As an online business you need to work to establish a reputation that is used as a calling card for potential customers.
The web already has enough scam artists and fly-by-night operations so when I find a point of positively I cling to it and then point it out to others.
The establishment of a strong work ethic combined with consistently providing the best possible service can do wonders for your business in the long term.
Someone once told me, "You really should take the high road. There is a lot less traffic." At first I smiled, but it is true. We all know someone who is adept at cutting corners. Perhaps we have encountered a business that left us high and dry after they got our money. We like those 'high road' companies.
What we want as business owners are those glowing testimonials that profess the depth of our commitment to excellence. These are words that may well encourage others to buy our product or use our service. Those precious words will not come if the customer is just another dollar figure.
As a business owner you place your name and reputation on every order you ship out. You stake the trust others would like to place in you on the way you handle issues that come up.
It is a whole lot easier to lose a reputation than it is to gain it back. Reputation is an investment in your future. It is an investment that can go away if you do not protect it wisely. What that means for a business owner is you have to put your customers first. Their concerns need to be a concern for you. Their issues require you be a problem solver. Deliver more than you have to and show absolute respect to your customers. After all, they are the ones you serve.
Source From Entireweb Newsletter
Friday, October 31, 2008
Thursday, October 30, 2008
The Six Levels Networking System
The "Six Levels Networking System" that offered by wikirefs.com is kind of Multi-level marketing system, so called (MLM). In the first place, people will avoid any MLM system because they believe MLM only request their down line to purchase products every month to reach the sell target in order to get rewarded with a little bonus from the MLM company.
The concept of the Networking system was not being in this direction. Whereas it is type of part time distribution jobs that help you to achieve your target, meet more friends and works for your leisure time while generate certain income. There are lot of benefit that involves in Networking system as long as you take it positively and do not expect get rich fast in the short period. Even though I not involve in any MLM or Networking system so far, I understand the concept of Networking system is the best and model business approach that help people generate certain income in the legal way.
Let us analysis the traditional and model Networking system.
A case study - we start educated since we were young, went through the University system that teaches us how to be a professional worker, then we get a job and work in 45 years plan and followed to be retired and live our golden years depending on other people, what a wonderful traditional system.
Another scenario - when we work for someone else as an employee and our employer has so called leverage on our time. They try to buy us at $3000/pa and sell us at $6000/pa. The corporation, the franchise, restaurant or whatever the entity and business is they have to make money on us. This is the time for money concept in the traditional approach as the more time we give our employer the more money we make; oppositely, the less time we give our employer, the less money we make.
Let us see the Networking system approach.
It has done in the last few years, the rapid growth of the Networking system and networking marketing business in sales of the most cutting edge technology, services and various product that never would have made it in the traditional method of business marketing. It is Networking marketing, people might said "MLM again", but try to switch into another thinking that "Am I completely satisfied with the lifestyle today and does it provide me with the opportunity to work half and then take another half year off while income still rolled in?" Networking is not that bad in many people opinions, it depends on the type of the Networking system, some request to invest huge amount, mostly not trust able; some request to buy lot of products, mostly not affordable; some request use money to buy the status in leveling system, mostly is the pyramid scheme.
So at here, I would like to introduce a Networking system that sponsored by wikirefs.com. It is part of the Networking system, could help people to generate certain amount of side income, while the life time membership fee is only $1 and not additional surcharges, also member can use their system to invite friends and explore the earning opportunity from this Networking system. Currently, they having wikirefs special contest for every 100th member that joined the system, he/ she will get rewarded with $5, how the 4x earning from the $1 investment.
Through the research, with consistent effort the Network marketing industry model can give the average person wealth in two to four years. A Networking marketing business working seven to ten hours a week and able to double or even triple the income inside two years, the major benefits of this business is you can have unlimited income potential. A complete financial independence from the 45 years traditional works and retire plan.
For more information, please visit for their website, and get know more about the contest and the Networking system. Wish you all the best.
The concept of the Networking system was not being in this direction. Whereas it is type of part time distribution jobs that help you to achieve your target, meet more friends and works for your leisure time while generate certain income. There are lot of benefit that involves in Networking system as long as you take it positively and do not expect get rich fast in the short period. Even though I not involve in any MLM or Networking system so far, I understand the concept of Networking system is the best and model business approach that help people generate certain income in the legal way.
Let us analysis the traditional and model Networking system.
A case study - we start educated since we were young, went through the University system that teaches us how to be a professional worker, then we get a job and work in 45 years plan and followed to be retired and live our golden years depending on other people, what a wonderful traditional system.
Another scenario - when we work for someone else as an employee and our employer has so called leverage on our time. They try to buy us at $3000/pa and sell us at $6000/pa. The corporation, the franchise, restaurant or whatever the entity and business is they have to make money on us. This is the time for money concept in the traditional approach as the more time we give our employer the more money we make; oppositely, the less time we give our employer, the less money we make.
Let us see the Networking system approach.
It has done in the last few years, the rapid growth of the Networking system and networking marketing business in sales of the most cutting edge technology, services and various product that never would have made it in the traditional method of business marketing. It is Networking marketing, people might said "MLM again", but try to switch into another thinking that "Am I completely satisfied with the lifestyle today and does it provide me with the opportunity to work half and then take another half year off while income still rolled in?" Networking is not that bad in many people opinions, it depends on the type of the Networking system, some request to invest huge amount, mostly not trust able; some request to buy lot of products, mostly not affordable; some request use money to buy the status in leveling system, mostly is the pyramid scheme.
So at here, I would like to introduce a Networking system that sponsored by wikirefs.com. It is part of the Networking system, could help people to generate certain amount of side income, while the life time membership fee is only $1 and not additional surcharges, also member can use their system to invite friends and explore the earning opportunity from this Networking system. Currently, they having wikirefs special contest for every 100th member that joined the system, he/ she will get rewarded with $5, how the 4x earning from the $1 investment.
Through the research, with consistent effort the Network marketing industry model can give the average person wealth in two to four years. A Networking marketing business working seven to ten hours a week and able to double or even triple the income inside two years, the major benefits of this business is you can have unlimited income potential. A complete financial independence from the 45 years traditional works and retire plan.
For more information, please visit for their website, and get know more about the contest and the Networking system. Wish you all the best.
Saturday, October 25, 2008
Build Customer Confidence with Testimonials
Every person in America has bought something that either broke or stopped working after a few days. Because of this, today's customers want to feel reassured that you are selling quality products and services. Customers do not want to lose money or feel like they have made a bad decision. The best way to do assure customers is to have good, strong testimonials.
If a business has happy customers and a lot of return clients, it should have testimonials. You will not hire a contractor to remodel your house without checking references. Therefore be proud of the work you do and get some testimonials. Customer testimonials will help increase sales as well as boost the confidence of potential customers.
The Difference between Good and Better
In order to have testimonials work for you and increase client, you must be careful how you phrase them. Testimonials are a marketing effort, which means that they need to be geared toward making your company look spectacular. For example, instead of writing "I love their vitamins", write "Taking these vitamins everyday gives me lots of energy and keeps me feeling great all day long." The latter testimonial is a lot more eye-catching and will be more effective in gaining a customer's confidence than the former. Ask customers who are willing to write testimonials to be specific.
Cherry Pick Your Testimonials
If you do not have any testimonials, check your company's email inbox for customers who sent compliments. If you can not find any ones you like, look at your client list and find out who is buying your products and at what frequency. Call or email a handful of your best customers and ask them to write a specific testimonial. Have them send a picture as well. This will give potential customers further reassurance of the validity of the testimonial.
Testimonials will not only improve your business, but will also improve your company's image as one that values customer satisfaction. So make the effort to get some strong testimonials.
Four Tips for Effective and Eye-Catching Locations
1. Once you have the testimonials, you need to figure out where to put them on your site. Placement is a key, particularly when using flash. You want your testimonials to give maximum impact. The most common place on a website is for them to have their own navigation button titled either "Testimonials" or "Rave Reviews". This way more testimonials can be viewed on their own page.
2. Another option is to use flash testimonials on a sidebar on the homepage along with the customer's name, job title and company or logo. If you are using the testimonials in the masthead, they should rotate every 7-10 seconds then stop after all testimonials are shown. You do not want a testimonial to be so distracting that it takes the emphasis off of the content and what you are selling or offering. By having the flash cycle stop, you are allowing viewers to see the testimonials and then freely look at the content without the excess flash.
3. An alternative way to present testimonials is to sprinkle them throughout the site, highlighting them within the content using graphics, such as a color block background, upper and lower bar, etc. These visual stops are equally effective in reinforcing your credibility and can act as an additional selling point for specific products or services.
4. If you have the option for audio or video testimonials, this can be very effective in boosting your company's credibility. Audio is easy to record using Audio Acrobat. Video, on the other hand, requires more thought to positioning and angles. If you are at a trade show or with a client, you may want to pre-plan these testimonials for more impact.
Remember that in order for a testimonial to be effective, it needs to be specific, believable and placed in a credible location. With these three tips in mind, your testimonials will build customer confidence and web success.
Source From Entireweb Newsletter
If a business has happy customers and a lot of return clients, it should have testimonials. You will not hire a contractor to remodel your house without checking references. Therefore be proud of the work you do and get some testimonials. Customer testimonials will help increase sales as well as boost the confidence of potential customers.
The Difference between Good and Better
In order to have testimonials work for you and increase client, you must be careful how you phrase them. Testimonials are a marketing effort, which means that they need to be geared toward making your company look spectacular. For example, instead of writing "I love their vitamins", write "Taking these vitamins everyday gives me lots of energy and keeps me feeling great all day long." The latter testimonial is a lot more eye-catching and will be more effective in gaining a customer's confidence than the former. Ask customers who are willing to write testimonials to be specific.
Cherry Pick Your Testimonials
If you do not have any testimonials, check your company's email inbox for customers who sent compliments. If you can not find any ones you like, look at your client list and find out who is buying your products and at what frequency. Call or email a handful of your best customers and ask them to write a specific testimonial. Have them send a picture as well. This will give potential customers further reassurance of the validity of the testimonial.
Testimonials will not only improve your business, but will also improve your company's image as one that values customer satisfaction. So make the effort to get some strong testimonials.
Four Tips for Effective and Eye-Catching Locations
1. Once you have the testimonials, you need to figure out where to put them on your site. Placement is a key, particularly when using flash. You want your testimonials to give maximum impact. The most common place on a website is for them to have their own navigation button titled either "Testimonials" or "Rave Reviews". This way more testimonials can be viewed on their own page.
2. Another option is to use flash testimonials on a sidebar on the homepage along with the customer's name, job title and company or logo. If you are using the testimonials in the masthead, they should rotate every 7-10 seconds then stop after all testimonials are shown. You do not want a testimonial to be so distracting that it takes the emphasis off of the content and what you are selling or offering. By having the flash cycle stop, you are allowing viewers to see the testimonials and then freely look at the content without the excess flash.
3. An alternative way to present testimonials is to sprinkle them throughout the site, highlighting them within the content using graphics, such as a color block background, upper and lower bar, etc. These visual stops are equally effective in reinforcing your credibility and can act as an additional selling point for specific products or services.
4. If you have the option for audio or video testimonials, this can be very effective in boosting your company's credibility. Audio is easy to record using Audio Acrobat. Video, on the other hand, requires more thought to positioning and angles. If you are at a trade show or with a client, you may want to pre-plan these testimonials for more impact.
Remember that in order for a testimonial to be effective, it needs to be specific, believable and placed in a credible location. With these three tips in mind, your testimonials will build customer confidence and web success.
Source From Entireweb Newsletter
Tuesday, October 21, 2008
Marketing in a Recession? YES!
Is the current tough market the right time to be slashing your advertising budget? Not if you want your business to survive the economic downturn and lay the groundwork to thrive when the economy improves. Tough times may actually provide us our best opportunity to reach out to our customers with little or no competition because so many of our competitors are doing just the opposite of that in an attempt to save money.
During good times everyone has the money (and bravery) to seek out clients, creating an atmosphere of extreme competition where reaching the consumer with your message proves to be exceedingly difficult. NOW is the time to have faith in your product or service, to reach out to your customers and to secure your success now and into the future. And there are easy and cost effective ways of doing so.
There are some simple things that you can do. Everyone knows about the Internet, but not everyone knows the free ways to get exposure on the Internet. You can write an article about your industry, or a product, and submit it to one of the many sites that accept them. At the end of your article, you mention your business and have a link to your website. Each site has it is guidelines on how the articles are to be written, so make sure to follow them. This will help establish you as a leader in your industry as long as the information you share is helpful and not self-promoting.
Guerilla marketing is great in slow time. Have some flyers or postcards made. One of your employees or friends can design it or you can find an affordable place to do it for you. During your slow time, have your employees go to a busy area and hand them out. Now you are putting your message directly into the hands of prospective customers. Make sure you have an attractive offer that will entice people to visit your business. Obviously, this is mainly for businesses with a store front, but you can do guerilla marketing online as well.
Guerilla marketing is done differently online. With blogs and social networking sites, there are opportunities to market your business in a different setting. You can create blogs and check the response you get from each entry which can help you check what the market is interested in at any given time. Or you can find blogs that have an issue that your company can help with. Respond to the blog with your company information. You can set up an account with a social networking site, giving more information about your business and connecting to other businesses to network and exchanges leads.
Cross promote with other businesses, in other ways. If you are feeling the pinch of the economy, most likely other businesses in your area/industry are feeling it as well. Find other businesses that do not compete with yours and see about exchanging some flyers or a banner promoting each other's business. Or if your business is online, do a link exchange with other businesses. Do not over due the link exchange or Google may lower your organic search results.
Press Releases can be a very effective way to bring attention to your business. If you have something that impacts the community, then you can have someone write a press release for you. If you hire someone to do it for you, make sure they know how to write and distribute it. Again, remember the topic must be something that impacts the community and not just a self-serving piece promoting your business.
These are just some of the ideas that will help your business grow in any economy. There are plenty of marketing options out there. You just need to find the ones that work for you.
Source From Entireweb Newsletter
During good times everyone has the money (and bravery) to seek out clients, creating an atmosphere of extreme competition where reaching the consumer with your message proves to be exceedingly difficult. NOW is the time to have faith in your product or service, to reach out to your customers and to secure your success now and into the future. And there are easy and cost effective ways of doing so.
There are some simple things that you can do. Everyone knows about the Internet, but not everyone knows the free ways to get exposure on the Internet. You can write an article about your industry, or a product, and submit it to one of the many sites that accept them. At the end of your article, you mention your business and have a link to your website. Each site has it is guidelines on how the articles are to be written, so make sure to follow them. This will help establish you as a leader in your industry as long as the information you share is helpful and not self-promoting.
Guerilla marketing is great in slow time. Have some flyers or postcards made. One of your employees or friends can design it or you can find an affordable place to do it for you. During your slow time, have your employees go to a busy area and hand them out. Now you are putting your message directly into the hands of prospective customers. Make sure you have an attractive offer that will entice people to visit your business. Obviously, this is mainly for businesses with a store front, but you can do guerilla marketing online as well.
Guerilla marketing is done differently online. With blogs and social networking sites, there are opportunities to market your business in a different setting. You can create blogs and check the response you get from each entry which can help you check what the market is interested in at any given time. Or you can find blogs that have an issue that your company can help with. Respond to the blog with your company information. You can set up an account with a social networking site, giving more information about your business and connecting to other businesses to network and exchanges leads.
Cross promote with other businesses, in other ways. If you are feeling the pinch of the economy, most likely other businesses in your area/industry are feeling it as well. Find other businesses that do not compete with yours and see about exchanging some flyers or a banner promoting each other's business. Or if your business is online, do a link exchange with other businesses. Do not over due the link exchange or Google may lower your organic search results.
Press Releases can be a very effective way to bring attention to your business. If you have something that impacts the community, then you can have someone write a press release for you. If you hire someone to do it for you, make sure they know how to write and distribute it. Again, remember the topic must be something that impacts the community and not just a self-serving piece promoting your business.
These are just some of the ideas that will help your business grow in any economy. There are plenty of marketing options out there. You just need to find the ones that work for you.
Source From Entireweb Newsletter
Friday, October 17, 2008
On Page SEO Tips
It requires a lot of effort in designing and building a site, but it can be all in vain if you can not attract enough traffic towards it. You put all your efforts in an attractive design of your website and the next step you do is to put it in front of the online world.
You can not get success only by uploading your website on the www; the target is to attract well-qualified visitors towards your website, which can not be done unless you put your site in the eyes of the search engines.
Today, all of the Internet users use search engines to find the site relevant to their interest. For example, if a person is interested in finding information about on-going and up-coming cricket events, he/she can easily do so by typing in the keywords in Google, Yahoo or any other search engine. The search engine, as a result, will present a list of most relevant websites on the basis of their keyword. So, in short, to get more traffic towards your website, make it more optimized and put all efforts into keeping your website in the eye of the search engine. This traffic is, without any doubt, the life of a business. No e-business can run without adequate traffic.
There are two ways of doing it.
* Off Page Search Engine Optimization
* On Page Search Engine Optimization.
Tips useful for on page search engine optimization.
All search engine optimization techniques are usually classified into on page optimization techniques and off page optimization techniques. Both help in achieving one common goal; to get higher ranks in SERPs (Search Engine Result Pages).
Useful On Page SEO Tips
Following are some of the most common tips for better On Page Search Engine Optimization:
The most important word; The Keyword: it is always suggested that before you upload your website, put all your efforts into the keywords since users will be using keywords to find websites of their interest. Each page of your website should be treated as a separate entity having its own title and targeted keywords.
Always try to name your webpage files starting with your targeted keyword like crickethome.htm etc. For instance, if your website is about Telescopes then the title of each of your webpage should always start with the word Telescope and name each webpage file starting with word Telescope like Telescopereview.htm because the search engine robots look at filenames.
Always remember that you have to make your website attractive for the human visitors as well as for search engine robots. Attractiveness for both of them can be achieved through better keyword optimization.
You should keep in mind the keyword density and never over-optimize your web page. It is not necessary that the greater the optimization level of your web page the better it will be.
Title Tags are considered to be one of the most important factors of on page optimization. You can say in other words that it is mandatory for you to include the main keyword as part of your title.
You should always use Header tags with lots of care. Most of the SEO experts recommend having a single H1 header tag that should contain the main Keyword in order to attract human visitors as well as the search engine robots. Other H2 tags can contain secondary keywords.
Putting the main keyword in the URL is always beneficial in the eyes of the search engines. Most of the users are usually not bothered with that but it will help in better SEO. If it is not possible to include the complete keywords or a phrase in the URL then try at least to include the most important keyword in the URL.
There are many more On Page SEO tips but the above mentioned tips are the most common and recommended by experts. You can add additional features on your website to make it more Search Engine Optimized, for instance, adding blog sections, feedback areas, guest books etc.
Source From Entireweb Newsletter
You can not get success only by uploading your website on the www; the target is to attract well-qualified visitors towards your website, which can not be done unless you put your site in the eyes of the search engines.
Today, all of the Internet users use search engines to find the site relevant to their interest. For example, if a person is interested in finding information about on-going and up-coming cricket events, he/she can easily do so by typing in the keywords in Google, Yahoo or any other search engine. The search engine, as a result, will present a list of most relevant websites on the basis of their keyword. So, in short, to get more traffic towards your website, make it more optimized and put all efforts into keeping your website in the eye of the search engine. This traffic is, without any doubt, the life of a business. No e-business can run without adequate traffic.
There are two ways of doing it.
* Off Page Search Engine Optimization
* On Page Search Engine Optimization.
Tips useful for on page search engine optimization.
All search engine optimization techniques are usually classified into on page optimization techniques and off page optimization techniques. Both help in achieving one common goal; to get higher ranks in SERPs (Search Engine Result Pages).
Useful On Page SEO Tips
Following are some of the most common tips for better On Page Search Engine Optimization:
The most important word; The Keyword: it is always suggested that before you upload your website, put all your efforts into the keywords since users will be using keywords to find websites of their interest. Each page of your website should be treated as a separate entity having its own title and targeted keywords.
Always try to name your webpage files starting with your targeted keyword like crickethome.htm etc. For instance, if your website is about Telescopes then the title of each of your webpage should always start with the word Telescope and name each webpage file starting with word Telescope like Telescopereview.htm because the search engine robots look at filenames.
Always remember that you have to make your website attractive for the human visitors as well as for search engine robots. Attractiveness for both of them can be achieved through better keyword optimization.
You should keep in mind the keyword density and never over-optimize your web page. It is not necessary that the greater the optimization level of your web page the better it will be.
Title Tags are considered to be one of the most important factors of on page optimization. You can say in other words that it is mandatory for you to include the main keyword as part of your title.
You should always use Header tags with lots of care. Most of the SEO experts recommend having a single H1 header tag that should contain the main Keyword in order to attract human visitors as well as the search engine robots. Other H2 tags can contain secondary keywords.
Putting the main keyword in the URL is always beneficial in the eyes of the search engines. Most of the users are usually not bothered with that but it will help in better SEO. If it is not possible to include the complete keywords or a phrase in the URL then try at least to include the most important keyword in the URL.
There are many more On Page SEO tips but the above mentioned tips are the most common and recommended by experts. You can add additional features on your website to make it more Search Engine Optimized, for instance, adding blog sections, feedback areas, guest books etc.
Source From Entireweb Newsletter
Wednesday, October 15, 2008
Panama - Great place to live and invest
Condominium hotel, real estate investments are the excellent opportunity for those people that interested to invest. Many people are exciting about the real estate investments that appeared to be relatively east to enter and safely held by foreigners, while providing a great profit potential from the real estate investments.
Panama condominium hotel is one of the best choice for your investment planning to increase exposure and generate interest in Panama and the Casco Antiguo region of Panama. For more information about the Panama condominium investment, you can Register for an eBrochure Here, or visit to their website and talk to their representative for detailed information. The more information you gather, the more confidence you are in the real estate investment planning.
In my opinion, condominium and real estate investments are the best choice for the investors in may aspects, because the value of the land as well as the building will always increase every year, and resell it after few years later, this could generate a huge amount of revenues. The risks of this type of investment are very low, if you are not decide to resell it or you could not find the best buyer, then you can treat it as your second home purchase or investments. So grab a opportunity and invest in this fastest growing real estate markets in the world will be the best investment planning with substantial upside profit potential.
Panama condominium hotel is one of the best choice for your investment planning to increase exposure and generate interest in Panama and the Casco Antiguo region of Panama. For more information about the Panama condominium investment, you can Register for an eBrochure Here, or visit to their website and talk to their representative for detailed information. The more information you gather, the more confidence you are in the real estate investment planning.
In my opinion, condominium and real estate investments are the best choice for the investors in may aspects, because the value of the land as well as the building will always increase every year, and resell it after few years later, this could generate a huge amount of revenues. The risks of this type of investment are very low, if you are not decide to resell it or you could not find the best buyer, then you can treat it as your second home purchase or investments. So grab a opportunity and invest in this fastest growing real estate markets in the world will be the best investment planning with substantial upside profit potential.
Thursday, October 9, 2008
The Fast-Track to Using Google Adwords (2)
When setting up your keywords, you will also need to choose what is called a "match type". Here are your options:
1) Broad Match: The default setting. Searchers can enter your keywords in any order and your ads appear. Not the best option for targeted traffic.
2) Phrase Match: Your keywords must appear in the exact order for your ads to appear. This is more targeted than Broad Match.
3) Exact Match: This is the most targeted option. The searcher must type in your key-phrase exactly for your ads to appear.
4) Negative Match: You choose words you do not want your ads to appear for when searched upon. For example, typing in the word "-free" would stop your ads from appearing if someone typed that word before your key-phrase.
So who decides which ads will appear at the top? This is called "ad rank". Ads with the highest ad rank will appear at the top. Here is the formula, at least at this time as it's always open to change.
Forget Expensive PPC Advertising - There is an Alternative!
Ad Rank = C.P.C. (cost per click) X Quality Score
To understand this formula you'll need to know what factors go into "quality score".
Quality Score is determined by :
1) How relevant the keywords and ad copy are to the search query.
2) "The historical Click-through rate of the ad, and of the matched keyword on Google".
3) It also includes your account history, which looks at the click through rate of your keywords and ads.
4) Landing page load time. And, according to Google "other relevant factors".
One tip to improve your ad rank is to raise your cost per click, and improve your ad copy and keywords in order to up your quality score.
Ad ranking is determined slightly differently for the search network compared to the content network. For the content network it looks like this:
Ad Rank = Content Bid X Quality Score
What is the difference between the Content Network and Search Network? This is another option you will have to decide upon when setting up your account. If you choose "search sites", your ads are displayed on search results pages only. Google's search network consists of: AOL, Netscape, Earthlink, Compuserve, AT&T, Worldnet, Ask.com, Shopping.com, Froogle and of course Google itself.
If you choose for your ads to appear in the "content network", this includes community websites, online publications and other information based sites that choose to display Adwords ads. Partners in the content network include sites such as: Google's Gmail, About, Lycos, NYTimes.com, Infospace, Reed Business, HowStuffWorks, Business.com, Food Network, HGTV, MarthaStewart.com and many other content based websites.
Ads are targeted to the content of the individual pages. You will also have some control over where your ads appear and don't appear with what is called "placement targeting". You can actually pick and choose from websites you would like your ads to appear on, or not to appear on. You can opt in to both search and content networks, or just one.
At this point you're probably thinking this is a lot to learn. And you are right - it is, but there are plenty of online resources to help you such as:
Adwords Help Center
Adwords blog
Google is a powerful Internet giant and makes for a mighty advertising partner. Make sure you harness some of that muscle, and you too can become an Internet force to be reckoned with.
Source From SitePro News
1) Broad Match: The default setting. Searchers can enter your keywords in any order and your ads appear. Not the best option for targeted traffic.
2) Phrase Match: Your keywords must appear in the exact order for your ads to appear. This is more targeted than Broad Match.
3) Exact Match: This is the most targeted option. The searcher must type in your key-phrase exactly for your ads to appear.
4) Negative Match: You choose words you do not want your ads to appear for when searched upon. For example, typing in the word "-free" would stop your ads from appearing if someone typed that word before your key-phrase.
So who decides which ads will appear at the top? This is called "ad rank". Ads with the highest ad rank will appear at the top. Here is the formula, at least at this time as it's always open to change.
Forget Expensive PPC Advertising - There is an Alternative!
Ad Rank = C.P.C. (cost per click) X Quality Score
To understand this formula you'll need to know what factors go into "quality score".
Quality Score is determined by :
1) How relevant the keywords and ad copy are to the search query.
2) "The historical Click-through rate of the ad, and of the matched keyword on Google".
3) It also includes your account history, which looks at the click through rate of your keywords and ads.
4) Landing page load time. And, according to Google "other relevant factors".
One tip to improve your ad rank is to raise your cost per click, and improve your ad copy and keywords in order to up your quality score.
Ad ranking is determined slightly differently for the search network compared to the content network. For the content network it looks like this:
Ad Rank = Content Bid X Quality Score
What is the difference between the Content Network and Search Network? This is another option you will have to decide upon when setting up your account. If you choose "search sites", your ads are displayed on search results pages only. Google's search network consists of: AOL, Netscape, Earthlink, Compuserve, AT&T, Worldnet, Ask.com, Shopping.com, Froogle and of course Google itself.
If you choose for your ads to appear in the "content network", this includes community websites, online publications and other information based sites that choose to display Adwords ads. Partners in the content network include sites such as: Google's Gmail, About, Lycos, NYTimes.com, Infospace, Reed Business, HowStuffWorks, Business.com, Food Network, HGTV, MarthaStewart.com and many other content based websites.
Ads are targeted to the content of the individual pages. You will also have some control over where your ads appear and don't appear with what is called "placement targeting". You can actually pick and choose from websites you would like your ads to appear on, or not to appear on. You can opt in to both search and content networks, or just one.
At this point you're probably thinking this is a lot to learn. And you are right - it is, but there are plenty of online resources to help you such as:
Adwords Help Center
Adwords blog
Google is a powerful Internet giant and makes for a mighty advertising partner. Make sure you harness some of that muscle, and you too can become an Internet force to be reckoned with.
Source From SitePro News
Tuesday, October 7, 2008
The Fast-Track to Using Google Adwords
Google has consistently launched one killer application after another, and they were not playing around when they entered into the pay-per-click arena with their "Adwords" program. Adwords is one of the largest online advertising networks, reaching more than 80% of all Internet users.
So how does it work? You choose keywords/phrases that are related to your products/services, write the text ads that will be shown when someone performs a search for your keywords, set a daily budget and the cost you want to pay every time someone clicks on your ad (C.P.C), and you're ready to run. There is no activation fee and no minimum monthly spend amount.
Ads are called "sponsored links", and appear along with search results on Google, as well as other affiliated search engines and "content sites" in the Google Network. This type of keyword based advertising will help you to reach a highly targeted audience quickly and easily.
Not only can you run text ads, but also image/animated ads - even video. If you are a beginner at pay-per-click marketing, I would suggest you start out with text ads. You will need to learn at first.
So what does a text ad look like? It consists of a 25 character headline, a description that is 2 lines of no more than 35 characters, and what's called a "display url". This url can reflect any domain you like because when it is clicked upon, the browser will take them to your "destination url". This is set up behind the scenes and does not appear in the ad itself.
A 3 line text ad might sound like a lot of room, but it is not. You have got a small area to make a huge impact on the searcher and make them want to click. Do not underestimate the power of a well written ad. If you do not know a lot about how to write "good copy", I suggest you study up. You will want to include what is referred to as a "call to action" somewhere in the description. You will also want to include your keywords if possible in your title and ad copy so they will appear in a bold font when your ad is displayed.
You also need to send them to the page that is most relevant to your ad copy. This page is called a "landing page", and you will want to make sure it converts. A conversion happens when the visitor performs the action you intended. For example, signs up for your newsletter, buys your product, etc. With Adwords conversion tracking you will be given a snippet of code to paste on your web page wherever any conversion takes place. For example, your thank you page. This allows you to track how well your pages are converting.
Now that landing page load time is being factored into "quality score", you will also want to pay attention to your page's load time. Quicker is better. Now, let us talk about keywords. The biggest mistake most people make is choosing single keywords. You are much better off with two and three word combinations. For example if you sell dog food, instead of targeting a generic term like "dogs", you would be better off selecting "dog food". Remember, these keywords will be responsible for triggering your ads to appear, so do your homework and choose wisely. Targeting the wrong keywords can be a very expensive lesson.
So how does it work? You choose keywords/phrases that are related to your products/services, write the text ads that will be shown when someone performs a search for your keywords, set a daily budget and the cost you want to pay every time someone clicks on your ad (C.P.C), and you're ready to run. There is no activation fee and no minimum monthly spend amount.
Ads are called "sponsored links", and appear along with search results on Google, as well as other affiliated search engines and "content sites" in the Google Network. This type of keyword based advertising will help you to reach a highly targeted audience quickly and easily.
Not only can you run text ads, but also image/animated ads - even video. If you are a beginner at pay-per-click marketing, I would suggest you start out with text ads. You will need to learn at first.
So what does a text ad look like? It consists of a 25 character headline, a description that is 2 lines of no more than 35 characters, and what's called a "display url". This url can reflect any domain you like because when it is clicked upon, the browser will take them to your "destination url". This is set up behind the scenes and does not appear in the ad itself.
A 3 line text ad might sound like a lot of room, but it is not. You have got a small area to make a huge impact on the searcher and make them want to click. Do not underestimate the power of a well written ad. If you do not know a lot about how to write "good copy", I suggest you study up. You will want to include what is referred to as a "call to action" somewhere in the description. You will also want to include your keywords if possible in your title and ad copy so they will appear in a bold font when your ad is displayed.
You also need to send them to the page that is most relevant to your ad copy. This page is called a "landing page", and you will want to make sure it converts. A conversion happens when the visitor performs the action you intended. For example, signs up for your newsletter, buys your product, etc. With Adwords conversion tracking you will be given a snippet of code to paste on your web page wherever any conversion takes place. For example, your thank you page. This allows you to track how well your pages are converting.
Now that landing page load time is being factored into "quality score", you will also want to pay attention to your page's load time. Quicker is better. Now, let us talk about keywords. The biggest mistake most people make is choosing single keywords. You are much better off with two and three word combinations. For example if you sell dog food, instead of targeting a generic term like "dogs", you would be better off selecting "dog food". Remember, these keywords will be responsible for triggering your ads to appear, so do your homework and choose wisely. Targeting the wrong keywords can be a very expensive lesson.
Sunday, October 5, 2008
Do not Spend a Fortune on SEO. Be Your Own SEO Guru (2)
1.) Use an SEO How To Book (Average Cost $20 to $40)
If you have some time before you need to see results, this is a great and inexpensive way to go. Even if you use another method, I still recommend getting hold of a good SEO book for reference. Just be sure to check the copyright! I do not buy anything that is more than a year old.
2.) Use an SEO Software Package (Average Cost $150 to $600)
If you are just starting out you might want to invest a couple hundred dollars in a good Website analysis SEO tool and if you can swing it, get a linking tool too.
A Website analysis tool will check your pages from the inside out, compare exactly what you have to your top competitors and give you detailed instructions on how to beat the competition.
At about $250 it is on the low end of the cost scale and offers a "Top 10 ranking or your money back" guarantee, so they have some incentive to get you results.
3.) Attend an SEO Seminar (Average Cost $400 to $1,500)
The cost is all over the place on this one; quality too. Your best bet here is to contact SEO specialists in your area and see if they hold seminars or if you could do a training consult.
I recommend staying local because their reputation will be important to them and it is nice to build a relationship with someone close by for when you have questions or something changes in the optimization world (which is pretty often.) One of these three options is likely to do the trick.
Tips from SitePro News.
If you have some time before you need to see results, this is a great and inexpensive way to go. Even if you use another method, I still recommend getting hold of a good SEO book for reference. Just be sure to check the copyright! I do not buy anything that is more than a year old.
2.) Use an SEO Software Package (Average Cost $150 to $600)
If you are just starting out you might want to invest a couple hundred dollars in a good Website analysis SEO tool and if you can swing it, get a linking tool too.
A Website analysis tool will check your pages from the inside out, compare exactly what you have to your top competitors and give you detailed instructions on how to beat the competition.
At about $250 it is on the low end of the cost scale and offers a "Top 10 ranking or your money back" guarantee, so they have some incentive to get you results.
3.) Attend an SEO Seminar (Average Cost $400 to $1,500)
The cost is all over the place on this one; quality too. Your best bet here is to contact SEO specialists in your area and see if they hold seminars or if you could do a training consult.
I recommend staying local because their reputation will be important to them and it is nice to build a relationship with someone close by for when you have questions or something changes in the optimization world (which is pretty often.) One of these three options is likely to do the trick.
Tips from SitePro News.
Friday, October 3, 2008
Do not Spend a Fortune on SEO. Be Your Own SEO Guru
SEO has been around for almost as long as search engines have. And for good reason. Everyone wants free advertising. But a lot has changed over the past thirteen years and with SEO gurus charging upwards of $1,000 per month, to small startups, just for maintenance you really can't call it "free advertising" anymore.
Back in the day, you could get top ranking for just about any search term you wanted just by using tricks like keyword stuffing, invisible text and cloaking. Try any of that today and Google will kick you to the curb.
Another thing that makes optimizing your site tougher than ever is competition. In 1998 when I got into SEO, there were a couple hundred million pages indexed on Google. Now there are billions upon billions! In fact, I can not remember the last time I ran a search for anything that had less than 300,000 results found. Beating out a few thousand pages by loading your page and META tags with keywords was easy a decade ago. Today you really need to know your stuff, or at least use a tool or service that can guide you.
Even with the killer SEO software products available today, it is still not easy. The fact that finding the right tool will make the difference between dominating Google, Yahoo and MSN and just average results puts pressure on you early in the game. And that is difficult because not only can using the wrong product be a waste of money and time, it can also damage your site in a way that takes years to undue.
So, no matter how you optimize your work just remember this you are not competing against the search engines or Websites. You are competing against the search engine ranking of individual Web pages. Too many people focus on beating search engines or whole sites, but that is not your competition. Search engines rank pages not sites.
Here are three ways to optimize your sites on a budget. All three are excellent methods but will vary greatly in time investment, cost and return on investment. For most entrepreneurs however, these are the best ways to put your optimization efforts on the fast track.
To be continued..
Back in the day, you could get top ranking for just about any search term you wanted just by using tricks like keyword stuffing, invisible text and cloaking. Try any of that today and Google will kick you to the curb.
Another thing that makes optimizing your site tougher than ever is competition. In 1998 when I got into SEO, there were a couple hundred million pages indexed on Google. Now there are billions upon billions! In fact, I can not remember the last time I ran a search for anything that had less than 300,000 results found. Beating out a few thousand pages by loading your page and META tags with keywords was easy a decade ago. Today you really need to know your stuff, or at least use a tool or service that can guide you.
Even with the killer SEO software products available today, it is still not easy. The fact that finding the right tool will make the difference between dominating Google, Yahoo and MSN and just average results puts pressure on you early in the game. And that is difficult because not only can using the wrong product be a waste of money and time, it can also damage your site in a way that takes years to undue.
So, no matter how you optimize your work just remember this you are not competing against the search engines or Websites. You are competing against the search engine ranking of individual Web pages. Too many people focus on beating search engines or whole sites, but that is not your competition. Search engines rank pages not sites.
Here are three ways to optimize your sites on a budget. All three are excellent methods but will vary greatly in time investment, cost and return on investment. For most entrepreneurs however, these are the best ways to put your optimization efforts on the fast track.
To be continued..
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