There are many steps to take when you are trying to make money online through affiliate programs. The most tedious and most important step will always be the marketing aspect. Beginners affiliate marketing should begin with knowledge. Read everything that you can to find out the different paths that are available.
As an affiliate, there will be millions of products and services to choose from. You should always choose a product that is in a similar niche to that of your websites.
A website that is based on technology should not have ads and affiliate programs about curtains and bedding. You can choose to display shoe ads if your website is about shoes, or you can select products that will go well with that topic such as clothing and accessories.
Whatever you choose as an affiliate program, always try to start with a product that you have used. As an affiliate marketer, you are recommending these products to your visitors, and they will not be pleased to find out that the product is sub par after they have purchased it.
You want to suggest a product that you know and love. By telling your website visitors about the honest experience that you have had with a product, the more they will grow to trust your word. Always be honest with your customers. As large as the Internet is, it is still small enough and a few bad reviews about you and your website, can travel quickly and destroy your reputation before it has even begun.
A great way to receive and keep new visitors, is with a free offer. When free products are available, other websites will at times link to that web page so that they can tell their own visitors about the great deal. This helps you to get back links as well as new visitors who may decide to check out your website. This can help you to gain new visitors as well as repeat customers.
A well made site can become self sustaining in a short amount of time. This means that you will be able to simply add new content, done by yourself or through a freelancer, while you do other tasks, such as setting up more affiliate websites. You should always keep an eye on all of your web pages, to update and to make sure that there are no problems with your site or server.
While you are still learning, it is best to start with one affiliate program before moving to others. Trying to do, too much too soon can be a recipe for disaster. Put all of your efforts and concentration into making your first affiliate program a success.
Once you have learned how to put your skills into effect, your beginners affiliate marketing techniques can move on to new websites, blogs and affiliate programs.
With the knowledge that you have gained through your first website, you can begin to apply the same techniques to duplicate your previous success. However, you should always remember to check back with websites, ebooks and blogs, so that you are kept up to date on the new affiliate marketing techniques that are available.
The source from EntireWeb newsletter.
Wednesday, May 28, 2008
Friday, May 23, 2008
What Does Your Website Content Say About You?
As much time as business website owners put into finding a good web designer, it is amazing how little time gets spent in actually creating the website content - also known as the sales copy. This is the content that will help the customer make a decision whether to take action - or leave.
It is one of the most important keys of any successful website, and yet it is often ignored or patched together at the last minute and rushed off to the web designer to add to the site. Unfortunately, this can leave a lasting impression on that company's target audience.
Look over your website's front page copy - as this is where most of your visitors will ultimately end up. See if any of the following mistakes appear in your site. You may be surprised at what you learn.
Welcome to XYZ Company Website - This was the most common headline for sites established back in the mid 90's, when just having a website showed that you were "ahead of the technology curve". These days, customers can use the web to comparison shop and do research - much of this research is aimed at which company to do business with.
When you keep these copywriting suggestions in mind, you not only help make your website content stronger and more compelling for your reader, but you also instantly improve your product or service's credibility in their eyes. Give these tips a try and watch your conversions go up! All the best!
This source is from EntireWeb Newsletter.
Friday, May 16, 2008
The right balance in logo creation
In a business, logo creation is as crucial as setting up a business plan. It is not as easy as going to a designer and having him create a cool, modern symbol with a ripped off tag line.
It goes beyond what you think is the hype. Instead, it requires a deeper understanding of your business, how it can be best represented, the overall impression it leaves on its viewers and if it is sticky enough to be retained in the minds of your market.Your logo's every curve and color must exist for a reason. All elements should come together to contribute to an overall powerful and clear message easily conveyed to anyone who sees it.
Firstly, colors mean something. Some colors make you mad, some make you calm and some make you agitated and so on. Every color has a psychological impact on people and a good mastery of such knowledge will prove to be very useful in creating your logo.
Second, composition of Elements, Selecting the right images shapes for your logo and arranging them also requires a good amount of thought. Overdone logos with a lot of curves and circles might leave you confused and overwhelmed. At the same time, some are too simple that it leaves you unimpressed with no clear idea what the business behind that logo wants to say. Investing time and effort on trial-and-error tests on your logo might seem a tedious task, but once overcome, you will reap the rewards with more response and more results from your viewers.
Third, before we think of what color or shape, at the base of our minds is what your logo should symbolize. The "what" comes first before the "how". From the base sketch, to the colors, to the shapes, always check if every addition gives more value to your logo in association with your brand. In addition to the value of the parts of your logo, another thing you should keep a keen eye out for is the overall balance of your design. You must think about how to balance your logo design well enough that each stroke is where it should be and everything taken in its totality equates to a clear message so that people can understand:
- What your business does and what it believes in
- The products and services you provide
- The advantage of choosing your products and services over others
Going over some popular logos very familiar to us, we notice the use of small fonts, use of the color red and arches. Let us dissect these elements for a minute.
Big companies use small fonts to convey that despite the enormous size and spread of their organization, people from all walks of life, even the less prestigious, can still make business with them. A small type makes people less daunted and rather more at ease in approaching the company.
This is the article about the logo usage at your website or blog, and this source is gather from Entireweb Newsletter, About the Author: Kaye Z. Marks.
It goes beyond what you think is the hype. Instead, it requires a deeper understanding of your business, how it can be best represented, the overall impression it leaves on its viewers and if it is sticky enough to be retained in the minds of your market.Your logo's every curve and color must exist for a reason. All elements should come together to contribute to an overall powerful and clear message easily conveyed to anyone who sees it.
Firstly, colors mean something. Some colors make you mad, some make you calm and some make you agitated and so on. Every color has a psychological impact on people and a good mastery of such knowledge will prove to be very useful in creating your logo.
Second, composition of Elements, Selecting the right images shapes for your logo and arranging them also requires a good amount of thought. Overdone logos with a lot of curves and circles might leave you confused and overwhelmed. At the same time, some are too simple that it leaves you unimpressed with no clear idea what the business behind that logo wants to say. Investing time and effort on trial-and-error tests on your logo might seem a tedious task, but once overcome, you will reap the rewards with more response and more results from your viewers.
Third, before we think of what color or shape, at the base of our minds is what your logo should symbolize. The "what" comes first before the "how". From the base sketch, to the colors, to the shapes, always check if every addition gives more value to your logo in association with your brand. In addition to the value of the parts of your logo, another thing you should keep a keen eye out for is the overall balance of your design. You must think about how to balance your logo design well enough that each stroke is where it should be and everything taken in its totality equates to a clear message so that people can understand:
- What your business does and what it believes in
- The products and services you provide
- The advantage of choosing your products and services over others
Going over some popular logos very familiar to us, we notice the use of small fonts, use of the color red and arches. Let us dissect these elements for a minute.
Big companies use small fonts to convey that despite the enormous size and spread of their organization, people from all walks of life, even the less prestigious, can still make business with them. A small type makes people less daunted and rather more at ease in approaching the company.
This is the article about the logo usage at your website or blog, and this source is gather from Entireweb Newsletter, About the Author: Kaye Z. Marks.
Thursday, May 15, 2008
Taking Your Blog To The Next Level
If you already have your own blog, or are thinking of setting one up, you have undoubtedly read one or more of the beginner's guides to blogging that frequent the Internet. Blog often and provide unique, fresh, entertaining, accurate, and relevant information.
That is the content of virtually all of those articles, but this information is only going to get you so far.The information they provide will help you drive traffic to your blog, as long as you stick at it, and some of the more in depth articles may even give you a basic shove in the right gold paved direction. I.e. Wordpress, because it has the biggest collection of plugins, themes, and other features of any blogging platform and, of course, it's free. Rather than spend money on using another blogging platform, save your dollars to pay for a custom design or get help with marketing.
Plugins represent the greatest time saving addition to your blog, as well as the greatest opportunity to add increased features and functions that will help you take your blog to the next level. To really succeed in blogging for money, you need to start treating your blog like any website owner treats their website. This means you have to look at it like a business.
Wordpress plugins offer a huge range of different functions and features such like below.
Google Sitemaps - The Google Sitemaps plugin automatically creates an XML sitemap, which can be submitted to many of the major search engines. It will also automatically inform them (ping) when you add any new posts or pages to your blog.
Firestats - There are several in-depth stat packages available as plugins but our personal favorite is the Firestats package. It is crucial that you track and act on the stats for your website. Knowing how your readers found your site can help you with promotion and improve your profit levels by giving you a clearer picture of exactly what your visitors are looking for. It is also good to know the topics that are working out and those that aren't.
Social Bookmarking - The social bookmarking plugin adds the links to the bottom of your posts that lets readers quickly and conveniently bookmark a post with their preferred social bookmarking site. Some of these sites can help you generate traffic and even improve your search ranking.
All In One SEO - The All In One SEO plugin enables you to add a title, description, and keywords to each of your posts. These can help improve search engine results and make your posts appear cleaner in the search results. It can also be used to ensure that visitors are highly targeted.
Related Entries - It is important to get traffic flowing around your posts because the more of your site a person views, the more likely they will be to click affiliate links or Adsense links. If your blog is entirely related to your business, they will be more likely to buy your products or pay for your services.
Adsense Deluxe - Do not let the name fool you. Adsense Deluxe provides a fast and efficient method of adding Adsense code to any post or page, with just a single tag, but it also does the same for Yahoo Publisher Network (YPN) ads.
Comment Subscription - The big benefit of a blog is that you can often persuade interested visitors to keep returning to your corner of the net. The comment subscription plug in further enables them to sign up and be notified of any responses to comments they have added.
This source is from Entireweb newsletter.
That is the content of virtually all of those articles, but this information is only going to get you so far.The information they provide will help you drive traffic to your blog, as long as you stick at it, and some of the more in depth articles may even give you a basic shove in the right gold paved direction. I.e. Wordpress, because it has the biggest collection of plugins, themes, and other features of any blogging platform and, of course, it's free. Rather than spend money on using another blogging platform, save your dollars to pay for a custom design or get help with marketing.
Plugins represent the greatest time saving addition to your blog, as well as the greatest opportunity to add increased features and functions that will help you take your blog to the next level. To really succeed in blogging for money, you need to start treating your blog like any website owner treats their website. This means you have to look at it like a business.
Wordpress plugins offer a huge range of different functions and features such like below.
Google Sitemaps - The Google Sitemaps plugin automatically creates an XML sitemap, which can be submitted to many of the major search engines. It will also automatically inform them (ping) when you add any new posts or pages to your blog.
Firestats - There are several in-depth stat packages available as plugins but our personal favorite is the Firestats package. It is crucial that you track and act on the stats for your website. Knowing how your readers found your site can help you with promotion and improve your profit levels by giving you a clearer picture of exactly what your visitors are looking for. It is also good to know the topics that are working out and those that aren't.
Social Bookmarking - The social bookmarking plugin adds the links to the bottom of your posts that lets readers quickly and conveniently bookmark a post with their preferred social bookmarking site. Some of these sites can help you generate traffic and even improve your search ranking.
All In One SEO - The All In One SEO plugin enables you to add a title, description, and keywords to each of your posts. These can help improve search engine results and make your posts appear cleaner in the search results. It can also be used to ensure that visitors are highly targeted.
Related Entries - It is important to get traffic flowing around your posts because the more of your site a person views, the more likely they will be to click affiliate links or Adsense links. If your blog is entirely related to your business, they will be more likely to buy your products or pay for your services.
Adsense Deluxe - Do not let the name fool you. Adsense Deluxe provides a fast and efficient method of adding Adsense code to any post or page, with just a single tag, but it also does the same for Yahoo Publisher Network (YPN) ads.
Comment Subscription - The big benefit of a blog is that you can often persuade interested visitors to keep returning to your corner of the net. The comment subscription plug in further enables them to sign up and be notified of any responses to comments they have added.
This source is from Entireweb newsletter.
Monday, May 12, 2008
How to win Google over to your side
Use Web CEO 7.7 to help your site become prominent in search results and to highly automate your search engine marketing and optimization efforts. Have all the work done quickly, easily, and receive professional quality reports.
Testimonials:
“I use Web CEO everyday at work. In fact, I hounded the CEO into purchasing the Professional Un-leashed edition with which he is very satisfied that I did.
I think Web CEO is "the" SEO/SEM tool to use that far out runs any of the competition around today or, in my opinion, anything that could be dreamed up in the future, as you guys have created a sensational, professional and substantial piece of marketing genius that was profoundly necessary for the professional SEO Marketer like me.”
This is not paid post, not link provided, but a business source for your knowledge.
Testimonials:
“I use Web CEO everyday at work. In fact, I hounded the CEO into purchasing the Professional Un-leashed edition with which he is very satisfied that I did.
I think Web CEO is "the" SEO/SEM tool to use that far out runs any of the competition around today or, in my opinion, anything that could be dreamed up in the future, as you guys have created a sensational, professional and substantial piece of marketing genius that was profoundly necessary for the professional SEO Marketer like me.”
This is not paid post, not link provided, but a business source for your knowledge.
Sunday, May 11, 2008
Email marketing success, optimization techniques
From last email talk about the best practice strategies for email, today discover another optimization techniques.
It is a common trend that Internet marketers do whatever they can do to get the e-mail address of the people visiting their site. Online, you have a really small window of opportunity to convert a visitor into a client and if they are not ready to buy whatever they're browsing on your site, it is a good idea to at least find out who they are so that you can try a different sales approach on them on another day. Just because they are not interested in what you are selling today does not mean you can not find something else to tickle their fancy.
There are many ways to do this such as:
1. Offer a free report with information they will find valuable
2. Ask them to opt in to your newsletter or subscribe to your website for update
3. Intrigue them with entry into a free draw for a prize
Once someone has signed up for something you have got a valuable e-mail address that you can use to build your list of potential customers. Once you have that e-mail address, you want to be very careful with it because otherwise it will not do much for you.
Wish you success in email strategies for you business, source from Entireweb Newsletter.
It is a common trend that Internet marketers do whatever they can do to get the e-mail address of the people visiting their site. Online, you have a really small window of opportunity to convert a visitor into a client and if they are not ready to buy whatever they're browsing on your site, it is a good idea to at least find out who they are so that you can try a different sales approach on them on another day. Just because they are not interested in what you are selling today does not mean you can not find something else to tickle their fancy.
There are many ways to do this such as:
1. Offer a free report with information they will find valuable
2. Ask them to opt in to your newsletter or subscribe to your website for update
3. Intrigue them with entry into a free draw for a prize
Once someone has signed up for something you have got a valuable e-mail address that you can use to build your list of potential customers. Once you have that e-mail address, you want to be very careful with it because otherwise it will not do much for you.
Wish you success in email strategies for you business, source from Entireweb Newsletter.
Wednesday, May 7, 2008
Keyword and meta description tags for your websites
Keyword and description meta tags optimization tutorial for better search engine rankings. You ever wondered why some web pages get higher search engine rankings than others. You may have read or heard of a hundred ways to improve your page ranking and tried them all. Only to see dismal results and wonder what the heck went wrong. So I thought I would share the information to get your webpage get high rank in the search engines.
Here are the 10 rules I use to search engine optimize a page for keywords and description meta tags.
1. First let's assume that you already know what the page is about and have already created it. This is not a tutorial on how to write web pages. Rather guidelines for search engine optimization using your meta keywords and description tags.
2. Primary meta keyword (the first one) must be an exact match with the file name of your page. This lets the search engines match up your keyword with your page and give your page higher relevancy.
3. Use only 5 keywords in your meta keywords tag. More than that and the search engines might think you are keyword spamming and won't list your page.
4. Use all of your keywords in your meta description, with the primary keyword as close to the front as possible. Definitely within the first 5 words of your description.
5. Meta description should be between 100 and 200 characters. It is important to get a solid description of your page.
6. Line up your meta keywords up too resemble a sentence. Although search engines don't read your keywords as a sentence verbatim, it should reflect well what your page is all about. See the meta keyword tag above.
7. Proof read your content twice. You should always proof read your work before you post for a lot of good reasons like spelling, grammar, placement and paragraph distribution.
8. Put your meta description all on one line in your html code. This will ensure that the search engines reads it all.
9. Never use more than 3 words for your primary keyword (and file name). People rarely search for a keyword phrase over 3 words long. Too many words in a keyword phrase and the search engines may not find enough relevancy to list your page in the results.
10. Use your primary keyword in the first and last paragraph of your page. The search engines will give more relevancy to your page if they find your keywords at the beginning and the end of your page.
Use your primary keyword as a text link in your page only once. Not twice but definitely once. If you don't want your visitors to leave your page make that link an "add to favorites" bookmark. In summary use these tips to increase your search engine rankings. Optimizing your keyword and descriptions should improve the relevancy of your page and boost your search engine rankings.
The initial sources from Entireweb newsletter.
Here are the 10 rules I use to search engine optimize a page for keywords and description meta tags.
1. First let's assume that you already know what the page is about and have already created it. This is not a tutorial on how to write web pages. Rather guidelines for search engine optimization using your meta keywords and description tags.
2. Primary meta keyword (the first one) must be an exact match with the file name of your page. This lets the search engines match up your keyword with your page and give your page higher relevancy.
3. Use only 5 keywords in your meta keywords tag. More than that and the search engines might think you are keyword spamming and won't list your page.
4. Use all of your keywords in your meta description, with the primary keyword as close to the front as possible. Definitely within the first 5 words of your description.
5. Meta description should be between 100 and 200 characters. It is important to get a solid description of your page.
6. Line up your meta keywords up too resemble a sentence. Although search engines don't read your keywords as a sentence verbatim, it should reflect well what your page is all about. See the meta keyword tag above.
7. Proof read your content twice. You should always proof read your work before you post for a lot of good reasons like spelling, grammar, placement and paragraph distribution.
8. Put your meta description all on one line in your html code. This will ensure that the search engines reads it all.
9. Never use more than 3 words for your primary keyword (and file name). People rarely search for a keyword phrase over 3 words long. Too many words in a keyword phrase and the search engines may not find enough relevancy to list your page in the results.
10. Use your primary keyword in the first and last paragraph of your page. The search engines will give more relevancy to your page if they find your keywords at the beginning and the end of your page.
Use your primary keyword as a text link in your page only once. Not twice but definitely once. If you don't want your visitors to leave your page make that link an "add to favorites" bookmark. In summary use these tips to increase your search engine rankings. Optimizing your keyword and descriptions should improve the relevancy of your page and boost your search engine rankings.
The initial sources from Entireweb newsletter.
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