging enables you to provide information and updates about your business to customers.
Businesses that incorporate social media marketing into their conventional marketing plan have the advantage of reaching audiences using a whole new approach. The benefits of branding and traffic are just the tip of the iceberg. Establishing your business as a leading authority in your industry promotes good quality links and better search engine placement, which in turn increases sales.
Source From SitePro News
Sunday, December 6, 2009
Changing the Conversion Conversation
By thinking strategically you can apply the correct tactics to improve your site's conversion rate, generating more leads and sales. The principle of the conversion balance is the key to optimizing your website. What is the conversion balance? On the one side you have Success Factors which build trust and confidence and lead to conversions. On the other side you have Failure Factors, undermining trust and confidence, and leading to abandonment.
If, in the mind of the visitor, the success factors of outweigh the failure factors, she will convert. If they do not, she will not. This "weighing" happens on a conscious and/or subconscious level every moment she is on the site. The more obvious the imbalance, the easier the decision.
The goal of web optimization: increase conversion rates It seems simple enough: increase the success factors and decrease the failure factors. Whatever the nature of your site, whatever you consider a conversion, the factors are pretty much the same.
Failure factors
Anything that causes frustration, a negative thought, or a concern in the mind of the visitor tips the balance against conversion. These failure factors include:
* Poor copy (does not focus on benefits to visitors)
* Confusing navigation
* Lack of hierarchy
* Information in the wrong sequence
* Unnecessary steps
* Difficult to scan
* Too many choices
* Inconsistent
* Unusual terminology
* Broken links
* Outdated content
* Unprofessional design
* Inaccessible contact information
* Forms that are too complex
Failure factors generate anxiety. They create barriers. They undermine the motivation of your visitors and interfere with your ability to build a relationship. By slowing them down and forcing them to think too much, you are tipping the conversion balance that leads prospects to click away from your site.
Next we will look at Success Factors.
Success factors
Anything that makes your site self-explanatory, easy-to-use, and meets visitors' needs based on their different motivations is a success factor. These include:
* Strong value proposition (why should I buy from you instead of your competitor?)
* Understanding visitors' needs based on their motivation
* Benefits-oriented copy
* Easy navigation
* Obvious hierarchy
* Succinct copy
* Clear instructions
* Short, simple forms
* Scannable pages
* Incentives and credibility indicators
* Web conventions (i.e. make links look like links)
* Meaningful page titles and sub-headers
* Professional design
Success factors generate confidence and provide positive reinforcement. When visitors feel like they are in the right place You have earned their trust and the opportunity to build a relationship. That is the only way you can encourage them to read on, click to the next step, fill out a form or pick up the phone.
There is one more success factor that does not fit neatly into a bullet-point. Consider the mindset of your visitors and where they are in their buying or decision-making process.
It is important to provide content for different kinds of people; those who just want the facts please, those who respond to an emotional pitch, people who are visually oriented, etc.
Equally important, you want to provide information for browsers or people just doing preliminary research, as well as detailed info for visitors who may be returning to your site and are ready to convert.
Conversion is a process
Remember, while a conversion technically happens in a single step, it is not an isolated one. Conversion is the result of a series of small decisions and tiny steps. By minimizing the failure factors and maximizing the success factors you can tip the balance.
Let me know if you have other ideas about failure and success factors that affect conversion rates.
Source From Entireweb Newsletter
If, in the mind of the visitor, the success factors of outweigh the failure factors, she will convert. If they do not, she will not. This "weighing" happens on a conscious and/or subconscious level every moment she is on the site. The more obvious the imbalance, the easier the decision.
The goal of web optimization: increase conversion rates It seems simple enough: increase the success factors and decrease the failure factors. Whatever the nature of your site, whatever you consider a conversion, the factors are pretty much the same.
Failure factors
Anything that causes frustration, a negative thought, or a concern in the mind of the visitor tips the balance against conversion. These failure factors include:
* Poor copy (does not focus on benefits to visitors)
* Confusing navigation
* Lack of hierarchy
* Information in the wrong sequence
* Unnecessary steps
* Difficult to scan
* Too many choices
* Inconsistent
* Unusual terminology
* Broken links
* Outdated content
* Unprofessional design
* Inaccessible contact information
* Forms that are too complex
Failure factors generate anxiety. They create barriers. They undermine the motivation of your visitors and interfere with your ability to build a relationship. By slowing them down and forcing them to think too much, you are tipping the conversion balance that leads prospects to click away from your site.
Next we will look at Success Factors.
Success factors
Anything that makes your site self-explanatory, easy-to-use, and meets visitors' needs based on their different motivations is a success factor. These include:
* Strong value proposition (why should I buy from you instead of your competitor?)
* Understanding visitors' needs based on their motivation
* Benefits-oriented copy
* Easy navigation
* Obvious hierarchy
* Succinct copy
* Clear instructions
* Short, simple forms
* Scannable pages
* Incentives and credibility indicators
* Web conventions (i.e. make links look like links)
* Meaningful page titles and sub-headers
* Professional design
Success factors generate confidence and provide positive reinforcement. When visitors feel like they are in the right place You have earned their trust and the opportunity to build a relationship. That is the only way you can encourage them to read on, click to the next step, fill out a form or pick up the phone.
There is one more success factor that does not fit neatly into a bullet-point. Consider the mindset of your visitors and where they are in their buying or decision-making process.
It is important to provide content for different kinds of people; those who just want the facts please, those who respond to an emotional pitch, people who are visually oriented, etc.
Equally important, you want to provide information for browsers or people just doing preliminary research, as well as detailed info for visitors who may be returning to your site and are ready to convert.
Conversion is a process
Remember, while a conversion technically happens in a single step, it is not an isolated one. Conversion is the result of a series of small decisions and tiny steps. By minimizing the failure factors and maximizing the success factors you can tip the balance.
Let me know if you have other ideas about failure and success factors that affect conversion rates.
Source From Entireweb Newsletter
Thursday, December 3, 2009
Writing Effective Search Engine Optimized Copy for the Web
Writing SEO copy can be like negotiating a minefield. Get it right and your website will attract new customers via search engines and see improved sales. Get it wrong and new customers simply will not find your site. The good news is, there are some simple things you can do that will make all the difference.
As far as the search engines are concerned, they want to find the most relevant content for each user's search. They do this by looking at two things. The first is inbound links, which tell the search engines how important you are. The second is the content, which tells the search engines what you do and how relevant you are for each particular search.
Think Web Pages, not Websites
Google looks at each of your web pages on its own merits, rather than looking at your site as a whole. So, when you are planning the structure of your website, you need to think about your key areas. Make sure that each area has its own page. That way, you can optimize each page for a particular product, offering or benefit.
For example, if your website sells electrical products, divide the site into separate pages for broad areas such as kitchen appliances, then create individual pages within these categories for products such as washing machines and irons.
Keyword Research
It is crucial that you get your keywords right, so rather than guessing, use keyword research. Single keywords tend to have more competition, making it difficult to get good organic search rankings for them, so it is far better to be more specific and choose keyword phrases.
For example, an airline should use 'cheap flights to Malta' rather than 'flights'. This also helps to ensure you get good quality traffic. People are more clued-in these days about search engines and know that more specific keyword phrases are more likely to deliver what they are looking for.
Emphasise your USPs
In the same way that USPs (Unique Selling Point or Proposition) are important when you are writing sales copy, they are just as relevant to SEO copy. If you provide something unique, it is worth including it in your keyword phrases. If for example, your airline is the only one offering flights to a particular city, include that in your keyword research.
Building Keyword Phrases into your Copy
Content is king. There is no point in attracting lots of people to your page, if what they find is nonsense. Nobody likes to read copy that has keyword phrases clumsily or inappropriately dumped in the middle of every sentence. It is important to get the balance right and make sure that the keyword phrases are not getting in the way of the readability of the page.
Start by writing a first draft of your page, focusing on what you want to say. Then look at how you can incorporate your keyword phrases without losing the essence of the content.
For example, if you mention that your airline offers a huge range of European flights, you could expand on that by saying that these include 'flights to Italy' and 'flights to France'. Or you could change 'European flights' to 'cheap European flights' if that is one of your keyword phrases.
Focus on two or three keyword phrases per page. If you have too many, you will end up diluting them and they will be less effective. It is worth getting someone to sense check your copy. They will soon be able to tell you where the keyword phrases are getting in the way of readability.
Keyword Saturation
Each page needs to consist of well written copy, laced with your chosen keyword phrases. Approximately 5% of your content should be keywords. It is important not to go over 10%, though, as search engines may think you are spamming and penalize you with a low ranking. Measuring keyword density is the only way to ensure your keyword phrases are appearing prominently to search engines.
The Importance of Headings and Links
Search engines view titles, headings and links as being particularly important, so try to include your keyword phrases in them. It is often easier to work keyword phrases into titles and links than trying to wedge them into a sentence, so this kills two birds with one stone. Words that are in bold are considered of higher relevance by the search engines, so it is worth putting your keyword phrases in bold. It also helps users to pick out the relevant points.
Remember your Meta Tags
As well as building your keyword phrases into the copy, they need to be included in the page titles and meta tags. If you do not do both, your site will not be indexed for those keywords.
To Misspell or not to Misspell
This is a tricky one. You will notice when you do your keyword research that people often spell things incorrectly when they are searching. On the whole, best to avoid these in your copy. Your website is a reflection of your company, so peppering it with what looks like typos probably will not help to enhance your professional image. However, sometimes Americanisms are the more popular spelling (eg. organization rather than organisation), so it is worth considering these, but make sure you are consistent, so they do not look like a mistake.
Last but not least, here are a couple of web copywriting tips:
- Know your Audience
If you have a clear picture of who you are talking to, it is far easier to pitch the tone and type of information at the right level. Create a mental image of your target customer, then imagine you are talking directly to them.
- Short and Sweet
The first couple of sentences are crucial. In a web environment, you are competing with a unending supply of information, so you have got to grab peoples attention from the outset. Make them really relevant, so that your reader knows what you have to say is what they want to read. Then, once you have their attention, you have to keep it. Keep sentences and paragraphs short and to the point. Web audiences need relevant information quickly. Assume that your audience has a limited amount of time to hear what you have to say.
Remember, once your site is up and running, it is important to monitor and analyze its performance so that you can make improvements where necessary. It is also crucial to regularly update your content because the search engines begin to ignore pages that are not updated regularly. Users want to know your site is kept up-to-date and see fresh, innovative content, so be sure to provide them with it to keep them coming back.
Achieving good rankings is only half the battle. The web is a competitive environment, so once you have good rankings for your key phrases, you need to make sure you keep them.
10 Simple Steps to Writing Effective SEO Copy for the Web
1. Carefully plan your site map to ensure that each product or benefit has its own page.
2. Be specific, use keyword phrases rather than keywords.
3. Use a keyword research tool to get your key phrases right.
4. Get the balance right. Do not let your keyword phrases get in the way of what you are trying to say.
5. Keyword phrases should make up around 5% of your copy and no more than 10%.
6. Build your keyword phrases into headings, links and meta tags.
7. Put keyword phrases in bold.
8. Keep your content punchy and to the point.
9. Once launched, monitor and analyze your site, then make improvements where necessary.
10. Update content regularly to keep users coming back and ensure the search engines do not ignore your site.
Source From SEO News
As far as the search engines are concerned, they want to find the most relevant content for each user's search. They do this by looking at two things. The first is inbound links, which tell the search engines how important you are. The second is the content, which tells the search engines what you do and how relevant you are for each particular search.
Think Web Pages, not Websites
Google looks at each of your web pages on its own merits, rather than looking at your site as a whole. So, when you are planning the structure of your website, you need to think about your key areas. Make sure that each area has its own page. That way, you can optimize each page for a particular product, offering or benefit.
For example, if your website sells electrical products, divide the site into separate pages for broad areas such as kitchen appliances, then create individual pages within these categories for products such as washing machines and irons.
Keyword Research
It is crucial that you get your keywords right, so rather than guessing, use keyword research. Single keywords tend to have more competition, making it difficult to get good organic search rankings for them, so it is far better to be more specific and choose keyword phrases.
For example, an airline should use 'cheap flights to Malta' rather than 'flights'. This also helps to ensure you get good quality traffic. People are more clued-in these days about search engines and know that more specific keyword phrases are more likely to deliver what they are looking for.
Emphasise your USPs
In the same way that USPs (Unique Selling Point or Proposition) are important when you are writing sales copy, they are just as relevant to SEO copy. If you provide something unique, it is worth including it in your keyword phrases. If for example, your airline is the only one offering flights to a particular city, include that in your keyword research.
Building Keyword Phrases into your Copy
Content is king. There is no point in attracting lots of people to your page, if what they find is nonsense. Nobody likes to read copy that has keyword phrases clumsily or inappropriately dumped in the middle of every sentence. It is important to get the balance right and make sure that the keyword phrases are not getting in the way of the readability of the page.
Start by writing a first draft of your page, focusing on what you want to say. Then look at how you can incorporate your keyword phrases without losing the essence of the content.
For example, if you mention that your airline offers a huge range of European flights, you could expand on that by saying that these include 'flights to Italy' and 'flights to France'. Or you could change 'European flights' to 'cheap European flights' if that is one of your keyword phrases.
Focus on two or three keyword phrases per page. If you have too many, you will end up diluting them and they will be less effective. It is worth getting someone to sense check your copy. They will soon be able to tell you where the keyword phrases are getting in the way of readability.
Keyword Saturation
Each page needs to consist of well written copy, laced with your chosen keyword phrases. Approximately 5% of your content should be keywords. It is important not to go over 10%, though, as search engines may think you are spamming and penalize you with a low ranking. Measuring keyword density is the only way to ensure your keyword phrases are appearing prominently to search engines.
The Importance of Headings and Links
Search engines view titles, headings and links as being particularly important, so try to include your keyword phrases in them. It is often easier to work keyword phrases into titles and links than trying to wedge them into a sentence, so this kills two birds with one stone. Words that are in bold are considered of higher relevance by the search engines, so it is worth putting your keyword phrases in bold. It also helps users to pick out the relevant points.
Remember your Meta Tags
As well as building your keyword phrases into the copy, they need to be included in the page titles and meta tags. If you do not do both, your site will not be indexed for those keywords.
To Misspell or not to Misspell
This is a tricky one. You will notice when you do your keyword research that people often spell things incorrectly when they are searching. On the whole, best to avoid these in your copy. Your website is a reflection of your company, so peppering it with what looks like typos probably will not help to enhance your professional image. However, sometimes Americanisms are the more popular spelling (eg. organization rather than organisation), so it is worth considering these, but make sure you are consistent, so they do not look like a mistake.
Last but not least, here are a couple of web copywriting tips:
- Know your Audience
If you have a clear picture of who you are talking to, it is far easier to pitch the tone and type of information at the right level. Create a mental image of your target customer, then imagine you are talking directly to them.
- Short and Sweet
The first couple of sentences are crucial. In a web environment, you are competing with a unending supply of information, so you have got to grab peoples attention from the outset. Make them really relevant, so that your reader knows what you have to say is what they want to read. Then, once you have their attention, you have to keep it. Keep sentences and paragraphs short and to the point. Web audiences need relevant information quickly. Assume that your audience has a limited amount of time to hear what you have to say.
Remember, once your site is up and running, it is important to monitor and analyze its performance so that you can make improvements where necessary. It is also crucial to regularly update your content because the search engines begin to ignore pages that are not updated regularly. Users want to know your site is kept up-to-date and see fresh, innovative content, so be sure to provide them with it to keep them coming back.
Achieving good rankings is only half the battle. The web is a competitive environment, so once you have good rankings for your key phrases, you need to make sure you keep them.
10 Simple Steps to Writing Effective SEO Copy for the Web
1. Carefully plan your site map to ensure that each product or benefit has its own page.
2. Be specific, use keyword phrases rather than keywords.
3. Use a keyword research tool to get your key phrases right.
4. Get the balance right. Do not let your keyword phrases get in the way of what you are trying to say.
5. Keyword phrases should make up around 5% of your copy and no more than 10%.
6. Build your keyword phrases into headings, links and meta tags.
7. Put keyword phrases in bold.
8. Keep your content punchy and to the point.
9. Once launched, monitor and analyze your site, then make improvements where necessary.
10. Update content regularly to keep users coming back and ensure the search engines do not ignore your site.
Source From SEO News
Monday, November 30, 2009
How to Spring Clean Your Website
Spring is a wonderful time of year but it might not be so wonderful for our online business. The weather is getting nicer and people are spending more time outside, away from their computers. One way to get more people to come to your website is to do some spring cleaning and I do not mean your house! Our websites can get stale and outdated if we do not clean them up periodically.
There are lots of things you can do to freshen up your site and bring new life and new customers to your online business.
1. Add a new section filled with resources, information and maybe even some special deals for your customers. Use relevant keywords to improve your ranking. For example: if you own a home decor business, offer decorating tips and advice. Show people how to decorate on a budget or how to redecorate with things they already own. By providing information and resources along with your products, you are giving people a reason to keep coming back. This is how you build trust with your visitors and get more sales.
2. Remove all dead links, outdated information and products. Nothing is worse than going to a site and finding links that do not work or information and/or products that are no longer useable or helpful. Go through all the links on your site and freshen up the content to offer up to date information!
3. Give your homepage a facelift by adding new graphics, text, etc. Redo your banner and give it some new life. Take out the old graphics and add some fresh new images. Research your keywords and revamp your text with some effective keywords. Write a new introduction to your site detailing all your new additions.
4. If you have not yet tried blogging, read up on blogging and zap some life into your site. Some free blogging sites are Blogger and WordPress. Blogging is a great way to improve your search engine ranking while expanding your network.
5. Update your product line. Add some fresh new products and offer the old products at clearance prices. Have a Spring Sale and liven up your sales! Keep those customers coming back for more!
6. Add a what is New page so you can let everyone know about all your updates now and in the future. This feature could get more people to return to your site to see what is New?
7. Research the colors used on your site. You may find changing the colors of your site can bring a whole new life to your business.
8. Put a small survey on your site. Ask your visitors what they would like to see and what type of products they are looking for. Offer your visitors a small gift for answering the questions on the survey.
9. Renew your goals! Make new goals and write out a new business plan. Learn from your experiences, good and bad, and improve your plan for success.
Spring is a time of renewal, revitalization and reenergizing! Our online businesses are no exception!
Source From Entireweb Newsletter
There are lots of things you can do to freshen up your site and bring new life and new customers to your online business.
1. Add a new section filled with resources, information and maybe even some special deals for your customers. Use relevant keywords to improve your ranking. For example: if you own a home decor business, offer decorating tips and advice. Show people how to decorate on a budget or how to redecorate with things they already own. By providing information and resources along with your products, you are giving people a reason to keep coming back. This is how you build trust with your visitors and get more sales.
2. Remove all dead links, outdated information and products. Nothing is worse than going to a site and finding links that do not work or information and/or products that are no longer useable or helpful. Go through all the links on your site and freshen up the content to offer up to date information!
3. Give your homepage a facelift by adding new graphics, text, etc. Redo your banner and give it some new life. Take out the old graphics and add some fresh new images. Research your keywords and revamp your text with some effective keywords. Write a new introduction to your site detailing all your new additions.
4. If you have not yet tried blogging, read up on blogging and zap some life into your site. Some free blogging sites are Blogger and WordPress. Blogging is a great way to improve your search engine ranking while expanding your network.
5. Update your product line. Add some fresh new products and offer the old products at clearance prices. Have a Spring Sale and liven up your sales! Keep those customers coming back for more!
6. Add a what is New page so you can let everyone know about all your updates now and in the future. This feature could get more people to return to your site to see what is New?
7. Research the colors used on your site. You may find changing the colors of your site can bring a whole new life to your business.
8. Put a small survey on your site. Ask your visitors what they would like to see and what type of products they are looking for. Offer your visitors a small gift for answering the questions on the survey.
9. Renew your goals! Make new goals and write out a new business plan. Learn from your experiences, good and bad, and improve your plan for success.
Spring is a time of renewal, revitalization and reenergizing! Our online businesses are no exception!
Source From Entireweb Newsletter
Saturday, November 28, 2009
How Much SEO Do You Need To Get Top Rankings?
Perhaps one of the biggest misconceptions, perpetuated by industry SEO experts, is that a website must follow perfect SEO strategies to get top rankings. While adhering to simple common SEO standards does help the search engines both find and index your site more quickly, it does not guarantee by any stretch of the imagination that following those SEO guidelines will propel your site to the top of the rankings.
If only search engine optimization was that easy!
No doubt, there are some SEO faux pas that will do harm to your site's rankings, especially in Google, the ultimate hall-monitor all puffed up and ready to pounce on any misbehaving webmaster. Things such as keyword stuffing, keyword spamming or linking out to bad neighborhoods such as link farms, pharmaceutical or gambling sites may get you blacklisted.
But how much SEO do you need? How much search engine optimization do you need to get top rankings? Do you need a whole lot or do you need very little SEO?
The answer to that question varies depending upon what you are trying to accomplish with your SEO efforts. If you are operating an online business in a very competitive (read lucrative) market, SEO will be high on your agenda as you go about annihilating your competition.
Even if you are an ordinary webmaster or website owner you are probably fussing over your rankings in the search engines. The higher the rankings you achieve for your chosen keywords; the more traffic you will get. Good quality traffic that converts well into loyal subscribers and fans of your site.
Many webmasters and companies spend thousands of dollars each month in order to get their keywords and sites up to the top of the list. If you are into affiliate marketing, your daily income will rise and fall almost parallel to your rankings. Now, if my earnings go up, I know automatically my rankings have gone up, usually in Google. If my earnings go down, I know my rankings have gone south. Some times even a drop or rise of one place on the first page SERPs will affect how much you earn.
Obviously, because of this fact, SEO or how well I am optimized for the search engines is extremely important to me. I am constantly building quality links and quality content for my sites. Some keyword battles you win, some battles you lose.
But how much SEO is enough? How much SEO should you do with your sites? Many webmasters make sure all their on page set-up or lay-out is done exactly to what the SEO experts say you should do. This is not a bad idea. Make sure your Title, URL, Headlines, Keyword Density are all laid out right. These are things we can control and adjust to meet the SEO standards.
Other SEO or ranking factors are much harder to predict, many of them are simply out of our control. How other sites link to us, what they put in the anchor text, what they say about us simply things we can not control.
I believe the over-riding reason why your site is listed at the top of any rankings has to do with the number, the quality and the quantity of sites linking back to your page. The higher the number of related quality one-way links you have flowing back to your site, the higher it will perform in the rankings. Your anchor text is very important (underlined part of a link); it must contain your keywords or variations of it. The content on the linking page should also be related to your chosen keywords.
Get this part right and you will get high rankings.
Or at least this has been my experience - all the other ranking factors do count but this is the over-riding factor in my opinion.
Another major ranking factor lately, has been the importance Google is placing on social media links. Get your content to the first page of Digg with lots of diggs and it will rank high in Google. This is not surprising when you consider the nature of these social bookmarking sites it really is an actual "vote" for the quality of your content. Getting Delicious bookmarks has a similar positive effect.
Another prominent factor, from my observations, is having your major keyword in your Domain Name. Use hyphens if you want but having those keywords in there, does help rather than hinder your rankings.
Now if you are wondering about how Google ranks pages or your keywords. Google has around 200 ranking factors (with filters and penalties thrown in to make all our lives interesting) which it uses to rank your keywords/pages. This is still the best online resource that lists all of Google's ranking factors: www.vaughns-1-pagers.com/internet/google-ranking-factors.htm
Now the question still remains, how much SEO do you need? How much time should you spend at optimizing, building links, worrying your head off over the latest Google Itch?
The answer always comes back to quality content. Create a site that has quality content and the SEO will take care of itself. People will link to your site, you will get bookmarks in all the social media sites, Google will find your content and rank it. Your SEO will grow naturally as your site grows. Keep building more pages, keep targeting more and more related keywords in your niche or subject area and you will get higher rankings.
Now, of course, some webmasters are a little more aggressive in how quickly they want their rankings to rise to the top of the search engines. Here is something you can do if you want to go into the SEO battle full-force.
1. Download SEOquake and place this free SEO toolbar plug-in on your Firefox (or I.E.) browser.
2. Go to Google and type in the keyword or keyword phrase you are targeting with your site or content.
3. Select the number one ranking and observe how many pages it has indexed, PageRank, how many backlinks it has, age of the site and so on.
4. Then use the page info button and study all the on-page factors this site has and notice what it is doing with its page and keyword density lay-out.
5. Check all the backlinks this site has in the different search engines. Copy or try to get the same backlinks for your site that your competitor has acquired. Then get more backlinks and/or higher quality backlinks than your competitor.
6. Watch your rankings rise
Just a few more words of wisdom and we are done. Some battles will be too tough to fight, the competition will be so stiff you just can not compete. Other battles will take a long time; months, even years before you rise to the top. Your best bet is to choose long-tail (multi-worded) keywords that have little or no competition. You can rise to the top within days, even hours. The sweet thing is this: long-tail keywords are often the most lucrative and bring in the most sales. For in the final analysis, you just do not want SEO, you want smart SEO. And you will quickly learn, most times you can often out-smart your competition, even if you can not out-rank them.
Source From SitePro News
If only search engine optimization was that easy!
No doubt, there are some SEO faux pas that will do harm to your site's rankings, especially in Google, the ultimate hall-monitor all puffed up and ready to pounce on any misbehaving webmaster. Things such as keyword stuffing, keyword spamming or linking out to bad neighborhoods such as link farms, pharmaceutical or gambling sites may get you blacklisted.
But how much SEO do you need? How much search engine optimization do you need to get top rankings? Do you need a whole lot or do you need very little SEO?
The answer to that question varies depending upon what you are trying to accomplish with your SEO efforts. If you are operating an online business in a very competitive (read lucrative) market, SEO will be high on your agenda as you go about annihilating your competition.
Even if you are an ordinary webmaster or website owner you are probably fussing over your rankings in the search engines. The higher the rankings you achieve for your chosen keywords; the more traffic you will get. Good quality traffic that converts well into loyal subscribers and fans of your site.
Many webmasters and companies spend thousands of dollars each month in order to get their keywords and sites up to the top of the list. If you are into affiliate marketing, your daily income will rise and fall almost parallel to your rankings. Now, if my earnings go up, I know automatically my rankings have gone up, usually in Google. If my earnings go down, I know my rankings have gone south. Some times even a drop or rise of one place on the first page SERPs will affect how much you earn.
Obviously, because of this fact, SEO or how well I am optimized for the search engines is extremely important to me. I am constantly building quality links and quality content for my sites. Some keyword battles you win, some battles you lose.
But how much SEO is enough? How much SEO should you do with your sites? Many webmasters make sure all their on page set-up or lay-out is done exactly to what the SEO experts say you should do. This is not a bad idea. Make sure your Title, URL, Headlines, Keyword Density are all laid out right. These are things we can control and adjust to meet the SEO standards.
Other SEO or ranking factors are much harder to predict, many of them are simply out of our control. How other sites link to us, what they put in the anchor text, what they say about us simply things we can not control.
I believe the over-riding reason why your site is listed at the top of any rankings has to do with the number, the quality and the quantity of sites linking back to your page. The higher the number of related quality one-way links you have flowing back to your site, the higher it will perform in the rankings. Your anchor text is very important (underlined part of a link); it must contain your keywords or variations of it. The content on the linking page should also be related to your chosen keywords.
Get this part right and you will get high rankings.
Or at least this has been my experience - all the other ranking factors do count but this is the over-riding factor in my opinion.
Another major ranking factor lately, has been the importance Google is placing on social media links. Get your content to the first page of Digg with lots of diggs and it will rank high in Google. This is not surprising when you consider the nature of these social bookmarking sites it really is an actual "vote" for the quality of your content. Getting Delicious bookmarks has a similar positive effect.
Another prominent factor, from my observations, is having your major keyword in your Domain Name. Use hyphens if you want but having those keywords in there, does help rather than hinder your rankings.
Now if you are wondering about how Google ranks pages or your keywords. Google has around 200 ranking factors (with filters and penalties thrown in to make all our lives interesting) which it uses to rank your keywords/pages. This is still the best online resource that lists all of Google's ranking factors: www.vaughns-1-pagers.com/internet/google-ranking-factors.htm
Now the question still remains, how much SEO do you need? How much time should you spend at optimizing, building links, worrying your head off over the latest Google Itch?
The answer always comes back to quality content. Create a site that has quality content and the SEO will take care of itself. People will link to your site, you will get bookmarks in all the social media sites, Google will find your content and rank it. Your SEO will grow naturally as your site grows. Keep building more pages, keep targeting more and more related keywords in your niche or subject area and you will get higher rankings.
Now, of course, some webmasters are a little more aggressive in how quickly they want their rankings to rise to the top of the search engines. Here is something you can do if you want to go into the SEO battle full-force.
1. Download SEOquake and place this free SEO toolbar plug-in on your Firefox (or I.E.) browser.
2. Go to Google and type in the keyword or keyword phrase you are targeting with your site or content.
3. Select the number one ranking and observe how many pages it has indexed, PageRank, how many backlinks it has, age of the site and so on.
4. Then use the page info button and study all the on-page factors this site has and notice what it is doing with its page and keyword density lay-out.
5. Check all the backlinks this site has in the different search engines. Copy or try to get the same backlinks for your site that your competitor has acquired. Then get more backlinks and/or higher quality backlinks than your competitor.
6. Watch your rankings rise
Just a few more words of wisdom and we are done. Some battles will be too tough to fight, the competition will be so stiff you just can not compete. Other battles will take a long time; months, even years before you rise to the top. Your best bet is to choose long-tail (multi-worded) keywords that have little or no competition. You can rise to the top within days, even hours. The sweet thing is this: long-tail keywords are often the most lucrative and bring in the most sales. For in the final analysis, you just do not want SEO, you want smart SEO. And you will quickly learn, most times you can often out-smart your competition, even if you can not out-rank them.
Source From SitePro News
Thursday, November 26, 2009
Must Have Tools for Webmasters
Here is a collection of what we consider "must have" tools for web masters These tools will benefit any webmaster, both novices and experts alike. Arm yourself with these tools in order to achieve a more professional online presence.
1. Custom 404 Page
Use a custom 404 page, so that if a user incorrectly types a webpage URL, they will still retain navigational options within your site and be provided alternative solutions. When a domain is correctly entered, but a specific webpage's URL is entered incorrectly, it is possible to display your custom error page to the visitor. By providing users with a navigational bar and further assistance, rather than leaving them with a generic "page not found" error screen, you can often keep prospective customers on your site by providing them with navigation alternatives.
2. UrlTrends
UrlTrends is a service that shows historical trends, so that web masters can see how their SEO efforts are affecting websites in the search engines. UrlTrends should be used in conjunction with web-logging software.
UrlTrends - www.urltrends.com
3. Favicon
Polish your website by adding a Favorite Icon. When a "favicon" is available on your site, and the site URL is entered in the user's web browser URL box, the favicon will be displayed beside the URL. This gives the website a more professional and polished look.
Favicon HTMLKit - www.htmlkit.com
4. Color Matching
Match the primary web colors with those used in your logo. Simply choose a preferred color using the ColorBlender service below, and a 6-color matching palette and blend will be automatically calculated for you.
ColorBlender - www.colorblender.com
5. Online WYSIWYG Editing
Online webpage editing allows for collaboration, so that different users can log in and edit web pages.
Edit - www.edit.com
6. RSS Feeds
No longer considered to be just a nice addition, RSS feeds are now a "must have" for popular websites! Create RSS feeds for newsletters, press releases, educational articles, product tutorials, new product promotions, or just about any other sort of web content.
FeedForAll - www.feedforall.com
7. MaxEmail
MaxEmail is very affordable Internet fax and voicemail service allows a fax message to be delivered to an email address as a PDF formatted attachment. This allows fax messages to follow you regardless of your location. And, it also eliminates the need for a costly extra telephone line and a dedicated fax machine.
MaxEmail - maxemail.com
8. Royalty-Free Images
Locate stock photos to incorporate into your web design. Use royalty-free stock photography to add professional, high-quality images to your website.
Photo Wizard - www.photo-wizard.net
9. Submit Corner Web Assessment Tools
These web assessment tools help you use search engines to effectively monitor who links to your website, how many links, and who your competitors are. The tools include search indexing, link tracking, and competitor identification.
Submit Corner - www.SubmitCorner.com
10. Ranks.nl
This service assesses keyword density and prominence of a domain. The tool parses keywords and assesses the number of times a keyword occurs, and then discerns the density of the keywords.
Ranks.nl - ranks.nl/tools/spider.html
11. Webmaster Toolkit
The Webmaster Toolkit is a collection of webmaster tools developed to help web masters with daily webmaster chores. The suite of free tools and resources included continues to grow, and contains something useful for the beginner and the advanced webmaster alike.
Webmaster Toolkit - www.webmaster-toolkit.com
12. HTML Web Templates
Make it clean and professional. Use easy-to-edit HTML web templates for web design.
Web Design - www.webmaster-templates.net or www.webdesign-elements.com
13. TrafficZap
This website includes script, page rank checker, link popularity checker, and more.
TrafficZap - www.trafficzap.com
14. Compete.com
Web Analytics - Stay on top of rivals with site metrics and audience profiles for the top 1,000,000 web domains. Identify rival search marketing strategies to take your SEM and SEO efforts to the next level.
SiteAnalytics - siteanalytics.compete.com
15. Thumbshots
Easily add thumbshot images to your webpages. Integrate website thumbnails by simply copying and pasting HTML code. Additional software is not needed.
Thumbshots - www.thumbshots.org
Use top-notch tools to make web maintenance and management a little easier.
Source From SitePro News
1. Custom 404 Page
Use a custom 404 page, so that if a user incorrectly types a webpage URL, they will still retain navigational options within your site and be provided alternative solutions. When a domain is correctly entered, but a specific webpage's URL is entered incorrectly, it is possible to display your custom error page to the visitor. By providing users with a navigational bar and further assistance, rather than leaving them with a generic "page not found" error screen, you can often keep prospective customers on your site by providing them with navigation alternatives.
2. UrlTrends
UrlTrends is a service that shows historical trends, so that web masters can see how their SEO efforts are affecting websites in the search engines. UrlTrends should be used in conjunction with web-logging software.
UrlTrends - www.urltrends.com
3. Favicon
Polish your website by adding a Favorite Icon. When a "favicon" is available on your site, and the site URL is entered in the user's web browser URL box, the favicon will be displayed beside the URL. This gives the website a more professional and polished look.
Favicon HTMLKit - www.htmlkit.com
4. Color Matching
Match the primary web colors with those used in your logo. Simply choose a preferred color using the ColorBlender service below, and a 6-color matching palette and blend will be automatically calculated for you.
ColorBlender - www.colorblender.com
5. Online WYSIWYG Editing
Online webpage editing allows for collaboration, so that different users can log in and edit web pages.
Edit - www.edit.com
6. RSS Feeds
No longer considered to be just a nice addition, RSS feeds are now a "must have" for popular websites! Create RSS feeds for newsletters, press releases, educational articles, product tutorials, new product promotions, or just about any other sort of web content.
FeedForAll - www.feedforall.com
7. MaxEmail
MaxEmail is very affordable Internet fax and voicemail service allows a fax message to be delivered to an email address as a PDF formatted attachment. This allows fax messages to follow you regardless of your location. And, it also eliminates the need for a costly extra telephone line and a dedicated fax machine.
MaxEmail - maxemail.com
8. Royalty-Free Images
Locate stock photos to incorporate into your web design. Use royalty-free stock photography to add professional, high-quality images to your website.
Photo Wizard - www.photo-wizard.net
9. Submit Corner Web Assessment Tools
These web assessment tools help you use search engines to effectively monitor who links to your website, how many links, and who your competitors are. The tools include search indexing, link tracking, and competitor identification.
Submit Corner - www.SubmitCorner.com
10. Ranks.nl
This service assesses keyword density and prominence of a domain. The tool parses keywords and assesses the number of times a keyword occurs, and then discerns the density of the keywords.
Ranks.nl - ranks.nl/tools/spider.html
11. Webmaster Toolkit
The Webmaster Toolkit is a collection of webmaster tools developed to help web masters with daily webmaster chores. The suite of free tools and resources included continues to grow, and contains something useful for the beginner and the advanced webmaster alike.
Webmaster Toolkit - www.webmaster-toolkit.com
12. HTML Web Templates
Make it clean and professional. Use easy-to-edit HTML web templates for web design.
Web Design - www.webmaster-templates.net or www.webdesign-elements.com
13. TrafficZap
This website includes script, page rank checker, link popularity checker, and more.
TrafficZap - www.trafficzap.com
14. Compete.com
Web Analytics - Stay on top of rivals with site metrics and audience profiles for the top 1,000,000 web domains. Identify rival search marketing strategies to take your SEM and SEO efforts to the next level.
SiteAnalytics - siteanalytics.compete.com
15. Thumbshots
Easily add thumbshot images to your webpages. Integrate website thumbnails by simply copying and pasting HTML code. Additional software is not needed.
Thumbshots - www.thumbshots.org
Use top-notch tools to make web maintenance and management a little easier.
Source From SitePro News
Monday, November 23, 2009
The Necessity Of Search Engine Optimization
The majority of businesses now understand that search engine optimization or SEO is becoming an important part of any online business strategy. Today it is only the most backward thinking companies that have dismissed the benefits of search engine optimization, or have not even heard of it.
The emphasis of search engine optimization is to increase web traffic to a website through the search medium. The process involves changing various elements of the website so that it is more visible to search engines and easier to operate for users.
Currently the market is saturated with so called SEO specialists who are simply jumping on a band wagon that started rolling over ten years ago. Hence it is imperative to have a detailed research process before entering into a contract with any SEO company. Ideally a company that can prove its worth, prove the success of it methods and its time in the industry should be found.
It is advisable, before employing a SEO company to gain an understanding of how the search engine process is conducted. Fortunately the Internet has thousands of websites dedicated to the subject of website optimization. While the worth of these websites is somewhat questionable, they do at least give an idea of the sorts of strategies the SEO company should be presenting.
As with the procurement of nearly any service it is important to gain a number of quotes from different companies. All firms will charge different rates for their services and hence looking at the quotes and assessing the value of the service is essential.
Remember that the cheapest company should not always be chosen. Like most things in life a cheaper price does not necessarily mean a good service, in some cases it may be worth paying that little bit extra for a better level of service.
One of the best strategies to help choose an SEO company is to simply type a related term into a search engine. For instance by taking terms such as 'search engine optimization' and entering this into Google it is possible to see numerous sites that offer SEO service. Understandably, by using one of the sites in the top five listings you are given a form of guarantee that they know what they are doing, after all, if a company cannot rank highly for terms related to their own industry it is doubtful they will be able to help other companies.
It is also worth avoiding companies that promise page one, or even position one rankings. Nobody outside of the Google corporation can guarantee such positions, it is doubtful even Google employees can. Search engine algorithms are extremely complex and it takes real experts to work within these algorithms to improve the rankings of a site. Any company that has the short sightedness to guarantee position one listings is probably not worth using.
It is hoped that this article has given businesses and business owners an idea of how search engine optimization can help their company to secure more online business and trade. In terms of searching for a company the search engine method is worthwhile but also beneficial can be personal recommendations.
If another company gives you information on a company that helped them improve their online profile and profits it is likely that this reference is trustworthy and could result in further profits for your own company. With the right SEO company increased online revenue and trade is a real and attainable possibility.
Source From Entireweb Newsletter
The emphasis of search engine optimization is to increase web traffic to a website through the search medium. The process involves changing various elements of the website so that it is more visible to search engines and easier to operate for users.
Currently the market is saturated with so called SEO specialists who are simply jumping on a band wagon that started rolling over ten years ago. Hence it is imperative to have a detailed research process before entering into a contract with any SEO company. Ideally a company that can prove its worth, prove the success of it methods and its time in the industry should be found.
It is advisable, before employing a SEO company to gain an understanding of how the search engine process is conducted. Fortunately the Internet has thousands of websites dedicated to the subject of website optimization. While the worth of these websites is somewhat questionable, they do at least give an idea of the sorts of strategies the SEO company should be presenting.
As with the procurement of nearly any service it is important to gain a number of quotes from different companies. All firms will charge different rates for their services and hence looking at the quotes and assessing the value of the service is essential.
Remember that the cheapest company should not always be chosen. Like most things in life a cheaper price does not necessarily mean a good service, in some cases it may be worth paying that little bit extra for a better level of service.
One of the best strategies to help choose an SEO company is to simply type a related term into a search engine. For instance by taking terms such as 'search engine optimization' and entering this into Google it is possible to see numerous sites that offer SEO service. Understandably, by using one of the sites in the top five listings you are given a form of guarantee that they know what they are doing, after all, if a company cannot rank highly for terms related to their own industry it is doubtful they will be able to help other companies.
It is also worth avoiding companies that promise page one, or even position one rankings. Nobody outside of the Google corporation can guarantee such positions, it is doubtful even Google employees can. Search engine algorithms are extremely complex and it takes real experts to work within these algorithms to improve the rankings of a site. Any company that has the short sightedness to guarantee position one listings is probably not worth using.
It is hoped that this article has given businesses and business owners an idea of how search engine optimization can help their company to secure more online business and trade. In terms of searching for a company the search engine method is worthwhile but also beneficial can be personal recommendations.
If another company gives you information on a company that helped them improve their online profile and profits it is likely that this reference is trustworthy and could result in further profits for your own company. With the right SEO company increased online revenue and trade is a real and attainable possibility.
Source From Entireweb Newsletter
Friday, November 20, 2009
The Quick and Easy Way to Really Understand Long Tail Keywords
Have you heard of the 80-20 rule? Well, an Italian economist called Pareto noticed that 80% of land in Italy was owned by 20% of the population. His work was taken up by others until it entered mainstream thinking. You have probably heard variations of what is now become known as the 80-20 rule, or the Pareto principle. They go like this: we spend 80% of our time with 20% of our friends, or we wear 20% of our favorite clothes 80% of the time.
More generally, it is a common rule of thumb in business: e.g., "80% of your sales come from 20% of your clients." In business, for example, Microsoft noted that by fixing the top 20% of the most reported bugs, 80% percent of the errors and crashes would be eliminated.
But what if you found out that - where your website is concerned - the Pareto principle did not hold up so well? That 80% of your major keywords only account for 20% of your sales? In other words, by focusing on a handful of major keywords you may be missing out on the 'real' keywords that prospective customers are actually using to find your product or service.
Most web masters apply the 80-20 rule: that the top keywords provide 80% of the business, but in practice, this has proved to be the opposite. In other words, the keywords that are most sought after are actually rarely those that provide the most business.
Put it another way: your website is far more likely to receive most of its search engine visitors through an assortment of low-volume search queries instead of a small group of keywords. And this means that by focusing on identifying the keywords which receive a lower volume of search queries you will see a jump in the overall amount of prospective customers from, say, Google, to your website.
What are these keywords? And how will they improve my visitor traffic?
Well, these keywords have become known as Long Tail Keywords. "Long Tail" because they are phrases that are usually made up of more than three words. For instance: "Paint" is not long tail, but "Outdoor paint for wooden shed" is long tail. Or, take "shoes": "Adidas running shoes" is almost there. But "Adidas running shoes for women" is a long tail keyword.
Can you see the difference between "horse training" and "quarter horse training products"? Here is another example: 'Credit Cards' is the general keyword but effective long tail keywords within this niche could include: 'good low cost credit cards for nurses', 'credit cards for people with bad credit', 'credit cards with low interest', 'benefits of corporate credit cards', and so on.
The core ideas about long tail keywords is that there is less competition for them, so it is easier to get good search engine rankings, and also the fact that people who search certain long tail keywords are much more likely to be potential purchasers. By optimizing your website and delivering content to match these search queries you will be attracting visitors who are searching for specific product information using these and other related search phrases.
And There is no doubt that long tail keywords are highly effective at attracting traffic. what is more important, there are thousands and thousands of long tail keywords which no one or very few people are pinpointing and so can easily be utilized. So here are four key reasons why you should consider using long tail keywords to optimize your website for search engines:
First, focusing on long tail keywords will slowly but surely lead to more search engine traffic because you will have many, many web pages indexed and ranked for specific phrases related to your products or services. This means higher visibility and so a greater volume of search engine traffic.
Next, long tail keywords lead to higher purchase ratios. Visitors who come to your site via long tail search queries are more likely to purchase or take up on affiliate programs. By focusing on these long tail phrases, you are actually zeroing in on a vast market of potential buyers.
Third, long tail keywords lead to higher page ranking because there is generally far less competition. There is so much more scope for variation when you start digging for the phrases that people actually use when they enter search terms.
Finally, using long tail keywords means that your sites have the potential for greater monetization. People who find your site because they used a search engine such as Google or Yahoo are high value for this reason: they are people who are looking for specific information. So they are highly likely to follow relevant advertisements or subscribe to your blog feed or ezine.
Source From SEO News
More generally, it is a common rule of thumb in business: e.g., "80% of your sales come from 20% of your clients." In business, for example, Microsoft noted that by fixing the top 20% of the most reported bugs, 80% percent of the errors and crashes would be eliminated.
But what if you found out that - where your website is concerned - the Pareto principle did not hold up so well? That 80% of your major keywords only account for 20% of your sales? In other words, by focusing on a handful of major keywords you may be missing out on the 'real' keywords that prospective customers are actually using to find your product or service.
Most web masters apply the 80-20 rule: that the top keywords provide 80% of the business, but in practice, this has proved to be the opposite. In other words, the keywords that are most sought after are actually rarely those that provide the most business.
Put it another way: your website is far more likely to receive most of its search engine visitors through an assortment of low-volume search queries instead of a small group of keywords. And this means that by focusing on identifying the keywords which receive a lower volume of search queries you will see a jump in the overall amount of prospective customers from, say, Google, to your website.
What are these keywords? And how will they improve my visitor traffic?
Well, these keywords have become known as Long Tail Keywords. "Long Tail" because they are phrases that are usually made up of more than three words. For instance: "Paint" is not long tail, but "Outdoor paint for wooden shed" is long tail. Or, take "shoes": "Adidas running shoes" is almost there. But "Adidas running shoes for women" is a long tail keyword.
Can you see the difference between "horse training" and "quarter horse training products"? Here is another example: 'Credit Cards' is the general keyword but effective long tail keywords within this niche could include: 'good low cost credit cards for nurses', 'credit cards for people with bad credit', 'credit cards with low interest', 'benefits of corporate credit cards', and so on.
The core ideas about long tail keywords is that there is less competition for them, so it is easier to get good search engine rankings, and also the fact that people who search certain long tail keywords are much more likely to be potential purchasers. By optimizing your website and delivering content to match these search queries you will be attracting visitors who are searching for specific product information using these and other related search phrases.
And There is no doubt that long tail keywords are highly effective at attracting traffic. what is more important, there are thousands and thousands of long tail keywords which no one or very few people are pinpointing and so can easily be utilized. So here are four key reasons why you should consider using long tail keywords to optimize your website for search engines:
First, focusing on long tail keywords will slowly but surely lead to more search engine traffic because you will have many, many web pages indexed and ranked for specific phrases related to your products or services. This means higher visibility and so a greater volume of search engine traffic.
Next, long tail keywords lead to higher purchase ratios. Visitors who come to your site via long tail search queries are more likely to purchase or take up on affiliate programs. By focusing on these long tail phrases, you are actually zeroing in on a vast market of potential buyers.
Third, long tail keywords lead to higher page ranking because there is generally far less competition. There is so much more scope for variation when you start digging for the phrases that people actually use when they enter search terms.
Finally, using long tail keywords means that your sites have the potential for greater monetization. People who find your site because they used a search engine such as Google or Yahoo are high value for this reason: they are people who are looking for specific information. So they are highly likely to follow relevant advertisements or subscribe to your blog feed or ezine.
Source From SEO News
Wednesday, November 18, 2009
Blogs, WordPress and Google
It is no secret that a continually updated website with new content being added regularly stands a good chance of doing well in Google. One of the long standing methods to regularly expand a site's content is through the use of a blog.
While there are numerous platforms to choose from for managing a blog, few can compare with the immense flexibility offered with WordPress, and at a cost of free, the price can not be beat either.
Google likes fresh new content, and setting up a blog on your site, assuming it is updated often with interesting and relevant material, can be one of the best things you can do to help out your search rankings. The beauty behind WordPress is that there is a wide array of totally free plug-ins you can easily install that will make your blog totally search engine friendly.
The following are some basic guidelines and essential plug-ins you should consider when you install your WordPress blog.
Template Design
The first configuration you need to do is work on customizing the design template to match your existing site. I suggest finding a template that matches as closely as possible to the look you are going for then work on tweaking its graphics, colors, and other particulars till you achieve the desired appearance.
Most of your changes will occur in the header.php, footer.php, index.php, and page.php files in the theme editor, however, the theme you install will dictate which files actually need to be updated. You will also need to make some adjustments to your CSS file. These changes all involve working with code and graphics, and are most likely left to a professional.
Once you have your design set up, the rest of the customization is considerably less technical. The following are suggestions that most people can do themselves and you probably will not need an expert to help you here.
Settings
Permalinks
The next thing you need to do is customize your URL's. You do not want the default post URLs ("pageid=#") as they are simply not search friendly and you want your default names to have some meaning to them. While you can customize your URL's with various plug-ins, you may not always think to do this, so be sure to have a default you can live with.
Under the settings tab in your dashboard, clíck on permalinks. Here I suggest choosing one of the settings that includes the post name. Including the month and year is totally optional as it will have little to no impact on your search rankings, but you definitely do want to include the post name.
WWW or no WWW
With WordPress, there is no need to worry about the www vs no www redirects. It is handled for you, but you do need to select which variation you want, and it is very simple to do. Under "General Settings" you will see two fields; one for "WordPress address" and the other, "Blog address". Ensure that both these fields include the "www" (or not), whichever you prefer, and that is it. (I always recommend using the "www" version of your URL as most people linking into your site will use it, and this will help keep a consistency among your site.
Required Plug-ins
There is an almost endless supply of free plug-ins out there that you can add to your site ranging from photo galleries and spam protection, to social media integrators for Twitter, Facebook, Digg, and others. While many of these others will benefit your blog and search rankings, the XML Sitemap, and SEO plug-ins are truly essential.
SEO Plug-in
When setting up your new installation, the first plug-in you need to install is one that will allow for totally customized title, meta description tags, and page URL's. There are a number of tools that do this ranging from the widely popular "All in One SEO Pack" to a relative newcomer "HeadSpace2".
While I personally have yet to try HeadSpace2, it is high on my list, as it has been recommended by many industry professionals as the best WordPress SEO plug-in. For any new blog installation I highly recommend this plug-in be installed right away.
XML Sitemap Plug-in
To the best of my knowledge, HeadSpace2 does not have an XML sitemap option, and as such I highly recommend "Google XML Sitemaps". This plug-in will automatically generate XML sitemaps for you on the fly and submit it to Google every time you add, delete, or update a page or post. This helps ensure that Google has the latest information at all times. It is a very simple plug-in to install and configure and once setup, you can forget about it and it will do the job for you.
A well optimized site loaded with relevant content can do very well in Google if setup correctly. The power of WordPress can make this process incredibly easy so all you have to worry about is writing those great articles and selling your customers. The plug-ins and functionality of WordPress are endless and when installed correctly can make the optimization of your blog considerably easier, increasing your chances for top rankings.
Source From SitePro News
While there are numerous platforms to choose from for managing a blog, few can compare with the immense flexibility offered with WordPress, and at a cost of free, the price can not be beat either.
Google likes fresh new content, and setting up a blog on your site, assuming it is updated often with interesting and relevant material, can be one of the best things you can do to help out your search rankings. The beauty behind WordPress is that there is a wide array of totally free plug-ins you can easily install that will make your blog totally search engine friendly.
The following are some basic guidelines and essential plug-ins you should consider when you install your WordPress blog.
Template Design
The first configuration you need to do is work on customizing the design template to match your existing site. I suggest finding a template that matches as closely as possible to the look you are going for then work on tweaking its graphics, colors, and other particulars till you achieve the desired appearance.
Most of your changes will occur in the header.php, footer.php, index.php, and page.php files in the theme editor, however, the theme you install will dictate which files actually need to be updated. You will also need to make some adjustments to your CSS file. These changes all involve working with code and graphics, and are most likely left to a professional.
Once you have your design set up, the rest of the customization is considerably less technical. The following are suggestions that most people can do themselves and you probably will not need an expert to help you here.
Settings
Permalinks
The next thing you need to do is customize your URL's. You do not want the default post URLs ("pageid=#") as they are simply not search friendly and you want your default names to have some meaning to them. While you can customize your URL's with various plug-ins, you may not always think to do this, so be sure to have a default you can live with.
Under the settings tab in your dashboard, clíck on permalinks. Here I suggest choosing one of the settings that includes the post name. Including the month and year is totally optional as it will have little to no impact on your search rankings, but you definitely do want to include the post name.
WWW or no WWW
With WordPress, there is no need to worry about the www vs no www redirects. It is handled for you, but you do need to select which variation you want, and it is very simple to do. Under "General Settings" you will see two fields; one for "WordPress address" and the other, "Blog address". Ensure that both these fields include the "www" (or not), whichever you prefer, and that is it. (I always recommend using the "www" version of your URL as most people linking into your site will use it, and this will help keep a consistency among your site.
Required Plug-ins
There is an almost endless supply of free plug-ins out there that you can add to your site ranging from photo galleries and spam protection, to social media integrators for Twitter, Facebook, Digg, and others. While many of these others will benefit your blog and search rankings, the XML Sitemap, and SEO plug-ins are truly essential.
SEO Plug-in
When setting up your new installation, the first plug-in you need to install is one that will allow for totally customized title, meta description tags, and page URL's. There are a number of tools that do this ranging from the widely popular "All in One SEO Pack" to a relative newcomer "HeadSpace2".
While I personally have yet to try HeadSpace2, it is high on my list, as it has been recommended by many industry professionals as the best WordPress SEO plug-in. For any new blog installation I highly recommend this plug-in be installed right away.
XML Sitemap Plug-in
To the best of my knowledge, HeadSpace2 does not have an XML sitemap option, and as such I highly recommend "Google XML Sitemaps". This plug-in will automatically generate XML sitemaps for you on the fly and submit it to Google every time you add, delete, or update a page or post. This helps ensure that Google has the latest information at all times. It is a very simple plug-in to install and configure and once setup, you can forget about it and it will do the job for you.
A well optimized site loaded with relevant content can do very well in Google if setup correctly. The power of WordPress can make this process incredibly easy so all you have to worry about is writing those great articles and selling your customers. The plug-ins and functionality of WordPress are endless and when installed correctly can make the optimization of your blog considerably easier, increasing your chances for top rankings.
Source From SitePro News
Saturday, November 14, 2009
Using Long Tail Keywords to Your Advantage
A keyword is a simple word or phrase that is typed into the search engine by a user looking for information. For example if a searcher was looking for information on family photography tips, they might use some of the following common search terms. "family photography tips taking photos"
If you used a keyword research tool like Wordtracker, you would discover that these phrases are very popular search terms. In fact, if you built a web page that focused on any of the keywords above, you would have a very difficult time ranking in the top 10 on Google's search results page?
Because the competition for general keywords can be fierce. Keyword competition is defined using the term Supply. If a keyword phrase as a high supply, it means that there are many web pages out there that are using this keyword. The higher the supply, the more the competition.
Long Tail Keywords are simply the longer and more targeted phrases that people type into the search engines. In our photography keyword example above, we looked at a few very general competitive keywords. Here are some long tail keywords relating to photography.
"night time photography tips eliminate blinking from photos removing red eye from photos"
Do you see the difference? Long tail keywords are much more targeted to a specific sub topic. The nice thing about discovering long tail keywords in your particular niche is that they typically have a much lower level of competition, so it is easier to rank in the top ten in the search engine results.
Another advantage is that long tail keywords bring in much more targeted traffic. While the keyword 'family photography' may be a very competitive keyword for photography sites, the traffic brought in by such a keyword will be pretty broad.
By comparison, someone finding your site through the long tail keyword 'eliminate blinking from photos' is looking for specific information. If you can provide that information, you stand a much better chance of building trust and confidence with this visitor and converting them to a newsletter signup, registration or purchase.
Someone that gets to your site via a long tail keyword is typically ready to pull the trigger on some type of purchase or action. We say that they are "late" in their buying cycle. In addition, You will find it easier to achieve a top ten ranking at the search engines for long tail keywords.
By sprinkling them into your page copy, you are more likely to pull in traffic that converts at a higher rate. The downside is that long tail phrases will typically not generate the high traffic numbers of more general keywords. But remember, the more general keywords are much more competitive.
If you use an analytics package like Google Analytics, You will actually be able to see the types of long tail keywords that people typed in to get to your site. While long tail keywords can make up 50% or more of your traffic, many of them will only be one-time traffic generators. So then, is it possible to research and target long tail keywords when writing your web pages? The answer is 'yes' and 'no.'
First off, if you write good original content that is genuinely helpful to your target market, You will automatically weave in long tail keywords without even trying. As your page content grows, visitors will get to your site through more and more of these long tail phrases. In other words, the tail will grow longer and longer. In fact, You will find visitors getting to your site using search phrases that you would have never thought of yourself. This is the value of focusing each of your content pages on a specific topic that provides valuable information to a narrow target audience.
Read Long Tail Keywords for additional tips on using the long tail to rank higher in the search engines and generate targeted traffic. All hail the long tail!
Source From Entireweb Newsletter
If you used a keyword research tool like Wordtracker, you would discover that these phrases are very popular search terms. In fact, if you built a web page that focused on any of the keywords above, you would have a very difficult time ranking in the top 10 on Google's search results page?
Because the competition for general keywords can be fierce. Keyword competition is defined using the term Supply. If a keyword phrase as a high supply, it means that there are many web pages out there that are using this keyword. The higher the supply, the more the competition.
Long Tail Keywords are simply the longer and more targeted phrases that people type into the search engines. In our photography keyword example above, we looked at a few very general competitive keywords. Here are some long tail keywords relating to photography.
"night time photography tips eliminate blinking from photos removing red eye from photos"
Do you see the difference? Long tail keywords are much more targeted to a specific sub topic. The nice thing about discovering long tail keywords in your particular niche is that they typically have a much lower level of competition, so it is easier to rank in the top ten in the search engine results.
Another advantage is that long tail keywords bring in much more targeted traffic. While the keyword 'family photography' may be a very competitive keyword for photography sites, the traffic brought in by such a keyword will be pretty broad.
By comparison, someone finding your site through the long tail keyword 'eliminate blinking from photos' is looking for specific information. If you can provide that information, you stand a much better chance of building trust and confidence with this visitor and converting them to a newsletter signup, registration or purchase.
Someone that gets to your site via a long tail keyword is typically ready to pull the trigger on some type of purchase or action. We say that they are "late" in their buying cycle. In addition, You will find it easier to achieve a top ten ranking at the search engines for long tail keywords.
By sprinkling them into your page copy, you are more likely to pull in traffic that converts at a higher rate. The downside is that long tail phrases will typically not generate the high traffic numbers of more general keywords. But remember, the more general keywords are much more competitive.
If you use an analytics package like Google Analytics, You will actually be able to see the types of long tail keywords that people typed in to get to your site. While long tail keywords can make up 50% or more of your traffic, many of them will only be one-time traffic generators. So then, is it possible to research and target long tail keywords when writing your web pages? The answer is 'yes' and 'no.'
First off, if you write good original content that is genuinely helpful to your target market, You will automatically weave in long tail keywords without even trying. As your page content grows, visitors will get to your site through more and more of these long tail phrases. In other words, the tail will grow longer and longer. In fact, You will find visitors getting to your site using search phrases that you would have never thought of yourself. This is the value of focusing each of your content pages on a specific topic that provides valuable information to a narrow target audience.
Read Long Tail Keywords for additional tips on using the long tail to rank higher in the search engines and generate targeted traffic. All hail the long tail!
Source From Entireweb Newsletter
Tuesday, November 10, 2009
How to Tell if Facebook is Worthwhile for Your Business
Social media is here to stay. There. I said it. It will be around in some form for years to come. Do you really see Facebook, Twitter and Web videos going somewhere?
Or do you just see them evolving and becoming part of a larger system the same way business blogs did? Great. Then we can start figuring out how to use social media to our benefit.
Now that we are past this issue of whether we are in love with MySpace, LinkedIn, Facebook, Ning, etc., and we realize that we are focusing on whether these tools are useful or not, (not on whether or not they give us the warm fuzzies), there is still a fundamental question. This goes for whether you are using Facebook pages, Facebook ads, or a regular Facebook profile.
How do you know if sites like Facebook are for YOU? How can you tell if a social networking site can help YOUR company?
It boils down to three things.
1. Are There Enough People on the Site in Your Interest Area for it to Be Worth Your While?
You have to think about business connections too, not just clients.
You can connect with people who send you business. Think about what the value of a new client is too, whether you think you can get one out of 100, and how long it takes. When people come to your profile, are they visiting your site? If not, is your profile set up correctly?
Experiment. There are several very subtle things you can do that maximize your exposure, not just daily clicks through to your site.
To find out if there are enough people on Facebook who need your plumbing services, search for home improvement groups. Check your regional network and look on the Marketplace page. See if you can find people in your local area to befriend who would need your services but for heaven's sake, do not be aggressive in your promotion.
Instead, create a Facebook page, run an ad, or have the type of networking conversations where "so, what do you do?" will naturally come up. And you can take it from there.
Networking at Facebook can be like hanging out at a neighborhood mixer. Yeah, you might want to mention that you are a handyman, or that you work at the bank, and give someone your card, but you do not want to turn those first few getting-to-know-you conversations into a sales pitch.
Let them know who you are, what you do, and after a few conversations, send them a no-strings coupon for them or a friend "just in case you ever need it buddy" and go on being friends. They will remember you if you keep in touch, and are a nice enough guy.
2. Does your company have an RSS-capable site that updates frequently?
If it does, a profile on Facebook gives you another place to share your RSS link. You can import your blog posts going forward, or summaries. There are also applications like Networked Blogs that will help your blog posts get exposure from interested readers.
3. Do you already have clients, friends, associates, whose signal you can isolate, or whose noise you can penetrate, using Facebook?
This has to be the most underestimated use of Facebook. My first month at Facebook I had direct interactions with ten influential people I admire. Some of them I look up to for personal reasons, others are greats in some aspect of search, the internet or technology. One actually sent me a client.
Instead of installing hundreds of applications and super-poking someone or posting spam to their Super Wall, you can be the smart person who sends a letter and gets a response, the one who sends a private message and is sent a gift in return, or just get the wonderful feeling of having a world famous personality you admire not only acknowledge you, but contact you directly.
One of the greatest things about Facebook is how it can help cement relationships between you and people you know but did not think you had much in common with. You know how sometimes, you want to write to say hello to someone, but at the same time, you do not want to waste their time?
Or when you think about some great author or celebrity you admire, and what you would say to them if you could meet them? Maybe you just want to compliment a more famous colleague and not sound like a dork.
Facebook can help with this when it functions as an automatic ice-breaker, facilitating an initial contact between you and someone you wish you had more reason to interact with, then another, and another, until you become friends who call each other on the phone and plan to visit or meet at conferences.
Those are the reasons. it is not a matter of time because you can block all the nuisance requests and there are ways around the irritating app requests.
it is not a matter of just traffic because first, you can set up a profile in 15 minutes to automatically send you traffic and you do not have to mess with it again if you like. Or you can go in and meet people every day and it can be a major traffic source.
And it is not a matter of whether you can get anything out of it - it is more a matter of whether you are willing and whether the available traffic is targeted to your topic. it is not for everyone, because let us face it, not everyone wants to do the work, or even use Facebook that way.
For some people, it is a nice little escape, like a mental, online Starbucks. For some it is a bother, and the pain of learning a new way to do things isn't worth the time. I do not mean that sarcastically if you are functioning as a CEO, you may not want to focus on Facebook.
With a little research, you can find out what kind of role it will play in your life.
Source From SitePro News
Or do you just see them evolving and becoming part of a larger system the same way business blogs did? Great. Then we can start figuring out how to use social media to our benefit.
Now that we are past this issue of whether we are in love with MySpace, LinkedIn, Facebook, Ning, etc., and we realize that we are focusing on whether these tools are useful or not, (not on whether or not they give us the warm fuzzies), there is still a fundamental question. This goes for whether you are using Facebook pages, Facebook ads, or a regular Facebook profile.
How do you know if sites like Facebook are for YOU? How can you tell if a social networking site can help YOUR company?
It boils down to three things.
1. Are There Enough People on the Site in Your Interest Area for it to Be Worth Your While?
You have to think about business connections too, not just clients.
You can connect with people who send you business. Think about what the value of a new client is too, whether you think you can get one out of 100, and how long it takes. When people come to your profile, are they visiting your site? If not, is your profile set up correctly?
Experiment. There are several very subtle things you can do that maximize your exposure, not just daily clicks through to your site.
To find out if there are enough people on Facebook who need your plumbing services, search for home improvement groups. Check your regional network and look on the Marketplace page. See if you can find people in your local area to befriend who would need your services but for heaven's sake, do not be aggressive in your promotion.
Instead, create a Facebook page, run an ad, or have the type of networking conversations where "so, what do you do?" will naturally come up. And you can take it from there.
Networking at Facebook can be like hanging out at a neighborhood mixer. Yeah, you might want to mention that you are a handyman, or that you work at the bank, and give someone your card, but you do not want to turn those first few getting-to-know-you conversations into a sales pitch.
Let them know who you are, what you do, and after a few conversations, send them a no-strings coupon for them or a friend "just in case you ever need it buddy" and go on being friends. They will remember you if you keep in touch, and are a nice enough guy.
2. Does your company have an RSS-capable site that updates frequently?
If it does, a profile on Facebook gives you another place to share your RSS link. You can import your blog posts going forward, or summaries. There are also applications like Networked Blogs that will help your blog posts get exposure from interested readers.
3. Do you already have clients, friends, associates, whose signal you can isolate, or whose noise you can penetrate, using Facebook?
This has to be the most underestimated use of Facebook. My first month at Facebook I had direct interactions with ten influential people I admire. Some of them I look up to for personal reasons, others are greats in some aspect of search, the internet or technology. One actually sent me a client.
Instead of installing hundreds of applications and super-poking someone or posting spam to their Super Wall, you can be the smart person who sends a letter and gets a response, the one who sends a private message and is sent a gift in return, or just get the wonderful feeling of having a world famous personality you admire not only acknowledge you, but contact you directly.
One of the greatest things about Facebook is how it can help cement relationships between you and people you know but did not think you had much in common with. You know how sometimes, you want to write to say hello to someone, but at the same time, you do not want to waste their time?
Or when you think about some great author or celebrity you admire, and what you would say to them if you could meet them? Maybe you just want to compliment a more famous colleague and not sound like a dork.
Facebook can help with this when it functions as an automatic ice-breaker, facilitating an initial contact between you and someone you wish you had more reason to interact with, then another, and another, until you become friends who call each other on the phone and plan to visit or meet at conferences.
Those are the reasons. it is not a matter of time because you can block all the nuisance requests and there are ways around the irritating app requests.
it is not a matter of just traffic because first, you can set up a profile in 15 minutes to automatically send you traffic and you do not have to mess with it again if you like. Or you can go in and meet people every day and it can be a major traffic source.
And it is not a matter of whether you can get anything out of it - it is more a matter of whether you are willing and whether the available traffic is targeted to your topic. it is not for everyone, because let us face it, not everyone wants to do the work, or even use Facebook that way.
For some people, it is a nice little escape, like a mental, online Starbucks. For some it is a bother, and the pain of learning a new way to do things isn't worth the time. I do not mean that sarcastically if you are functioning as a CEO, you may not want to focus on Facebook.
With a little research, you can find out what kind of role it will play in your life.
Source From SitePro News
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